integrated social media strategies for events
DESCRIPTION
PPT from Virtual Edge Summit 2011 on Integrated Social Media Strategies to Drive Awareness, Attendance and Post-Event Interaction.TRANSCRIPT
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Integrated Social Media Strategies
To Drive
Awareness,
Attendance & Post Event Interaction
Jeff Hurt VES11b
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1) Identify three reasons why people join social networks.
2
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3
2) Identify
ways to drive
awareness,
attendance &
interaction
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4
Why do
peoplejoin socialnetwork
s?
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5
Number 1
Reason: Identity
!
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6
Number 2
Reason:
Connectio
ns
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7
Number 3
Reason:
Communit
y
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Forcing
traditionalmarketing strategies
ininto social
platforms =
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About pull strategies, opt-intwo way conversations
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Account
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AccountTwitter
Hashtag
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AccountTwitter
HashtagTwitter List of
Speakers
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Embed Twitter
widget on web,
blog
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on web,
blogOnsiteTweetu
p
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on web,
blogOnsiteTweetu
p
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16
Tweetdec
kjoin socialnetwork
s?
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17
join socialnetwork
s?
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18
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19
Hootsuite
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20
wthashta
g
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Contract
SpeakersTwo blog
posts
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Contract
SpeakersTwo blog
postsPre, post
Webinar
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Contract
SpeakersBlogtalkradio
Interview
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Contract
Speakers
Tweetcha
t
Blogtalkradio
Interview
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Contract
SpeakerseNews
article
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Contract
Speakers
Magazine
article
eNews
article
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Contract
Speakers
Short video
clip
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Contract
Speakers
Short video
clipRecord in
Skype
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YouTube Conference
Page
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Facebook Page
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Facebook PageFacebook Event
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Facebook PageFacebook Event
Event
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Facebook PageFacebook Event
EventLinkedIn
Discussion
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Social Badges
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Almost.a
t Content
aggregator
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Thank You
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