The Advertising Industryand its

Effects on the Woman Psyche

How advertising corporations have affected a woman’s self-worth, confidence, and insecurities. As well as what defines beauty in our society today.

By: Kendra Claiborne

Financial Independence

Desire for materialistic possessions.

Portraying a lifestyle.

Corruption of women through negative ideals and subliminal messages.

Contextual Message – “Put some weight on.”Literal Message – Accurist Watches

Figurative Message – One must me considerable small to wear an Accurist watch, more so, to be able to wear it on your upper arm.

• Underlying messages within advertisements.

• The women’s psyche has been weakened and brainwashed by society.

• False perceptions and misrepresentations.

• Directly and indirectly affecting a woman’s psyche.