games for health - robert pratten - imaginary worlds for better living

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Speaker at Games for Health Europe Conference 2014

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Page 1: Games for Health - Robert Pratten - Imaginary Worlds for Better Living
Page 2: Games for Health - Robert Pratten - Imaginary Worlds for Better Living

CEO & Founder, Transmedia Storyteller Ltd

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Original price: $1.

Final price: $88.

http://significantobjects.com

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We sold $128.74 worth of thrift-store junk

for $3,612.51$128.74

Investment

$3612.51Return

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+ Uncertainty A

- Uncertainty A

+ Uncertainty B- Uncertainty B

FutureStory 1

FutureStory 2

FutureStory 3

FutureStory 4

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AUDIENCE DATABASE

CONTENTDATABASE

GAME LOGIC

SOCIAL MEDIA, EMAIL

TELEPHONENETWORKS

DATALOG

PLAYER

INCLUDES:• POINTS• BADGES• INVENTORY

AS WELL AS• MESSAGES• POSTS• STATUS

UPDATES

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Social media

ExperienceDesigner

SMS & Voice calls

EmailMobile Apps

Websites

Corporate Systems

Customer

invisible to audience

Gaming and Interactive Story Engine

Content Management

System

Audience Management

Metrics & Reporting

SaaSPublishing

SystemEvent

Monitoring

Collaborative Authoring

Environment

PrivateData

Public Data

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Individual Group 1 Group 2 Group 3 Team 1 Team 2

Everyone

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http://airpi.es/

The AirPi is an automatic air quality & weather monitoring device powered by a Raspberry Pi temperature, humidity, air pressure, light levels, UV levels, carbon monoxide, nitrogen dioxide and smoke level

Page 21: Games for Health - Robert Pratten - Imaginary Worlds for Better Living

CO affects • character’s mood• tone of tweets & blog posts• game difficulty?

Character responses change based on air quality in Mumbai, IndiaIf air quality is good, she’s happy otherwise she’s grumpy or sad

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Social Media, Email, Phone

Sensor network

Audience interaction with a story online on social media and email was used to personalise a virtual reality (VR) experience using Unity engine and Oculus Rift. See “Meet Lucy” – on next slide.

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Live VR event in which the simulated environment is personalized based on prior interaction with characters online

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“you are here”

Radio or live event…

“I am here”

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Real location

Extra-story

Guided adventureSelf-exploration

Real history

Online

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PublicData

CorporateData

Personal Data

Conducttr can use real-world data as game mechanics to drive a story or rewards

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Real location

Dynamic World

Narrative

Real history

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• Accelerometer motion data• Ambient temperature• Detect user input• Control onboard LEDs• Vibrate a buzzer/motor

Tiny microprocessor for embedding in clothes, wristbands, toys etc.

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Mobile app talks to metawaredevice and to Conducttr. Conducttr remembers game state, plot points and can communicate to actors as improvisation cues

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• Accelerometer can post tweets and Facebook updates,

• Social network activity can vibrate/flash devices• Collective behaviour can publish a video or ping the

device• Temperature change or other emotional indicators

can change colors or publish blog posts

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