innovation management sources of innovation and … › francescacabiddu › files › 2012 › 04...

Innovation Management

June 3rd 2015

Sources of innovation and Innovation

Networks

Francesca Cabiddu

Outline

Sources of innovation

Rotwell’s five generation of innovationmodels

Absorptive capacity

Balancing exploration and explotation

A map of innovation search space

Distributed innovation and need for networks

Search

Scanning the environment (internal and external) for, and processing relevant signals about, threats and opportunities for change

Where do innovation come from?

5

?


Knowledge push

Need pull

Users as innovators

Extreme users

Watching others

Recombinant innovation

Design led-innovation

Future and forecasting

Accidents

Where do innovation come from?

© 2013 John Wiley & Sons Ltd. www.innovation-portal.info

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Simple linear models

Technology push

Research anddevelopment

Manufacturing Marketing

1950s-1960s

Simple linear models

Need pull

Research anddevelopment

ManufacturingMarketing

1970s

Coupling model

Manufacturing

Marketing Research anddevelopment

1980s

Integrated, parallel model

Integrated, networked model

This model sees innovation as a multi-actor process which requires high levels of integration at both intra and inter-firm levels and which is facilitated by IT-based networking.

Absorptive capacity

The ability of a firm to recognize the value of new external information, assimilate it and exploit it for commercial ends (Cohen and Levinthal, 1990)

Cognitive Structures

• Research suggests:

▫ Accumulated prior knowledge increases the ability to acquire and recall new knowledge

▫ Learning in one task may influence and improve the learning of another task

▫ A diverse background provides a more robust basis for learning

Capabilities that compose ACAP

Zahra and George (2002) highlight four distinct but complementary capabilities that compose a firm's ACAP:

acquisition

assimilation

transformation

exploitation

Balancing exploitation and Exploration

Exploitation involves «the use and development of thing already Known»

Exploration involves «a pursuit of new knowledge» (Levinthal and March, 1993: 105)

Firms need to master two distinct challenges at the same time

Establishedbusiness

(Exploitation)

New business(Exploration)

Strengthening and extending the core

Creating the new

Ambidexterity



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Zone 1

Zone: Business as usual

Search challenges: exploit

Tools and methods: good practice/close to cusotmers

Enabling structures: Formal and mainstream structures

Zone 2

Zone: Business as usual

Search challenges: exploiration

Tools and methods: open innovation approach

Enabling structures: Formal investement in specialized research functions – R&D, martket research and ect

Zone 3

Zone: Alternative frame

Search challenges: Reframe

Tools and methods: alternative future

Enabling structures: Peripheral/ad hoc

Zone 4

Zone: Radical – new to the world

Search challenges: co-evolve

Tools and methods: complexity theory- probe and learn

Enabling structures: Far from mainstream

Rothwell’s five generations


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First and second — Simple linear models – need pull technology push.

Third – Coupling model, recognizing interaction between different elements and feedback loops between them.

Fourth – Parallel model, integration

Fifth – Systems integration and extensive networking flexible and customized response, continuous innovation.

Definition of network

A network can be defined as a number of positions or nodes occupied by actors (individuals, firms, universities etc.) and links or interactions beween these nodes.

Networking involves using that arrangement to accomplish particular tasks

Network

A network can influence the actions of its member in two ways:

The flow and sharing of information within the network

The position of actors in the network

Network can be tight or loose

Path-dependent

Innovation networks

Emergent network

Engineered network

Closed network

Open network

Innovation networks


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Some types of innovation network

Entrepreneur-based

Internal team

Communities of practice

Spatial

Sectoral

Consortia

Standards

Supply chains© 2013 John Wiley & Sons Ltd.

www.innovation-portal.info32

Types of innovation network

We can map some of these different types of innovation network on to a diagram which positions them in terms of

how radical the innovation target is with respect to current innovative activity

the similarity of the participating companies

Types of innovation network


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High value innovation networks: success factors

Highly diverse

Third-party gatekeepers

Financial leverage

Proactively managed

In this session we have looked at


Rotwell’s five generation of innovationmodels

Absorptive capacity

Balancing exploration and explotation


Distributed innovation and need for networks

innovation management sources of innovation and … › francescacabiddu › files › 2012 › 04...

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