You should understand the need of your business and develop effective marketing strategy of your company. Let us discuss some important factors and elements of digital marketing and branding

Importance of Marketing your Business• Help prospective customers find your business and display benefit and value of your products/services• Expand your business• Make your brand and product popular• Think of getting new leads.

Elements of Digital Marketing• E-mail marketing

• Website

• Blogging or content marketing

• Social media

• Search engine optimisation

• Advertising

• Video marketing

Comparison between Digital and Traditional Marketing

Digital marketing

Price - Very low to medium

Product – Text ads, video ads, graphical ads, Face book ads

Place – Computer, mobile phones, tablets

Promotion – Face book, Google, YouTube, LinkedIn, mobile apps, blogs etc.

 

Traditional marketing

Price – Medium high to very high

Product – Voice ads, printed ads and others

Place – TV, radio, newspaper, magazines, street banners

Promotion – TV, news channels, radio, sports, movies and others 

Top benefits of digital marketing

• Get more customers• Write personalised messages• Decrease marketing costs• Check performance of marketing• Talk with your customers• Make a list of marketing initiatives• Identify the targeted customers• Enhance performance of marketing• Manage advertising campaigns• Share your contents• Improve reputation of your brand• Mobile responsiveness of your website

4 Crucial Elements of Marketing Mix

• Price – Total cost, time, money and implementation• Product – Physical products and services• Place – Physical or online place where the product will be offered• Promotion – Techniques of marketing, promoting and showing the products to customers

Role of Marketing Strategy• Arrange your ideas and campaigns• Market research for targeting content to audience• Make target and measure success• Supports complete business plan• Assess new opportunities

Like other reputed SEO agencies, a reputed SEO agency in Edinburgh uses these strategies to organise ideas, make proper

planning and discuss about business with the right people

Summary of Digital MarketingLet someone be in-charge of marketing and take these steps: • Detect your goals • Create engaging contents • More opportunities for conversions • Create steady branding and content• Create audience for online marketing and develop opportunities

Make unique message that represents quality of your products.

Importance of Branding What is branding – Anything we offer to the

market for consumption to satisfy a need.Branding process – It involves making a unique image and name. Goal of branding – Make important presence in the market.

The capacity to please customers.A successful brand should gain trust.

Elements of Brand• Logo and tagline• Company name• Imagery• Colour palette• The way to greet customers• Customer service and support• Interior design of store or office• Presentation of product and service

Importance of Logo

Logo represents your brand primarily. An effective logo should be: • Simple• Appropriate• Versatile• Memorable

• SHAPES• COLOURS• SYMBOLS• TYPOGRAPHY• CONNECTION WITH BRAND

DESIGN ELEMENTS OF A LOGO

Consistent and Easily Recognisable Brand

Logos, colours, taglines, services, imagery and other parts of your brand will be used across all platforms like website, social media, blog, stationery and many others.

Important Elements of any Leading Brand• Choose a unique name• Self-assessment • Make a logo• Select brand message• Get a colour scheme• Implementation Appropriate techniques for digital marketing and branding can lead your business to success. It is recommended to contact a well-known digital marketing company that can help you enhance your business.