INTEGRATED MARKETING COMMUNICATIONSIMC 310: CATHY G. CHARITIES Ilana Chambers Deanna Elliott Curt King Rainie McCree Cathy G Charities Simply to Help OthersSimply to Help Others All About Cathy G. Charities A non-profit organization formed to help keep the memories of Cathy Greisinger alive after a tragic fire where she passed away trying to save her beloved pets. Mission Statement Help us help others to help themselves. Simply to Help OthersSimply to Help Others Strategic Objectives Find common goal Raise awareness Raise money w/ low out of pocket cost Simply to Help OthersSimply to Help Others Internal Analysis Looks at the strengths and weaknesses of the organization. External Analysis Looks at the environment in which the nonprofit functions everyday. Simply to Help OthersSimply to Help Others S trength W eaknesses O pportunities T hreats Simply to Help OthersSimply to Help Others Strengths Passion for helping others Committed the finishing what Cathy started; helping in any way you can. Simply to Help OthersSimply to Help Others Weaknesses No financial information available Unable to get funding Not enough volunteers to help out May be helping too many charities right now No target audience(s) Inconsistent community needs No clear mission Weaknesses No marketing strategy No clear objectives or goals Not branching out from Monroeville; try the entire Pittsburgh area No Structure Opportunities Social media and other media outlets Technology Point Park Other Communication Department Groups Update website Opportunities Publicity Partnerships (cover later in Presentation) Sponsorships (cover later in Presentation) Simply to Help OthersSimply to Help Others Threats Other nonprofits in the area there are over 5000 nonprofits in the Pittsburgh area Not too many people know who Cathy was May be too emotionally involved Limited funding The economy Social Media Marketing Facebook Twitter Google+ Simply to Help OthersSimply to Help Others Social Media Marketing With the rise of hand held devices consumers are able to access the internet more easily and more often helping to make social media marketing so successful. Simply to Help OthersSimply to Help Others Publicity Print Radio Television Simply to Help OthersSimply to Help Others Print Pittsburgh Magazines Brochures & Flyers Promotional Items Simply to Help OthersSimply to Help Others Radio Top Pittsburgh area radio station Top three vary in audience College radio station Simply to Help OthersSimply to Help Others Television WPXI WTAE KDKA WPGH Life is a loan to us, and we have to be careful what we do with it- Cathy G. Sponsorships Donations from Businesses Prizes Cost for an expense Simply to Help OthersSimply to Help Others Partnerships Other non-profit organizations Local businesses Local Radio and News Stations Simply to Help OthersSimply to Help Others Internal Relations Clear definition of roles Board of Directors Bylaws Simply to Help OthersSimply to Help Others Brighter Future Bigger and better things Simply to Help OthersSimply to Help Others