innovation through social networking

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  • 1.Gautam GhoshSocial Business ConsultantINNOVATION THROUGH SOCIALNETWORKING

2. About Gautam Engaging in virtual communities since 2000 Blogging since 2002 Tweeting since 2007 Website 3. When Media ChangesEverything Changes 4. Technologys impact becomesevident when it becomesubiquitous 5. 1The future has already arrived.Its just not evenlydistributed yet.Source: William Gibson 6. 2The tools are transient.The values embedded in themare persistent. 7. 3 To understand how socialtechnologies are changing media and business,begin by asking how they arechanging people and society. 8. Cognitive Surplus Author Clay Shirky in his book Here Comes everybody talks about Cognitive Surplus Making consumers move to Creator/Critics 9. Social technologies are not justother tools 10. Fundamental shifts - content Authority User Generated Influence (trust factor) Authenticity Broad/Generic Niche Relevance Numerous Channels, Fragmentation Noise Buying Visibility Earning Visibility Social Trending/Discovery 11. Fundamental shifts talentmanagement Linear Lattice Career Progression Flatter, Virtual, Collaborative, Project Based Accelerated Mobility Time in Tenure, Development Cycle Formal Informal Learning Social Collaboration, Learning Networks Silod Integrated Resourcing Full Time Alternatives Complexity 12. Fundamental shifts nature ofworkGeneralist Skills1960 Oriented TaskPredictable WorkloadIndividual Contributor Geographically Dependent2012Technical Complex Knowledge WorkCollaborativeTeam BasedTime PressuredMobile / Virtual 13. The Business Case 14. Benefits from Web 2.0: McKinsey Survey 15. Social BusinessdeconstructedSocial Social EnterpriseMedia CRM 2.0 Marketing 16. Internal Collaboration& Learning 17. Who Benefits? ExecutiveHuman ResourcesManagementImprove employeeTurn the threats ofengagement, congenialpublic social tools to and flexiblethe advantage of theworkplace, facilitate on-organizationboarding new hiresEmployeeFunctional Manager A forum to know the Facilitate teamcompany, people andcommunication, knowl key information; Shareedge sharing andand participate oncollaborationrange of topics4 key stake holders Qontext Inc. 201017 18. ExamplesMicrosoft calls it TownSquare.Deloitte hosts D Street. Whats yours?IBM has its Beehive, andBest Buy its BlueShirt Nation. Qontext Inc. 2010 18 19. Impacting rewards and recognition Chatter turns the company into a meritocracy, according to Marc Benioff, who said SalesForce is changing the compensation systems to reflect the folks who are really making a difference. 20. Crowdsourcing Innovation Dell EmployeeStorm: Internalideation platform toenable Dellsworldwidecommunity of morethan 80,000employees to postand discuss ideas ontopics ranging fromproduct innovationto company HRpolicies. Tools likeInnoCentive can dothe same for anycompanySource: 21. Online Communities 22. What is an online community?An online community is a group of people withsimilar goals or interests that connect andexchange information using web tools. ...An online talent community is a group of peoplethat share an affinity for anorganization, profession or skill that connect, share opinions, exchange information, andcollaborate using web tools. 23. Three distinguishing points Connects Organization/Profession/Skill with all Stakeholders GroupsCOMMUNITYConnects Members toConnects Members toOther Members Non-Members (Discovery) 24. Dells Social Media and Community University (aka SMaC U) Course levels: 101: Principles 201: Dells Strategy 301: Brand Guidelines 401: Platform Specific To date, 6,000 employees trained and certified to engage on behalf of DellPhotos provided by Dell. Dell Social Media and Community University.24 25. HR as a CommunityFacilitator? Natural Role Getting people to connect Change Agents Examples 26. THANK YOU Gautam GhoshCell: +91-73030-61713


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