top holiday retail displays – fame favorites

11
1 HOLIDAY DISPLAYS. THEMES & DREAMS. FEATURED ANTHROPOLOGIE BERGDORF GOODMAN BLOOMINGDALE’S BURBERRY LORD & TAYLOR MACY’S SAKS FIFTH AVENUE TIFFANY & CO. Bottega Veneta

Upload: megan-hanson

Post on 14-Jul-2015

2.168 views

Category:

Retail


2 download

TRANSCRIPT

Page 1: Top Holiday Retail Displays – Fame Favorites

1

HOLIDAY DISPLAYS.

THEMES & DREAMS.

FEATURED

ANTHROPOLOGIE

BERGDORF GOODMAN

BLOOMINGDALE’S

BURBERRY

LORD & TAYLOR

MACY’S

SAKS F IFTH AVENUE

TIFFANY & CO.Bottega Veneta

Page 2: Top Holiday Retail Displays – Fame Favorites

Never ones to hunker down and hide from the madness of the holiday shopping scene, we were out in the thick of it this year, elbows out, cameras in hand. Just for you. No, we mean that in all sincerity, and hope you’re inspired by these spectacular displays of visual merchandising genius. It’s the kind of stuff we fill our brain-tanks with as we dream up new ideas daily for our clients.

LYNNE ROBERTSON, FAME PRESIDENT + CEO

A NOTE FROM LYNNE ROBERTSON

2www.fameretail.com | NYC Holiday Windows 2014

Page 3: Top Holiday Retail Displays – Fame Favorites

3

••

WHAT WE SAW TRENDS OF 2014

diecuts + lasercutting• fairy tales • high fashion • glamour • simple line drawings • birds • animals • holiday classics • fantastical • mashups • traditional santa • trees • butterflies • magical • the arts • lightshows • interactive • intergalactic • surreal

This past December, we struck out on a merchandising mission. Hundreds (thousands?) of glorious windows and displays later, we saw these patterns emerging and decided to declare them theme-worthy. You’ll see a select few of our favesies highlighted on the following pages.

Page 4: Top Holiday Retail Displays – Fame Favorites

4

ANTHROPOLOGIEFeathered critters and rustic woodland scenes invite you into a textural winterscape that makes you wish for all things faux fur, chunky knit and wool. Its delightful intrigue matches the eclectic magic of the brand.

www.fameretail.com | NYC Holiday Windows 2014

Page 5: Top Holiday Retail Displays – Fame Favorites

555

BERGDORFGOODMAN

Bergdorf outdoes itself once again, this time leaving us breathless with an incredible celebration of the arts, from literature to architecture. The painting display was the piece de resistance, with a 12-ft mannequin rocking a hand-painted Dolce & Gabbana gown.

www.fameretail.com | NYC Holiday Windows 2014

Page 6: Top Holiday Retail Displays – Fame Favorites

6

All glitz and glam, this one. Timeless in the sense that it’s classic New Year’s sparkle at its best, yet modernized in a way that gives it an interactive edge. Sparkly ball drop and other high-tech games and features (complete with hashtag) make it a mesmerizer.

BLOOMINGDALE’S

www.fameretail.com | NYC Holiday Windows 2014

Page 7: Top Holiday Retail Displays – Fame Favorites

7

LORD & TAYLORfairy tale scenes capture the magic of the holiday season. artfully crafted and

LORD & TAYLORLord & Taylor celebrates a whopper of an anniversary (100th!) for its Fifth Avenue building with an enchanted mansionesque theme. The ‘Once upon a time in New York’ theme is ever-so-slightly nostalgic, but video overlays give it a techie edge to modernize the magic.

www.fameretail.com | NYC Holiday Windows 2014

Page 8: Top Holiday Retail Displays – Fame Favorites

8

MACY’SSanta’s intergalactic travels spring to life at Macy’s, where the Miracle on 34th Street is reimagined anew. Stops include Venus and Neptune (apparently the creatures there have wish lists too). And when it comes to how these other celestial bodies are portrayed, let’s just say it’s not exactly the planetarium version.

www.fameretail.com | NYC Holiday Windows 2014

Page 9: Top Holiday Retail Displays – Fame Favorites

9

SAKS FIFTH AVENUE

www.fameretail.com | NYC Holiday Windows 2014

Fairy tales have officially grown up, all sophisticated and sparkly. Costumes hail from designer collections. Art Deco styling is a nod to the retailer’s roots dating back to the 1920s. And 3D projection on the building façade (71,000 lights!) dazzles even the bah-humbug-iest.

Page 10: Top Holiday Retail Displays – Fame Favorites

10

LORD & TAYLORfairy tale scenes capture the magic of the holiday season. artfully crafted and

TIFFANY & CO.

Bejeweled buildings make up the dimensional skyline in this little window wonderland, straddling the real/surreal. The brand’s signature boxes make an appearance on a squirrel-pulled sled full of gifts. And one window actually features a couple gazing into a Tiffany’s window. (See what they just did there? Genius.)

www.fameretail.com | NYC Holiday Windows 2014

Page 11: Top Holiday Retail Displays – Fame Favorites

11

LET’S TALK HOLIDAYS. AS IN NEXT YEAR’S.

So that was just the tippy top of the holiday 2014 display-burg, but we hope it leaves your imagination running wild. (Ours is.)

We give retail brands their moment. It’s our thing. So grab your merchandising calendar and let’s chat.

CONTACT:Megan HansonVP, New Business [email protected]

www.fameretail.com | NYC Holiday Windows 2014