improving holiday retail marketing

16
Michael Ballard Customer Marketing Manager Tips For The Holidays

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Be ready for the largest gift giving season with these helpful tips to optimize your email, mobile and social media marketing.

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Page 1: Improving Holiday Retail Marketing

Michael Ballard

Customer Marketing Manager

Tips For The Holidays

Page 2: Improving Holiday Retail Marketing

Holiday Navigation

Highlight the “Gifts” Section

“Shop For/By” Navigation

- For Him/Her, Mom/Dad

- Gifts Under $20, Under $50

- Top Rated Products

- Our Picks

Page 3: Improving Holiday Retail Marketing

Important Information

Shipping Deadlines

Last Day for• STANDARD SHIPPING• PRIORITY SHIPPING• OVERNIGHT SHIPPING

The Footer Store Hours Gift Certificates Customer Service

Page 4: Improving Holiday Retail Marketing

Countdown Promotions

Daily Deals

Progressive Deals &

Discounts

Flash Sales

Page 5: Improving Holiday Retail Marketing

Social

Clear the Call-to-Action Confusion

Get the “Like” Speak the Language

Don’t Force The Conversion…Encourage It

Page 6: Improving Holiday Retail Marketing

Social Integration in Bronto

Page 7: Improving Holiday Retail Marketing

Mobile

QR Codes In-Store Social & Email Anything Printed

Page 8: Improving Holiday Retail Marketing

QR Integration in Bronto

Page 9: Improving Holiday Retail Marketing

SMS in Bronto

Page 10: Improving Holiday Retail Marketing

SMS Workflows in Bronto

Page 11: Improving Holiday Retail Marketing

Segmentation

Most Active Least Active Repeat Purchases

Page 12: Improving Holiday Retail Marketing

Bronto Success Story

SegmentationCreated segment for remailing

50% Increase In Revenue Each Mailing

Page 13: Improving Holiday Retail Marketing

Segmentation in Bronto

In the Bronto AppContacts Segments

Page 14: Improving Holiday Retail Marketing

Just Say Thanks

Resist the urge to promote…

just once

Page 15: Improving Holiday Retail Marketing

Key Takeaways

It’s Not Too Late

Simple Can Lead to Big

Pay Offs

Segmentation is Key

Adaptability is Key

Page 16: Improving Holiday Retail Marketing

Thank You for Attending!

[email protected]@bronto.com

Account Management

Bronto.com – 12 Tips for Holiday SuccessStrategy as a ServiceContact Your Account Manager

Learn more Holiday Tips

Link to WhitepaperWebinar Recording

Follow Up Email