ihr magazine - october/november 2012

YOUR HEALTH CATEGORY SOURCE

PUBL

ICA

TIO

NS

MA

IL 4

0678

000

| 6

0 BL

OO

R ST

REET

WES

T SU

ITE

1106

| T

ORO

NTO

ON

TARI

O, M

4W 3

B8

Li

felo

ng P

ass

ion

& P

urp

ose

|

$6

Argan Oil:What is all the fuss about?

SCAN MEFor Mobile Issue!

LIFELONG PASSION & PURPOSE

Lovie Wesolowski-Spicer, Nature’s Health Centre, Saskatoon, S.K.

001.IHR_Cover.indd 2 12-10-25 10:54 AM

It REALLY works for me!”

“Canada’s #1Joint Care Brand *

Whether joint pain is due to osteoarthritis, repetitive move ment, trauma, or sports related injuries, the Joint Ease ® product line from webber naturals offers high quality, natural products that combine the most trusted nutrients for joint health, protection, and repair.

Always innovating, Canada’s #1 brand in natural joint support has introduced a new supplement combining glucosamine with the latest cutting-edge joint supplement ingredient — Natural Eggshell Membrane (NEM®). Whereas glucosamine supplement a tion alone can take about three weeks to show results, recent clinical studies on NEM® showed significant results in as little as 7 to 10 days.

Glucosamine with NEM® from webber naturals® —

· Clinically tested NEM® for fast-acting results· Full-strength Glucosamine for long-term benefi ts· Therapeutic dosage in just 2 tablets daily· No side effects· Excellent price point and value

Murray, Michael, ND. The Pill Book Guide to Natural Medicines. 2002. Bantam.

Ruff KJ, Winkler A, et al. Eggshell membrane in the treatment of pain and stiffness from osteoarthritis of the knee: a randomized, multicenter, double-blind, placebo-controlled clinical study. Clin Rheumatol. 2009 Aug;28(8):907-14.

Want more information about webber naturals products? 1-800-430-7898 | www.webbernaturals.comFollow us on : @webbernaturals | Like us on : www.facebook.com/webbernaturals

TRIPLE STRENGTHGlucosamine with NEM®

Glucosamine with NEM® from webber naturals® delivers clinically effective doses of Glucosamine with pure NEM® for fast-acting relief plus long-term benefi ts in one convenient product, at an affordable price.

* Based on sales. Source: Nielsen MarketTrack, National All Channels, 52 Weeks Ending June 2, 2012.

Natural Joint Support that Works for YOU!REALLY REALLY works for works for me!”me!”

Canadian Baseball Hall-of-FamerJOE CARTER

A variety of displays are available. Ask your webber naturals® representative.

IHRMAY2012_XXXX_AD_Product_DPS.indd 2 12-10-25 10:52 AM

It REALLY works for me!”

“Canada’s #1Joint Care Brand *

Whether joint pain is due to osteoarthritis, repetitive move ment, trauma, or sports related injuries, the Joint Ease ® product line from webber naturals offers high quality, natural products that combine the most trusted nutrients for joint health, protection, and repair.

Always innovating, Canada’s #1 brand in natural joint support has introduced a new supplement combining glucosamine with the latest cutting-edge joint supplement ingredient — Natural Eggshell Membrane (NEM®). Whereas glucosamine supplement a tion alone can take about three weeks to show results, recent clinical studies on NEM® showed significant results in as little as 7 to 10 days.

Glucosamine with NEM® from webber naturals® —

· Clinically tested NEM® for fast-acting results· Full-strength Glucosamine for long-term benefi ts· Therapeutic dosage in just 2 tablets daily· No side effects· Excellent price point and value

Murray, Michael, ND. The Pill Book Guide to Natural Medicines. 2002. Bantam.

Ruff KJ, Winkler A, et al. Eggshell membrane in the treatment of pain and stiffness from osteoarthritis of the knee: a randomized, multicenter, double-blind, placebo-controlled clinical study. Clin Rheumatol. 2009 Aug;28(8):907-14.

Want more information about webber naturals products? 1-800-430-7898 | www.webbernaturals.comFollow us on : @webbernaturals | Like us on : www.facebook.com/webbernaturals

TRIPLE STRENGTHGlucosamine with NEM®

Glucosamine with NEM® from webber naturals® delivers clinically effective doses of Glucosamine with pure NEM® for fast-acting relief plus long-term benefi ts in one convenient product, at an affordable price.

* Based on sales. Source: Nielsen MarketTrack, National All Channels, 52 Weeks Ending June 2, 2012.

Natural Joint Support that Works for YOU!REALLY REALLY works for works for me!”me!”

Canadian Baseball Hall-of-FamerJOE CARTER

A variety of displays are available. Ask your webber naturals® representative.


Order today!1.800.204.4372

Many Display Options Available

holista.ca HolistaforLife @HolistaHealth HolistaforLife

PREVENTING:PREVENTING:PREVENTING:sneezing, wheezing, sneezing, wheezing, sneezing, wheezing, runny noses, colds, runny noses, colds, runny noses, colds,

coughing, fl u, germs, coughing, fl u, germs, coughing, fl u, germs, bacteria and virusesbacteria and virusesbacteria and virusesbacteria and virusesbacteria and virusesbacteria and viruses

Organic Oregano Oilfrom Holista® helps prevent and treat coughs, colds and infections by boosting immunity. Derived from the Origanum vulgare plant, Oregano is a potent natural compound that is powerfully antiseptic, antibacterial, and antifungal. In Regular and Extra Strength to boost your immunity all year round.

Take it for Life!


editors’s letter

8 IHRMAGAZINE.COM • OCTOBER/NOVEMBER 2012

I would like to introduce myself. As the new editor of IHR, I will strive to bring you the latest and most pertinent trends and news aff ecting integrated health, in addition to inspiring interviews from industry leaders.

I have been a journalist for over 25 years including nine years freelancing at � e Vancouver Sun, and have written health and lifestyle articles for magazines across the US and Canada. I have been a certifi ed nutritionist for nine years, and teach a healthy eating course through colleges and continuing education programs. I am also passionately interested in having a healthy lifestyle and in simplifying health information for the masses.

FYI: Canada is close to signing a 31-year trade deal that will give Chinese companies new powers over Canadian economic and environmental policy. National organizations including the David Suzuki Foundation are urging Canadian businesses not to forfeit our democratic principles in pursuit of trade expansion. � e Canada-China Foreign Investment Promotion and Protection Agreement allows China to sue Canada, behind closed doors, if its interests are hindered – leaving little room for democratic oversight. For example, if the B.C. government were to stop the Northern Gateway pipeline, Canadians could be on the hook for millions in damages. It also requires Canada to give Chinese companies “the right to full protection and security from public opposition.” It would put trade agreements before the protection of air, water, soil and biodiversity. � e deal is being concluded with no public input, provincial consultation or parliamentary debate. You can fi nd out more at www.davidsuzuki.org.

Carol Crenna

Editor

Carol Crenna

TM

www.ihrmagazine.com

Introductions

xxxIHR_Editor.indd 8 12-10-31 1:26 PM

Available in gourmet and health food stores across Canada. W www.transherb.com

BEFORE

Four O’clock® is a Canadian Made line of Organic, Fairtrade Certified specialty teas.

Easier •tofindyourfavouritebrand •toseeyourtypeofteawithcolornavigation •toidentifyyourfavouriteflavourwithillustrations

NEW LOOK, SAME GREAT TASTE!

For

deta

ils, w

rite

#104

on

Free

Info

Pag

e, p

age

72.


contents UP FRONTPUBLISHER’S LETTER ......................................................................................8GET THE GOODS .............................................................................................15SKU REVIEW ....................................................................................................16TOP SELLER ....................................................................................................20What are your industry comrades and competition buying?

NEWSINDUSTRY NEWS ...........................................................................................22Track the latest trends, government and trade tactics, and technology news

FEATURESCOMPANY PROFILE .......................................................................................28Flash Beauté Inc. knows how to secure organic certifi cation on third world countries’ products

COVER STORY ................................................................................................34A teenager with a calling builds a business that endures for 35 years

WHO BUYS MULTIVITAMINS? ......................................................................42Retailers and suppliers discuss the state of the multivitamin category

DO YOU HAVE A SUCCESSION PLAN? ........................................................48Groom your next leader now or your company may fail

SOCIAL MEDIA: tracking success of your online community ......................52Are your followers and click-through numbers real?

HEART HEALTH: the latest research .............................................................54New heart-regulating integrative approaches

INGREDIENT REVIEW ....................................................................................60Argan oil: what is all the fuss about?

SHOPPER CONVERSION: how do we do it? ................................................62Fulfi lling the needs of your shoppers

RESEARCH NEWS ..........................................................................................66The most recent advancements in integrated medicine

END NOTESFAX BACK .........................................................................................................72

Volume 12 . Issue 6

54 . HEART HEALTH: THE LATEST RESEARCH

34 . LIFELONG PASSION & PURPOSE

42. WHO BUYS MULTIVITAMINS?

48 . DO YOU HAVE A SUCCESSION PLAN

xxx.IHR_Contents.indd 10 12-10-31 9:08 AM

FOR ALL ORDERS OR MORE INFORMATION PLEASE CONTACT:

GAEL FRASER-TYTLER ENT.,

1-800-359 9355 (FLY-WELL)

TEL: 514-933 3302 FAX: 514-933 [email protected]

-OR CONTACT-

PURITY LIFE DISTRIBUTORS TEL: 1-800-265 2615 FAX 1-800-930 9512

www.nojetlag.com

For

deta

ils, w

rite

#105

on

Free

Info

Pag

e, p

age

72.


12 IHRmagazIne.com • october/november 2012

We believe that you, the retailer, dictate the tone and direction of the magazine, which in turn, allows us to provide you with the most accurate information that is relevant to your business. IHr works with a knowledgeable group of industry leaders whose mandate is to ensure the relevance of the publication. our editorial committee is comprised of thought-provokers who have shaped the industry and whose experience is vital in providing you with tools to succeed. the IHr editorial committee is led by the following individuals:

Andrew BettsCategory Manager, Natural Foods Thrifty Foods

Gilles HoudePresident and COO GNC Canada

Dean MoscaPresident Proprietary Nutritionals Inc.

Sanjiv JagotaPresident Nature’s Source

Aaron Skelton, BSc (NNS)Sr. Category Manager, Health Food, Natural Value, Soins Naturels, Loblaw Companies Ltd.

editorial board


GET YOUR INDUSTRY NEWS

DELIVERED EVERY DAY VIA E-MAIL

To subscribe, go to ihrmagazine.com or fill

in the following:

Email address:

First Name:

Last Name:

Company/Store name:

Fax To:1-888-849-0155

Olivier FelicioPresident Rive Gauche Media

xxx.IHR_EditorialBoard.indd 12 12-10-25 11:32 AM

1 877 599 5327 www.xlear.com

Who has a complete line of Xylitol Products?Who has a complete line of Xylitol Products?

The answer is Xlear.

The #1 Best-selling Xylitol Nasal Spray

100% All-Natural Xylitol Gum in 5 Flavours

100% All-Natural Xylitol Candies in 3 Flavours

Xylitol Tooth Gel for Infants

Xylitol Oral Mist Spray for a Dry Mouth

The Most Effective Saline Nasal Spray for Kids

100% All-Natural Xylitol Mints in 4 Flavours

100% All-Natural Xylitol Sweetener

Xylitol Toothpaste Without Fluoride

More Great New Xylitol Products Coming This Year!

C

M

Y

CM

MY

CY

CMY

K

IHR-Spread-09-2012.pdf 1 10/1/12 10:36 AM

For

deta

ils, w

rite

#106

on

Free

Info

Pag

e, p

age

72.


contributors


mandy Harding of memories by mandy

photography is based in Saskatoon,

Saskatchewan. She is a nationally accredited

photographer through the Professional

Photographers of canada, and has been

photographing everything from portraits and

weddings to corporate work since 2007. Her

favourite thing to photograph, though, is her

beautiful one-year-old daughter rylie.

A former journalist and now principal of

Dunn Public relations, Patricia Dunn uses

her 20 years of experience and contacts to

raise the profile of clients including food

companies, real estate developers and

small business owners. Patricia has an

insider’s knowledge of media and a keen

sense of what’s newsworthy. Working in

Pr for seven years, Dunn Pr’s Rachel Thexton has clients including Delta Hotels

and resorts, KPmG, cbc television and

Dairy Queen canada. rachel incorporates

digital strategies into communications

plans to generate publicity for clients in

both mainstream media and top blogs.

Ken Vannucci is a merchandise manager

for London Drugs, responsible for otc,

nHP, vitamins, baby and Grocery. Ken has a

passion for retail, and has been with London

Drugs since he graduated from Ubc in 1989

with a bachelor of commerce specializing in

marketing. He has a keen interest in product

and package development and the marketing

of products, with emphasis on consumer-

packaged goods. Ken is from trail, b.c and is

married with two sons.

allison Tannis, bSc, mSc, rHn, is one of

canada’s most well-known researchers in

the health retail industry. Allison has worked

for a number of large natural product

manufacturers and retailers, focusing on

product development, brand management,

marketing and merchandising. currently,

she is working as a consultant in the

industry. She writes about multivitamins in

this issue.

ISSN 1197 - 1495 | Volume 12 Issue 6

Founder, Publisher & editor-in-chief olivier Felicio

editor carol crenna

Web content editor Joanne brathwaite

editorial coordinator Irina Lytchak

editorial Intern Jennifer Hopf Art Director Scott Jordan

Design Sarah vincett Production erin booth

contributors Patricia Dunn, noa Glouberman, mandy Harding, marsha miller,

Allison tannis, rachel thexton, Ken vannucci

Subscription ratescanada $50 (gst included) for nine issues

(one year) USA $60

change of Addressemail: [email protected]

telephone: 416-203-7900fax: 416-703-6392

or send your cover label and new address to ihr c/o rive Gauche media, 60 bloor St., W., Suite 1106, toronto, on canada m4W 3b8

Advertising Informationolivier Felicio

telephone: (416) 203-7900 x 6107email: [email protected]

Paul airuttelephone: (416) 203-7900 x 6103

email: [email protected]

Jeff Yamaguchitelephone: (416) 203-7900 x 6122


erin Poredostelephone: (416) 203-7900 x 6128


Published by rive Gauche media Inc.

Canada Post Canadian Publications Mail 4067800 The publisher does not assume any responsibility for the contents of any advertisement and any and all representations or warranties made in such advertising are those of the advertiser and not of the publisher. The publisher is not liable to any advertiser for any misprints in advertising not the fault of the publisher and in such an event the limit of the publisher’s liability shall not exceed the amount of the publisher’s charge for such advertising. No portion of this publication may be reproduced, in all or part, without the express written permission of the publisher.

ihr magazine is pleased to review unsolicited submissions for editorial consideration under the following conditions: all material submitted for editorial consideration (photographs, illustrations, written text in electronic or hard copy format) may be used by ihr Media Inc. and their affiliates for editorial purposes in any media (whether printed, electronic, internet, disc, etc.) without the consent of, or the payment of compensation to, the party providing such material. Please direct submissions to the Editor, ihr magazine.


President olivier Felicio

vice President operations Frank Shoniker

controller & operations manager melanie Seth

Finance Administrator Henry Fonseca

creative business coordinator erin Poredos

xxx.IHR_Contributors.indd 14 12-10-31 9:09 AM

section header

october/november 2012 • IHRmagazIne.com 15

GET THESEGOODS FR

EE

The first 100 retailers to FAX us at 1-888-849-0155 will get these goods for FREE

Name: Phone:

Store: Fax:

Address: Email:

City: Province: Postal Code:

Get me these goods! Fill out the form below clearly and completely.

SilicaSilica is one of collagen’s principal constituents and in time deteriorates and looses

elasticity, resulting in the skin loosening, hair thinning out, and nails becoming brittle.

because of the refinement and transformation of today’s foods, our daily diet offers

less and less silica, a supplement is therefore a good a way to compensate. Land

Art developed SILIcA, a gel made from 100% pure silicon retrieved from diatoms,

fossilized plant cells found on the ocean floors. Prepared as a colloidal emulsion

(suspended in a gel composed of water and natural gum), it is bioavailable and

possesses a better assimilation for the system.

XyloSweet®

XyloSweet is 100% pure xylitol—an all natural sweetener that has

the same sweetness as regular sugar without any aftertaste. Since

XyloSweet is 40% lower in calories with zero net carbs and safe for

diabetic usage, it is an ideal sugar replacement for any sugar-controlled

diet. • Sugar-sweet with no aftertaste • Glycemic index: 7 (Table

sugar: 85; Glucose:100) • Non-GMO • Gluten-free • Highest quality

(pharmaceutical grade) • Safe for usage with any sugar-controlled diet •

zero net carbs

organic oregano oilorganic oregano oil from holista® is a potent antioxidant,

antibacterial, and antimicrobial supplement that can help

protect the body from free radical damage, infections, and

fungal or yeast overgrowth. obtained through gentle steam

distillation, this product contains the leaf oil of origanum

vulgare blended in an olive oil carrier

xxx.IHR_GTG.indd 15 12-10-25 11:35 AM

sku review


Name: Phone:

Store: Fax:

Address: Email:


Fill out the form below clearly and completely.

ARGAN OIL, A MAGIC POTION FOR YOUR SKINIts high content in unsaturated

fatty acids, vitamins A and

E makes it an excellent

restructuring elixir. It

softens the skin and hands,

strengthens nails and leaves

hair silky. 100% organic,

Nafha Cosmetic Virgin Oil

reveals its restructuring and

sensual secrets to your body.

ECHINACEA, TINCTURE ALCOHOL FREE, NATURAL WILD CHERRY FLAVOUREchinacea, Tincture Alcohol Free

Natural Wild Cherry Flavour from

holista® is an alcohol–free extract

that’s naturally fl avoured and

sweetened to appeal to children

and adults alike. Echinacea’s most

common use is to prevent colds and

sore throats, or speed–up recovery

from these infections.

THE ORIGINAL MGN-3 ARABINOXYLAN COMPOUND The human immune system comprises more than 130 subsets of white blood

cells, 15 per cent of which are Natural Killer (NK) cells providing the fi rst line of

defense for dealing with any form of invasion to the body. MGN-3 increases

the effi cacy of NK cells and interferon levels, boosts the formation of a group

of proteins that help destroy abnormal cells, and improves the activity of T- and

B-cells. MGN-3 contains rice bran that has been enzymatically treated with

Shiitake mushroom.

xxx-xxx.IHR_SKU Review.indd 16 12-10-26 2:55 PM

sku review

OCTOBER/NOVEMBER 2012 • IHRMAGAZINE.COM 17

Name: Phone:

Store: Fax:

Address: Email:



ARNICA MUSCLE AND JOINT GELArnica Muscle and Joint Gel helps to

reduce soreness and infl ammation

in muscles and joints. The medicinal

herbal gel is ideal for the relief of

minor pain and infl ammation due to

minor injury, bruises, sprain, arthritis

or overexertion. Non greasy and

fragrance free. A must–have for your

herbal fi rst–aid kit.

XYLOSWEET®XyloSweet is 100% pure

xylitol—an all natural

sweetener that has the

same sweetness as

regular sugar without

any aftertaste. Since

XyloSweet is 40% lower

in calories with zero

net carbs and safe for

diabetic usage, it is an

ideal sugar replacement

for any sugar-controlled

diet. • Sugar-sweet

with no aftertaste •

Glycemic index: 7 (Table

sugar: 85; Glucose:100)

• Non-GMO • Gluten-

free • Highest quality

(pharmaceutical grade) •

Safe for usage with any

sugar-controlled diet •

zero net carbs

PROBIOMAXProbiotics can have many benefi ts when taken in adequate amounts and must contain a

wide variety of strains in order to be compatible with the largest spectrum of individuals

and ensure complete coverage of the intestinal tract. Thus, multi-strain probiotics

have an increased effi ciency compared to single strains ones. Probiomax contains the

largest variety of bacterial strains (up to 10 different strains) and a higher concentration

in its product category. Benefi ts include shortened duration of infections or decreased

susceptibility to pathogens and viruses. Wampole Probiomax also offers 4 unique and

complete formulas to stimulate the immune system and relieve digestive discomforts.


sku review


Name: Phone:

Store: Fax:

Address: Email:



FOUR O’CLOCK TEAWarm up your sales

during the chilly

season with the New

Four O’clock Winter

Collections! Four

O’clock the tea and

herbal tea specialist,

have concocted four

new Authentic, Intense

and Delicious recipes.

A limited edition of

four collection boxes

created by a Canadian

Artist. Gingerbread

Herbal Tea, Banana

Cinnamon Spice Black

Tea, Almond Biscotti

White Tea and Truffl e

Mint Herbal Tea. Enjoy

a new fl avor!

SILICASilica is one of collagen’s principal constituents and

in time deteriorates and looses elasticity, resulting

in the skin loosening, hair thinning out, and nails

becoming brittle. Because of the refi nement and

transformation of today’s foods, our daily diet offers

less and less silica, a supplement is therefore a good

a way to compensate. Land Art developed SILICA,

a gel made from 100% pure silicon retrieved from

diatoms, fossilized plant cells found on the ocean

fl oors. Prepared as a colloidal emulsion (suspended

in a gel composed of water and natural gum), it is

bioavailable and possesses a better assimilation

for the system. Orange oil is added for fl avor

enhancement. Land art does not use any chemical

substance or solvent in the extracting process of its

silica, preferring water as its unique vehicle.

ORGANIC OREGANO OILOrganic Oregano Oil from holista® is a potent antioxidant, antibacterial,

and antimicrobial supplement that can help protect the body from free

radical damage, infections, and fungal or yeast overgrowth. Obtained

through gentle steam distillation, this product contains the leaf oil of

Origanum vulgare blended in an olive oil carrier


For details, write #107 on Free Info Page, page 72.


top seller review

20 IHRmagazIne.com • OCTOBER/NOVEMBER 2012

TOP THREE PRODUCTS

HERBS

TOP THREE PRODUCTS

FOOD

TOP THREE PRODUCTS

PERSONALCARE

TOP THREE PRODUCTS

ACTIVELIFESTYLE

TOP THREE PRODUCTS

VITAMINS/SUPPLEMENTS

TOP THREE PRODUCTS

NEWPRODUCTS

STORE INFO

Want your store to be included in the Review? FIll In & Fax tHe FoRm on page 73

Nature’s CareOttawa, ON

Store Size1,000-3,000 sq.ft.

Demographics25-40

Income$20,000-$40,000

Coconut Oil, Heartland, 908g

Apple Cider Vinegar, Bragg, 1L

Liquid Seasoning, Bragg, 32 fl.oz.

Fish Oil, Nutra Sea, 500ml

Omega 3 Oil, Nutra Sea, 500ml

Milk Thistle, Trophic, 60 caps

Tea Tree Oil Shampoo, Desert Essence, 4 fl.oz

Hair Colour, Vita, 135ml

Oil, Kalaya, 60ml

Meal Replacement, Vega, 2lbs

Iso Whey, InterActive, 2lbs

N/A

Iron Supplement, Salus, 500ml

Floradix, Salus, 700ml

Vitamin C, Ester C, 150 caps

Grains, Salba Wholefood, 1lb

N/A

N/A

Parsley Sage & ThymeDelta, BC


Demographics40-65

Income$40,000-$60,000

Ancient Grains, Parsley Sage & Thyme, 400g

Coconut Oil, Alpha, 475ml

Nutritional Yeast, Red Star, bulk

Oil Of Oregano, Enerex, 30ml

Echina Force, A. Vogel, 120 tabs

Sore Throat Spray, A. Vogel, 15ml

Moisturizing Creams, Derma E, assorted

Spry Toothpaste, Spry Harmonized, 1 tube

Hair Colour, Herbatint, 1 kit

Vega One Protein Powder, Vega, 850g

Whey Protein, Progressive, 680g

N/A

Udo’s Oil, Udo’s Choice, 500ml

Ultimate Flora, Renew Life, 30 caps

Stressentials for Women, Platinum, 60 softgels

Dead Sea Salts, Colour Energy, 500ml

Redbeat Crystals, Salus, 200g

Blood Pressure Formulation, Bell, 60 caps

Herbs & Health FoodsAbbotsford, BC


Demographics40-65

Income$20,000-$40,000

Raw Agave Syrup, Wholesome Organics, 900ml

Coconut Oil, Nutiva, 54oz

Gluten Free Products, Namaste Foods, variety

Hawthorne, A. Vogel, 50ml

Curamin, Terry Naturally, 60 caps

Anti-Viral Echinamide, Natural Factors, 100ml

Shampoo, Herbal Glow, 16oz

Moisturizing Cream, Silver Soul, 8oz

Longevity, Silver Soul, 30ml

Whey Factors, Natural Factors, 1kg

Slim Styles, Natural Factors, 800g

N/A

Omega 3, Natural Factors, 120 tabs

Multi Vitamins, Natural Factors, 180 tabs

Calcium Magnesium with Vitamin D, Natural Factors, 180 tabs

Natural Calm, CTW Enterprises, 8oz

N/A

N/A

Bins & BinsNorth Bay, ON

Store Sizeover 5,000 sq. ft.

Demographics40-65

Income$40,000-$60,000

Holy Crap Cereal, Hapi Foods, 225g

Beef Patties, Ontario Natural Food Co-Op, 567g

Gluten Free Pepperoni Pizza, Sue’s Gluten Free Products, variety

Milk Thistle, Herbal Natural, 60 caps.

Gingko Biloba, Now, 120 caps.

Glucosamine Sulfate, Swiss Herbal, 135 caps.

Toothpaste, Green Beaver, 75ml

Lavender Pure Castille Soap, Dr. Bronner’s, 236ml

Olive Oil Soap, The Soap Works, 1 bar

Whey Protein Powder, Now, 1.2 lbs

Amino Acids, Swiss Herbal, 90 caps.

Creatine, Now, 100 tabs.

Vitamin C 1000 IU, Now, 100 tabs.

Vitamin D 1000 IU, Now, 90 caps.

Glutamine, Swiss Herbal, 30 caps.

Raspberry Ketones, NuvoCare, 60 caps

Green Coffee Bean, NuvoCare, 45 caps

N/A

Rainbow Natural FoodsOttawa, ON

Store Sizeover 5,000 sq. ft.

Demographics40-65

Income$40,000-$60,000

Almond Breeze, Blue Diamond, 946ml

Lemonade, Knudsen, 1L

N/A

Curcumin, Now, 700mg

Wild Rose Detox, Trophics, 1 kit

Herbal Select, Stevia, 28g

Toothpaste, Green Beaver, 75ml

Facial Care, Simply Natural, assorted

Body Lotion, Alba, 32oz

Whole Food Optimizer, Vega, 1029g

Protein Powder, Sun Warrior, 1kg, vanilla

Protein Powder, Progressive, 840g

Flaxseed Oil, Flora, 500ml

B12, Natural Factors, 1000 micrograms

Coffee Bean, Genesis Today, 60 caps

Raspberry Ketones, Sunn Herbal, 500mg

Belly Fat Transformation, Safslim, 16oz

N/A

Evergreen Natural FoodsToronto, ON


Demographics40-65

Income$20,000-$40,000

Assorted Tea, Traditional, 24 bags

Flax Plus, Nature’s Path, 300g

N/A

Blessed Thistle, Nature’s Way, 250ml

Fenugreek, Nature’s Way, 250ml

Hawthorne, A. Vogel, 50ml

Moisturizing Creams, Derma E, assorted

Hydrating Shampoo, Aubrey, 11oz

Lotions, Green Beaver, assorted

Pure Coconut Water, Zico, 11.2oz

Maca Powder, Navitas Naturals, 454g

Multi-Vitamin for Active Women, Progressive, 120 tabs

Bone Basics, AOR, 240 caps

Natural Calm, Peter Gilliham, 8oz

Active X for Women & Men, Platinum, 60 soft gels

Raspberry Ketones, Progressive, 90 caps

Green Coffee Bean Extract, Genesis Today, 60 caps

N/A

L’Bear’s Health FoodsTrail, BC


Demographics40-65

Income$20,000-$40,000

SweetLeaf, Stevia, 70 packets

N/A

N/A

Oregano Oil, New Roots, 10ml

Cinnamon, Natural Solutions, 90 caps

Sage Menopause, A. Vogel, 90 tabs

Vitamin E Cream, Jason, 4oz

Deodorant, Jason, 2.5oz

Shampoo & Conditioner, Avalon, 14 fl.oz

Protein Powder, Bio X, 5lbs

Active X Easy Multi, Platinum, 120 soft gels

N/A

Multi Vitamins, Platinum, 60 soft gels

Women’s Multi Vitamins, Platinum, 120 soft gels

Immune 7X, Purica, 120 vegi caps

Sea Licious, Karlene’s, 250ml

Daily Grains, North Coastal, variety

N/A

HEALTH BOUTIQUES

xxx-xxx.IHR_Top Seller.indd 20 12-10-25 11:31 AM

top seller review


The Top selling producTs in the review are from randomly selected retailers. The review is meant to give readers some idea of what consumers are buying most of in these selected stores. participating stores are free of any third-party influence and provide all the information. The information cannot be seen as a statistical survey or taken to reflect top-selling products on a national, regional or local level.

Alcona beach Health ShoppeInnisfil, on

Store SizeUnder 1,000 sq. ft.

Demographics25-40

Income$40,000-60,000

coconut oil, Artisana, 425g

chia Ground, mum’s original, 180g

Goji Powder, navitas naturals, 454g

valerian, St. Francis Herb Farm, 50ml

Supreme Immune booster, bell Lifestyle Products, corioulos

milk thistle - LIver, new roots, 90 caps

DmAe-ALA-c, Derma e, 56g

Indian coconut body butter, Pacifica, 236ml

rose Petal Witch Hazel toner, thayers, 355ml

vegeGreens Protein, Progressive, 840g

Glutamine, Procession, 300g

mutant mass, Fit Foods, chocolate, 15lbs

raspberry Ketones, nuvocare, 60 caps

Activ X Women, Platinum naturals, 60 caps

nutrasea, Ascenta, 500 ml, Lemon

Green coffee bean, Herbal Slim, 60 caps

raspberry Ketones 1234, creative bioscience, 60 caps

Hexapro, Allmas, 3lbs, vanilla

Lifestyle natural Foodsvernon, bc

Store Size1,000-3,000 sq. ft.

Demographics25-40

Incomen/A

n/A

n/A

n/A

Kyolic Garlic extract, Kyolic, 180 caps

milk thistle, naka, Liquid 500 ml

n/A

Unscented Deodorant, tom’s of maine

tea tree toothpaste, Jason

n/A

Protein - vanilla, vega, 829g

electrolyte Hydrator - Lemon/Lime, vega, box of 30

n/A

FloraSmart, renew Life, 60 tabs

Floradix - Fruit, Flora, 500ml

n/A

chia Seed, Puresource

Green coffee bean, Genesis today, 60 caps

n/A

Health 4 USpruce Grove, Ab

Store Size under 1,000 sq. ft.

Demographics40-65

Income$20,000-$40,000

n/A

n/A

n/A

rhodiola, now, 60 caps.

cayenne, Health First, 180 caps.

cinnamon, nature’s Way, 60 caps.

DmAe cream, Derma e, 5kg

ester c, Sisu, 600mg

Hyaluronic Serum, Adeeva, 30ml

Whole Food optimizer, vega, 1029g

Lean & extra, GHI, 60 caps.

n/A

Ultimate Flora, renew Life, 30 caps.

Joint Formula 14, SierraSil, 90 caps.

berry c Supreme, Health First, 90 caps.

curamin, nature’s Way, 60 caps.

cal mag, Health First, 60 caps.

HcP 70, Progressive, 60 caps.

valley PharmacyDoyles, nF

Store Size3,000-5,000 sq. ft.

Demographics40-65

Income$20,000-$40,000

n/A

n/A

n/A

Garlic, Jamieson, 500mg

echinacea, Jamieson, 300mg

Flaxseed, West coast, 100 soft gels

n/A

n/A

n/A

Whey Isolate, Six Star Pro nutrition, 907g

n/A

n/A

Glucosamine, West coast, 500mg

omega 3, terra nova, 120 caps

calcium with vitamin D, Jamieson, 100 tabs

n/A

n/A

n/A

Hooper’s Pharmacytoronto, on


Demographics40-65

Income$40,000-$60,000

cherry Juice concentrate, cherry Lane, 750ml

n/A

n/A

nutra Sea, Ascenta, 100ml

Iron Supplement, Spatone, 28 daily sachets

Fast Joint care, Genuine Health, 30 caps

Liquid castille Soap, Dr. bronner, 944ml

omega Lotions, Kalaya, 250ml

Shampoo & conditioner, Prairie naturals, 500ml

Perfect Whey, Perfect nutrition, 908g

n/A

n/A

D Drops 1000 IU, D Drops company, 5ml

Strong bones, new roots, 360 caps

ester c, Sisu, 150 tabs

Ageless telomeres, new roots, 60 caps

n/A

n/A

the chemist Pharmacymarkham, on


Demographics40-65

Income$20,000-$40,000

n/A

n/A

n/A

omega 3, Jamieson, 1000mg

coenzyme Q10, Jamieson, 60 soft gels

Glucosamine, Swiss Herbal, 120 caps

Shampoo & conditioner, Pantene, 375ml

Shampoo & conditioner, Garnier, 348ml

n/A

Whey Protein, Webber naturals, 2lbs

energy Drinks, boost, 8oz

n/A

calcium, Webber naturals, 500mg

PGX Daily, natural Factors, 60 soft gels

vitamin b, Jamieson, 90 caps

n/A

n/A

n/A

margis Pharmacytoronto, on

Store Sizeunder 1,000 sq.ft.

Demographics40-65

Income$40,000-$60,000

cookies, new moon Kitchen, 275g

Gluten Free cereals, nature’s Path, variety

n/A

milk thistle, Sisu, 120 caps

royal Jelly, bio Lonreco Inc., 10ml

n/A

Soap, Soap Works, variety

n/A

n/A

n/A

n/A

n/A

vitamin D 1000 IU, Sisu, 90 caps

omega 3, Sisu, 150 caps

omega 3, now, 90 caps

n/A

n/A

n/A

Green Door vitaminsKingston, on

Store SizeUnder 1,000 sq. ft.

Demographics40-65

Income$20,000-$40,000

n/A

n/A

n/A

Gandha, Aor, 120 vegi caps

Astragalus, new roots, 90 caps

Fenugreek, nature’s Way, 100 caps

Fragrance Free Shampoo, Druide, 250ml

body Lotion, Alba, 32oz

n/A

Whey Protein, Interactive nutrition, 910g

Performance Protein, vega Sport, 829g

creatine, Precision, 600g

b12, trophic, 90 tabs

vitamin K2, Aor, 60 vegi caps

Gaba, Aor, 600 mg

n/A

n/A

n/A

PHArmAcIeS

xxx-xxx.IHR_Top Seller.indd 21 12-10-25 11:31 AM

industry news


IN THE KNOW: GREAT NEW PRODUCTS AND THE LATEST ON RESEARCH AND REGULATION

Walmart Rolls Out Eat-Healthy Insurance Discount Walmart is partnering with

insurance fi rm Humana to give

discounts to customers who

choose healthier and more

nutritious foods. It’s the fi rst

of this type of programme

between a major retailer and an

insurance company, according

to RetailWire (September

2012). After accepting

Humana Vitality’s terms and

taking a health assessment,

customers will receive a Vitality

HealthyFood card offering a 5

per cent discount on specifi ed

products at Walmart. Foods

under the programme include

fresh fruits, vegetables,

chicken, low-fat dairy products

and low-sodium soups. The

programme is specifi cally

for HumanaVitality’s over 1

million members. It began

Oct. 15, 2012.Walmart’s Dr.

John Agwunobi, president of

health and wellness, said that

recent research found one

in four families don’t make

healthy purchases due to

price. “Price is an important

factor in incentivizing wellness

in America,” he said. “By

offering affordable, healthier

foods, we will help make our

customers healthier and reduce

costs to our healthcare system

as a whole. This represents

preventative care in its purest

form.”

A predicted increase in food prices A severe drought in the U.S.

affecting corn and soybean

yields will affect Canadian food

prices in the next few months.

The CIBC estimates a four

per cent increase based on

projections from the impact in

the U.S., the worst of which will

be felt next spring. The infl ated

rate is still about half of what it

was in 2008 when a broader

range of crops were affected.

Low income Canadians will

likely feel the infl ation since

wage increases will not equate

the 4 per cent rise in food prices.

Canadian farmers haven’t been

impacted as much by drought

and will likely benefi t, while

overall Canadian economic

impact will be minor.

North Americans must work harder to fi ght obesity North America is in the throes

of a weight epidemic, and

they are on a path to get much

heavier. In the U.S., several

states have adult obesity rates

above 30 per cent, according

to the report titled F as in

Fat: How Obesity Threatens

America’s Future 2012, issued

jointly by Trust for America’s

Health and the Robert Wood

Johnson Foundation. “If we

stay on the current course,

we could see obesity rates

that are already unacceptable

double,” states Jeff Levi, PhD,

executive director of Trust for

America’s Health, a nonprofi t

organization dedicated to

disease prevention. Along with

rising obesity, researchers

say there will be an increase

in obesity-related diseases.

If things continue on their

current course, the number of

new cases of type 2 diabetes,

heart disease, stroke, high

blood pressure and arthritis

could rise 10 times between

now and 2020, and double

again by 2030, according to the

report. Public health programs

encouraging healthy habits can

help. “Individuals can make

small changes, too. Be more

active,” Levi tells people. Small

dietary adjustments are also

benefi cial. The change could

be as little as one less sugar-

sweetened beverage a day.

Three dead after consuming ricotta tainted with Listeria Listeria-tainted ricotta is to

blame for three deaths and 11

illnesses across the U.S. One

lot of Frescolina brand ricotta

salata cheese, imported from

Italy, was recalled by Forever

Cheese Inc. in September

after the 14 illnesses were

reported. The product was sold

to restaurants, supermarkets

and wholesale distributors.

Ricotta salata is a solid, crumbly

cheese, not the typical ricotta

sold in tubs. The tainted batch

Chocolate may be the next eco-fuel Researchers in the United Kingdom have found a way

to convert chocolate manufacturing waste into eco-fuel.

Caramel and nougat waste from Cadbury Schweppes was

fed to Escherichia coli bacteria in the experiment. The bacteria

released hydrogen gas after sugar fermentation and the

conversion of formic acid. This hydrogen was able to power

a small fan through fuel cell technology. Fuel cells are an

effi cient source of energy and when used with hydrogen, have

a zero emission rate. Such technology wouldn’t be limited to

chocolate waste; there is potential for the entire food industry

to use waste as an energy source. Researchers hope the

waste-reducing technology can be scaled up in the next fi ve to

ten years for use as industrial electricity.

xxx-xxx.IHR_IndustryNews.indd 22 12-10-26 9:57 AM

industry news

OCTOBER/NOVEMBER 2012 • IHRMAGAZINE.COM 23

was sold between June 20 and

August 9, and has a four-month

shelf life, so it may be still be

in some stores or refrigerators.

Older adults and those with

weak immune systems are

advised to avoid eating the

imported cheese.

FDA suggests varying diet as arsenic levels in rice are investigated An investigation is underway

to determine arsenic levels

in rice. The Food and Drug

Administration released initial

fi ndings in September that

coincided with a Consumer

Reports study that suggests

limiting rice consumption. The

FDA recommends varying their

diet as opposed to changing

it completely until they

gather more information. “…

Consumers should continue

to eat a balanced diet that

includes a wide variety of grains

– not only for good nutrition but

also to minimize any potential

consequences from consuming

any one particular food,”

said Dr. Margaret Hamburg,

FDA commissioner. So far,

200 U.S.-grown rice and rice

products have been analyzed

in an ongoing analysis of 1,000

more planned samples. The

preliminary studies include

information about inorganic

arsenic levels in various

brands of rice, Basmati rice,

rice cereals, rice milk and

rice cakes. Inorganic arsenic

is a known carcinogen,

linked to an increased risk

in different types of cancer,

cardiovascular disease and

type 2 diabetes. Experts say

ingesting 10 grams of arsenic

over a lifetime would likely

affect health. So far, average

levels found in the analyzed

samples contain anywhere

from 3.5 to 6.7 micrograms per

serving. A study published in

2011 showed people who eat

more rice have higher arsenic

levels in their systems, but

toxicologist Christopher States

at the University of Louisville

says a person would have to

eat “a tonne” of rice to reach

the 10-gram mark.

What has RCC done lately to help retailers?• RCC launched the Stop

Sticking It To Us campaign,

focusing on reasonable rates

for credit card merchant fees. It

built a coalition of associations

representing 250,000 retailers

to assist, and was successful in

calling for House of Commons

and Senate hearings on the

matter. It helped to ensure

that a low cost debit service

continued to be offered to

merchants.

• In Manitoba, RCC fought to

ensure that small merchants

were protected in regards to

store hours. When Manitoba

legislation was being changed

to expand Sunday hours, RCC

successfully ensured that

small merchants with leases in

shopping centres could chose

to close on Sunday or operate

during limited hours without

retribution or fi nes.

• RCC spoke out for small

retailers regarding price

differences in Canada and

cross-border shopping,

and lobbied to ensure that

consumers understood why

price differences existed in

Canada. These differences

have had a devastating impact

on small retailers in border

communities in provinces

including B.C. and Ontario.

Campbell Soup Co. shuts down plants amid decline in demandNorth Americans are eating a lot less processed, canned

soup these days, which has prompted the Campbell Soup

Co., the world’s largest soup maker, to close two of its U.S.-

based production plants. A recent Associated Press (AP)

announcement explains that Campbell’s oldest soup plant,

located in Sacramento, California, is currently in the process

of being shut down, as is a Campbell’s spice production

facility located in South Plainfi eld, New Jersey. The closures

will result in 727 employees losing their jobs, a large number

of whom have been working for Campbell’s for many years,

as decreased production capacity is relocated to other

Campbell’s facilities. Meanwhile, Campbell’s is focusing

on new ways to attract the younger generation back to its

soups, including gradually phasing out the use of ingredients

like monosodium glutamate (MSG), and repackaging soups

in pouches rather than in cans. According to data compiled

by the marketing research fi rm Euromonitor International,

canned soup consumption is down 13 per cent compared to

what it was 10 years ago, which is partially the result of wider

availability of fresh soups in supermarkets and restaurants.

Campbell’s market share also dropped 53 per cent over the

past decade, likely due to shifting consumer preference away

from processed, canned foods and towards fresh foods. At

the same time, companies including Amy’s, Pacifi c Natural

Foods and Imagine Foods, all of which produce organic soup

products, are seeing steady increases in market share as

health-conscious consumers seek out alternatives. A 2006

report in the Nutrition Business Journal (NBJ) found that the

“natural” and organic soup market witnessed a 40 per cent

market growth rate that year.


industry news


PCBs found in bubble tea in Germany Bubble tea is a popular

beverage in some Canadian

cities, but is causing concern

in Germany after researchers

discovered polychlorinated

biphenyl (PCBs) in the tapioca

pearls found mixed into the

sweet tea drink. German

offi cials are looking into a

possible violation of their food

safety laws. The tea was from

a national chain store that buys

its pearls from Taiwan. There is

nothing to suggest these are

the same pearls used locally.

PCBs were chemicals used in

ink and paint before they were

banned in the 1970s. Low

levels are still present in many

foods and can accumulate in

the body, increasing the risk of

cancer.

Shoppers think they will be more fi nancially stable in a yearOne quarter of shoppers, 27

per cent, anticipate they will

be fi nancially better off a year

from now. This increased

from 22 per cent one year

ago, according the fi rm

SymphonyIRI. The fi ndings,

reported in October 2012,

also show that 21 per cent of

shoppers believe their fi nancial

positions will be worse a

year from now, down from

30 per cent last year. These

stats are from the EconoLink

survey “Economic Shopper

Segmentation: A Look into

How Shoppers Are Changing

Their Behaviours in Today’s

Economic Environment.”

Robert Tomei, president,

consumer and shopper

marketing, SymphonyIRI,

stated, “We anticipate that

shoppers across all segments

will continue to practice prudent

shopping patterns, such as

buying on deal, choosing

store brands over national

brands, and researching offers

online. These trends are not

fl eeting behaviours and will

have a profound impact on

manufacturers and retailers for

years to come.” EconoLink also

studied shoppers’ attitudes

about their fi nancial positions

today versus one year ago.

Overall, 18 per cent believe

they’re fi nancially better off

than last year (from 15 per cent

last year); those stating their

fi nancial positions are worse

today fell to 34 per cent from

38 per cent in 2011. However,

spending done by trading and

coupons jumped to 31 per cent

in 2012 from 27 per cent in

2011.

Plans for Retail Council of Canada and Shelfspace merger At the Retail West conference

in Vancouver, plans were

announced for a merger

between Retail Council of

Canada and Shelfspace. The

new entity called MySTORE

will launch in January 2013.

Diane J. Brisebois, CEO of

Retail Council of Canada said

the focus of MySTORE will

be to provide independent

merchants across Canada

with a “real retail voice” and

offer new tools to assist small

retail businesses to prosper

in an increasingly competitive

environment. “MySTORE will

provide the human resources

required to address the

specifi c needs and concerns

of smaller retailers,” said

Brisebois. The B.C. offi ce

of MySTORE will focus on

both B.C. retail issues and

issues affecting small retailers

across Canada. Mark Startup,

former head of Shelfspace,

has been appointed the VP in

charge of all matters affecting

independent retailers across

Canada. He will be supported

by a team of RCC employees

located across Canada.

Nationwide Freedom Runs supported diabetes researchThis non-competitive event

helped to get kids interested in

running. The Canadian Diabetes

Association partnered with

Cash Store Financial to present

15 Freedom Runs across

Canada in October. The family

events took place in Victoria,

Nanaimo, Prince George,

Red Deer, London, Hamilton,

Peterborough, Thunder Bay,

Barrie, Whitby, St. Catharines,

Sydney, Fredericton, Moncton

and St. John’s. Participants

chose either a 3K Family Fun-

Walk or a 5K Walk-Run. The

event was made more festive

than most because it had less

of a competitive environment,

and offered many family-

friendly activities, refreshments

and prizes. In addition to

adopting a healthier, more

active lifestyle, participants

were encouraged to fundraise.

Cash Store Financial’s

Freedom Run supported the

9 million Canadians living

with diabetes or prediabetes.

Although fi nancial results for

the October event weren’t

available at press time, the

fi rst four events which took

place in August and September

raised over $100,000. The

funds will be used to support

scientists for developments in

the prevention, treatment and

Actor Mark Wahlberg creates line of sports nutrition products GNC Holdings, Inc. and

Mark Wahlberg partnered to

create a new comprehensive

line of performance nutrition

products. The Marked

line consists of seven

sports and active nutrition

products aimed to provide

the ultimate performance

nutrition for anyone who

wants to achieve their health

and fi tness goals. Wahlberg

appeared in movies including

The Perfect Storm, The

Departed, Date Night, and

recently Ted. (His mother is

Canadian.) “I’m committed

to living a healthy and

productive life and helping

the people around me do

the same,” said the actor.

“That’s why I teamed up

with GNC, a brand I trust for

quality and integrity.” The

Marked line will contribute

to the Mark Wahlberg Youth

Foundation that supports

inner city youth. Wahlberg

grew up in a poor working-

class area of Boston.


industry news


management of diabetes, and

simply to improve the quality

of life of people living with

diabetes.

Super-charged sweet potatoes offer a nutritional boost A team of Japanese scientists

have found that passing

an electric current through

sweet potatoes increases the

polyphenol levels by 60 per

cent. this was reported at

the 244th national meeting

and exposition of the

American chemical Society

in Philadelphia, the largest

scientific society in the world.

the scientists claim that the

electric shock stresses the

vegetables, which in turn

produce more polyphenols

as a protective measure.

Polyphenols are disease-

fighting antioxidant compounds

found in plant-based foods. the

Japanese research findings

could have great implications

around the world given that the

vegetable is an important food

staple in developing countries.

ninety-five per cent of the

world’s sweet potatoes are

produced in poorer nations,

often where malnutrition is

a serious problem. Zapping

the sweet potatoes with a

jolt of electricity could be

an inexpensive and simple

method to increase nutrients

when used on small farms or

food distribution centres, the

scientists propose.

nestle and general mills will cut sugar and salt in cereals… but not in canada nestle SA and General mills

Inc. will cut sugar and salt in

the children’s breakfast cereals

they jointly market, but only

those outside north America.

this is the latest attempt

by major food companies to

respond to health concerns.

(reuters, Switzerland, october

2012) the two have been in

a joint venture since 1990

to sell nestle-brand cereals

such as cheerios in more

than 140 countries outside

the U.S. and canada, markets

which account for about half

total global cereal sales of

$25 billion. they say they will

reformulate 20 cereal brands

popular with children by 2015,

boosting whole grains and

calcium and reducing sugar

by 24 per cent and sodium by

12 per cent. this change will

affect 5.3 billion portions sold.

the joint venture called cereal

Partners Worldwide (cPW) is

the second-biggest breakfast

cereal producer after Kellogg

co. It had sales of 1.9 billion

Swiss francs ($2 billion) in

2011. chief executive Jeffrey

Harmening said the plan builds

on efforts started in 2003 to

improve the nutritional profile

of cereals. the group has cut

almost 900 tonnes of salt and

more than 9,000 tonnes of

sugar from its recipes since

then. but we have to wonder

why this move doesn’t include

cereals in our country.

Selfcare industry met at new Scandinavian trade show in malmoIf you are considering

expanding your product mix,

you may want to go further

afield. A new international trade

fair for the natural and organic

industry was held in malmo,

Sweden in october. natural

Products Scandinavia follows

the success of europe’s leading

event for the sector, natural

& organic Products europe,

which is held in London every

year.the Scandinavian show

included 175 exhibitors from

the nordic region and 26 other

countries that showcased the

latest in organic food, beauty,

personal hygiene, supplements,

vitamins, eco living and

sustainable lifestyles. exhibiting

brands included biofood,

Dagsmeja Ab, Dermanord,

bringwell Group, bioforce,

medicaclinical nord, midsona,

octean, HKc egenvard and

Green medecine. It included a

conference programme with

leading speakers including

Stefan engeseth, author

of Sharkonomics, Helena

marksetdt from Fairtrade

Sweden, superfood guru mikael

makinen from Finland, a trend

reporter from euromonitor,

Yanna barakova from bulgaria,

Simon Pettman from the UK,

retail trainer Alf Dunbar from

Scotland, and Amarjit Sahota,

President of UK’s organic

monitor. the show was aimed

at health stores, wholesalers,

importers and supermarkets.

this is the first time the region

has had a trade show of this size,

which reflects Scandinavia’s

growing importance. For

more information visit www.

naturalproductsscandinavia.

com

“Best before” and packaging information: confusing for consumers?much of the data provided on

food labels is put there to provide

information on food safety, but

often the jumble of numbers,

dates and product codes can

be confusing to consumers.

According to b.01.007 of the

Food and Drugs regulations,

a pre-packaged product having

a durable life of 90 days or

less, packaged at a place other

than the retail premises from

which it is sold, must show the

“durable life” date and provide

instructions for proper storage.

( c a n a d i a n m a n u f a c t u r i n g .

com, october 2012) Durable

life is defined as “the period,

commencing on the day on

which a pre-packaged product

is packaged for retail sale during

which the product, when stored

under conditions appropriate to

that product, will retain, without

any appreciable deterioration,

its normal wholesomeness,

palatability, nutritional value

and any other qualities claimed

for it by the manufacturer.”

the problem is that this is a

matter at the sole discretion

of the manufacturer; and the

date is only valid for unopened

products. many foods could be

unsafe within the best before

date. If, in the opinion of the

manufacturer the shelf life

exceeds 90 days, there is no

requirement for any best before

date. However, manufacturers

use them for tracking purposes.

According to research done

by the online news magazine

c a n a d i a n m a n u f a c t u r i n g .

com, there appears to be no

standard or scientific basis for

the determination of what is a

“durable date” or a “reasonable

shelf life” for products. many

food items are specifically

exempt from the regulation

(such as pre-packaged fresh

fruit and vegetables including

pre-chopped vegetables and

salad greens). Foods prepared

by a commissary and sold in

automatic vending machines

or mobile canteens are also

exempt, even though they may

have a higher food safety risk.


26 IHRmagazIne.com • OctOber/nOvember 2012

industry buzz

CHFA East 2012September 20th to 23rd, Metro Toronto Convention Centre, Toronto, ON

1. nathalie bohn and mike internicolas from Andalou naturals

2. ron calmes from Axel Kraft International

3. bob macLeod and Steve From Kiss my face

4. michelle villar from taste of nature

5. the group from Innovite

6. mark Delbridge from Silver Hills bakery

1.

2.

3. 4.

5. 6.

XXX-XXX.IHR_feature-.indd 26 12-10-31 11:00 AM


industry buzz

8 9.

10. 11.

12.

13.

8. Lynne Hashinsky from Seventh Generation

9. Jennifer Stone Hero nutritional Products

10. Helen midwood from Pacific natural Foods

11. Donna Gallant from vIvA magazine and Krsitine

Henderson from Weleda canada

12. caroline Farquhar and ryan Ligenza from renew Life

13. rhonda Lofton from Wolfgang Puck

XXX-XXX.IHR_feature-.indd 27 12-10-26 4:24 PM

company profi le


Although many customers give organic labels little more than a glance, simply expecting the certifi cation on health store products, Jerome Vignols, founder of Flash Beauté

Inc., experienced the challenges of achieving this accomplishment.

As a pioneer in organic beauty products in 1998, he encountered what many of us would consider insurmountable obstacles to certify ingredients grown in rural Africa.

Vignols states, “Obtaining certifi cation for shea butter in 2003 was an achievement. In remote villages, women were mostly illiterate, which made management requirements and paperwork very diffi cult. It took two years of sending trainees thousands of kilometres to implement high standards and educate women on the diff erence between an organic and a conventional product.”

Launching KaridermHis company developed a close relationship with a women’s cooperative in Burkina Faso, West Africa, and introduced the world’s fi rst certifi ed organic shea butter under the Kariderm brand. Fair trade certifi cation followed soon afterward. � e company sells only pure, unrefi ned shea butter, extracted without solvents, to retain its nutrients. Most production is still done by hand; the only exception is mechanical fi lters that remove impurities.

From its beginnings as a small specialty importer, Flash Beauté

Inc. has now become a manufacturer and distributor of a complete range of beauty products. � irty diff erent 100 per cent natural shea butter products for body, face and hair care are sold across Canada through health retailers, with additional importers in Europe and Korea.

Why shea butter? Although it had gained popularity in France, where Vignols originally lived, shea butter was not known in Canada. “I met the president of a cooperative in Africa where it has been produced as a traditional product for centuries. I recognized that it was an opportunity for business and to introduce Canadians to shea’s many benefi ts,” explains Vignols. (L’Occitane had previously introduced shea butter in Quebec.)

Deciphering qualityToday several brands sell shea butter, but according to Vignols, they don’t off er what Kariderm does. Quality varies from country to country, aff ected by production methods. � e key is to retain strict, consistent selection of nuts. Oil quality can be identifi ed by colour and scent greyish or greenish, rather than pale cream, and stronger smell, instead of a very light scent, denotes lesser grades. “Sometimes producers buy the cheapest nuts in bulk and then process them in not the best conditions so the products acquire a stronger smell or become rancid,” he says. Kariderm doesn’t add or remove anything including fragrance.

African beauty secrets revealedFlash Beauté Inc. works closely with women in remote African villages to bring beauty products to Canadians

By Carol Crenna

XXX-XXX.IHR_CompanyProfile.indd 28 12-10-25 12:58 PM

company profile


Launching african essentialsAlthough Flash Beauté has expanded to other ingredients, it sticks to basics: selling only natural products that are easy to use and easy to understand. Consumers are increasingly seeking good natural beauty products for daily care, and pay much attention to validating the story behind them, according to Vignols.

Specializing in raw materials lesser known in Canada, Flash Beauté Inc. duplicated the partnership established in Burkina Faso this time in rural Morocco. There it produces high-altitude, unrefined argan oil under the label African Essentials. It will expand to a full line of argan based hair and skin care products. Again, Vignols partnered with rural women producers to obtain ECOCERT organic and fair trade certification.

Argan oil is not new to the West, but other brands have yet to be certified organic and fair trade. African Essentials Argan Oil actually got a boost from other brands; due to the popularity of Moroccan Oil, consumers began seeking out products containing the pure oil, not found as just one ingredient in a processed formula with additives.

High altitude argan oil is produced in a small village in the mountains in limited quantities. It is very isolated; people retain their original culture with few modern conveniences. “There are no roads, only rocky pathways, which makes transportation difficult, resulting in costly imports,” admits Vignols, who has visited the community. Since African Essentials just launched, it currently just sells across Ontario and Quebec.

What is argan oil? African Essentials Argan Oil is produced from selected raw argan nuts extracted from dried fallen fruits. This differs from some producers that gather all nuts found on the ground, which often

come from goats that ingested the fruit whole, thus generating a lower grade “goat’s oil.”

Argania spinosa trees are now government-protected, making it unlawful to cut them down for wood, and they’re monitored for goats that climb the trees to eat the fruit, often destroying blossoms for the next year’s fruit. “Villagers now pay attention because it has become one of the area’s few resources. There is cattle breeding, but since it is so dry, they have very little agriculture,” explains Vignols.

Shea butter vs. argan oil?Consumer feedback for both oils is positive. Vignols says people with extreme eczema conditions have found great relief with shea butter. “We launched it during winter to protect against harsh weather, and then suddenly sales picked up during summer months, too. Customers like it year-round, especially in dry climates like Alberta.”

Argan oil works well on hair, but it also gives surprising results on skin because it is very quickly absorbed. Whereas shea butter is a little heavier, and is used for very dry facial skin or body care, argan oil is exceptional for all facial skin types. Shea butter is absorbed at a deeper level, making it therapeutic for eczema and psoriasis, yet argan oil offers immediate surface results.

new ingredientsIn future Flash Beaute will be developing other African-sourced beauty products with unique traditional ingredients under the African Essentials brand. They will include black cumin oil and baobab oil. “We will keep them pure, simple and very effective,” concludes Vignols. “And if we continue to sell the best possible products to consumers, we will also impact the communities involved in making them.”

at a glanceFlash Beauté Inc.

Brands: Kariderm, African essentials

main address: 4629, Louis-b. mayer, Laval,

Quebec H7P 6G5

Phone: (450) 682-1935


Websites: www.african-essentials.ca, www.

kariderm.com

Staff: 5

Top-Selling Products: Kariderm

moisturizing and Protective cream (shea

butter facial cream), Kariderm organic Lip

balm in vanilla (shea butter), Kariderm Hand

cream (shea butter).

XXX-XXX.IHR_CompanyProfile.indd 29 12-10-25 12:58 PM

IHR2012-WAMPOLE

Thursday, November 01, 2012 1:44:19 PM

IHR2012-WAMPOLE


For

deta

ils, w

rite

#108

on

Free

Info

Pag

e, p

age

72.


IHR2012-WAMPOLE


IHR2012-WAMPOLE


For

deta

ils, w

rite

#108

on

Free

Info

Pag

e, p

age

72.


special information feature

Pain. Everywhere we turn we hear of new products, new solutions, yet people still suffer. The growing risk in Canada is the onset of renal and liver toxicity from prolonged use of synthetic medicines. In conventional medicines, rapid and effective pain relief can be obtained using a combination of nonsteoridal anti-inflammatory drugs (NSAID) such as ibuprofen, analgesic drugs such as acetaminophen, narcotic drugs such as hydromorphone, and/or muscle relaxants drugs.

Throughout history, various cultures have used herbs to treat pain. Today the mechanisms of action of many of these herbs have been elucidated, and not surprisingly, these are similar to the mechanism of synthetic drugs. The main difference between a drug and an herbal medicine is that the drug usually consists of a single pure ingredient, whereas the herb consists of a blend of active ingredients.

Pain relief with herbal medicine: myth or reality?Patients with acute or chronic pain conditions can turn to a natural approach as an alternative to synthetic drugs. But will herbs be able to partially or completely reduce pain within 48 hours? This is actually a pharmacological question and when it comes to pain relief, it is a YES or NO answer. The fact that pain has a major impact on quality of life, sleep and social-economic factors, such as your ability to adequately perform at work means that you need to find treatments that are rapidly effective.

Clinical trials and medical practice have shown that this pharmacological-based approach to pain management can be replicated through an herbal approach, using the similar strategies; for example, blocking the pain signal with herbs that offer anti-inflammatory, analgesic and muscular relaxant properties, with fewer side effects. The herb’s pain relief benefits are derived from its multiple ingredients usually acting through different pain relief pathways (such as anti-inflammatory and anti-spasmodic). The relativity lower dose of the ingredients, along with the multiple activities, is usually what gives the herb its safety profile and efficacy.

To name few of the most common and understood herbs: Devil’s claw (Harpagophytum procumbens), is a well-established anti-inflammatory, California poppy (Eschscholzia californica) offers analgesic properties similar to narcotics, and Scullcap (Scutellaria lateriflora) is often used for its anti-spasmodic activity. At lower doses levels these herbs may be effective in relieving chronic pain. As a second step, the therapist could suggest products that are designed to bring relief for chronic pain conditions (ex. Glucosamine and MSM) and encourage patient to modify lifestyle habits that could contribute to painful conditions.

Wampole Vitalis is the next generation of natural pain relief: Seven products that work in teams to synergistically help in relieving sciatic, osteoarthritic, migraine, menstrual or neuromuscular pain, to name a few. Wampole has also relaunched a fan favorite – its natural herb sleep aid. For more information: [email protected]

PAINMANAGEMENTAll natural evidence-based solutions

IHRMAY2012_XXXX_AD_Product_DPS.indd 32 12-10-26 4:31 PM

section header

May 2012 • IHRmagazIne.com 73

On any product advertised in this issue

See a prOduct yOu like? Want mOre infOrmatiOn, aBSOlutely free?…

To receive free information you must print clearly and fill out form completely

FAX: 1-888-849-0155 or (416)703-6392 MAil: ihr Magazine 60 Bloor St. West, Suite 1106, Toronto, oN, M4W 3B8

Take a moment to fill out this questionnaire and your store may be among those highlighted in the Top Seller review Section of the next issue of ihr. The number of units sold determines the top sellers. To be included in the review, products mentioned must be classified as natural health products not standard consumer brands.

>

>SporTS NuTriTioN Top SellerS

product: Brand:

Size: Flavour:

product: Brand:

Size: Flavour:

product: Brand:

Size: Flavour:

>viTAMiNS/SuppleMeNTS Top SellerS

product: Brand:

Size: Flavour:

product: Brand:

Size: Flavour:

product: Brand:

Size: Flavour:

>NeW producTS Top SellerS

product: Brand:

Size: Flavour:

product: Brand:

Size: Flavour:

product: Brand:

Size: Flavour:

>Food Top SellerS

product: Brand:

Size: Flavour:

product: Brand:

Size: Flavour:

product: Brand:

Size: Flavour:

>HerBS Top SellerS

product: Brand:

Size: Flavour:

product: Brand:

Size: Flavour:

product: Brand:

Size: Flavour:

>perSoNAl cAre Top SellerS

product: Brand:

Size: Flavour:

product: Brand:

Size: Flavour:

product: Brand:

Size: Flavour:

Store Name__________________________________________________ city ______________________________________ province ___________

date ___________ Name ____________________ Title _________ Address __________________________________________________________

phone ___________________________ Fax _____________________________ email __________________________________________________

Store Size: under 1,000sq.ft. 1,000-3,000sq.ft.

3,000-5,000sq.ft. over 5,000sq.ft

Approximate Age of Store customers:

under 25 25-40 40-65 over 65

Approximate income of Store customers: $20,000-$40,000 $40,000-$60,000 over $60,000

Your STore MATTerS

Free movie passes!Top seller review • october/November 2012

xxx-xxx.IHR_Faxback.indd 73 12-10-30 11:02 AM

XXX-XXX.IHR_CoverStory.indd 34 12-10-25 11:23 AM

cover story

OCTOBER/NOVEMBER 2012 • IHRmagazIne.com 35

LIFELONGPASSION & PURPOSE

With a passion for healing that began in adolescence, Lovie Wesolowski-Spicer has become an icon as health

retailer and athletic performance coach.By Carol Crenna • Photography by Mandy Harding


cover story


W hen the late Phil Brunner from Albi Naturals made a trip to the Prairies to introduce products to a new health retailer who’d contacted him, he arrived at the

door of a teenager’s parents’ house. He was told the girl he wanted to meet wasn’t home from high school. He parked his Winnebago and tried not to look surprised as he waited for her, eyed closely by the cautious parents.

That was in 1977 when, at 17, Lovie Wesolowski-Spicer took daring steps to realize her dream to open a health store, cold-calling suppliers whose products she’d tried and trusted. With a $21,000 bank loan co-signed by her parents and another $7,000 from brother Jules, the enterprising youngster opened Nature’s Health Centre in Saskatoon’s Grosvenor Park Centre, a mall concept never attempted in Canada before. It opened under a business model and bookkeeping system that she developed in her grade 12 business class which she still uses today. Spicer has become a health and performance-nutrition pioneer, establishing the store in the same location for 35 years.

“I was fascinated by the human body at an early age, and asked for models or colouring books of the organs whenever I was offered a gift. Our family physician kept telling my parents about my affinity for healing, saying he conversed with me like a colleague when I was an adolescent,” states Spicer. Her strengths remain in chemistry – choosing product ingredients that are most effective, regardless of brand – and in building relationships with customers by giving health consultations.

At the same time she opened Nature’s Health Centre, Spicer became a sports nutrition coach, using her body-building brother as a guinea pig. She explains, “I felt, ‘If I can help people who are sick, can you imagine what I could do with people who are well?’” His lean body mass grew so large that athletes wanted to know his secret.

Spicer launched Performance Nutrition, a consulting company, and has worked with many famous athletes. She recounts notable names: Charles Servizio, in the Guinness Book of World Records for the most pushups (46,001 in 24 hours) was trained by her. Winnipeg Jets GM, Kevin Cheveldayoff has been a client since he played Juniors. Trainer-to-the-stars Grant Roberts, who trained Hilary Swank for Million Dollar Baby, was a customer at Spicer’s store when he was 15, and was then coached by her. Marcia Kilgore, owner of Bliss New York Spa, who has clients including Julia Roberts, worked for Spicer and continued getting advice while opening her business. Spicer advised Olympic bobsledder Jamie Cruikshank, Olympic decathloner Winchester Johnson, and Superbike racer Brett McCormick. She’s worked with NHL players Devin Setoguchi (Minnesota Wild) and Luke Schenn (Toronto Maple Leafs) since their teens. Agents asked Spicer to help increase the athletes’ muscle-to-fat ratio, enabling them to play in the NHL.

In 2004, former Saskatoon Blades GM Brent McEwen (current scout for Los Angeles Kings) asked Spicer to work with the team. She recounts, “The team had been dead last even though they had Mike Green, Wacey Rabbit and Devin Setoguchi, who later became


cover story


some of the NHL’s highest paid players.” She created individual off-season programs for 33 on-ice players and 28 prospects. As a result, in one off-season, the average muscle gain per player was 22 pounds, and speed or endurance gains were extraordinary.

Now a Registered Nutritional Consultant (RNC), Certified Natural Health Practitioner (CNHP), and ISSA Specialist in Sports Nutrition, she lectures to national audiences.

Spicer has fond memories of working with health industry legends. Orthomolecular pioneer Dr. Abram Hoffer and Order of Canada recipient and pediatric expert Dr. John Gerrard visited her often because their patients shopped her store. She was taught by icons Dr. Morton Walker, Dr. Bernard Jensen and Dr. Earl Mendell. She knew Udo Erasmus as a zoologist before he launched his product line and lectured at her store, and the late Charlie Fox, Kyolic’s founder, was “a phenomenal storyteller” during his store lectures.

Jack Gahler, a construction worker who sold supplements part-time, didn’t have initial success with Spicer. “I didn’t like the products he sold, so wouldn’t buy them, and encouraged him to start a higher-end line. He did, and called it Natural Factors. Jack’s fibre is woven into the structure of the industry; grandson Michael stays true to his grandfather’s humbleness and integrity.”

Spicer obtained a second business loan a decade ago when health products went mainstream –– her biggest-selling brand was introduced in the mall’s supermarket. “I invested in introducing products that no other store had to regenerate the lost business. It worked.”

Today, in her 50s, Spicer continues coaching and managing the store every day and now greets third-generation customers. How does she keep going, even after raising eighteen-year-old twins? She concludes, “There was never any choice. I was brought to where I need to be. I still feel 17, having the same passion, and living by the same philosophies.” Spicer has now committed to writing a book to “give back” to the hockey industry.

“Ever since I began, there have been government regulation issues and products pulled from shelves. It doesn’t have to impact the business.”


cover story


Spicer’s sage advice:• Hire up-and-coming experts. Spicer heads to the local university to find staff. Four staff members became naturopathic physicians during their employment. Biochemistry student, Jason Kindrachuk, worked at the store for years, and is now a Ph.D. researcher at National Institute of Allergy and Infectious Disease, Washington D.C.

• Create environments to keep staff. She has never fired an employee and no one has left for reasons other than to advance their medical careers. (Some felt the responsibility to find a replacement when they left.) Their needs and limited hours available are respected; they’re given unique opportunities to learn; they’re treated like family Beckie Harris has been there for 22 years. • Align with health organizations. Patient-support organizations are realizing that research-backed dietary advice brings increased hope to those with a disease. It empowers them to participate in their healing. “Providing a local health society with specific nutrition and supplements that relieve symptoms offers huge potential for a store (or supplier) to get in on the ground floor.” While on the provincial board of the MS Society, Spicer became the consulting expert, fielding all complementary medicine and nutritional questions.

• Consider public profile. People of influence can become champions of your company. Public speakers in all sectors, who have incredible opportunities to influence audiences, often mention nutrition. “At a teachers’ conference, in the middle of the keynote speaker’s lecture to 2,500 people, he stopped and said, ‘I have to share with all of you that you need to be taking omega-3s for these reasons… I take Ascenta.’” Immediately following, attendees purchased every bottle in Spicer’s store.

• Don’t dismiss any request. Seemingly unrelated sectors provide potential customers. Spicer has conducted health talks for a musicians’ association about stress reduction; a mining company’s miners about detoxification and sinus-cavity cleansing; and a violin players’ organization discussing relief for muscle pain due to holding instruments for long periods.


cover story


• Stay ahead of the curve to be seen as a leader, but not too far ahead. When the first omega-3 supplier tried to sell the new product to Spicer, she repeatedly refused. Spicer waited and watched the market. After the first reports by media validating its research, and disease-management organizations beginning to promote it – areas outside of the natural health industry Spicer suddenly placed a large order. “Surprised, they called and asked why the sudden change of mind. I said ‘because the environment changed.’ It must be fresh when the trend hits the marketplace.”

• Be a trend forecaster. Spicer analyzes cultural trends, searches websites like www.webmed.org for new compounds being researched, and keeps an eye on new specialty retailers for the latest trends. “Take an ‘aerial’ view of nutrition that’s now a part of everyday everywhere school, restaurants, fitness, workplace wellness, retirement homes, vacation destinations…” Her picks for future trends:

1. Tea will top sales. Since tea shops/public tea rooms are growing, increasing tea consumption, this will translate into a lucrative healthy tea product market. 2. Yogurt makes resurgence. Frozen yogurt shops are returning; and similar to how juice bars inspired sales of greens and protein powder, superfood ingredients added to yogurt will spur supplement sales to “make your own.” 3. Weight loss will expand. “Diet products provide an opportunity for you to become consultants on the other necessary steps that should be taken for weight management when customers come into the store.”

• Think collaboration, not competition. Spicer aligned herself with the departments of pharmacy and medicine at the University of Saskatchewan, and advises medical students there on complementary medicine. “Open communication has created

mutual respect. If you consider that all disciplines are trying to help in their own way, no one gets defensive and everyone works together.”

• Recognize regulatory cycles. Spicer explains, “Ever since I began, there have been government regulation issues and products pulled from shelves. It doesn’t have to impact the business.” Within first years of business, fears from the U.S. that all supplements would be pulled from the market prompted her to include product availability-dependent back-out clauses in her leases. She advises not concentrating the business in one area, and focusing less on product hype and more on core customer needs.

at a glancenature’s Health centre

Locations: One

main address: 48 Grosvenor Park Shopping Centre, Saskatoon

Phone: (306) 373-5322

Website: www.natureshealthcentre.com

Staff: 4

Top-Selling ProductsFood: essential fats and oils, gluten-free alternative grains,

gluten-free mixes (cookies, muffins, brownies)

Vitamins: foundation vitamins and minerals including vitamin

C, vitamin B, magnesium, calcium, weight management

products, athlete-focused products including sports nutrition

and protein powders

Personal: Fragrance-free, preservative-free, hypoallergenic

shampoos, conditioners and skin ointments for specific health

issues


Natural Health Products Week, which runs from November 12 to18, 2012, is a week-long celebration initiated by the Canadian Health Food Association (CHFA) to raise awareness and shine a spotlight on natural health products, their benefits, and the importance of the NHPs industry.

Natural health retailers across Canada (locations found at chfa.ca) will be celebrating with a number of in-store promotions and activities. This annual initiative shines a spotlight on all natural health and organic products, highlighting the benefits of a healthy and well-balanced lifestyle.

Canadians are taking a broader approach to maintaining their health; a recent Ipsos-Reid survey shows that more than 70 per cent of Canadians regularly take natural health products as a way to support their healthy lifestyle.

“Natural health retailers have seen a progressive increase in education and purchases among the general public over the

last 40 years,” says Helen Sherrard, president of the Canadian Health Food Association. “Canadians are taking the initiative to educate themselves about natural health options, exploring what’s available to them and ultimately benefiting from the supplements.”

“Natural Health Products Week is a great time to speak to the public at a local level,” says Sherrard. “These activities will help showcase the benefits achieved through using natural health and organic products.”

CHFA suggests these top three ways to promote health “from the inside out” to your customers:

Enjoy more whole foods — Convenience is entrenched in the modern lifestyle which sometimes means grabbing fast, processed food and snacks on a regular basis. However, it’s just as convenient to eat whole foods, and much healthier. Consuming more nuts, seeds and fruits is the easiest option for consumers to enjoy healthy and nature-made ready-to-eat foods.

Learn which natural health options improve your health — Encourage customers to stop by your store where knowledgeable staff can share helpful information and health tips. While there, they can celebrate Natural Health Products Week by participating in draws for prizes and enjoying sample taste tests.

Go organic — Introduce customers to the latest certified organic foods that you carry, which have been grown and handled according to strict procedures and without persistent toxic chemical inputs.

If you’re a natural health retailer interested in supporting NHP Week, you can learn more at chfa.ca.

Natural health solutions take the spotlight

XXX-XXX.IHR_feature-NHP2.indd 40 12-10-31 1:19 PM

XXX-XXX.IHR_feature-NHP2.indd 41 12-10-31 1:20 PM

feature


XXX-XXX.IHR_feature-multivitamins.indd 42 12-10-25 3:34 PM

feature


veryone takes a multivitamin. Right? The reality is that many of us don’t. According to a 2010 Ipsos-Reid survey, although 73 per cent of Canadians regularly takes a natural

health product, our purchase of vitamins and minerals fell 4 per cent — to 53 per cent from 57 per cent from the previous year — and has been in steady decline.

How do retailers encourage consumers to buy into this daily ritual that should be as basic as brushing your teeth? By knowing your customer and giving them exactly what they want.

a steady staple?Although multivitamins are accepted by the wider population, they are not high on bestseller lists. “The multivitamin category as a whole has been flat for the last few years… consumers have a set amount of disposable income and a growing number of health category options, ” confirms Renzo Mariani, VP of Sales and Marketing at BodyPlus, makers of Progressive’s multivitamin line.

by Allison tannis

Who buys

vitamins?multi

E


feature


Retailers agree. “Multivitamins are not our best seller…fish oils and greens are,” states Lou Liberatore, Health First Network board member and owner of the Healthy Bug in Halifax. The popularity of green products and essential fatty acids isn’t surprising considering that focused research and marketing have directed consumer interest towards these products, stealing attention away from conventional multivitamins.

Yet, multivitamins are fighting back. A glance at store shelves shows a growing number of diversified multivitamin products available by selected retailers with enough space to display them.

multivitamin metamorphosisIn a category once dominated by one-size-fits-all one-a-day formulas, multivitamins now offer products targeted to specific ages, activity levels, genders and even health conditions. They are sometimes available in divided daily dosages, which are thought to offer better absorption of nutrients. They may include additional nutrients such as greens, superfruits (like acai berry and bilberry), herbal extracts, antioxidants and omega-3 fatty acids in an attempt to offer a better, more “complete” multivitamin.

Jason Gloster, owner of Horn of Plenty in Dundas, Ontario tracks sales of multivitamins in his store and he has seen a marginal increase this year. Yet, he is quick to note that growth is not from “your average one-a-day multivitamin”; it’s coming from premium products with higher price points. Alternatively, pharmacies are not reporting such growth in multivitamin skus, perhaps due to restrictive planograms in larger format stores.

Regardless of where a consumer buys, they appear to be looking for the same thing. “Customers come in asking for the ‘best’ multivitamin, and for many, price is not an issue,” says Mike Boltsworth, supplement section supervisor at the Halifax Planet Organic. Mike Forbes of Forbes Pharmacies (Rexall), Victoria, B.C. notes a similar request from consumers for the best multivitamin, but says, “A lot of multivitamin sales come from the pharmacist (recommending them to customers), so sales of specific brands depend on what the pharmacist recommends.”

The right fitConsumers are becoming more ingredient savvy. They are proactively researching products’ nutritional information on the Internet. They have heard that taking the wrong delivery type may be of little benefit to their particular body (if not absorbed), and that taking specific nutrients not deficient in their particular body may set its equilibrium off balance. According to Mariani

at BodyPlus, consumers are better educated about the value of quality ingredients and delivery methods. “They aren’t willing to settle for one-size-fits all anymore.” Body Plus has seen success in diversifying its multivitamin line, now offering gender and activity specific formulas.

Diversify your productsSince each consumer’s demands are unique some want traditional one-a-day formulas, while others prefer more complex personalized multis stock a comprehensive multivitamin section.

How do you know how many types to carry? “For the right product mix, I look at inventory like interior decorating within a house: arranging by colour, brand mixes, sight lines. I expand on one line as a focal point or add something new to catch the eye only if I see these filling a vacancy in the market. In the near future, I feel that micronutrients will be reinvented with products by a new brand offering a different appearance or delivery method,” states Lovie Wesolowski-Spicer of Nature’s Health Centre in Saskatoon.

Consider a choice of delivery formats: tablets, capsules, powders and liquids may alter the product’s effectiveness, absorption and price point. (Tablets are usually lesser absorbed and least expensive while liquids and powders are thought to be better absorbed and higher priced.) Children’s, men’s, women’s, and “over 50s” formulas designed to meet varying nutritional needs are also available.

According to Mike Forbes, be sure to offer smaller easy-to-swallow capsules. “The elderly are starting to get into multivitamins, and they have a problem with the large pill sizes. I often advise them based on pill size instead of coverage,” says Forbes. In his four pharmacies, he hasn’t experienced customers asking for multi-function vitamins (such as with added antioxidants and probiotics), and hasn’t had many request for liquids or powders over capsules and tablets.

Sebastian Wong of Ki Nature et Sante in Montreal states, “The multivitamin category is changing towards whole food supplements, and age- and gender-specific options are more prevalent… These help customers feel like it was made for them.” However, he cautions, “It is important to have variety, but not too much. Too many options create confusion.”

Selling the X-factorTo help staff and consumers wade through the diverse category, educate them on how to properly read a multivitamin label.


feature


Ensuring that staff ask consumers questions about their health, lifestyle, and age and then directing them to the appropriate multivitamin will help keep products moving off your store’s shelves. Ultimately, “…staff is what really moves the product,” says Gloster. Whether you stock multivitamins by merchandizing according to brand or prefer featuring them in a separate shelf category, optimize sales by making them easy to find. Consider signage, shelf tags with “Did You Know?” quick bytes of information, and bright, easy-to- spot labels.

Only half of us may take a multivitamin. But that doesn’t mean you can’t sell as many as possible with proper merchandizing, educated staff and a diverse selection. Mariani put it best: “Understand the needs of your customers and then show them how the right multivitamin isn’t just an insurance policy, but a key component in their health regime, and the perfect fit for their lives.”

Allison Tannis BSc MSc RHN is a nutritionist, author and consultant who specializes in nutritional marketing and communications. Visit allisontannis.com for more.

k Digestion: Digestive issues affect absorption of vita-

mins and minerals. For example, as we age, digestion

and absorption of foods decreases. therefore, the elderly

require the most highly absorbable and high quality

supplement to obtain optimum amounts of nutrients for

continued health.

k If elderly customers or those with digestion issues prefer

tablet form, suggest an inexpensive pill-cutter for an

easier-swallowed divided dose.

k Intolerances: customers with food intolerances or

sensitivities may have reactions to certain added nutri-

ents such as spirulina and green tea extract.

k contraindications: consider which medications

the customer is taking before recommending a multi;

certain nutrients may create unpleasant side effects.

For example, heart disease and high cholesterol medi-

cations, antidepressants and pain relievers can cause

constipation so taking a multivitamin with iron may

increase the problem.

k Deficiencies: certain medications can create nutrient

deficiencies. For example, antacids, antibiotics, some

anti-diabetes medications and anti-inflammatory medi-

cations deplete folic acid, and oral contraceptives can

cause significant declines in vitamin c.

SellIng conSIDeRatIonS foR multIvItamInS:


feature


SUCCESSION PLAN?by carol crenna

Do you have a


feature


Is your company strategically positioned for the future, with a plan in place for your retirement? Only 10 per cent of small to medium-sized business owners has a formal, written

succession plan; 38 per cent has an informal, unwritten plan; and 52 per cent does not have a succession plan at all, according to a Canadian Federation of Independent Business survey.

“The greatest loss in succession is the irreplaceable wisdom and common sense gained by the retiring owner or executive that cannot be duplicated,” states Jan Eden, president of Calgary-based Eden Group, a corporate growth and CEO-training specialist.

Timing is critical. “In all companies, we know the owner or executive is leaving, we just don’t know when. Those on the outside can objectively see when a succession plan is required, but internally they are not paying attention until it’s too late—when the person has already made the decision to leave. At that point, their body may still be there, but their focus and drive are gone, and a replacement won’t be able to tap their knowledge and learn from their passion,” explains Eden, who has worked with over 400 companies in the past 35 years.

Succession succeeds only when:1. Your wisdom has been transferred to your successor. 2. You build adequate job training and integration time into the process. 3. Your contribution as exiting owner or executive is honoured, and your departure is accepted by your staff and the industry. 4. Your incoming successor is respected and appreciated. 5. You recognize that this transition process takes at least 1 to 3 years.

Succession training should be similar to a traditional apprenticeship. The student shadows the master at his trade until they become the master. Often little has been recorded about the executive’s experiences in how they dealt with specific challenges, how successes occurred, what common sense approaches worked, and decision-making processes that helped them to think differently. “It is this storytelling as mentor which is missing today,” says Eden. Beyond teaching day-to-day duties, taking time to recall exact circumstances may be critical for the replacement to deal with similar issues and crises. “It is in the stories where wisdom is learned, and through hearing the entrepreneur’s journey, inspiration is gained. If this isn’t given, the new person has no point of reference, except education, for what it takes to do the job.”

Understand the difference between a general manager and a leader. If the incoming executive doesn’t take steps to grow the company, they’re a general manager, and the business will eventually fail. To fill the shoes of an entrepreneur requires a visionary leader who can see where the business needs to go and can execute steps to get there, focusing as much outside of the business as inside.


feature


In this volatile climate, the emerging leader must be able to see what’s coming by studying the economy, reading about and analyzing the future of your industry, and the exact place that you should be today.

“For example, for many today, the vision is to ‘go global.’ This requires considering what it is that you don’t know in order to learn it,” offers Eden. “Several large companies in Alberta that globalized have failed drastically. They had the vision to expand into the U.S., but without a solid plan or S.W.O.T. analysis. They drive to Seattle or Denver with Alberta license plates and think they can set up the business there like in Canada. I was brought in to help a company after it lost $185 million trying to expand into the US because the leader didn’t consider what they might not know about the market.”

critical factors in a succession plan:1. Remove your assumptions. A strong resume or past experience doesn’t guarantee a good candidate. “The minute you assume anything, you are in trouble.”2. Identify all risks both in not developing a proper succession process and in hiring the wrong candidate. 3. Consider the emotional impact that making this decision will cause.4. Recognize that you and others close to the decision-making process may lose perspective. Getting objective external help may be necessary. 5. Find solutions to overcome the knowledge and business experience gap (which averages eight years) between you and your successor.

Sometimes the wrong person is given the top position due to a promotion within; it is their reward for working for the company loyally for many years. As Eden points out, it has become less about ability to lead in future and more what they have given to the company in the past. “You don’t honour a person’s loyalty by giving them a position that they cannot handle.”

Sometimes the CEO wants to retire but they, or others in executive roles, fear it because in their minds the revered leader is irreplaceable. Since duplicating yourself is rare, identify what it is about you that are most important to replace. Is it your people skills, ability to take action and execute, or progressive approaches?

Pointed questions need to be asked to discover these qualities. Rather than being overwhelmed by the exiting leader’s extended resume of experience, when summarized into a few strong points, the search becomes a more manageable, targeted task. “Sometimes a company wastes time looking for a perfect fit when you actually need a complement, someone who has the most vital qualities but also brings new attributes to go forward.”

“Only by identifying how the successor may fail will you ensure that the ideal candidate successfully takes your place,” states Eden. The person leaving is often tempted to rush the process because they’re anxious to find a replacement, and therefore not wanting to look realistically at the negatives of hiring a certain candidate. The costs associated with hiring the wrong one are substantial when you consider rehiring, lost productivity, and subordinates who may leave due to a poor transition period.

Recognize that replacing the leader will change the company’s dynamics. Ensure that the staff has accepted the new person before the exiting leader leaves. Otherwise you lose momentum, putting the company at risk.

What if you own a retail concept that may look completely different in a decade? How do you find someone who can thrive in an evolving market?

Retailers need a successor that can constantly consider what the top competition in the world is doing, in and outside of your sector, and how it can be done better, and organizing focus groups to have continuous discussion with the public. Being innovative can take many forms: they may discover a new way to provide reduced costs to the customer while increasing your bottom line; invent an unusual private label product for your company; or offer a completely different service model. The person needs to be able to not necessarily think smarter, but think differently than the rest to stay progressive in a volatile industry.

How do you know what to do when you leave? “The majority of retiring people aren’t retiring; they’re ready to leave that job but they aren’t ready to stay home,” Eden concludes. Consultant positions can be ideal if the new leader has integrated into the culture and spent time working with the retiree, eliminating causes for discomfort.


For

deta

ils, w

rite

#111

on

Free

Info

Pag

e, p

age

72.

IHR_ad.indd 1 12-10-25 11:52 AM

feature


Today it’s called your brand, but everyone – small businesses, corporations, you, me – needs to both build and maintain your reputation. With the increasing pace and flow of electronic information, actively managing your profile is more crucial than ever. Even though we are public relations professionals, we recognize that anyone can build and maintain an online reputation through social media without hiring a team of consultants. But like any engagement, commitment is critical.

First, you define your goals ––”I want to be recognized as the premier purveyor of persimmon extract” –– and then commit the time to writing the blog entries and engaging the community through all social media platforms. To engage new audiences, distribute

Your online community:

by Patricia Dunn and rachel thexton

tracking success

XXX-XXX.IHR_feature-SocialMedia.indd 52 12-10-22 2:55 PM

feature


the persimmon extract to top food bloggers to create buzz and provide insight about the product. Do Facebook comments show tepid response to the taste? Maybe this is the time to tell these followers about a new flavour that hits stores next month.

How do you measure social success? When we discuss online public relations with clients, we’re often asked about return on investment (ROI). It’s important to consider that online popularity is more than just about numbers.

Online tools have made it easier to measure reach, clicks and other metrics. Tools like Google Analytics, Hootsuite, Facebook Insights, Topsy and Bitly provide data that companies can use to evaluate the success of their social media efforts. Twitter is also expected to introduce its own analytics tool this year.

Focusing too much on numbers may not be prudent, however. Although it is tempting to use the number of followers to determine the online success of a brand, social media is not a popularity contest. This numbers obsession is why some companies, politicians and celebrities have resorted to buying Twitter followers. One recent study found that up to 46 per cent of business Twitter followers are “bots,” automated accounts that are not managed by real people.

Demand authenticity. To get the most out of social media, connect with authentic people. A community made up of fake followers is not really a community. Buying followers (in any way) to increase your online community isn’t transparent or ethical. These accounts cannot help you amplify a message or make a sale.

Are you working with an agency or external expert? Some companies may not even be aware that their outsourced social

media consultant bought followers. To determine your company’s authenticity, watch for dramatic spikes in numbers and followers having vague bios with zero tweets. Keep the following in mind when discussing online PR measurement:

Measure the right things. Go beyond the number of followers. Measure engagement and interaction, but also measure referrals to your website, blog or landing page.

Ask for context. What caused the spikes in your number of followers? Is it an online ad? A promotion with a blogger? A re-tweet by an influential person? Who are your followers and what type of conversations have you been seeing?

Expect transparency. From the beginning, be committed to growing your online community organically. Let your agency know that you’d rather have an authentic, robust community than a bought one.

Examine quality in addition to quantity. Dig deeper and evaluate what type of content people are engaging with. What type of information do they find most useful? What content of yours do they share with their networks?

Measuring public relations has never been a perfect science. But companies can take advantage of the opportunities that social media and other online tools provide, and their advanced ways to analyse results.

Patricia Dunn and Rachel Thexton work with clients including PepsiCo, Dairy Queen, O.N.E. Coconut Water, Apothic Wines, Adera Development Corporation and Delta Hotels at their Vancouver-based company Dunn Public Relations. www.dunnpr.com

u Consider the big players: 22 per cent of Fortune 500 companies now have a public-facing blog that has at least one post in the past 12 months (comScore; www.arikhanson.com)

u It IS your market. Social networking website usage grew 88 per cent among Internet users aged 55-64 between April 2009 and may 2010 (Pew research; www.arikhanson.com)

u Don’t think people won’t notice: 75 per cent of brand ‘Likes’ on Facebook come from advertisements. (mashable; www.arikhanson.com)

u Consider your options. more than 250 million people use Facebook connect every month. (Facebook).

u You know Twitter counts. Since April 2012, twitter has gained

40 million users and a 62 per cent increase in mobile use of the platform (clickZ; www.arikhanson.com). And from December 2009 to December 2010, users with a biography listed on twitter increased from 31 per cent to 69 per cent. (Pew)

u Don’t forget your business network. twitter held the no. 2 spot up until December 2012 (37.5 million unique visitors) because LinkedIn was top contender the entire year before that (33.5 million). (clickZ)

u You may watch TV, but still consider video. the average Internet user watches 30 minutes of video online per day, a 40 per cent increase over 2009. (U.S. statistic by comScore) this could be compared to 4 to 5 hours of television per day. (www.arikhanson.com)

even though it’s not all about the numbers, here are some numbers:

XXX-XXX.IHR_feature-SocialMedia.indd 53 12-10-22 2:55 PM

feature

the latest research

Hearthealth:

By Carol Crenna


XXX-XXX.IHR_feature-heart2.indd 54 12-10-22 2:21 PM

feature

Wearing our heart on our sleeve isn’t considered benefi cial. But if we could actually do it, we would be able to take a close look at its condition every day to

head off heart disease, the “silent killer.”

More of us die from a broken heart than any other ailment. Our hearts are often the most discussed, but least appreciated organ. Every seven minutes in Canada, someone dies from heart disease or stroke. Heart disease accounted for 29 per cent of all deaths in Canada (69,648) in 2008. It costs the Canadian economy more than $20.9 billion every year in physician services, hospital costs, lost wages and decreased productivity. (Heart and Stroke Foundation)

Few Canadians make a concerted eff ort to fend off heart trouble. � ey’ve been told about healthy habits to reduce the risks losing weight, getting more exercise, eating less red meat and avoiding stress but they don’t do them regularly. However, consumers are taking supplements and medications to avoid heart disease. With that in mind, consider the latest research:

Vitamin D defi ciency increases heart disease You already know that not getting enough of the sunshine vitamin contributes to cancer and poor bone health, but new research from Copenhagen University Hospital shows that low levels of vitamin D are associated with a high risk of heart attack. � e study involved over 10,000 people and was published in the American journal Arteriosclerosis, � rombosis and Vascular Biology (September, 2012).

Low vitamin D levels are linked to 40 per cent higher risk of ischemic heart disease, 64 per cent higher risk of heart attack, and 81 per cent higher risk of death from heart disease, says Dr. Peter Brondum-Jacobsen, Clinical Biochemical Department, Copenhagen University Hospital. � e investigation was based on the Copenhagen

City Heart Study where participants’ vitamin D levels were measured in the 1980s and followed up to the present. � is study measured vitamin D levels that included sunshine it didn’t prove that vitamin D supplements alone prevent heart disease.

Another new study in � e Endocrine Society’s Journal of Clinical Endocrinology and Metabolism (JCEM, November 2012) found that low vitamin D combined with and high parathyroid hormone increases death in black adults and older Caucasians (aged 70 and older).

Which is better: fi sh oil or pharmaceuticals? We spend billions of dollars per year in North America on heart health supplements (the leading condition-specifi c category), but far more for cholesterol-lowering statins and other prescription cardiovascular drugs.

Omega-3 supplements are getting the lion’s share of supplement sales followed by CoQ10 and vitamin E. (Nutrition Business Journal) � e supplement industry is facing growing competition from pharmaceuticals for the same market. � e prescription omega-3 drug Lovaza (GlaxoSmithKline) is a high-dose DHA and EPA product that surpassed the $1 billion mark in 2009 in global sales, and is poised to soon surpass all fi sh oil supplements combined. � e drug company Amarin Corp. is currently testing an omega-3 derived prescription drug and is expected to fi le for U.S. regulatory approval by the end of 2012. Both Lovaza and Amarin’s drug are designed to treat patients with very high levels of triglycerides, a blood fat connected to heart disease.

Low zinc linked to heart troubleA new study at the Linus Pauling Institute at Oregon State University (the Journal of Nutritional Biochemistry October, 2012) has found how zinc defi ciency can develop with age, leading to infl ammation associated with many health problems including heart disease. It’s also linked to cancer, autoimmune disease and

the latest researchOCTOBER/NOVEMBER 2012 • IHRMAGAZINE.COM 55


feature


diabetes. It’s especially important for elderly people to get enough zinc, since they need more when their ability to absorb it declines.

About 40 per cent of elderly North Americans have diets deficient in zinc. In animal studies, when the subjects were given 10 times their dietary requirement for zinc, the biomarkers of inflammation were restored to those of young animals.

Emily Ho, associate professor in OSU School of Biological and Population Health Sciences states, “In both animal and human studies, zinc deficiency can cause DNA damage, and this new work shows how it can lead to systemic inflammation.” Ho recommends seniors take 8-11 milligrams of zinc a day in supplement or food form. It is found in seafood, meat, grains and vegetables, (although it’s harder to absorb in grains and vegetables). Levels above 40 milligrams per day should be avoided; zinc can interfere with absorption of iron and copper.

Pine bark extract may support blood vessel health New research reveals that pine bark naturally improves circulatory and blood vessel function in patients with coronary artery disease.

Heart attacks and strokes are caused by atherosclerosis (“hardening” of the arteries), and atherosclerosis is preceded by poorly functioning inner walls of the arteries. Endothelial cells line all of the blood vessels and arteries of the body, reducing friction and improving blood flow. A study published in European Heart Journal (January 2012) examined patients with coronary artery disease and the effects of a natural extract from the bark of the maritime pine tree. The study found that the extract naturally improved endothelial function in patients with stable coronary artery disease.

“When coronary arteries are narrowed or blocked by plaque build-up, oxygen-rich blood cannot reach the heart muscle, often leading to a heart attack,” stated Dr. Frank Enseleit, the lead researcher of the study. “The results of this study show that pine bark extract significantly improves endothelial function and

blood flow in patients with coronary heart disease. Its contribution can be clearly identified in spite of patients’ medication regimen of blood thinners, statins and blood pressure medications.” The randomized, double-blind, placebo-controlled, study was completed at the Clinic for Cardiology, University Hospital Zurich in Switzerland.

The extract is derived from the bark of a maritime pine tree that grows along the coast of France. It contains procyanidins, bioflavonoids and organic acids that have all been found to offer health benefits. This latest research confirms over 280 published studies and review articles that have been completed over the past 40 years on the bark, which is available in more than 700 dietary supplements worldwide.

Studies find cranberries are a coronary aidThree new studies have confirmed the research reinforcing cranberry’s health benefits. The American Heart Association’s (AHA) Council for High Blood Pressure Research Scientific Sessions correlates cranberry juice consumption with improved blood pressure in adults. (Nutrition Business Journal, October 2012).

According to the U.S. Department of Agriculture, cranberry juice may have a beneficial effect on high blood pressure due to its polyphenolic antioxidants. The study, presented at the AHA’s High Blood Pressure Research 2012 Scientific Sessions, found that participants who drank cranberry juice as part of a healthy diet had lower blood pressure levels than those who did not.

an ounce of prevention equals a pound… Our hearts weigh between one half to three quarters of a pound (280 to 340 grams) depending on gender and age while the weight of the brain, liver and kidneys decreases with age, the heart’s weight increases. (www.ncbi.nlm.nih.gov) This relatively small organ works 24 hour days to keep us alive. Help customers to appreciate their hard-working heart, and understand that healthy lifestyle is crucial to prevent heart disease. And explain that it can be difficult to get enough nutrients from diet alone so supplements may be necessary.

“Omega-3 supplements are getting the lion’s share of supplement sales followed by CoQ10 and vitamin E.”


These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

*For a complete list of scientific research and further information visit our website at www.pycnogenol.comPycnogenol,® French maritime pine bark extract, is a registered trademark of Horphag Research, Ltd and its applications are protected by U.S. patents and other international patents. © 2012 Horphag Research USA, Inc.

To place an order now, call Toll-free 877-369-9934 or visiT

www.pycnogenol.coM

Pycnogenol® helps maintain healthy circulation by increasingvasodilation of blood vessels, consequently improving blood flow

and cardiovascular function.*

LISTEN TOLISTEN TOLISTEN TOYOUR HEARTYOUR HEARTYOUR HEART

LOOK, FEEL AND LIVE BETTER

31498 Heart IHR.indd 1 9/26/12 4:21 PM

For details, write #112 on Free Info Page, page 72.


C

M

J

CM

MJ

CJ

CMJ

N

Distripharm-IHR-Full Page.pdf 1 04/10/12 19:03

For

deta

ils, w

rite

#113

on

Free

Info

Pag

e, p

age

73.


Argan oil is the hottest new beauty buyBy Noa Glouberman

Argan oil is the hottest new beauty buy

goldLiquidLiquid

60 IHRmagazIne.com • octoBer/NovemBer 2012

ingredient reviewNEW

FEATURE

By Noa Glouberman

xxx-xxx.IHR_Ingredient.indd 60 12-10-22 2:26 PM


ingredient review

NEW FEATURE

Forget oil-free—the new beauty philosophy includes oils that are rich in vitamins, minerals, antioxidants and essential fatty acids. Derived from natural plant concentrates, argan

oil is being touted as the newest saviour for skin and hair.

What is it? Argan oil (Argania spinosa) is produced from the kernels of the argan tree, which grows wild in Morocco. The argan tree thrives in semi-arid soil with nut-sized fruits that contain one to three argan oil-rich kernels. It is rare oil due to the tree’s very specific growing areas and the tree’s use by locals for wood. (The rising popularity of argan oil in North America has prompted the Moroccan government to no longer allow cutting them down, and plans for increased production of oil aim to triple annual output by 2020.)

Is it new? No. It was first reported by explorers in the 1500s, and was taken to Europe in the 1700s. But use as a beauty aid is relatively new in North America. “Several companies from Europe have been using argan oil in their products for at least 15 years, particularly in France, since it was introduced as an established, popular product in much of North Africa,” states Pascal Frochisse, president of Distripharm in Saint-Bruno, Quebec. His company uses argan oil in its Nafha French organic products.

What is it in? Argan oil is traditionally used for food, but was launched in North America as a hair care ingredient and is now expanding into body care. For hair, it is packaged as a smoothing oil just a few drops is placed on dry hair to increase lustre and shine –– or as one ingredient within shampoos and conditioners. For skin, it is found in body moisturizers and anti-aging creams. “Our main line of skin products and hair conditioners contains argan oil, and we recently launched a new beauty brand called African Essentials that also contains the ingredient,” says Jérôme Vignols, president of Flash Beauté Inc. in Laval, Quebec. Distripharm uses the ingredient within its anti-ageing and moisturizing facial creams along with other oils and extracts, and as a pure oil product for skin.

What does it do? Argan oil is said to help repair damaged hair and heal a dry scalp. For skin, it may reduce acne, aid in the treatment of psoriasis and eczema, soften scar tissue, and even diminish premature wrinkles and age spots. Beauty products include argan oil because of its ability to treat dull, dry skin and hair according to Vignol. (Health benefits of consuming argan kernel oil have

been reported to include lowering cholesterol and protecting against tumours due to its antioxidants.)

What makes it work? This oil boasts nearly three times the amount of vitamin E as olive oil. It also contains essential fatty acids, arotenoids, ferulic acid, sterols, polyphenols, carotenes, and squalene. All of these elements are known to help heal skin, reduce inflammation and fend off free radicals. (The antioxidant phenols in argan oil are caffeic acid, oleuropein, tyrosol, catechol, resorcinol, epicatechin and catechin.)

How quickly does it work? The fast-absorbing properties of argan oil enable its benefits to be seen instantly, especially if you have dry skin or hair that’s been damaged by a cold climate, chlorine or colour treatments. It gives immediate smoothness and brilliance to hair when applied as oil on dry or wet hair.

What makes it unique? One advantage compared with other oils is that argan has a fairly dry and silky, rather than heavy, finish. When applied to your body, it doesn’t leave a greasy residue on skin.

Why buy it? The number of cosmetics containing argan oil on the U.S. market increased from two in 2007 to over 100 in 2011. A September 2012 search for “pure argan oil” on Amazon.com yielded over 500 items in the beauty department alone. One hair treatment by the brand Moroccan Oil has spent nearly 900 days on Amazon’s top 100 best-selling beauty products.

Are there different qualities or grades? To date, the most popular and promoted brand of argan-based oil is Moroccan Oil, but it includes silicone and linseed extract. Other brands are available that do not have these additional ingredients. Some methods of extraction use more processing and even use argan kernels that are left behind after goats have ingested the fruit and the seed is defecated. However, the highest quality brands use unrefined, certified organic oil extracted only from kernels of fallen fruits that are separated, sundried and hand-crushed by women using traditional methods with stones.

What do consumers think? “It’s new for us to work with argan oil, but the comments from customers have been very good,” Vignols says. “Even at trade shows where people are trying the testers and look for immediate results, they really like the product.”

xxx-xxx.IHR_Ingredient.indd 61 12-10-22 2:27 PM


Ken Vannuccicolumnist

Merchandise manager for London Drugs and a social media advocate.

Shopper converSion:how do we do it?by Ken vannucci

XXX-XXX.IHR_feature-kenskool.indd 62 12-10-22 3:08 PM

ken’s kool


The trick to most of the retail concepts in the trade today is the “breaking down” of each concept so that the front line staff can understand what is meant by

these terms and catchphrases that get tossed around.

One example is the notion of “shopper conversion,” which is over-used and typically not understood. Yet, it may be the single most important strategy for retailers to survive in retail today. It is also a key strategy that the front line must understand and practice if they want continued employment in retail.

The way that I explain shopper conversion to stores is as follows: people come into our stores for Item A and B, and by us being a little creative, and thinking a little bit, we get them to leave with A,B,C,D,E,F,G…

Let me clarify that I do not want to make anyone leave the stores with excessive or useless C,D,E,F,G’s. Rather, I want to do my best to have consumers leave with items that they should be thinking about at time of A and B purchase, to make it a more efficient shop, but didn’t. I save them a trip.

Conversion means assisting consumers to save time and save money by not forcing them to leave the location they are in to have to run around town fulfilling their shopping needs in various locations. Very simple spend more me with me.

How do we do it at store level? Sometimes, the best examples are from retail locations that you would least expect. These are ones that practice the concept even though they have never heard of shopper conversion.

We have a small ethnic grocer up the street that really does a good job with this. They are not a tidy retailer. They have no parking to speak of. They offer nothing extraordinary in terms of product selection compared to larger retailers. They are ridiculously small, crammed into no more than 2,000 square feet. They are not priced competitively. They have only one location. They do not print flyers every week. They do not have a marketing budget that rivals other retailers.

And yet they are extremely busy, and have an extremely loyal customer base. I sometimes stand back and just watch! People fill their baskets with a variety of categories in a store that should be just a convenience shop. No one should be filling their basket with more than five or six items when there is a Walmart, Real Canadian Superstore, Safeway and PriceSmart within 1.5 kilometres of this store.

What do they do well, maybe better than any of these others, that gives them this amazing ability to convert; and believe me, they convert!

The store is packed with people and products, yet you can maneuver. This, of course, is a key if you want patrons to buy more: don’t make it hard for them to shop. Even if stuff is jammed all over the place, they put things close to other things that you may need: floorstack of tomatoes beside floorstack of tomato paste beside bins stacked with dry pasta; stacked jars of artichokes next to stacked jars of eggplant beside breadsticks stack right in front of the deli. On and on it goes. Want to convert people easily? Merchandise it well to make it easy to find stuff that works together. Adjacencies are important.

They have signs and tickets on everything; I have never had to ask anyone the price of an item. To convert people, make it easy for them to know how much each item is worth. If you make someone work at trying to give you money, they won’t.

Finally, they are really friendly, approachable people. At the checkouts, as you wait in line, there are great last-minute deals for you to buy because, no matter how full your basket is, you can always find room for a great deal.

The most crucial thing to understand in retail conversion that they do very well is: they don’t spend a lot of dollars trying to get new customers; they spend a lot of time and effort making sure they hang on to the bunch they have. And they have a loyal bunch.

To make more money as a retailer without breaking the bank trying to get new customers into your stores, convert more customers that you have in your stores now. This is how a little corner grocer who should grab no more than $500 of my yearly food budget ($10 a week) seems to grab five times that! Not rocket science. Just good retailing.

XXX-XXX.IHR_feature-kenskool.indd 63 12-10-22 3:08 PM

Minerals are the construction and maintenance materials of all living organisms. They build up our skeleton, maintain our tissues and facilitate the functions in our bodies (heart, muscles, nervous system, etc.)

A poorly balanced diet, our lifestyle and physical exercise make us lose precious minerals that are difficult to replace. And sufficient intake through food is more and more difficult to achieve. Why?

According to Agriculture Canada, soils have lost 50% of their mineral reserves over the last 40 years. Our frenetic lifestyle, our diet which is often lacking in nutritious foods, fruits and vegetables that are grown in overly exploited soils considerably reduce our mineral intake. Supplements therefore become necessary allies.

For minerals to be assimilated by our cells, it is necessary for them to be in colloidal or ionic form. It is an undeniable major advantage of liquid supplements. Pills and capsules are often only partially assimilated and end up feeding your bathroom plumbing rather than your body. For all needs in minerals supplementation, choose one of Land Art’s liquid highly bio-available formulas, created by our research and development lab.

What exactly is ionization?Basically, we refer to ionic components when a pure ion is separated from the source. In most cases, an ionic component is more easily assimilated by the body because the “digestive” work is already done.

In liquid supplements, components from water-soluble sources are naturally ionized during production. The product is then said to be in solution.

Components which are in suspension are not, partially nor wholly, ionized because certain components are not water-soluble. (calcium carbonate, calcium citrate or magnesium citrate for example)

A clue to know if a product is ionized: it will be very liquid, like water, without any deposits. If the product is thick or has the consistency of a gel, it is without a doubt that one (or more) components it contains are not soluble. The separation of the ion will then need to occur in the body.

Note: a solution may also become saturated if the quantity of components is too high which will create deposits.

By Michael Deslandes, Biologist

special information feature

Why do we have such a need for minerals?

xxx-xxx.IHR_Supplements.indd 64 12-10-25 12:56 PM

For

deta

ils, w

rite

#104

on

Free

Info

Pag

e, p

age

72.

For

deta

ils, w

rite

#114

on

Free

Info

Pag

e, p

age

72.


research news


Omega-3Spirulina o m e g a - 3 s u p p l e m e n t s improve citalopram efficacy in depressionIt seems there is still much to

learn about omega-3’s benefits

to brain health. A 2012 study

was completed to find out the

effects of combining omega-3

fatty acids with citalopram (a

common antidepressant drug) and comparing that with effects of

citalopram with a placebo (olive oil was used). Forty-two subjects

participated in the nine-week study of combination therapy: some

were given two 1 g capsules containing 900 mg ePA, 200 mg

DHA, and 100 mg of other omega-3 fatty acids twice daily plus

citalopram. others took two 1 g capsules of olive oil per day plus

citalopram. All individuals had major depressive disorder (mDD).

results, published in the Journal of Clinical Psychopharmacology,

revealed that the combination of omega-3 oil and the SSrI drug

demonstrated significantly greater improvement in the patients

over time, beginning at week four. the researchers concluded that

the combination therapy was more effective than just using the

drug (with placebo) in decreasing signs and symptoms of mDD

during the eight-week treatment. However, combination therapy

did not seem to speed up the initial antidepressant response

usually found from taking the drug alone.

results suggest that there may be an advantage to combining

omega-3 fatty acids with a SSrI drug in treating people with

major depression. (J clin Psychopharmacol. 2012 Feb;32(1):61-4.

PmID: 22198441)

Spirulina could treat chronic hepatitis c Spirulina is good for more than

boosting energy. In a study

published in BioMed Central

Gastroenterol, a fairly substantial

percentage of patients given

spirulina supplements reduced

their hepatitus c infection

(Hcv) symptoms.

In the study, 66 patients with

chronic hepatitis c infection

received either spirulina or

silymarin (an extract of milk

thistle widely used for treating

liver disease caused by the hepatitis c virus) for six months

of treatment. the two groups were followed up and blindly

compared for early (after three months) and late (after six

months) treatment response.

the effects of both treatments on: 1. alanine aminotransferase,

which is a liver function test, 2. chronic liver disease questionnaire

scores, and 3. sexual experience scale scores, and 4. the

occurrence of any adverse effects of the treatments. Among the

spirulina-treated patients, 13.3 per cent had a complete end to

virus symptoms and 6.7 per cent had a partial end of symptoms

after treatment. After three months of treatment, scores for all

four of the above list were significantly improved in the spirulina

group compared to the silymarin group.

these results suggest potential for spirulina in the treatment of

chronic Hcv patients. (bmc Gastroenterol. 2012 Apr 12;12(1):32.

PmID: 22497849)

Beet juiceBeetroot juice lowers blood pressure We know that beets have a long history of use as a liver cleanser, but they may also be

good for the heart. two randomly controlled studies were performed on volunteers with

a normal blood pressure to find out their blood pressure after taking either four doses

of beetroot juice or three types of bread (regular bread, and red beetroot- and white

beetroot-enriched breads). It wasn’t stated why bread was used, but it represented

“processed food.”

In the 2012 studies, published in the British Journal of Nutrition, the volunteers’ total

urinary nitrate/nitrite (nox) was measured at the beginning, and at two hours, four

hours, and 24 hours after taking beetroot. (measuring urinary nox helps determine the

level of healthy homeostasis in the body.) over a 24-hour period, beetroot juice alone

significantly lowered systolic bP and diastolic bP compared to a control group. this was

compared to the beetroot-enriched bread products that also lowered SbP and DbP. total urinary nox significantly increased following

taking 100 g and 500 g beetroot juice, and also after beetroot-enriched bread was eaten.

these studies demonstrate the blood pressure-lowering, and perhaps heart-protective effects, of beetroot, which seems to be unaffected

by processing. (br J nutr. 2012 mar 14:1-9. PmID: 22414688)

XXX-XXX.IHR_ResearchNews.indd 66 12-10-26 11:01 AM

research news


MicrogreensVitaMin Dmicrogreens pack a nutritional punch In the first scientific study

of their nutritional content,

young “microgreens” have

been shown to contain

40 times more nutrients

than when fully matured.

microgreens are the seedlings

of vegetables including

cilantro and red cabbage,

initially popular with chefs

as a garnish. they are picked

when only a few inches in

length, harvested less than

two weeks after germination,

and offer a variety of colours to improve “plate presentation.”

“because microgreens are harvested right after germination, all

the nutrients they need to grow are there,” says researcher Qin

Wang, PhD, assistant professor at the University of maryland

in college Park. “If they are harvested at the right time they are

very concentrated with nutrients, and the flavour and texture are

also good.”

research published in the Journal of Agricultural and Food

Chemistry showed high levels of vitamins and beta-carotene

among microgreens, specifically red cabbage, cilantro, daikon

radish and garnet amaranth.

experts say these nutrients help fight cancer and are vital to our

eye and skin health. microgreens contain a high concentration of

nutrients and intense flavour so not much is needed to impact the

taste and nutrition of a meal.

Higher vitamin D can lower risk of alzheimer’s vitamin D is not only vital

as a cancer and heart

protector; it may also

stave off Alzheimer’s

disease. A study was

conducted to determine

whether not taking vitamin

D supplements, and

therefore low vitamin D in

the body, could be used to

predict onset of dementia.

Women aged 75 to 84

that didn’t take vitamin D

supplements (taken from

results of the epidemiology of osteoporosis toulouse study)

were divided into three groups. these groups were divided

according to the women’s onset of dementia within seven years

(meaning no dementia or Alzheimer’s disease). their amount of

vitamin D intake was estimated from food questionnaires given

to the women.

Women who developed Alzheimer’s had lower vitamin D intake

than the non-demented groups. Low baseline vitamin D dietary

intake was associated with the onset of AD, but not other

dementias. those with the highest vitamin D intake had a lower

risk of AD compared with those who took lesser or no amounts

of vitamin D. However, it wasn’t stated how much needed to be

taken to offset the disease. (J Gerontol A biol Sci med Sci. 2012

Apr 13. PmID: 22503994)

acupuncture Researchers “pinpoint” effective pain relief with acupuncture Acupuncture has been used in traditional chinese medicine for over 4,000 years, and modern

research now confirms why. A new study indicates that it could be more effective at treating

pain than conventional therapies, and even pharmaceutical drugs. (the new York times,

September 2012)

the authors of the study published in the Archives of Internal Medicine say the findings provide the

most current and conclusive evidence that acupuncture is a reasonable referral option. the study

was a meta-analysis from 29 studies of approximately 18,000 patients suffering from chronic

pain. cases included neck, shoulder and back pain, recurring headaches and arthritis. Participants

were assigned to receive acupuncture, conventional treatment or “fake” acupuncture. the results

were significantly in favour of acupuncture, with even fake acupuncture resulting in less pain than traditional treatment.

“this has been a controversial subject for a long time,” stated Dr. Andrew J. vickers, lead author of the study, at memorial Sloan-

Kettering cancer center in new York. “but when you try to answer the question the right way, as we did, you get very clear answers.”

Studies also show acupuncture can alleviate addiction symptoms and other psychological or mood disorders such as post-traumatic

stress disorder. However, some experts remain convinced the benefits are simply a result of the placebo effect, which is a concern that

the recent study set out to address.


research news


Spinach WalnutS Spinach may decrease colon cancer risk researchers from oregon

State University studied

the effects of a carcinogen

in cooked meat (called a

Heterocyclic amine) and its

effects on micrornA and

cancer cells.

the study is part of ongoing

research in the field of

epigenetics, studying

how cell behaviour can be

changed through factors

such as diet and the

environment. the research at oSU’s Linus Pauling Institute (LPI)

was recently reported in the journal Molecular Nutrition and Food

Research, in work supported by the national Institutes of Health.

It was found that spinach consumption can somewhat limit the

effects of the carcinogen and reduce the prevalence of colon

cancer. tests on animals in the lab found that spinach reduced

colon cancer incidence from 58 per cent to 32 per cent.

cancer is caused by changes in DnA sequence, or mutations,

that allow for uncontrolled cell growth. but the role played by

diet, environmental toxins and lifestyle in affecting the expression

of genes is a new focus due to increasing evidence that they

are just as great a cause. According to mansi Parasramka, a

postdoctoral scholar with LPI, cancer develops in many steps,

with damaged cells arising through various means including

micrornA changes.

Walnuts improve sperm quality eating walnuts may improve

fertility in healthy, young

men according to research

published in 2012 in the

medical journal Biology of

Reproduction.

the study by UcLA’s Fielding

School of Public Heath

involved 117 men between the

ages of 21 and 35 who were

divided into two groups. While

maintaining a typical Western diet, half of the male participants

also ate 70 grams (2.5 ounces) of walnuts per day; the other half

did not consume any tree nuts. After 12 weeks, sperm quality

was improved in the group that consumed walnuts. the greatest

improvement in “sperm swimming” was also observed in walnut

eaters. (natural news, August 2012)

Fatty acids found in walnuts are believed to have aided in sperm

development, the study said, although it wasn’t clear if they

contributed to improving male fertility. Walnuts’ omega-3 fatty

acids have also been linked to improved fertility and better sperm

quality in other studies. About one in six couples are infertile,

according to other research, with 40 per cent of those due to a

male deficiency.

“…there is increasing evidence to show that aspects of a man’s

diet can affect the number and quality of sperm produced by his

testicles,” said Dr. Allan Pacey, senior lecturer in andrology at the

University of Sheffield in england, commenting on the study. this

study was funded in part by the california Walnut commission.

More on acupunctureolive oil contributes to better health in general, studies show Several studies have shown that incorporating olive oil into a healthy diet can support

cardiovascular and liver health and lower blood pressure.

medical journals show olive oil decreases the risk of heart disease and inflammation, regulates

blood sugar, and improves insulin levels. The Journal of the National Medical Association

published a 2003 study involving over 3,000 men and women showing that a diet rich in olive oil,

fish, fruits, and vegetables decreased the risk of heart disease. the Journal of cardiovascular

Pharmacology published a study in 2009 stating clear evidence that olive oil consumption, as a

part of a mediterranean diet, is associated with a lowered risk for cardiovascular disease.

The World Journal of Gastroenterology concurred in another 2009 study. Scientists stated that

not only does olive oil lower the risk of heart disease, it decreases triglycerides in the liver,

improves insulin levels, and regulates blood sugar levels. olive oil reduces cytokines in the

liver by removing fat and cleaning out the serum lipid levels in the bloodstream. this lowers

cholesterol in overweight individuals and reduces triglycerides in the liver. the high oleic acid content in olive oil may increase the oleic

acid levels in cell membranes, which reduce blood pressure by controlling protein signaling. other omega-9 rich oils have been reported

to not have the same effect.


For

deta

ils, w

rite

#115

on

Free

Info

Pag

e, p

age

72.

IHR_ad.indd 1 12-10-25 11:50 AM

research news


Chia seeds eChinaCeachia seeds, rich in omega-3, beneficial to postmenopausal women chia seeds, an excellent

plant-based source of

alpha-linolenic acid, may

help raise blood levels of

the long chain omega-3

ePA and omega-3 ALA for

postmenopausal women.

based on the findings of

a study by the University

of north carolina and

the Appalachian State University completed on postmenopausal

women, eating 25 grams of ground chia seed daily for seven

weeks was associated with increased levels of omega-3 ALA by

138 per cent, and increased levels of omega-3 ePA by 30 per cent.

(natural news, September 2012)

these polyunsaturated fatty acids are essential for normal body

functions and must be obtained from food because the body

does not produce them. omega-3 contributes to building cell

membranes in the brain, and protects against heart disease by

lowering cholesterol and maintaining artery function. It may

also reduce inflammation, stabilize hormones and improve

mood, which is certainly good news for women experiencing

menopausal symptoms.

chia is one way to get the recommended daily dose of 2 grams

of omega-3 ALA. It is also a rich and sustainable source of dietary

fibre, protein, minerals and antioxidants.

The world’s largest echinacea study validates efficacy in flu prevention Scientists at the common cold

centre at cardiff University’s

School of biosciences, Wales,

U.K., have recently completed the

world’s largest clinical study on echinacea purpurea.

Although it has been considered a time-honoured remedy for cold

and flu, some research studies (including an overview of evidence

by the cochrane Library) have recently questioned its efficacy

– particularly as newer and less concentrated formulations have

flooded the market. this study, however, set out to establish the

short- and long-term effects of echinacea on cold and flu viruses. It

was found that the use of a properly formulated echinacea meant

fewer colds, reduced duration of cold symptoms and less reliance

on synthetic pain-relievers containing acetaminophen or ibuprofen.

roland Schoop, one of the study’s authors, told britain’s Daily

Telegraph that researchers were amazed when they found a 26

per cent difference in cold episodes.

In addition, the study showed that an echinacea preparation could

be taken daily for up to four months to prevent colds without

adverse side effects or rebound symptoms. University of London

researcher Dr. margaret richie, who was not in the study, added,

“the clinical trial indicates that echinacea supports low-running

immune systems but does not overstimulate well-supported

ones.” (www.dailymail.co.uk/health)

the double-blind, placebo-controlled study demonstrates that

echinacea is effective in the prevention and treatment of colds

and flu, and that it is safe for long-term use.

Chaga mushrooms chaga mushrooms pose multiple health benefits the chaga mushroom (Inonotus obliquus) is a fungus that grows parasitically on birch

and other hardwood trees. betulinic acid is a compound toxic to cancer cells found in

birch bark; however, taken directly from the bark, it can’t be digested by humans. chaga

contains large amounts of betulinic acid in a form that can be ingested orally, and contains

a full spectrum of immune stimulating phytochemicals.

researchers at Kyunghee University in Seoul, South Korea, examined chaga’s

effectiveness in protecting cellular DnA. cells were treated with mushroom extract and

then exposed to oxidation. the extract-treated cells had 40 per cent less DnA mutation

compared with the untreated cells.

A Japanese study found that chaga had higher levels of antioxidants than other medicinal

mushrooms. While few human clinical studies have been performed, in vitro and in vivo

animal studies have found chaga mushrooms decrease tumour size. (natural news, August 2012)

compared with other foods rich in antioxidants, such as blueberries and pomegranate seeds, chaga is much higher in antioxidants. to

reap the benefits of chaga mushroom, it is best taken as a supplement, in liquid extract form (and added to any beverage), or dried and

taken as a tea.


GenesisProject T. 289-997-3199 | genesisproject.ca | [email protected]

Need Guidance Toward Growth?

We can help!We offer a broad range of services depending on your specific needs, including:

• brokerage & Key account Management • regulatory services

• advertising agency services & promotion planning • distribution

• product development & innovation • brand Management

at genesis project we are fond of saying, “your success is our success”! genesis project will collaborate with you as a team and

concentrate on developing innovative yet practical solutions in high-return areas of opportunity. our focus is on immediate and

tangible results that you can bank on. We know what it takes to win in this industry, and we are committed to your long-term

success. We understand the importance of constantly managing change. Managing shifting trends and costs can impact strategy,

the customer experience and, ultimately, the bottom line. until the cash register rings, our job isn’t done.

Genesis Project_AD.indd 1 6/3/10 11:19:45 PM

For

deta

ils, w

rite

#116

on

Free

Info

Pag

e, p

age

73.

IHRFEB2012_9533_Genesis_Project_Trade_Ads.indd 1 12-10-25 3:36 PM

section header


FEATURE GET FREE INFORMATION! On any product advertised in this issue

SEE A pROducT yOu lIkE? WANT MORE INFORMATION, ABSOluTEly FREE?…

pAGE

72

cONNEcT WITH… page write #

By FAxOR MAIl

1. See product you want info on

2. use this quick reference list below to find out its free info number (it’s also on the ad)

3. Write the number(s) on the attached free info card

4. Mail or fax us at 1-888-849-0155 or 416-703-6392

5. Receive free info, direct from as many advertisers as you like

cONNEcT WITH… page write #

* Yes! Please send me or continue to send me ihr magazine No don’t send

Fax Now to: 1-888-849-0155 or 416-703-6392 | or Mail card todaY to: 60 Bloor St. west, Suite 1106, toronto, oN, M4w 3B8

octoBer/NoveMBer 2012write iN the NuMBerS here For each Product You waNt More detailed iNForMatioN oN

uSe Quick reFereNce guide oN toP oF Page

Signature: ___________________________ date: ________________

Your Name: __________________________ title: _________________

company Name: ___________________________________________

address: ____________________________________________________

city: _________________________________ Province: _____________

Postal code: ________________________________________________

Phone: ______________________________ Fax: __________________

email address (optional): ______________________________________

Which category best describes your business classification? m health and diet foods-retail m pharmacies-retail m naturopathic physician m holistic practitioner m homeopathic practitioner m vitamin storem grocery-retail m chain-retailerm manufacturer/distributor m other

Approximate annual sales volumem under $500,000 m $500,000 - $1 millionm $1 million - $5 million m $5 million - $10 million m $10 million - $20 million m over $20 million

Number of Employees in your location: m 1-3 m 4-8 m 9-12 m 13+Number of locations: ________________

Info card & Subscription

STEp 4

STEp 1 STEp 2

STEp 3 Reserved exclusively for retailers

FREE! To receive free information you must print clearly and fill out form completely

To qualify check ovals

Selling area of your storem under 1,000sq.ft m 1,001 to 3,000sq.ft m 3,001 to 5,000sq.ft m over 5,000sq.ft

Example

101

categories you personally managem herbs m personal carem sports nutrition m vitamin/supplementsm other _______________________________

Webber Naturals 2-3 101

Holista 4-5 102

Bio-k 6-7 103

Trans-Herbe Tea 9 104

No Jet-leg 11 105

xlear 13 106

African Essentials 19 107

Wampole 30-31 108

SISu 33 109

Sukin Organics 47 110

North American Herb & Spice 51 111

pycnogenol 57 112

NAFHA - distripharm 59 113

land Art 65 114

North American Herb & Spice 69 115

Genesis project 71 116

Webber Naturals 75 117

Aubrey Organics 76 118

Alterra MGN-3 16 120

NAFHA Argan Oil 16 121

Holista Echinacea 16 122

xylosweet 17 123

Holista Arnica 17 124

Wampole probiomax 17 125

land Art Silcia 18 126

Holista Organic Oregano Oik 18 127

Four O’clock Tea 18 128

xxx-xxx.IHR_Faxback.indd 72 12-10-26 3:14 PM

111111

101010

999

888

666

555

444

1. This statement is based on two human studies of 5-LOXIN AdvancedTM using subjective measures in which participants rate their joint health. In these studies, after 7 days, improvement continued to be seen, including in biomarker analysis.

777777FEEL THE DIFFERENCEHELPS TO REDUCE JOINT PAIN WITHIN DAYS1

•Foroccasional“tweaks”andjointstressesbroughtonbyexercise,sports,orphysicalactivity

•Fast-actingapproach–oneeasy-to-swallowcapsule,oncedailyisallyouneed

The Next Generation The Next Generation The Next Generation AfterAfterAfterGlucosaminGlucosaminGlucosamineee

Help your customers get back on track fast — when stiff joints occasionally say no... SISU No. 7 says YES!

WALK, RUN, CLIMB,

You Can!You Can!You Can!PLAY–INCREASED FLEXIBILITY, MOBILITY, AND RANGE OF MOTION

sisu.com • 1.800.663.4163 RELEASE YOUR INNER STRENGTHTM

Ask your SISU Account Manager about listing SISU No. 7 today and email [email protected] for a free 7 day sample.

IHR Oct. 2 Dec issue 2012 Full pageIHRMAY2012_XXXX_AD_Product_DPS.indd 1 12-10-30 11:07 AM

74 IHRmagazIne.com • May 2012

CANADIAN REGULATORY SERVICES• Preparation of compliant Canadian label text for food products,

supplements, skin care and drugs

• Preparation of Drug Identification Number (DIN) andNatural Health Product (NHP) Number submissions

• Preparation and management of GMP, SOP and Quality Controlprograms within the guidelines of the Natural Health Products

Directorate

• Formulating and contract packaging availablefor Canada and the U.S.A

• Warehousing services and order fulfil lment

SERVING THE NATURALPRODUCTS INDUSTRY SINCE 1981

MMP ENTERPRISES LTD.,130 Industry St., Units 31-34

Toronto, Ontaro, Canada M6M 5G3Phone (416) 604-7604 Fax (416) 604-7605

NEW FAX!(905) 861-2627

HIRING DEMO STAFFPuresource Naturals is currently hiring parttime demo staff for Ontario, specifically,SW, GTA, and Niagara Region. A fun andfantastic opportunity to subsidize yourincome! Must have education in nutrition,naturopathic, or similar alternativebackground. Please forward resumes to:[email protected] qualified candidates will be contacted.

ihr MARKETPLACE

If You’re Reading It,You Know It Works!

To Advertise inMarketplace

Call:(416) 203-7900 ext. 6126

We are considering applications for the followingManagement position at various locations in

Ontario, Quebec and Atlantic stores

Natural Value/ Nature’s Treasure Department Manager

Interested candidates must be available to work varied shifts,including weekdays, weeknights and weekends on a regular basis.

The successful candidate will be responsible to oversee theoperations of the Natural Value department including:

• Ordering • Ensuring budgets are met• Merchandising • Inventory control and selection• Labour scheduling • Motivation and development of

the department teamThe ideal candidate will have:• Retail experience and/or education in Alternative Medicine,Herbology, Vitamins & Minerals, as well as an interest andknowledge of Food and Nutrition;• The ability to work in a fast paced environment and the abil-ity to multitask and prioritize;• Excellent communication skills and exemplary customerservice skills.

If you are interested in this opportunity, please submit adetailed resume and cover letter to:

Senior Category Merchandising Manager

Thank you for your interest, however only those selected foran interview will be contacted.

071.IHR_MARKETPL.qxd:Layout 1 6/29/11 10:25 AM Page 81

Nathalie Boily—Quebec

514.386.7139 or [email protected] www.mtbi.ca email: [email protected]

HEAD OFFICE

1135‐13560 Maycrest Way Richmond BC V6V 2W9

PHONE: 604.288.0017 ‐ TOLL FREE: 1.800.668.3008 FAX: 604.273.3417

EASTERN REGIONAL OFFICE

10 Four Seasons Place 10th Floor Etobicoke ON M9B 6H7

PHONE: 416.649.5735 ‐ TOLL FREE: 1.800.668.3008

Regional Sales Managers

John Tivadar - West 604.535.9593 or [email protected]

Don Kashin—East

416.649.5810 or [email protected]

Account Managers

Darlene Costello - BC Mainland 604.220.2962 or [email protected]

Mandi Zolkowski - AB & Prairies 403.702.4324 or [email protected]

Owen Simms - BC Mainland


Laura Good - Van Is/BC Interior 250.896.9372 or [email protected]

Cheryl Anne Wilcox– GTA


Vik Saini - South Western Ontario 519.267.2191or [email protected]

Helene Huot - Ottawa/W Que/Maritimes


Marjolaine Martel - Quebec 514.929.3952 or [email protected]

MICHAEL THEODOR CHFA HALL OF FAME AWARD WINNER

CANADIAN REGULATORY SERVICES• Preparation of compliant Canadian label text for food products,

supplements, skin care and drugs

• Preparation of Drug Identification Number (DIN) andNatural Health Product (NHP) Number submissions

• Preparation and management of GMP, SOP and Quality Controlprograms within the guidelines of the Natural Health Products

Directorate

• Formulating and contract packaging availablefor Canada and the U.S.A

• Warehousing services and order fulfil lment

SERVING THE NATURALPRODUCTS INDUSTRY SINCE 1981

MMP ENTERPRISES LTD.,130 Industry St., Units 31-34

Toronto, Ontaro, Canada M6M 5G3Phone (416) 604-7604 Fax (416) 604-7605

NEW FAX!(905) 861-2627

HIRING DEMO STAFFPuresource Naturals is currently hiring parttime demo staff for Ontario, specifically,SW, GTA, and Niagara Region. A fun andfantastic opportunity to subsidize yourincome! Must have education in nutrition,naturopathic, or similar alternativebackground. Please forward resumes to:[email protected] qualified candidates will be contacted.

ihr MARKETPLACE

If You’re Reading It,You Know It Works!

To Advertise inMarketplace

Call:(416) 203-7900 ext. 6126

We are considering applications for the followingManagement position at various locations in

Ontario, Quebec and Atlantic stores

Natural Value/ Nature’s Treasure Department Manager

Interested candidates must be available to work varied shifts,including weekdays, weeknights and weekends on a regular basis.

The successful candidate will be responsible to oversee theoperations of the Natural Value department including:

• Ordering • Ensuring budgets are met• Merchandising • Inventory control and selection• Labour scheduling • Motivation and development of

the department teamThe ideal candidate will have:• Retail experience and/or education in Alternative Medicine,Herbology, Vitamins & Minerals, as well as an interest andknowledge of Food and Nutrition;• The ability to work in a fast paced environment and the abil-ity to multitask and prioritize;• Excellent communication skills and exemplary customerservice skills.

If you are interested in this opportunity, please submit adetailed resume and cover letter to:

Senior Category Merchandising Manager

Thank you for your interest, however only those selected foran interview will be contacted.

071.IHR_MARKETPL.qxd:Layout 1 6/29/11 10:25 AM Page 81

SaleS repreSentativeLand Art is a leader in the field of liquid dietary supplements. Our unique, multidisciplinary team develops and manufactures its own products.Covering the GTA, the sales representative will have the following responsibilities:• Develop new accounts (mostly key health food stores) and make sale calls with regular customers.• Develop and maintain relationships amongst the naturopath members (CCNM, etc.).• Responsible of all product trainings. • Manage coop activities according to annual budget and Attending any promotional events within your territory and as per Company’s direction• Attend health food and consumer shows.

Skills and qualifications :• Naturopathic background is an important asset• Min 3 years of selling experience ideally in the natural health product industry,• Proven track records,• Familiar with windows environments (word, excel, powerpoint)• Strong interpersonal and communication skills• Bilingualism is not mandatory but is an asset

Conditions• Base salary & commissions• Mileage allowance

requirementMust have its own car and a valid driver’s license.

Please send your resume with cover letter to [email protected]

We thank all those who apply but will only contact

candidates chosen for a preliminary interview.

HIRING DEMO STAFFPuresource Natural Products Distributor is currently hiring part time demo staff for Ontario, specifically SW, GTA and the Niagara Region. A fun and fantastic

opportunity to subsidize your income! Must have education in nutrition, naturopathic or

similar alternative background. Please forward resumes to [email protected].

Only qualified candidates will be contacted.

xxx.IHR_MarketPlace.indd 74 12-10-30 10:59 AM

As we age, body stores of CoQ10 diminish. Some suggest that this could play a role in declining health and energy, and increased risk for degenerative diseases. Statin medications help lower cholesterol by interfering with the manufacture of cholesterol in the liver, but they also inhibit production of CoQ10. In fact, statins can create a severe defi ciency of CoQ10, leading to muscle deterioration, weakness, and pain.

CoQ10 exists in two forms in our bodies, ubiquinone and ubiquinol. Ubiquinol is the active form of CoQ10,

produced by our cells. It is signifi cantly better absorbed than regular CoQ10. This is particularly important for seniors or anyone taking statin medications.

Ubiquinol from webber naturals® is an excellent option for boosting levels of highly absorbable CoQ10, naturally and safely. Get CoQ10’s cardiovascular, antioxidant, and energy benefits with the enhanced absorption of Ubiquinol.Bhagavan HN, Chopra RK. Plasma coenzyme Q10 response to oral ingestion of coenzyme Q10 formulations. Mitochondrion. 2007 Jun; 7 Supple:S78-88 Epub 2007 Mar 27. Review. PubMed: 17482886.

The Ultimate CoQ10

Want more information about webber naturals products? 1-800-430-7898 | www.webbernaturals.com webbernaturals @webbernaturals webbernaturals webber naturals webbernaturals

Herbals and supplements from webber naturals® are advertised on national television, major market radio, in consumer magazines, and daily newspapers.

CARDIO SUPPORT


Back toBasics

In better natural product retailers throughout Canada. For more information, call Purity Life at 1-800-265-2615 or

Tall Grass Distribution at 1-800-616-5900, or New Age Marketing at 1-888-868-0127.

www.Aubrey-Organics.com 10IH

R2

At Aubrey, our all-natural ingredients are the heart ofour simple philosophy. Traveling, appreciating the outdoors, or just enjoying life can leave your skin looking dull and feeling dry. Our Hand & Body Lotions are a natural way to combat stressed skin with plant-based moisturizers such as aloe and shea butter. These all-natural ingredients replenish parched skin while giving you a long-term, luxurious feeling.


ihr magazine - october/november 2012

Documents