INSIGHTS INPAID SOCIAL: WHAT YOU NEED TO KNOW IN 2016

Jamie Pitman, Head of Contentand Social Media, White Hat Media

T: @jamiecpitman

#whmdigital

WHERE WE ARE NOW

THE RISE OF INFLUENCER MARKETING

‘MOBILE FIRST’ IS NOW STANDARD THINKING

(B)AD-BLOCKING

‘STICKY’ ECOMMERCE

EMOJI REVOLUTION

#TOOMUCH?

PRIORITY PLACEMENTS

FACEBOOK INSTANT ARTICLES

INSTAGRAM ADS GROWTH

Image source: @recode / brand networks

TWITTER MOMENTS

WHERE WE’RE GOING

MESSAGING APP ADVERTISING

BETTER ATTRIBUTION

AD LOCALISATION

VIDEO KILLED THE PHOTOGRAPHY STAR

VIRTUALLY THERE

LIVE STREAMING

THE GIF THAT KEEPS ON GIVING

USER-GENERATED CONTENT ADS

USING MOODS TO TARGET ADS

REAL-TIME ADVERTISING

2016: YEAR OF THE TWITTER ALOGRITHM?

More ads in messaging apps

Better attribution of social media to ROI in marketing funnels

More powerful ads localisation

Increasing importance and popularity of video content

Virtual reality advertising to come home

Live streaming to come into its own

More, and better GIF ads

Ads featuring user-generated content

Ads targeted to users’ moods

More real-time advertising

…and maybe the dreaded Twitter algorithm!

PAID SOCIAL IN 2016

Thank youfor reading!

@jamiecpitman

#whmdigital