KIRAN MANDRAWADKAR

• Sales Strategy

• Marketing & Branding Strategy

• CRM

• Setting up Processes and Systems

• Leadership & Training/ Team Motivation

• Achieved a substantial year-on-year growth in sales and collections efficiencies. Drove sales and CRM teams to achieve over 90% of the annual budget in a slowing market.

• Brand creation/rebranding of a project/corporate entity.• Restructured and realigned marketing to better support sales and improve selling cycles along with cost optimization• Deployed new marketing automation solutions and hosted services to further campaign effectiveness and go-to-market efficiency

• Integrated tactical marketing functions with field, channel, and E-Commerce groups• Experienced in business planning, analytics and pricing. Competitively priced and marketed projects worth over $1 billion USD across various metros in India

• Set up international offices for overseas sales and drove business to achieve significant growth in sales from foreign markets

• Streamlined sales & CRM cycle by establishing best practices, policies and SOPs• Restructured the sales organization chart with key focus on value addition and resource optimization

Sales & Marketing

Brief details of services offered, the same will be customized Outsourced Sales and Marketing Head

• Business Goals

• Marketing Objective

• Marketing Strategy

• Sales Strategy

• To achieve 95% sales before the project is completed

• To deploy and strengthen the loyalty / referral program• To, surely but subtly, make it the first choice offered by any broker / IPC / wealth

manager to their clients• To leverage on modern technology to enhance and eventually become a leader in

customer experience• To create and enhance your presence in the international markets focusing on Middle East, Southeast Asia and US

• To create awareness about and to establish the group as the “ultimate residential developer” in the long run

• Going beyond meeting expectation to creating aspirations• To encourage and build on the ‘trust’ factor which has been developed with the consumers over years. This will enable us to capture a premium in the years to come

• Finally, move away from selling homes to selling dreams

• Psychographics

– Achievers and people on the fast

track in their careers & business

– People who prefer branded products

and take pride in where they stay

– People who value quality lifestyle and

do not mind paying a premium

– People who have an active lifestyle

and hence demand a range of

amenities

•Retail•Referrals (comes from existing customers, if any)

•Corporate

•NRIs

•Investors •Brokers /Property consultants/ Associates

•In house Employees

• To focus on the overall Sales experience. Giving a personalized touch and uplifting the service standards to overall enhance the entire buying experience

• Involvement of the team and buy-in from the team for achieving higher targets

• Instant gratification to the team

• Creating and strengthening the loyalty program to get better referral results

• Recruitment of fresh young talent in the team

• Tie ups with Wealth Managers / Associates

• Focus on international markets like Middle East, South Asia, UK and the USA

• Incentive linked sales through Associates /Brokers

• Reaching out to the SME’s directly or through various associations

• Looking beyond IT companies in the corporate segment

• Constant training and skill up gradation for better client handling• Creating an investor base, to sell off a certain inventory during pre launch to devise dynamic sales plans and pricing strategies based on sales analysis and team inputs

• Grooming and communication skills.• Project related sales techniques.• Lead Generation strategies.• Relationship and rapport building.• Step by step process on increasing referral sales.

• Establish standard operating procedures and policies

• Scout for talent and set up teams as per the broad structure outlined earlier

• Train and motivate teams on a regular basis to achieve set goals

• Implementation of Sales and CRM technologies