implementing an seo strategy for your liferay websites
DESCRIPTION
The internet has revolutionized the way companies market their products and services today. One of the biggest changes is how businesses are leveraging their websites to market their online presence. In a competitive digital world, the key to success is reaching potential customers and driving them to your website. One of the most effective methods to do so is through Search Engine Optimization (SEO). In today's growing world of technology and reliance on web-based platforms, every public site must be concerned about SEO. There are a number of reasons why SEO is routinely selected as the primary marketing method by many organizations to acquire customers. This presentation discusses how Rivet Logic has met sophisticated SEO requirements for highly visible Liferay sites, along with demonstrating Liferay's newest SEO features.TRANSCRIPT
Rivet Logic Corporation © 2014 Building Digital Experiences Since 2006
July 9th, 2014
SEO With Liferay
Presented by: Anusha Wijeyakumar Alaaeldin El -Nattar Practice Director Executive VP Client Services Rivet Logic Rivet Logic
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Who We Are
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Rivet Logic Overview
• Award-winning professional services focused on: • Portals
• Web Content Management
• Digital Asset Management
• Social Intranets/Extranets
• Platinum Partners for Leading Open Source Software including:
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Company Overview
• Headquartered in Reston, VA
• Regional Offices in Boston, New York City, Dallas, Los Angeles
• Near-shore Development Center in Costa Rica
• Founded in 2005
• 70+ employees and growing
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Rivet Logic & Liferay
• Certified Platinum Partner since 2006
• Conduct Public Training on East Coast USA and helped write the Liferay 6 Training
• Contributor (software, documentation, forums, training material)
• 50+ Liferay projects underway or completed and 100s of sites
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What Is SEO?
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Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results.
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SEO Methods
• Getting indexed
• Preventing crawling
• Increasing prominence
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What Matters
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Controlling Meta Information
Good Meta Descriptions/Keywords drive high quality traffic towards your site
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Site Map Protocol
Supporting Site Map Protocol is essential to providing users with useful shortcuts from search
result screens
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Friendly URLs
• Liferay’s default URLs are not good enough
• Liferay allows for creating custom friendly URLs
http://sensus.com/web/usca/solution?id=advanced-metering-infrastructure-ami
http://sensus.com/web/usca/solution/advanced-metering-infrastructure-ami
VS
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SEO Friendly Sliders/Carousels
http://mysite.com/home
Index
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SEO Friendly Sliders/Carousels
Keyword in slide 3
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SEO Friendly Sliders/Carousels
http://mysite.com/home
Index
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SEO Friendly Sliders/Carousels
Content doesn’t match!
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SEO Friendly Sliders/Carousels
http://mysite.com/home?slide=2
http://mysite.com/home?slide=3
http://mysite.com/home?slide=1
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SEO Friendly Sliders/Carousels
…?slide=2
…?slide=1 …?slide=3
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SEO Friendly Sliders/Carousels
AJA
X
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Other SEO Considerations
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The Sensus Example
Country Country
Division Division
Product Line
Product Line
Product Product Product
Sensus.com
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Complex Associations
Division
Product Line
Country
Product
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Use Building Blocks
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Division Page Type
Division Overview
Product Lines
Product Line
Navigation
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Product Line Page Type
Product Line Overview
Associated Solutions
Products
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Product Page Type
Product Overview
Product Documentation
Associated Solutions
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De-coupled Authoring/Publishing
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Web Form Authoring
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IA through Taxonomy
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US P U B L I S H
AMI Systems
P U B L I S H
P U B L I S H
US
AMI Systems
Water
Country
Product Line
Division
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SEO Challenges
• HTML Titles
• Breadcrumbs
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Solution: Intercept/Modify
• HTML Titles • Intercept HTML Title generation code and
replace with dynamic logic
• Breadcrumbs • Intercept breadcrumb generation code and
replace with dynamic logic
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Summary
• Every public facing site must worry about SEO
• Have an SEO strategy and define it during planning/design
• Liferay can help satisfy almost all SEO requirements
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Double-Click to add image
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Questions?
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