integrated social media management
DESCRIPTION
Integration in messaging is the need of hour and packaging Integrated Social Media Management with Content Marketing gives a real boost to your brand recallTRANSCRIPT
A Holistic Approach to Social Media Strategy
Adding Value to your brand
www.iverbinden.com
Adding Value to your brand
A popular way to connect people is now observed as the hottest business tool to collaborate and advocate one’s vision and strategy
It has the potential to help one’s company identify what their customers are saying about their products or services and enable them to build their own personal brand
Whether you are a fortune 500 company or a growing firm, social media must be on one’s radar
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Why?
What?
Who?
Right social media platform. Targeted Audience. Quick Response
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How does it help your organization?
Human Resources Social Media platforms for the Recruitment Process
For Engaging Internal as well as external audience
Marketing Communication To Analyze the Requirement of a Product in the Market and hence to
Spread Awareness
SalesFor better lead generation
Corporate Communication
Analysts To get the insightful data about the brand on social media
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85%
57% of marketers
have acquired a new customer from their blog posts
Slide share is the best marketing tool, specifically for corporates
Pinterest is the 2ndlargest driver
of traffic
3LinkedIn’s conversion rate isof corporate Blogs
have less than 5 posts
of consumers are more likely to purchase from organizations they follow on Twitter50%
40% of B2B website traffic is from organic search
434% more indexed pages
Blogs give websites and 97% more indexed links
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times higher
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Verbinden to be your Social Media Management Partner
Creating industry specific groups and promoting organizations through articles and thought leadership, Networking, profile management
Well articulated & designed presentations And promoting it on various social media channels, also a source of Inbound Marketing
Serves as medium for increasing trafficon the website through relevant keywords used
Integrating marketing objectives with social media
To keep a tab on the reviews and maintaining it throughout
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To get right followers for your handle, promoting your views/ideas by
tweeting, retweeting, and making it a trend through Hash tags
Trigger Interaction
Drive Interaction
Build Trust
Continuous Engagement
With Followers
Request for
Suggestion
Real-Time Results
Build Audience
Initiating conversation at initial level to generate interest and advance brand engagement with audience
Engaging more audience by inviting them to exchange ideas
• Continuous interaction generates trust and brings credibility for the brand, product or a service
• Customer willingly shows interest for all of the above
• Engagement through interactions
• Asking Audience to respond with their views on specific topics
Respond promptly to any feedback provided by the customers
Ask for their opinions and monitor comments
• Generating reports based on real-time data
• Providing timely alerts on any major event or viral content
To get the traffic onto your social media platforms
• Using information/data which can get more and more attraction
Initiate the discussion by creating inorganic profiles to capture attention, further link them to customers by tagging in comments
Schedule updates by posting comments on peak hours to drive maximum traffic
Integrated Social Media Management
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Accountability with Our Insights Report
So
cial
Mea
sure
men
t M
atu
rity
Building Follower Base
Measure Volume
•No of fans•No of shares•Difference in the website traffic
Measure Engagement
•Participation Rate•Fan Activity
Measure Business Success
•Brand Awareness•Sales Contribution
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Thank You!
Let’s Discuss
Also, for any queries, please can contact-
Saurabh BatraBusiness Development LeadMob No. +91-9980624413E-mail id [email protected]
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