mindkube.com

Integrating interactive marketing & social media into your strategy

Melissa Stockstill, MIRMBlog: MindKube.wordpress.comWebsite: www.MindKube.com

mindkube.com

Marketing Strategy

A key lesson is that using social media channels is not a strategy unto itself, but

integrating the web into existing efforts is vital.

mindkube.com

You can run, but you can’t hide from the fact that everyone is online

* source: Hitwise

mindkube.com

Traditional Marketing

The old school stuff does work, but you have to incorporate it with the new communication channels.

mindkube.com

Social Networking

Not just for kidsCan be targeted by resources and age

Bulletins and blogs

Event planning

Video

Great for viral

mindkube.com

Social Media Bingo

mindkube.com

Step by Step success

With soooo many choices, how do you pick the right one?

Once you do choose, what do you say?

mindkube.com

Step 1

Define your marketing challenges.

mindkube.com

Step 2

Identify your targeted demographic.

mindkube.com

Step 3

Create measureable objectives for your strategy.

•Phone calls•RSS feeds•Newsletter subscriptions

•Emails •Downloads•Visits to sales office

mindkube.com

Step 4

Craft your messages for the demographic on that particular social network.

mindkube.com

The conversation economy

•Surveys•Send to a friend•Vote for your favorite…•Harness group knowledge for product development

mindkube.com

Social Media Netiquette

•What is the culture of this social media site?

•How can I spread my message without getting kicked off the site or pull my hair out?

mindkube.com

Integrate the Integrated

•Interactive blogs•Twitter feeds•Facebook feeds•Links to other networks

mindkube.comCaveat…

mindkube.com

you should NOT let

your teenage

daughters manage

your online campaign

3 reasons why…

•You wouldn’t let her do your taxes, so why would you make her the voice of your brand?

•Chat speak: OMG, AFK, BRB, LOL

•No understanding of Kaizen.

mindkube.com

Thank you!

Melissa Stockstill, MIRM

Website: MindKube.com Blog: MindKube.wordpress.com