2019 adastriaen h1h4...merchandising visual merchandising promotions product planning reflecting...

Copyright ©2019 Adastria Co., Ltd. All r ights reser ved.

CORPOR ATE PROFILE

Fashion makes every day rich and exciting.

You feel more cheerful,

you can transform into your dream self,

your complexes become your charm,

you can express what you love.

Through enjoying fashion and life, we bring

lots of excitement to the world,

To make a world full of style.

We enjoy fashion, we enjoy life.

01

Since the beginning, Adastria has consistently been trying to deliver the “excitement” to the consumer.

With our mission of creating the world where people can enjoy fashion and lifestyle filled with individual

characters, we have been evolving consistently so that we can offer the right value that the consumer is

looking for at that moment, which keeps on changing. Our growth to date has been made possible through

our effort to consistently offer the brand and the product that can connect to the consumer’s mind.

The consumers’ tastes have diversified in today’s society inundated with products and information,

where they can enjoy shopping wherever, whenever through different methods. I believe we have to always

stay close to the consumer so that we understand them better than any other company. Today, the term

“fashion” means more than apparel, and it is also used to make reference to food, living environment,

culture and art, to describe how you live a healthy, comfortable and individual life. To inspire the future for

the ever-changing consumer’s lifestyle, we will transform ourselves from “a business to make the

consumer happy from their closet,” to “a business to make the consumer’s life happy.” For us to keep

meeting the expectations of the consumer, we are committed to develop a superior value chain to local

apparel companies and to offer strong products through expanded product categories. At the same time,

we will provide the consumer with attractive shopping environment through over 1,400 multi-branded

doors in Japan and abroad, and also through digital services including our own webstore “dot st”

Under our corporate philosophy, “Be a person needed, Be a company needed” we would like to continue

our pursuit of creating “exciting” lifestyle for every person of the world, while being a company supported

by every stakeholder with confidence as the one that they feel “we trust the brand because it is a Adastria

brand,” and “we like to work for this company because this is Adastria.”

Michio Fukuda

Representative Director

Chairman & CEO

TOP MESSAGE

P l a y f a s h i o n! = U n c h a n g e d m i s s i o n

0302

From a “lifestyle brand” to

a “style editorial brand”

BUSINESSMODEL

It is the time when people can freely choose their own style out of various options.

Adastria will add color to the consumer’s sensible and creative lifestyle

with exciting values through a variety of brands.

0504

Store Fixture Management Integrated support for each value chain function

Research & Development

Brand Direction

Merchandising

Visual Merchandising

Promotions

Product planning reflecting sales information

Design

Patterning

Textiles

Production Management

Quality Control

Product development enabling differentiation

Distribution

Imports and Exports

Highly efficient delivery vitalizing the market

B＆M

Web Store

Customer Relationship Management

Customer Service

Sales system that i ncreases customer satisfaction

Adastria General Support Co., Ltd.

Cu

stom

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Trend Information

Store Information

Sales PlanningProductionLogistics

We quickly make use of trends and store information in our product development.

Our streamlined value chain covers everything from planning, to production, distribution,

and sales, enabling us to provide new fashion to customers around the world.

The Adastria Value Chain Systemenhances value at every step throughits integrated framework.

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Blending seasonal trend on basic taste with some newness,

the brand offers comfortable and quality fashionable products

at reasonable prices that the wearer can feel good.

Men and women from 20s to 30s, and kids from 2 to 12Upper popularShopping centers and road-side stores450 m²213 in Japan, 12 overseas

Target

Price zoneStore locationsStandard store floor spaceNumber of stores

Women from 30s to 40sMiddle moderateShopping centers, fashion-business malls and department stores120 m² to 300 m²190 in Japan

Theming on quality and relaxation, LOWRYS FARM proposes

refreshing stylings consisting of timeless basic items

and seasonal trendy items for women in ordinary lifestyle.

Humans are not born whole. niko and...

adds [style] to people and their lives and

provides the joy of creating one's individuality.

Men and women from 25 to 35Lower moderateShopping centers, fashion-business malls and road-side stores240 m² to 750 m²139 in Japan, 21 overseas

With “hang around every day” as the brand message,

studio CLIP offers lifestyle items that would add

something special to the consumer’s everyday life.

Women from 20s to 30sLower moderateFashion-business malls and road-side stores150 m²139 in Japan, 17 overseas

TargetPrice zoneStore locations

Standard store floor spaceNumber of stores

Living flexibly, simply and flowingly. Being oneself

without getting overdressed. LEPSIM proposes styles

for those adult women who prize that sort of simplicity and

enjoy all kinds of themselves freely.

LAKOLE items are “equipped” with Life Functions

to ease small stresses in everyday life. Under the concept of

“Easing This, That and Everything,” the brand will continue

to develop many different Life Functions

to make the lives of even more customers easier.

Women from 20s to 30sLower moderateShopping centers200 m²132 in Japan

Ageless, GenderlessPopular priceShopping centers495 m²19 in Japan

*The number of door is as of end of February 2018 (including web stores) 0908



TargetPrice zoneStore locationsStandard store floor spaceNumber of stores




Women in 20sMiddle moderateFashion-business malls and shopping centers

60 m²

55 in Japan, 2 overseas



Men and women from 30s to 40sMiddle moderateShopping centers, fashion-business malls and road-side stores

240 m² to 360 m²

49 in Japan



Girls from 11 to 15Lower moderateFashion-business malls, road-side stores and Shopping centers

90 m²

40 in Japan



Men from 18 to 25Lower moderateShopping centers, fashion-business malls and road-side stores

150 m²

58 in Japan



Women from 20s to 30sMiddle moderateFashion-business malls and road-side stores

90 m²

73 in Japan, 4 overseas



*The number of door is as of end of February 2019 (including web stores)*BARNYARDSTORM, BABYLONE, Chaos, Curensology are the brands owned by ELEMENT RULE CO., Ltd. *Velvet is a brand of Adastria USA. Inc.

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Women from 25 to 35Middle moderateFashion-business malls

90 m²

26 in Japan


Men and women from 20s to 30sMiddle moderateFashion-business malls and road-side stores

90 m²

30 in Japan



Women from 25 to 35Middle moderateStation buildings and fashion-business malls

75 m² to 150 m²

19 in Japan



Women in 20sLower moderateFashion-business malls and shopping centers

75 m²

55 in Japan



Women from late 20s to 40sMiddle moderate

30 m² to 60 m²

7 in Japan

TargetPrice zoneStandard store floor spaceNumber of stores

Women from late 20s to 40sLower moderate3 in Japan

TargetPrice zoneNumber of stores

Women from 27 to 40Middle moderate3 in Japan

TargetPrice zoneNumber of stores

Women from late 10s to early 20sLower moderateFashion-business malls and station buildings

30 m²

6 in Japan



Women from 25 to 32Middle moderateFashion-business malls and shopping centers

48 m² to 60 m²

28 in Japan



Men and women from 30 to 40Middle moderateShopping malls and road-side stores in the US

90 m² to 120 m²

9 overseas



Women from 30s to 40sBetter priceRoad-side stores and Fashion-business malls

90 m² to 180 m²

5 in Japan



Women from 30s to 40sBetter priceRoad-side stores and Fashion-business malls

90 m² to 180 m²

5 in Japan



Women from 25 to 35Better priceFashion-business malls

60 m² to 75 m²

27 in Japan


Women from 30 to 40Middle moderateDepartment stores, station buildings and shopping centers

60m² to 105m²

38 in Japan



sales from our own website share of online business among non-consolidated sales

sales from other site

Pursuing new opportunities generated

from accelerating online business

DIGITALSTRATEGY

Growth of online sales share■Total online revenue: 40.5 billion yen (in the year ended Feb, 2019)

By merging point systems between B&M and online store dot st across

the brand in the group, we have so far gained nearly 9 million members,

while the program has been updated to offer increased convenience to

dot st members by making it “easier to collect, easier to use.” As the

competition on the web is expected to intensify, it is imperative for us to

swiftly respond to such requirements as globalization, insourcing of web

systems, elevation of services and adoption of the latest technologies.

Our web strategies include elevation of shopping experience leveraging

digital technology including elevation of omni-channel services for

exsiting dot st members as well as to increase new members to further

improve consumer satisfaction and their shopping frequency.

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membership

Approximately

9 millionmembers

(As of May. 31, 2019)

company-owned EC site

Website（SNS）

SHOP

OMNI-CHANNEL

8.4%

FY2015 / 02

5%

0%

10%

15%

20%

FY2019 / 02

9.1%

5.2%

11.3%

5.8%

14.6%

7.5%

16.8%

19.6%

9.7%

25%

We are supporting Ibaraki Robots as a way to support

sports through business. Through this sponsorship,

we will invite our consumers to enjoy and feel

energized playing sports and/or supporting favorite

teams, just like they enjoy looking for a new cloth or

going out in their favorite style.

SPORTS SPONSORSHIP

ADASTRIA eat Creations has been launched to

start restaurant business, to bring exciting

and emotional experiences to the consumer

through “eating.”

Food & drinkBy fusing creativity and technology, the Lab

will star t a new movement to set a new

standard in the fashion industry by building

new and unconventional business models

Innovation lab

We have signed a S-SAP agreement with Shibuya city,

where we are headquartered. Leveraging our assets and

through this partnership between the public and private

sectors, we will engage in activities to create more

attractive city while addressing issues in the community.

* S-SAP is an agreement between the city of Shibuya, businesses and universities based in Shibuya, which aims at collaboratively addressing issues in the community.

S-SAP

NEW APPROACH FOR INCREASING BRAND VALUE

Corporate social responsibility

CORPORATE SOCIAL RESPONSIBILITY

Adastria, leveraging a fleet of 1,400 doors in Japan and abroad as a fashion company,

engage in CSR activities with focus on the following three themes to contribute to the society through business activities.

Make people shine

I t t ake s “p e o p l e” in c lu d in g consumers and employees for a business to continue growing. We are committed to create an environment where many people including the consumer can find excitement through fashion, and w here employee s c an en joy living their own life.

We are actively hiring people with disabilities at

Adastria General Support and at our retail stores. In

addition, we strive to improve working environment

by providing the employee with mental and physical

care and support such as creating barrier-free

workplaces and incorporating communication

support tools for meetings. (Share of employees

with disabilities: 2.49%/as of February 2018)

Actions we are taking;- Promoting the recruitment of workers with disabilities- Organizing diversity seminars- Offering working experiences and accepting company visits

Protect the environment

Our ability to consistently provide the consumer with satisfactory products relies on the health of the earth’s environment. Thus we consider it very important to minimize the damage to the env ironment throughout the l i fec ycle of the produc t . We are committed to take actions to minimize the impact to the environment and to support sustainable growth.

We are carrying out activities to reduce CO2

generation and energy consumption to cope

against the environmental changes and global

warming, which may give serious impact to our

business.

Actions that we are taking; - Collecting and recycling used clothes- Reducing sample disposals- Reducing shopping bags

Contribute to the community

Being a retail business, engagement with the communit y is cr i t ical . In addition to the contribution to the city of Mito, where the company was founded, we are committed to take actions to support sustainable development of the community where we open our store in Japan. Outside Japan, we are engaging in local activities not only in the community where we have our retail doors, but also the area where our production facilities are based.

We engage in community activities in Mito, the

or ig in of our business , in retur n for the

people’s support since our foundation.

Actions we are taking:- Organizing collaborative workshops with Art

Tower Mito - Sponsoring Mito Chamber Orchestra- Procurement activities with consideration to

the working environment of the labors at overseas factories

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Initiatives to increase the brand valueWe strive to grow the group further

by taking up new challenges along with various stakeholders.

Historically, headquarter of each brand had been

responsible for managing and assisting their

doors, which resulted in insufficient support for

the doors that are not visited frequently by the

HQ. Thus we have opened branch offices in each

region of the country, which support hiring and

education of the store staff for the doors in the

relevant area across the brand. We have already

seen positive results especially in the area where

securing resources is difficult, to create better

working environment to the retail staff.

As the share of female employees exceeds 80%, we

focus on supporting working moms. In addition to

fully adopting legal support pertaining childbirth and

child care, we have developed our own support

system *1 and “mom advisor” counselling system *2.

*1 Our own support system:

- Pre-maternity leave: A system to allow pregnant women to take leaves for a cer tain period before maternity leave due to physical conditions such as morning sicknesses.

- Shortened work hours: A system to allow mothers to work shorter hours. Mothers with a child/children under 4th grade are eligible.

- Child caring support: Half the cost for the nursing facilities (up to 20,000 yen) will be provided as supplement, when both parents need to leave kid(s) to a nursing facility to work.

*2 Mom advisor: Dedicated counsellor who provides advice to working moms and the managers with a working mom in her/his team.1

3

We have defined “Adastria Standard” to bring

our mission “enjoy fashion and life, and create

the world full of individualities” to life. Adastria

Standard represents the permanent value and

beliefs of all the employees.

4

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* There are four levels in consumer service skill certification; platinum, gold, silver and bronze.

With a belief that human resources are the biggest

asset for the business, we have been actively

providing support and training programs with the

employees to develop their talent to achieve their

goals, such as onboarding preparation support,

p o s i t i o n - b a s e d t r a i n i n g p r o g r a m s a n d

opportunities to take external training programs.

In addition, we have developed our unique service

sk i l l s cer t i f icat ion progr am w ith focus on

consumer satisfaction to elevate the position of

selling staff and motivate the employee.

2

Share of women among new employees:

88.7%（275 out of 310 people）

New graduates

DEVELOPMENT OF WORKING ENVIRONMENT

Since the foundation, we emphasize learning through first-hand experience.

By actively offering opportunities to the young generation, we are developing

the culture where each employee feels encouraged to take chances without

feeling afraid of failing.

(as of end of Feb., 2019)

Efforts to improve working environment

Share of female managements:

32.6%(160 out of 491 people)

70.5% (74 out of 105 people)

Mid-career recruits

Rate of moms returning to work after maternity/child-caring leaves

90.6%(175 out of 193people)

PhilosophyBe a person needed.

Be a company needed.

Speed: We will never be afraid of change and keep challenging with speed.

Member: We take conscious responsibility as members of society.

Inspire: We respect diverse individuals and bring results through mutual interaction.

Look: We keep looking for answers from the customer's point of view.

Enjoy: We enjoy fashion, work, and life.

Culture

Action

The answer is to keep looking for answers

Branch System

Training System andCertification System

Advancement and Support of Women in the Workplace

Adastria Standard

Branchoffices

Aggregate and enhance recruitingand training for all brands

※Mar. 2018~Feb. 2019

A Brand D Brand C Brand

Changed company name to Adastria Co., Ltd .

1953Established Fukudaya Clothes Store Inc. in Mito, I baraki Prefecture. Began retail sales of men’s clothing.

2015

4 major transformations in the business model

Changing by the time to continue growing

ADASTRIAHISTORY

1997Started rolling out Lowrys Farm store brand

Transformed into vertically integrated SPA company.

20101982Opened jeans and casual fashion store POINT. Started turning POINT into chain stores in '84.

1950-1999 2000-2009 2010-2019 2020-

1918

Developed own store brand.Transformed into a OEM/ODM-type casual fashion chain.

CHANGE

3Scrap the old frame work.Shifted to chain store operations.

CHANGE

2

Initiated projects for vertical integration, including in-house planning and production

CHANGE

4

1973Opened Men's casual clothing store VEGA.

Enter into the blank market of Men's casual wear in Mito city.

CHANGE

1

2002 12 Listed company's stock on the second section of Tokyo Stock Exchange (TSE).

2003 03 Opened the first store in Taiwan. Began developing overseas business operations.

2004 02 Listed company's stock on the first section of Tokyo Stock Exchange (TSE).

2007 10 Started e-commerce business on own corporate website.

2008 03 Opened the first store in Hong Kong.

2010 10 Opened the first store in China.

Transformed into vertically integrated SPA company.

1953 10 Established Fukudaya Clothes Store Inc. in Mito, Ibaraki Prefecture. Began retail sales of men’s clothing.

1973 03 Opened Men's casual clothing store VEGA.

1982 09 Opened jeans and casual fashion store POINT. Started turning POINT into chain stores in '84.

1992 03 Started developing “LOWRYS FARM”. Moved into retail sales of ladies casual wear.

1993 03 Changed company name to POINT INC.

1997 Started rolling out Lowrys Farm store brand.

2000 12 Registered company’s stock in Japan Securities Dealers Association.

2012 10 Completely revamped own e-commerce site and started membership-based point service.

2013 09 Moved to a holding company structure, changing name to Adastria Holdings Co., Ltd. as the holding company.

Merged Trinity Arts Inc., and others.

2014 07 Opened the first store in Korea.

2015 03 Merged Adastria Holdings Co., Ltd. and POINT INC., TRINITY ARTS INC. Shifted to a holding company structure.

　　　06 Changed company name to Adastria Co., Ltd.

　　　09 Transferred control of product planning and production functions from subsidiaries.

2017 02 Incorporated ALICIA Co.,Ltd as a group company

03 Founded ELEMENT RULE Co., Ltd

04 Founded Adastria USA. Inc

10 Founded ADASTRIA eat Creations

2018 08 Change company name to BUZZWIT Co.,Ltd. from ALICIA Co.,Ltd

*1 As of February 28, 2019：*2 F Y2/19*3 As of the end of February 2019, Consolidated group companies

Company Name

Headquarters

Telephone

Founded

Capital

Number of shares issued

Directors

Consolidated net sales

Business activities

Number of employees

Group companies

Number of stores

Other

Adastria Co., Ltd.

27th Floor, Shibuya Hikarie,2-21-1, Shibuya-ku, Tokyo, Japan

+81-3-5466-2010

22nd October, 1953

￥2,660 million

48,800 thousand*1

Representative Director Chairman & Chief Executive OfficerMichio Fukuda

￥222,664 million *2

Planning, producing, and retailing clothes and sundry goods

5,665 full-time employees *3

BUZZWIT Co.,Ltd.ELEMENT RULE Co., Ltd.Adastria eat Creations Co.,Ltd.Adastria Asia Co., Ltd.POINT(Shanghai)Co., Ltd.NATURAL NINE TRADING(SHANGHAI) LTD.POINT TW INC.Adastria Korea Co., Ltd.Adastria USA, Inc.Velvet, LLCAdastria Logistics Co., Ltd.Adastria General Support Co., Ltd.

Domestic 1, 342 / Overseas 85 *2

Number of domestic distribution centers: 5Number of overseas production bases: 10 *3

ABOUT US

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2019 adastriaen h1h4...merchandising visual merchandising promotions product planning reflecting...

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