five quick seo tips for private school websites
DESCRIPTION
If you own a small business website such as a private school of summer camp, these five Search Engine Optimization Tips will help you increase your ranking in Google results.TRANSCRIPT
There are 50,000 searches a month on google for the term ‘Private Schools’
Is your school being found?
Five Quick SEO Tips
#1
Show Up Here!
Submit your website to
Google Places
Google.ca/PlacesTIPS:
Be consistent. Address, phone number, keywords
Use local and specific keywords
#2Keyword tools collect data from previous user searches and offer estimates of search volume and related phrases.
Find your Keywords
Tools: adwords.google.comspyfu.com
Create Keyword Specific Content
Pages
#3• Add keywords to body text, image titles, captions and alt text
• Higher up the page and larger font is more relevant in Google’s eyes
• Use unique page titles
• Content is King!
#4Links to your site tell search engines that your site is important.
Increase backlinks
• Personal and work websites
• Blogs and community portals
• Free and paid directories
Tips: Adding BacklinksAnchor Text: Use descriptive text rather then just your website. (Crofton House is an all girls’ private school in Vancouver, British Columbia)
Hyperlinks: Point to a specific page of your site whenever possible. (applying, international students)
Broken Links: Have a negative effect. Fix them! (google.com/webmaster/tools)
Track Your Success
#5Traffic
User Type
Pathways
Marketing
Our Kids MediaMarketing Private and Independent Schools since 1998
twitter: @ourkidsnetweb: www.ourkidsmedia.com phone: 905.272.1843