Integrated Mobility for Economic Growth

The City of Pasadena

Goal To increase economic growth and vitality

while increasing utility of alternative transportation options in order to create a sustainable community that meets the triple bottom line

Three Part System Intense Multimodal Transportation Corridors Information Rich Environment Coordination between both to stem Economic

Development

Multimodal Transportation Corridors We know that the following improvements

increase ridership and utility of alternative transportation methods Increased intermodal connectivity Speed Increased frequency Financial incentives Marketing

Essentially, if alternative transportation methods are well-marketed, logical, convenient, safe, efficient, and can be tried risk-free or with a reward, people tend to use alternative methods

Information Rich Environments* Increase efficiency

More data is available More options are available More autonomy

Enhance communication Overcome barriers and traditional mediums

Enhance the market More details about the inputs and outputs of

consumers Remove middlemen

*Information and Communication Technologies, Markets, and Economic Development Karen Eggleston, Robert Jensen, and Richard Zeckhauser, 2001

Economic Development Will upgrade transportation systems to increase

transportations choices Collect all transportation data to put into a

“cloud” “Cloud” will create an information rich

environment Information will be shared with consumers and

businesses Creating more efficient markets for business Creating more efficient transportation connections for

consumers This cloud will create larger consumer densities

in these areas and attract more businesses and customers into the City of Pasadena

Comprehensive Framework The Data Cloud would be the foundation of a

comprehensive framework that will benefit businesses and customers

Businesses will be able to Find travel patterns Strategically market at certain audiences

Consumers will be able to Quickly access travel information (parking, travel

times, congestion, etc.) Get immediate information and special

announcements and sales from select businesses of their choice

Have businesses be more responsive to their needs

Consumers Consumers will have access to this data via

Smart phone (mobile device) Desktop/laptop computer Hybrid information commerce Kiosk at

strategically placed locations

Mobile App

Businesses Businesses will have a specific interface just

for their use that will allow them to Advertise Blast (send a large quick announcement) Logistics (people in area, their preferences, etc.) Receive orders

Why Pasadena? Existing infrastructure Present and past land use Population densities Physical proximity Progressive Culture Desirability as a Destination City

Infrastructure Existing

Infrastructure Light Rail ARTS Bus Carpool Parking EV Charging/Parking Taxi Services Bike Lockers/Racks

Improvements Retrofit of EV Stations ITS and re-striping

parking Bike Stations ITS upgrades Telecommunication

upgrades Possible Trolley,

Streetcar Upgrading ARTS bus Hybrid Information

Commerce Kiosks

Land Use Complimentary land use with proposed

transportation hubs

Population Density Mobility Hubs will be near and will serve dense

populations

Proximity The land use and transportation hubs are

located with such proximity that it’d be easier to handle the information

Progressive Culture Increase connectivity of Washington and Fair

Oaks and willingness to try new transportation like the Street Car

Desirability as a Destination City The City of Pasadena has hosted numerous

events and has numerous venues with national recognition The Rose Bowl National Concerts (U2) The World Cup The Playhouse District Philharmonic Orchestra Old Pasadena Pasadena Convention Center