ihr magazine - november/december 2011

YOUR HEALTH CATEGORY SOURCE

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Killing the buzzCaffeinated beverages get regulated

SCAN MEFor Mobile Issue!

10 YEAR

ANNIVERSARY!part

3

KEEPING IT FRESH Michael Lovsin and Elizabeth Crawley, Loblaw Companies Ltd.

001.IHR_Cover.indd 1 12/20/11 12:08:32 PM

C O L D & F

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ORGANIC OREGANO OIL: OFFICIAL COLD FIGHTEROrganic Oregano Oil from Holista® helps prevent and treat coughs, colds and infections by boosting immunity. Derived from the Origanum vulgare plant, Oregano is a potent natural compound that is powerfully antiseptic, antibacterial, and antifungal. In Regular and Extra Strength to boost your immunity all year round.

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IHR_ad.indd 3 12/19/11 12:10:57 PM

OFFICIAL COLD FIGHTERSScan here to meet the rest of the Offi cal Cold Fighting team!

VITAMINS

Want more information about WN Pharmaceuticals products? 1-800-430-7898 | wnpharmaceuticals.comFollow us on : @webbernaturals | Like us on : www.facebook.com/webbernaturals

It’s a name families trust!

Quality and Reputation You Can Count On

Another cold and fl u season is just around the corner. Be prepared with an Offi cial Cold Fighter on your side! Sunkist brand products have stood out for years as a source of the goodness of oranges and other citrus fruits. As Canada’s manufacturer of Sunkist Vitamins, WN Pharmaceuticals guarantees you the fi nest quality supplements to support your health.

Two Natural Allies for Immune Support

Both vitamins C and D are necessary for optimal immune function and better health. Vitamin C is the body’s primary antioxidant, helping the body heal wounds and maintain cartilage, bones, and teeth. The effects of vitamin D on the immune system have long been recognized. A recent study shows that vitamin D infl uences over 200 genes and can play a dramatic role in our health.*

NEW from Sunkist® Vitamins…

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* Ramagopalan SV, Heger A, Berlanga AJ et al. A ChIP-seq-defi ned genome-wide map of vitamin D receptor binding: Associations with disease and evolution. Genome Research, 2010; DOI: 10.1101/gr.107920.110

It’s a name It’s a name It’s a name It’s a name It’s a name families trust!families trust!

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IHR_ad.indd 2 12/19/11 12:03:41 PM

OFFICIAL COLD FIGHTERSScan here to meet the rest of the Offi cal Cold Fighting team!

VITAMINS

Want more information about WN Pharmaceuticals products? 1-800-430-7898 | wnpharmaceuticals.comFollow us on : @webbernaturals | Like us on : www.facebook.com/webbernaturals

It’s a name families trust!

Quality and Reputation You Can Count On

Another cold and fl u season is just around the corner. Be prepared with an Offi cial Cold Fighter on your side! Sunkist brand products have stood out for years as a source of the goodness of oranges and other citrus fruits. As Canada’s manufacturer of Sunkist Vitamins, WN Pharmaceuticals guarantees you the fi nest quality supplements to support your health.

Two Natural Allies for Immune Support

Both vitamins C and D are necessary for optimal immune function and better health. Vitamin C is the body’s primary antioxidant, helping the body heal wounds and maintain cartilage, bones, and teeth. The effects of vitamin D on the immune system have long been recognized. A recent study shows that vitamin D infl uences over 200 genes and can play a dramatic role in our health.*

NEW from Sunkist® Vitamins…

Support your immune system and more with Chewable Juicy Orange Vitamin C + D. Each delicious 100% natural orange-fl avoured tablet provides 500 mg of Vitamin C and 500 IU of Vitamin D, boosting your immune function year round.

* Ramagopalan SV, Heger A, Berlanga AJ et al. A ChIP-seq-defi ned genome-wide map of vitamin D receptor binding: Associations with disease and evolution. Genome Research, 2010; DOI: 10.1101/gr.107920.110

It’s a name It’s a name It’s a name It’s a name It’s a name families trust!families trust!

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IHR_ad.indd 3 12/19/11 12:04:25 PM

Celebrations usually have their ups and downs: they start a bit slow yet are filled with anticipation. Then they reach their peak, a time of pure joy and euphoria. When they approach their end, there is a touch of the blues in the air.

Even though this issue marks the official end of our three-part 10th year anniversary, there is no sadness in our offices. In fact, this celebration got us excited about the next 10 years, about all the inspiring stories and groundbreaking ideas we’ll be able to share with you, our readers. This party is far from over.

ISSN 1197 - 1495 | Volume 11 Issue 8

Founder, Publisher & Editor-in-Chief Olivier Felicio

Editor Carlos Weigle

Associate Editor Lynne Shuttleworth

Beauty & Lifestyle Editorial Specialist Jessica Uniac

Editorial Interns Irina Lytchak, Lori Owen

Art Director Scott Jordan

Design Sarah Vincett

Production Suba Kailasapillai

Contributors E.Z. Guler-Tuck, Linda Miles, Alilison Tannis,

Ken Vannucci, Erin Zeynep

Subscription RatesCanada $50 (gst included) for nine issues

(one year) USA $60

Change of Addressemail: [email protected]

telephone: 416-203-7900fax: 416-703-6392

or send your cover label and new address to ihr c/o Rive Gauche Media, 60 Bloor St., W., Suite 1106, Toronto, ON Canada M4W 3B8

Advertising InformationOlivier Felicio

telephone: (416) 203-7900 x 6107email: [email protected]

Shane Stefuraktelephone: (416) 203-7900 x 6134

email: [email protected]

Paul Airuttelephone: (416) 203-7900 x 6103


Jeff Yamaguchitelephone: (416) 203-7900 x 6122


Erin Poredostelephone: (416) 203-7900 x 6128


Published by Rive Gauche Media Inc.

Canada Post Canadian Publications Mail 4067800 The publisher does not assume any responsibility for the contents of any advertisement and any and all representations or warranties made in such advertising are those of the advertiser and not of the publisher. The publisher is not liable to any advertiser for any misprints in advertising not the fault of the publisher and in such an event the limit of the publisher’s liability shall not exceed the amount of the publisher’s charge for such advertising. No portion of this publication may be reproduced, in all or part, without the express written permission of the publisher.

ihr magazine is pleased to review unsolicited submissions for editorial consideration under the following conditions: all material submitted for editorial consideration (photographs, illustrations, written text in electronic or hard copy format) may be used by ihr Media Inc. and their affiliates for editorial purposes in any media (whether printed, electronic, internet, disc, etc.) without the consent of, or the payment of compensation to, the party providing such material. Please direct submissions to the Editor, ihr magazine.

Olivier Felicio

Founder, Publisher & Editor-in-Chief

Olivier Felicio

YOUR HEALTH CATEGORY SOURCE

6 IHRmAgAzInE.cOm • 10 yEAR ANNIVERSARy PART 3

President Olivier Felicio

Controller & Operations Manager Melanie Seth

Finance Administrator Leslie Witol

Multimedia Specialist Matthew Pompey

Sales Assistant Erin Poredos

10 YEAR

ANNIVERSARY!

part 3

TM

xxxIHR_Editor.indd 6 12/20/11 12:06:57 PM

We believe that you, the retailer, dictate the tone and direction of the magazine, which in turn, allows us to provide you with the most accurate information that is relevant to your business. ihr works with a knowledgeable group of industry leaders whose mandate is to ensure the relevance of the publication. Our editorial committee is comprised of thought-provokers who have shaped the industry and whose experience is vital in providing you with tools to succeed. The ihr editorial committee is led by the following individuals:

Andrew BettsCategory Manager, Natural Foods Thrifty Foods

Gilles HoudePresident and COO GNC Canada

Sanjiv JagotaPresident Nature’s Source

Olivier FelicioPresident Rive Gauche Media

Aaron Skelton, BSc (NNS)Sr. Category Manager Health Food Natural Value, Soins Naturels, Loblaw Companies Ltd.

10 year anniversary ParT 3 • IHRmagazIne.com 7

10 YEAR

ANNIVERSARY!part

3

xxx.IHR_EditorBoard.indd 7 12/19/11 2:20:03 PM

contents UP FRONT

PUBLISHER’S LETTER .....................................................................6

EDITORIAL BOARD ...........................................................................7

CONTRIBUTORS .............................................................................10

GET THE GOODS .............................................................................12

SKU REVIEW ....................................................................................13

TOP SELLER ....................................................................................18

NEWS

INDUSTRY NEWS ...........................................................................22

FEATURES

COMPANY PROFILE: Bio-K+ .........................................................28

COVER STORY: Keeping it Fresh ...................................................32

On the Brain .....................................................................................46

A Weighty Matter.............................................................................50

Killing the Buzz.................................................................................56

ADHD: Pharmaceutical vs. Naturopathic Solutions .......................62

Killing our Companies and Industry Softly .....................................64

Under the Weather ..........................................................................68

END NOTES

RESEARCH NEWS ..........................................................................70

FAX BACK ........................................................................................72

Volume 11 . Issue 8

56 . KILLING THE BUZZ

10 YEAR

ANNIVERSARY!

part 3

32 . KEEPING IT FRESH

50 . A WEIGHTY MATTER

64 . KILLING OUR COMPANIES AND INDUSTRY SOFTLY

xxx.IHR_Contents.indd 8 12/20/11 12:07:42 PM

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IHR_ad.indd 1 12/19/11 1:14:37 PM

10 IHRMAGAZINE.COM • 10 YEAR ANNIVERSARY PART 3

E. Z. Guler-Tuck is the former Editor-in-

Chief of Time Out Istanbul magazine.

With a background in communications

and graphic design, she currently

provides engaging feature content to

lonelyplanet.com and Time Out, as

well as to various other consumer and

trade magazines and websites. Go to

page 46 to read her insightful article

on brain health.

Allison Tannis, BSc, MSc, RHN, is one of Canada’s most well-known

researchers in the health retail industry. Allison has worked for a

number of the largest natural product manufacturers and retailers

in North America, where she has focused on product development,

brand management, marketing and merchandising. Currently, Allison is

working as a consultant in the industry. Plus, she is still busy writing

books, articles and blogging, enlightening listeners on the radio, and

guest speaking to various national organizations and community groups.

Read Allison’s story on page 56 about the impact of Health Canada’s

decision on energy drinks.

Dr. Linda Miles L. Ac., D.O. M., is a Doctor of Oriental Medicine

and Holistic Practitioner and a spokesperson for the natural

health & beauty industry. She has developed innovative natural

personal care products for over 30 years. Check out her tips on

combatting winter skin conditions, on page 68.

contributors

BEHIND THE SCENES

Be part of our interview and photo shoot at the Loblaw’s Real Canadian Superstore in Mississauga, Ont. Go to www.ihrmagazine.com for an insider look.

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IHR_ad.indd 1 12/19/11 11:42:01 AM

GET THESEGOODS FR

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The fi rst 100 retailers to FAX us at 1-888-849-0155 will get these goods for FREE

SISU TO GO ESTER-C® ENERGY BOOST!SISU is launching a new sub-brand of “To Go” products starting with

Ester-C® Energy Boost, a non-effervescent, orange-fl avoured, vitamin

drink mix. It comes in a convenient “to go” stick packet that pours easily

into any bottle (or glass) of water. With 1,000 mg of Ester-C® per serving,

as well as nourishing vitamins, minerals and electrolytes, retailers can

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WEBBER NATURALS® MACA WITH GINSENGMaca with Ginseng is an innovative formula to help cope with stress

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GENUINE HEALTH LIVE PROBIO+ O3MEGAHere comes the world’s fi rst “super probiotic,” the result of combining

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10 YEAR ANNIVERSARY PART 3 • IHRMAGAZINE.COM 13

10 YEAR

ANNIVERSARY!part

3

ANDALOU NATURALS CITRUS VERBENA BODY LOTIONThe unique Advanced

Fruit Stem Cell Science

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verbena, organic aloe vera,

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HOLISTA® BODY CLEAN DETOX KIT Need a post-holiday detox? Use the Holista

Body Clean Detox Kit to do so! Clear Digest

and Milk Thistle help eliminate toxins from

the liver and bowels, to improve overall health

and digestion.

WEBBER NATURALS® MULBERRY PLUS CHROMIUMTo maintain blood glucose

and a healthy weight, use

Mulberry Plus Chromium. A

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Erratic blood sugar leads to

insulin resistance, metabolic

syndrome, and diabetes.

GENUINE HEALTH LIVE PROBIO+ O3MEGAHere comes the world’s fi rst “super

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WEBBER NATURALS® PEPPERMINT OILPeppermint Oil can be used to calm an upset stomach, cramps,

nausea, vomiting, and motion sickness. It can be taken with meals

as a digestive aid to help reduce burping, bloating, and abdominal

discomfort experienced after a meal.

HOLISTA® ARNICA GELManage your pain with the new Arnica

Muscle & Joint Gel from Holista®.

Arnica is a daisy-like mountain fl ower

traditionally used to help relieve pain

and infl ammation in muscles and joints.

Applied topically, it immediately targets

problem areas.

SISU COLD & FLU RESCUE WITH ESTER-C®

Reduce the severity of

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INTUITIONTM MY WAISTLINEMy Waistline is a special blend of medicinal

herbs – including yerba mate and dandelion

root –, and other appetite suppressing and

body cleansing herbs, juice concentrates and

natural fl avours delivered in a delicious add-

to-water concentrate. It works to stimulate

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food you eat.

10 YEAR

ANNIVERSARY!

part 3


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IHR_ad.indd 1 12/19/11 1:12:17 PM

SISU TO GO ESTER-C® ENERGY BOOST!SISU is launching a new sub-brand of “To Go” products starting

with Ester-C® Energy Boost, a non-effervescent, orange-

fl avoured, vitamin drink mix. It comes in a convenient “to go”

stick packet that pours easily into any bottle (or glass) of water.

With 1,000 mg of Ester-C® per serving, as well as nourishing

vitamins, minerals and electrolytes, retailers can capitalize on the

growing demand for naturally functional beverages.

HOLISTA® WEIGHT LOSS KITAttention, New Year’s

Resolutions!! Use the

Holista Weight Loss Kit to

help you reach your weight

loss goals safely and

effectively. Green Tea is a

powerful antioxidant and

helps to increase fat and

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body fat.

NORTH AMERICAN HEMP CO. AREA 369 HAIR SERUMHemp seed oil is the most nutritious oil on

earth. It is easily absorbed into the hair with no

build-up or greasy residue. It’s also naturally

rich in Omega fatty acids and anti-oxidant

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brilliant shine!

WEBBER NATURALS® MACA WITH GINSENGMaca with Ginseng is an innovative

formula to help cope with stress and

fatigue. Sustainably grown, organic

maca (4:1) is gelatinized for superior

effi cacy and absorption. Combined

with Korean ginseng, this outstanding

formula is designed to increase

stamina and energy, reduce stress,

strengthen immunity and boost

lagging libido.

10 YEAR

ANNIVERSARY!

part 3



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IHR_ad.indd 1 12/19/11 11:48:22 AM

top seller review

TOP THREE PRODUCTS

HERBS

TOP THREE PRODUCTS

FOOD

TOP THREE PRODUCTS

PERSONALCARE

TOP THREE PRODUCTS

ACTIVELIFESTYLE

TOP THREE PRODUCTS

VITAMINS/SUPPLEMENTS

TOP THREE PRODUCTS

NEWPRODUCTS

STORE INFO

Want your store to be included in the Review? Fill in & Fax the FoRm on page 72

Alcona Beach Health ShoppeInnisfil, ON

Store Sizeunder 1,000 sq. ft.

Demographics25-40

IncomeNot provided

Quinoa, GoGo Quinoa, 500g

Whole Chia, Now, 500g

Gluten Free Flax Loaf, O’Doughs, 1 loaf

Tumeric, Nature’s Way, 120 tabs.

Milk Thistle, Herbal Select, 60 caps.

Echinaforce, A. Vogel, 100ml

Placentagen, Earth Science, 2 oz

DMAE-ALA, Derma E, 2 oz

Witch Hazel, Thayer’s, 355ml, rose/lavender/lemon

Vege Green Protein, Body Plus, 840g, vanilla

Precision Vegetarian Protein, Body Plus, 840g, vanilla

Mutant Mass, PVL, 15lbs, triple chocolate

Cleanse Smart, Renew Life, 1 kit

Acai 500, Organika, 500mg

Blood Pressure, Bell, 60 caps.

Schinoussa Sea Vegetables, Quantum Nutrition, 270g

Atomic Grape, Mutant Rage, 960g

Kids 0-9 Cough Cold Night, Homeocan, 25ml

Vital HealthCreston, BC

Store Size1,000-3,000 sq. ft.

Demographics25-40

Income$20,000-$40,000

Quinoa, GoGo Quinoa, 500g

Coconut Oil, Arona, 475ml

N/A

Passion Flower, St. Francis, 50ml

Olive Leaf, Nature’s Way, 100 caps.

Cayenne, Nature’s Way, 100 caps.

Body Lotion, Pure Fiji, 354ml, pineapple

Amaze Gel, Viva, 60ml

DNA Repair Lotion, NewCo, 150ml

Harmonized Protein, Progressive, 804g, vanilla

Whole Food Health Optimizer, Vega, 1064g, vanilla chai

Whey Protein Isolate, Inbalance Nutrition, 907g

Gluco Smart, Lorna Vanderhaeghe, 30 caps.

Cleanse Smart, Renew Life, 120 caps.

Probiotic, Renew Life, 360 caps.

Camu C, Advantage Health Matters, 90 caps.

N/A

N/A

Pure NatureLaSalle, ON

Store Size1,000-3,000 sq. ft.

Demographics25-40

Income$20,000-$40,000

Almond Butter, Nuts To You, 500g

Goji Berries, Organice Traditions, 227g

Cranberry Juice, Just Juice, 1L

Blessed Thistle, Nature’s Way, 100 caps.

CranRich, Natural Factors, 90 caps.

Kerkoman, Now, 60 caps.

Almond Oil, Now, 473ml

Emu Oil, The Soap Works, 1 bar

Pycnogenol M.C., Derma E, assorted

Glutamine, PVL, 400g

Whey Gourmet Natural Line, PVL, 2lbs

High Ultimate Protein, Brad King, 840g, vanilla

Natural Calm, Peter Gillham, 8oz, raspberry/lemon

Framework, NuLife, 60 chewables,

Mens 50+, Progressive, 120 caps.

CLA Plus, Lorna Vanderhaeghe, 180 soft gels

Simply Trim, Renew Life, 60 caps.

Diet Start Kit, Renew Life, 1 kit

FoodsmithsPerth, ON

Store Size over 5,000 sq. ft.

Demographics40-65

Income$40,000-$60,000

Potato Chips, Kettle, 255g, salted

Spritzer, Knudsen, 311ml, raspberry

Limonata, San Pellegrino, 355ml, lemon

Oil of Oregano, Natural Factors, 30ml

Eroxil, Bell, 30 caps.

Cold Defense, Health First, 60 caps.

Soap Bar, Soap Works, bulk, regular

Soap Bar, Dr. Bronner, 140g, peppermint

Soap Bar, Bee & Flower, 81g, sandlewood

Protein + Bar, Genuine Health, 50g, vanilla

Vib Bar, Sequel, 50g, chocolate

Whey Protein, Natural Factors, 1kg, vanilla

PGX, Natural Factors, individual

Shark Cartilage, Bell, 100 caps.

Ubiquinol, Inno-Vite, 30 caps.

Cal-Mag Supreme, Health First, 60 tabs.

Fast Joint Care, Genuine Health, 60 caps.

Potato Chips, Tyrell’s, 150g

Naturally HealthyNiagara Falls, ON

Store Size under 1,000 sq. ft.

Demographics40-65

Income$20,000-$40,000

SaviSeeds, Sequel Naturals, 5oz

Quinoa, Eden 454g

N/A

Oil of Oregano, North American Herb & Spice, 1oz

Milk Thistle, Hubner, 330ml

Holy Basil, New Chapter, 60 caps.

Toothpaste, Green Beaver, 75ml

Baby Powder Deodorant Spray, Dr. Mist, 50ml

N/A

Extra Energy, Greens+, 445g, cappucino

Protein Powder, Brad King, 840g

Food Optimizer, Vega, 1029g, berry

Co Q10, Inno-Vite, 60 caps.

Every Woman One Daily, New Chapter, 24 caps.

N/A

Skin Smart, Lorna Vanderhaeghe, 50ml

Iron Smart, Lorna Vanderhaeghe, 500ml

N/A

Happy House Natural FoodsSt. Paul, AB


Demographics25-40

Income$20,000-$40,000

Shake & Go Smoothies, Sequel Naturals, 300g

Only Oats Cereal, Avena Foods, 1kg

Seed Power, Organic Traditions, 454g

Passion Flower, New Roots, 50ml

Prostate Perform, New Roots, 90 caps.

My Top, SierraSil, 180 caps.

Amaze Cream, Viva, 60mls

Aromatherapy Milk Cleanser, Viva, 240mls

Tamanu Oil, Alpha, 30mls

Performance Protein, Vega Sport, 810g, chocolate

Whey Protein Powder, Dymatize, 940g

N/A

Vitamin D, Sisu, 200 caps.

Liquid Ionic Magnesium, Advanced Theory, 480mls

B Complex, AOR, 90 caps.

N/A

N/A

N/A

Bins & BinsNorth Bay, ON


Demographics40-65

Income$40,000-$60,000

Gluten Free Pepperoni Pizza, Sue’s Gluten Free Products, variety

Holy Crap Cereal, Hapi Foods, 225g

Beef Patties, Ontario Natural Food Co-Op, 567g

Gingko Biloba, Now, 120 caps.

Milk Thistle, Herbal Natural, 60 caps.

Glucosamine Sulfate, Swiss Herbal, 135 caps.

Lavender Pure Castille Soap, Dr. Bronner’s, 236ml

Olive Oil Soap, The Soap Works, 1 bar


Creatine, Now, 100 tabs.

Whey Protein Powder, Now, 1.2 lbs

Amino Acids, Swiss Herbal, 90 caps.

Glutamine, Swiss Herbal, 30 caps.

Vitamin C 1000, Now, 100 tabs.

Vitamin D 1000, Now, 90 caps.

Dark 85% Cocoa, Green & Black’s, 100g

Holy Crap Cereal, Hapi Foods, 225g

Gluten Free Graham Style Crumbs, Kinnikinnick, 300g

HEALTH BOUTIQUES

18 ihRmagazine.com • 10 YEAR ANNIVERSARY PART 3

xxx-xxx.IHR_Top Seller.indd 18 12/19/11 4:01:50 PM

The Top selling producTs in the review are from randomly selected retailers. The review is meant to give readers some idea of what consumers are buying most of in these selected stores. participating stores are free of any third-party influence and provide all the information. The information cannot be seen as a statistical survey or taken to reflect top-selling products on a national, regional or local level.

Kardish Specialty FoodsOttawa, ON


Demographics40-65

Income$20,000-$40,000

Holy Crap Cereal, Hapi Foods, 8oz

N/A

N/A

Rhodiola, Now, 500mg

Astragalus, St. Francis, 100ml

Anti-Viral, Natural Factors, 100ml

Tea Tree Shampoo, Jason, 540mls

Olive Oil Soap, The Soap Works, 1 bar

Deodorant Crystal, Naturally Fresh, 3oz

L-Glutamine, Now, 1kg

IsoWhey, Interactive Nutrition, 910g, vanilla

Micronized Creatine, Precision, 300g

Omega 3, Alpha, 90 caps.

Nutra Sea, Ascenta, 500ml

Arnica, Homeocan, 4g

Whey Protein, Precision, 850g, natural

N/A

N/A

Rainbow Natural FoodsOttawa, ON


Demographics40-65

IncomeNot provided

Juice, Knudsen, 1L

Almond Breeze, Blue Diamond, 946ml

N/A

Nettle Leaf

Psyllium Husk

Lavender

Body Lotion, Alba, 32oz


Facial Care, Simply Natural, assorted

Protein Powder, Progressive, 840g

Protein Powder, Sun Warrior, 1kg, vanilla

Whole Food Optimizer, Vega, 1029g

Berry C Supreme, Health First, 600mg

Cal Mag, Lifetime, 90 soft gels

N/A

N/A

N/A

N/A

Health 4 USpruce Grove, AB


Demographics40-65

Income$20,000-$40,000

N/A

N/A

N/A

Rhodiola, Now, 60 caps.

Cayenne, Health First, 180 caps.

Cinnamon, Nature’s Way, 60 caps.

DMAE Cream, Derma E, 5kg

Ester C, Sisu, 600mg

Hyaluronic Serum, Adeeva, 30ml

Whole Food Optimizer, Vega, 1029g

Lean & Extra, GHI, 60 caps.

N/A

Ultimate Flora, Renew Life, 30 caps.

Joint Formula 14, SierraSil, 90 caps.

Berry C Supreme, Health First, 90 caps.

Curamin, Nature’s Way, 60 caps.

Cal Mag, Health First, 60 caps.

HCP 70, Progressive, 60 caps.

College Ave DrugsRegina, SK

Store Size 1,000-3,000 sq. ft.

Demographics40-65

Income$20,000-$40,000

White Bread, McGavin’s, 1 loaf

2% Milk, Dairyland, 2L

Coffee, Folgers, 975g

Echinacea, Webber, 90 caps

Cranberry, Webber, 60 caps

Saw Palmetto, Webber, 60 caps

Lip Balm, Lypsyl, 4g, cherry

Mouthwash, Listerine, 1L

N/A

N/A

N/A

N/A

Calcium, Option +, 100 caps

Vitamin C, Option +, 60 caps

Vitalux, Novartis, 50 caps

Lax-A-Day, Pendopharm Pharmascience, 119g/238g

Emulgel, Voltaren, 100g

CanesOral, Bayer, 150mg

Margis PharmacyToronto, ON


Demographics40-65

Income$40,000-$60,000

Gluten Free Cereals, Nature’s Path, eco pac, variety

Cookies, New Moon Kitchen, 275g, variety

N/A

Cookies, New Moon Kitchen, 275g, variety

Milk Thistle Complex, Sisu, 120 caps

Royal Jelly, Bio Lonreco, 24x10mls

Soap Bars, Soap Works, variety

N/A

N/A

N/A

N/A

N/A

Omega-3, Sisu, 150 caps.

Omega-3 Ultra, Now, 90 caps.

Vitamin D 1000, Sisu, 90 caps.

Day Cream, Weleda, 30ml, pomegranate

N/A

N/A

Campbell River Health & DrugCampbell River, BC


Demographics40-65

Income$40,000-$60,000

Almonds, Blue Diamond, 170g, roasted/salted

California Almond Bar, Taste of Nature, 40g

Luna Bars, Clif, 48g

Ultra Cran, Webber, 60 caps

SierraSil, 90 caps

Curamin, Terry Naturally, 60 caps

Soap, Pears, 1 bar, variety

Extreme Clean Toothpaste, Aquafresh, 90ml

Mach 3 Razors, Gillette, package

Hi Protein, Boost, 237ml, chocolate

E Load, Medion, 30g, lemon

E Mend, Medion, 22g, chocolate

Vitamin C, Jamieson, 100 caps

Vitamin D, Biomedic, 120 caps

Vitamin B Complete, Prairie Naturals, 500ml

Complete Moisture, Blistex, 4.2g

Alive For Men, Nature’s Way, 60 tabs

Cold Sore FX, Cold FX, 2g

Green Door VitaminsKingston, ON

Store Size Under 1,000 sq. ft.

Demographics40-65

Income$20,000-$40,000

N/A

N/A

N/A

Fenugreek, Nature’s Way, 100 caps

Astragalus, New Roots, 90 caps

Gandha, AOR, 120 caps

Body Lotion, Alba Botanica, 350ml

Frequency Shampoo, Druide, 250ml

Cell Food Gel, Lumina Health Products, 59ml

Micronized Creatine, Precision, 600g

ISOWhey Protein, Interactive, 910g, vanilla

Performance Protein, Vega Sport, 827g, vanilla

Vitamin K2, AOR, 60 caps

Gaba, AOR, 60 caps

Methyl B12, Trophic, 90 tabs

Joint Relief, Bell, 100 caps

Astaxanthin Ultra, AOR, 60 caps

PGX Ultra Matrix Plus, Natural Factors, 120 gels

Valley PharmacyDoyles, NF


Demographics40-65

Income$20,000-$40,000

Milk, Scotsburn Dairy, 2L

Bread, Ben’s, 1 loaf

N/A

Echinacea, Jamieson

Flaxseed, West Coast

Garlic, Jamieson

N/A

N/A

N/A

N/A

N/A

N/A

Calcium with Vitamin D, Jamieson, 100 tabs

Glucosamine, West Coast, 500mg

Omega-3, Terra Nova, 120 caps

Bi-Active 12, Nutra Vital, 40 caps

Anti-Inflammatory Gel, Voltaren Emulgel, 100g

Liquid Gels, Aleve, 220 mg

PHARMACIES

10 yEAR ANNIVERSARy PART 3 • IHRmagazIne.com 19

10 YEAR

ANNIVERSARY!part

3

xxx-xxx.IHR_Top Seller.indd 19 12/19/11 4:02:07 PM

MOTTO OF THE CANADIAN HERO FUND

KEEPING THEIR DREAMS ALIVE.

The Canadian Hero Fund was founded in 2009 by students and

recent graduates at the University of Toronto who were deeply

affected by the increasing number of Canadian casualties in

Afghanistan and the young families they left behind. As university

students, the founders understood the benefits of post-secondary

education and felt the best way they could help these families

was to provide the same opportunities to the dependents of fallen

Canadian soldiers. The initial project of the Canadian Hero Fund is

therefore to provide post-secondary scholarships to the children and

spouses of fallen Canadian soldiers.

Grassroots MovementThe Canadian Hero Fund aims to be more than just a charity:

it seeks to build a national movement of support for military

personnel and their families. As a student-based initiative, the

Fund began by creating an online network of other students

and young people across the country. The Canadian Hero Fund’s

initial website was a tribute site to Canadian soldiers killed in the

Afghanistan conflict, which received over 100,000 visitors, many

of whom were asking how they could get involved and help the

families. The organization then turned its efforts to fundraising

for its scholarship fund.

The Canadian Hero Fund’s online following has grown consistently

and now counts thousands of Canadians nationwide. In December

2009, the Fund officially launched a fundraising and media

campaign and attracted national attention from mainstream

media outlets. The Canadian Hero Fund has since been featured

in interviews on national radio and television broadcasts.

Throughout its traditional and social media marketing campaigns,

the Canadian Hero Fund has had a consistent message for the

public: get involved. While the organization’s charitable mandate is

to fund support programs for military families, its civic purpose is

to raise awareness for the sacrifice that Canadian Forces personnel

make every day and to be the grassroots outlet of civilian support for

soldiers and their families. By organizing fundraising events and by

joining the online movement, ordinary Canadians are demonstrating

their care for military families through action.

Founders’ Story

1 .888 .682 .3071 | WWW.HEROFUND.CA | [email protected]

A portion of proceeds will be donated to the Canadian Hero Fund,

in support of scholarships for the children of fallen soldiers.

They take care of us, let's take care of them. www.herofund.ca

© 2

011

Syne

rgen

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Exclusively Distributed by True North Nutrition Inc.SYNERGENEX.CA

IHR_ad.indd 2 12/19/11 11:35:07 AM

MOTTO OF THE CANADIAN HERO FUND

KEEPING THEIR DREAMS ALIVE.

The Canadian Hero Fund was founded in 2009 by students and

recent graduates at the University of Toronto who were deeply

affected by the increasing number of Canadian casualties in

Afghanistan and the young families they left behind. As university

students, the founders understood the benefits of post-secondary

education and felt the best way they could help these families

was to provide the same opportunities to the dependents of fallen

Canadian soldiers. The initial project of the Canadian Hero Fund is

therefore to provide post-secondary scholarships to the children and

spouses of fallen Canadian soldiers.

Grassroots MovementThe Canadian Hero Fund aims to be more than just a charity:

it seeks to build a national movement of support for military

personnel and their families. As a student-based initiative, the

Fund began by creating an online network of other students

and young people across the country. The Canadian Hero Fund’s

initial website was a tribute site to Canadian soldiers killed in the

Afghanistan conflict, which received over 100,000 visitors, many

of whom were asking how they could get involved and help the

families. The organization then turned its efforts to fundraising

for its scholarship fund.

The Canadian Hero Fund’s online following has grown consistently

and now counts thousands of Canadians nationwide. In December

2009, the Fund officially launched a fundraising and media

campaign and attracted national attention from mainstream

media outlets. The Canadian Hero Fund has since been featured

in interviews on national radio and television broadcasts.

Throughout its traditional and social media marketing campaigns,

the Canadian Hero Fund has had a consistent message for the

public: get involved. While the organization’s charitable mandate is

to fund support programs for military families, its civic purpose is

to raise awareness for the sacrifice that Canadian Forces personnel

make every day and to be the grassroots outlet of civilian support for

soldiers and their families. By organizing fundraising events and by

joining the online movement, ordinary Canadians are demonstrating

their care for military families through action.

Founders’ Story

1 .888 .682 .3071 | WWW.HEROFUND.CA | [email protected]

A portion of proceeds will be donated to the Canadian Hero Fund,

in support of scholarships for the children of fallen soldiers.

They take care of us, let's take care of them. www.herofund.ca

© 2

011

Syne

rgen

ex. A

ll rig

hts

rese

rved

.

Exclusively Distributed by True North Nutrition Inc.SYNERGENEX.CA

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ils, w

rite

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Info

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IHR_ad.indd 3 12/20/11 9:06:39 AM

In the know: Great new products and the latest on research and reGulatIon

Too sweet, baby!High levels of sugar and corn

syrup have been found in leading

baby formula brands. Reading

labels may help parents in

limiting the sugar intake in their

little one’s diet. High levels of

sugar consumption have been

linked to child obesity, tooth

decay, ADD, high triglyceride

levels and possible nutrient

deficiencies. Some brands of

baby formula can be just as

damaging to a child’s health as

a can of soda. The American

Academy of Pediatrics warns

about the possible health risks

associated with increased sugar

consumption in infants and

children. Leading ingredients

in certain baby formula brands

include corn syrup solids, sugar

(sucrose), vegetable oils, corn

maltodextrin and palm oil.

Muscle from mustard A new study has found that

mustard and certain types

of vegetables can help

increase appetite, promote

the development of muscle

mass and boost overall athletic

performance, due to containing

a natural steroid-like compound.

Dr. Slavko Komarnytsky is a

researcher from North Carolina

State University (NCSU)

in Kannapolis, NC. With

his colleagues, he recently

conducted a study revealing

that in all three test groups, the

compound homobrassinolide

effectively helped boost appetite

and food intake, increased lean

muscle mass and improved

strength. “We hope that one day

brassinosteroids may provide

an effective, natural and safe

alternative for age- and disease-

associated muscle loss, or be

used to improve endurance and

physical performance,” said Dr.

Komarnytsky.

Too much vitamin E?The findings of a recent study

suggest that taking vitamin E

daily may actually increase the

risk of prostate cancer in men.

The original study, which began

in 2001, had experts believing

vitamin E and selenium would

reduce the risks associated with

developing prostate cancer. By

2008, the trial had shown no

results. Fast forward four years

and the latest results show a

possible 17 per cent increase

in the risk of developing the

disease in men who took a

daily supplement of 400 IU.

The results come just after

news is released that certain

multivitamins including vitamin

B6, magnesium and iron may

raise the death rate in older

women. The 20-year study,

which followed 3,800 women

in Iowa, showed that older

women supplementing with

calcium had lower death rates

than those who did not.

Omega-3s to the rescue Evidence now exists

demonstrating that heart

disease is largely caused by

an abundance of increased

levels of small, dense LDL

cholesterol particles that have

become oxidized in the blood,

and that abnormalities relate to

insulin resistance. These two

factors combine to negatively

affect the vascular system,

potentially causing metabolic

stress, diabetes and increased

risk for a heart attack. Published

studies appearing in the journals

Nutrition Review and Biological

Psychology detail the impact

of nutritional intervention with

the long-chain omega-3 fats

EPA and DHA to improve insulin

signaling and lower heart disease

risk. A balanced diet including

fatty fish, nuts, seeds and olive

oil or fish oil supplementation is

shown to significantly improve

biological markers associated

with diabetes and cardiovascular

pathogenesis.

Vitamin D, a life saverThe European Journal of

Clinical Nutrition has revealed

a study claiming vitamin D

may reduce mortality rate by

more than what was originally

thought. The study suggests

by increasing vitamin D serum

levels to 50 ng/ml, mortality

rates may decrease by up to

20 per cent, with an estimated

increase in life expectancy of

two years, the highest level

reaching five years. A large

percentage of global mortality

is related to vitamin D-deficient

illnesses such as cardiovascular

disease, diabetes, cancer

and respiratory infections. An

additional new study from

Spain reveals women in the

menopausal stages are lacking

vitamin D in their daily diets.

Lowered intake of the sunshine

vitamin may increase the risks

for a variety of health issues.

A similar study from 2007

showed a combined intake of

vitamin D and calcium reduced

the risk of breast cancer in

perimenopausal women.

Strokes come 10 years earlierA recent Ottawa study suggests

the chances of developing a

stroke increase by a decade in

smokers. Involved in the study

were 982 patients. The study

originally began to determine if

certain medications could assist

people in putting down their

cigarettes. The patients sent to

the clinic were approximately

58 years old, and the non-

smokers around 67. According

to Dr. Mike Sharma, a stroke

neurologist at the Ottawa

Hospital, smoking increases the

risks associated with strokes

because when nicotine enters

the body, vessels thin, causing a

narrow passage for blood flow.

This increases blood pressure,

elevating the risk of a possible

stroke. “Even a single puff of

smoke makes the arteries stiffer

and shoots the blood pressure

up.” Sharma says that in order

to put down cigarettes, smokers

need to be motivated and ready

to quit. Cigarettes claim the lives

of nearly 37,000 Canadians each

year, according to The Heart and

Stroke Foundation.

Tanning beds may not be that badA new study from Oslo

University Hospital (OUH) in

Norway confirms moderate

levels of sunlight are good for

vitamin D production in the body.

Scientist Johan Moan, with

the Department of Radiation

Biology at OUH’s Institute for

Cancer Research discovered

that exposure to UV rays for

vitamin D outweigh the risks of

developing skin cancer. “Sun

exposure is commonly supposed

22 IHRMagazInE.cOM • 10 yEAR ANNIVERSARy PART 3

10 YEAR

ANNIVERSARY!

part 3

xxx-xxx.IHR_IndustryNews2.indd 22 12/19/11 3:41:57 PM

IHR Aug.16 Nov. issue full page

Have a happy flu season!Have a happy flu season!

When flu season strikes, your customer will need

more than just vitamin C. SISU Ester-C® provides

24-hour immune support, helping to prevent

colds and flu without stomach upset.

Here’s to a healthy, happy flu season.

Consumers can win a trip to their “Happy Place” with a

$2500 travel voucher*

Start the SISU Ester-C® Challenge today.

*Visit estercchallenge.com or scan here for complete contest details. Some restrictions apply.

1.800.663.4163

Ask your SISU Account Manager how you could win a trip for two

to New York City!

Retailers can win too!

NEW

Ester-C and Ester -C logo are reg. TMs of The Ester C Company

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IHR_ad.indd 1 12/19/11 11:50:44 AM

ON THE GO: WHAT AND WHO IS HAPPENING IN THE BUSINESS WORLD

industry news


What’s essentialNordic Naturals, the industry’s

leading fi sh oil company, is

launching a special end cap

display contest for natural

products retailers beginning

January 1, 2012. The goal of

the display contest is to raise

awareness for a corresponding

consumer-driven contest with

the theme “What’s Essential.”

The “What’s Essential”

campaign and accompanying

contests are designed to

encourage individuals to think

about what matters most in

their lives. For the consumer

contest, participants can share

their essential story via Nordic

Naturals’ Facebook page or

website for their chance to

win exciting prizes, including

a trip to California and more.

Both the retail display contest

and the consumer contest will

run January 1 through April

30, 2012. Winners will be

announced in May. Retailers

are also invited to participate

in the display contest for

their chance to win a trip to

California, as well as to help

promote the consumer contest.

To participate, natural products

retailers are required to

complete a “What’s Essential“

contest entry form that can

be obtained through their

sales reps, or by calling Nordic

Naturals Retail Sales division.

Go to your happy placeHave you signed up for the SISU

Ester-C Challenge? February

is the last month that retailers

and consumers can participate

in SISU’s challenge to have a

happy fl u season. Consumers

should visit EsterCchallenge.

com to sign up for their chance

to win a trip to their “Happy

Place” with a $2,500 travel

voucher. Retailers can also

participate in the consumer

contest, or contact your SISU

Account Manager for details

on how you can enter to win a

fabulous trip to New York City.

SISU is now online in a big way –

check out the Storyroom Guide

to Wellness on www.sisu.

com for health tips, recipes,

news and product information.

“Like” their new Facebook

page (www.facebook.com/

sisuvitamins) and get the scoop

on wallet-friendly coupons,

samples and much more.

You can also follow SISU on

Twitter. (www.twitter.com/#!/

SISUvitamins. SISUvitamins).

to be the main cause of

cutaneous malignant melanoma

in most populations. However,

the matter is disputed.”

Whether the exposure to UV is

from the sun or a tanning bed is

arguable. A blog post written by

Ivan Oransky, editor of Reuters

Health and treasurer of the

Association of Health Care

Journalists, states the risk of

acquiring skin cancer from

tanning bed use is near 0.2

per cent. He writes the risks

included are directed more to

those who abuse the use of

tanning beds.

Green tea fi ghts fl uWith fl u season in full swing, a

recent clinical trial showed that

green tea-based supplements

reduced the risk of fl u by 75

per cent. Green tea has many

other health benefi ts and none

of the risks of vaccination

injections, making it a great

possible alternative. Green tea

offers two-pronged protection

from the fl u. First, the green tea

polyphenols actively suppress

many bacterial, fungal and viral

species. Another important

component of green tea is the

amino acid L-theanine, which

has been shown to activate

human gamma-delta-T

lymphocytes to proliferate and

make interferon-gamma, a

potent antimicrobial cytokine.

These lymphocytes are

considered to be the body’s fi rst

line of defense against infection.

In a trial on 97 healthy adults,

a proprietary blend of theanine

and green tea polyphenols was

used for three months during

fl u season. The supplement

takers experienced 32 per cent

less illnesses and 35 per cent

fewer “symptom days.”

Signs sellAccording to a new study

by University of Cincinnati

researchers, retailers get

back what they put into their

signs. They surveyed more

than 100,000 North American

households, fi nding that

consumers ranked television as

the most useful source of new

product or store information.

However, indoor signage

was close behind (tying with

magazines for second) and

outdoor signage ranked third,

beating out radio, Internet

and newspaper ads. When it

comes to the natural products

industry, environmentally

conscious and health-conscious

consumers were more prone

to judge a store by its signs.

Similarly, younger (ages 18-24)

shoppers, were more likely to

make snap judgments based on

signs. More than 35 per cent of

those surveyed said they make

assumptions about a store’s

quality based on their signage.

Also, half said they have skipped

a store due to small or hard-to-

read signage.

Supplements Aromatik welcomes Nicolas Martineau Leading natural supplements company, Supplements

Aromatik, welcomes Nicolas Martineau to the team as Key

Account Director for their national brand, Land Art. With

over 10 years of marketing experience with natural products,

Martineau’s background will bring a positive strength to the

company. Prior to working with Supplements Aromatik and

Land Art, Martineau served as Bio-K Plus International’s

Director of Sales and National Key Accounts.



Holistic approach A new partnership between

Thorne Research and herbal

supplier Indena hopes to bring

a more holistic approach to the

medicine world. Paul Jacobson,

CEO of Thorne, mentions

approaching MDs is different

than holistic doctors. Although

future plans have not been

fi nalized, there is talk Indena will

supply products for Thorne’s

cancer support line and diabetes

blood/sugar management line.

The partnership is expected to

break into international markets,

bringing natural and mainstream

medicine together.

Natracare gets certifi edNatracare, which has been

making organic and natural

feminine hygiene products for

22 years, has received USDA

Biobased Label certifi cation.

This means the products

meet or exceed the minimum

biobased content percentage

in their given category.

Designed to give consumers

accurate product information,

the labelling program verifi es

the renewable biological

ingredients such as agricultural,

forestry, or marine materials. In

June 2011, independent testing

revealed that Natracare Ultra

Pads were 248 per cent above

the minimum standard levels,

with 87 per cent biobased

solid content; Natracare Maxi

pads and panty liners have a

91 per cent content (264 per

cent above the minimum level)

and Natracare Wipes were 292

per cent above the minimum

level, with 98 per cent

biobased solid content. The

labeling program is designed

to encourage consumers to

buy more biobased products,

thereby reducing petroleum

consumption and better

managing the carbon cycle.

Canadians more optimistic than AmericansThe Canadian Federation

of Independent Businesses

reports that 46 per cent of

small and mid-sized Canadian

businesses are largely satisfi ed

with their overall fi nancial

standings for 2011. On the

other hand, the 2011 U.S. Bank

Small Business Annual Survey

reveals that 78 per cent of small

businesses in the U.S. feel they

are still under the recession.

Statistics Canada reports that

Canadian corporations earned

$65.4 billion in operating

profi ts in the fi rst quarter of

2011, which is up 4.2 per cent

from last year. RBC President

and CEO Gordon M. Nixon

says that Canadian profi ts are

largely due to “the diversity

of our business model and the

strength of our businesses.”

Although U.S. businesses

are not faring as well as their

northern neighbours, U.S.

Bancorp notes there is still an

improvement from 2010, when

89 per cent of businesses felt

that America was under the

recession. Poor sales, federal

regulations, competition and

taxes were all listed as the

most signifi cant challenges

that have contributed to poor

economic results.

Goodbye Zellers, hello Target Target Canada has announced its

fi nal choice locations for Target

stores to replace Zellers across

Canada. By 2013, 105 current

Zellers locations in 10 provinces

will be the new home of Target.

Zellers department stores will

soon be a memory of the past

as Target had also announced,

in late September their interest

in turning 39 Zellers stores into

Walmart leases. John Griffi th,

Target executive VP of property

development, says his company

will “strive to make its stores as

Canadian as possible.”

Natural is upAfter disappointing sales

results in 2009, the North

American natural and organic

personal care products market

has shown a 10 per cent

growth in sales for the year

2010, as reported by market

research fi rm Organic Monitor.

Amarjit Sahota, president of

the fi rm, has stated that natural

market sales have surpassed

the $5 billion mark in 2010

and are expected to reach $8

billion by 2017. The retailers

largely responsible for the

success of this industry are the

smaller private labels because

of their ability to offer quality

products at affordable prices,

whereas larger retailers focus

on promoting their own brands

instead of their manufacturers.

London Drugs reaches Hall of FameMr. Tom O’Neill, Chancellor of the Canadian Business Hall

of Fame, announced the 2012 Inductees of the 34th Class

of Companions to the Order of the Canadian Business Hall

of Fame. O’Neill made the announcement at a private function

and will formally bestow the honour at a gala investiture

ceremony, to be held on May 8, 2012. Two of the inductees

include Tong Louie and Brandt C. Louie. Louie is President and

CEO of H.Y. Louie Co. Limited, and Chairman of London Drugs

Limited. He succeeded his late father, Tong Louie in 1998,

after his death. As Chairman/CEO, Louie leads the London

Drugs charity committee, which oversees the company’s

corporate contributions to health and wellness organizations,

medical research, education and the arts. “Companions of the

Order of the Business Hall of Fame represent and showcase

the power of knowledge, entrepreneurship and drive to

succeed,” said O’Neill. “This class of Companion Inductees

is no exception; they have been chosen for the signifi cant

contributions they have made to Canada’s economy, its

citizens and the examples they have set for others.”

10 YEAR

ANNIVERSARY!part

3



Organika is fully organicFor over 20 years, Organika

has been supplying clients

with high-quality organic

supplements. By following

certain guidelines, the company

has acquired membership of the

Pacifi c Agricultural Certifi cation

Society. The organic company

has received over 370 Natural

Product Numbers since Health

Canada passed a license in 2004

requiring all Canadian health

products to be reviewed and

given a NPN. Continuing to push

boundaries and remain loyal to

their clients, Organika creates

over 450 organic supplements in

a fully certifi ed organic facility.

Two more join WeetabixWeetabix is pleased to welcome

two new hires to the company

– Sheldon Gasee as new Senior

Marketing Manager and Scott

Ryan, National Sales Manager.

Gasee brings a wealth of

consumer marketing background

with over 10 years of consumer

packaged goods experience

including accounts such as

Kraft and Clorox. With over 20

years of related experience,

entrepreneurial sales manager

Ryan has a strong background

with private label relationship

selling and broker management.

Both men have an array of talent,

which will benefi t the company

in its future growth.

Calgary welcomes Health FirstCalgary provided Western

hospitality for Health First

Network’s (HFN) annual general

meeting last November. The

AGM lasted two and a half days

and featured a broad range

of planning, education and

networking. HFN’s CEO, Dave

Freeman, and staff presented

2012 plans, including expansions

of the fl yer and e-marketing

programs provided to HFN

members. Keynote speakers

included Helen Sherrard, CHFA

president, Rick Kroetsch, and

Howard Chang, president &

founder of Top Drawer Creative

of Toronto, HFN’s advertising

agency. The AGM also included

a half-day of smaller group

networking sessions on various

subjects selected beforehand

by HFN Members, such as

emerging online tools, guarding

against retail fraud, retail

planning & processes, staff

communications, and more.

The sessions were led by a mix

of HFN Members, vendors and

outside experts. HFN Board

Chair Paola Wong of Ki Nature

et Santé stores in Montreal was

pleased with the AGM, stating,

“we had another great meeting,

perhaps our best ever. Health

First Network is well positioned

to enjoy another record-breaking

year in 2012.”

Pay it with your phoneA Financial Times report reveals

that one third of all checkout

terminals in retail stores and

restaurants will be able to

process payments from mobile

phones within the next year.

Executives from Google and

PayPal show confi dence in the

mobile payment system, which

is enabled with Near Field

Communication technology.

Retailers will be upgraded with

the NFC with fi nancial backing

from credit card companies.

Genuine Health joins forces with David Suzuki Genuine Health is teaming up with the David Suzuki

Foundation in an endeavor to educate Canadians on

how to live healthier lifestyles and build environmentally

friendly communities. Genuine Health has made

a generous $45,000 donation to the Foundation,

which will go towards new programs that will inform

community members how to protect and restore their

surrounding natural habitats. Dr. Faisal Moola, Director

of Science at the David Suzuki Foundation, says that

Genuine Health’s support will help parents educate

their children about environmental benefi ts and the

advantages of green spaces. The head offi ces of the

Genuine Health staff members boast a commitment

to decreasing carbon emissions by being green-

energy powered.

Kerri Job back at MTB Kerri Job returned to Michael

Theodor Brokerage, becoming

their Marketing Coordinator as

of Nov 17, 2011. Job has been

in the natural industry for many

years, with most of her time

at Horizon Distributors. She

will be responsible for working

very closely with the Brand

Management team across the

country to ensure programs

are being set and executed at

street level. On another note,

Hikari Nitta decided to pursue

other opportunities and MTB

thanks her for the four and a

half years she spent with them,

wishing her well in the future.

10 YEAR

ANNIVERSARY!

part 3

Dr. Faisal Moola, the David Suzuki Foundation and Stewart Brown, Genuine Health’s CEO


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company profile

28 IHRmagazIne.com • 10 year anniversary Part 3

Nowadays it seems almost every single food or beverage has a probiotic claim. It’s common to see celebrities praising the benefits of probiotics while eating yogurt.

It’s also easy to feel overwhelmed by the multitude of probiotics supplements available in the market. It is a crowded party and every day there’s someone else who wants in.

It certainly wasn’t the case in 1996, when Bio-K+ launched its line of probiotics. Even less so one fine day in 1983, when Claude Chevalier, then president of the Dairy Bureau of Canada, met François-Marie Luquet, a renowned French microbiologist, at a

conference in Copenhagen. It took another 10 years for the idea of creating a healthy, nutritious and therapeutic probiotic, to germinate.

A lot has changed since then. As François-Pierre Chevalier, Bio-K+’s President explains it, “it changed dramatically in a lot of ways.” Companies such as Bio-K+ have not only to compete with others in the natural products industry, they also have to go against food giants such as Danone and Nestlé. The key these days is what kind of benefit you can claim and what research you have in order to support it. Many (soft) claims will state a

GOwith your gutBio-K+’s good instincts and solid research have kept the company at the top of the food chain.By Carlos Weigle

XXX-XXX.IHR_CompanyProfile.indd 28 12/20/11 3:29:22 PM

10 year anniversary Part 3 • IHRmagazIne.com 29

10 YEAR

ANNIVERSARY!part

3

probiotic product “helps promote a healthy intestinal tract or digestive health.” Bio-K+ is more interested in claims such as boosting the immune system or counteracting the damaging effects of antibiotics.

“We’re now focusing on specific products and formulations as well as published clinical data on those,” says Chevalier. “We’re dealing with living bacteria here, so how do you guarantee they maintain their probiotic effect after they’ve gone through the manufacturing process and transport? That’s where Bio-K comes in; whether it’s in capsule form or fresh, our products are among the few that can present published data on the finished product and not only on bacteria in the lab.”

Thirty seconds won’t doGetting your message out becomes crucial in such a crowded market, yet it’s important to identify what kind of audience you should be talking to. “Education is what takes the most time and dedication,” says Chevalier. “In our case it’s a one-on-one process and it involves talking to nurses, nutritionists, naturopaths, pharmacists and, ultimately, consumers. From that perspective, the message is complex and a 30-second TV commercial doesn’t cut it.”

Another key message, according to Chevalier, has to do with prevention through probiotics, “rather than treating symptoms with chemical compounds that harm and disrupt the essential micro flora in our intestines.”

Equally important in a highly competitive market is to price your product right. In that respect, Chevalier finds that “Bio K+, in terms of economic value, is cheaper than any probiotic product out there, if you compare them pound for pound, just on the potency side.” However, he clarifies that “that’s just in terms of concentration of bacteria, yet there’s actually five key factors that allow a probiotic to deliver probiotic benefits.” Strain is certainly one of them.

“Bio K+, in terms of economic value, is cheaper than any probiotic product out there.”

François-Pierre Chevalier



company profile

Also important to consider is formulation. As Chevalier puts it, “if you’re going to have 14 strains in your product, make sure that they are going to work synergistically and not compete for food and space. Oftentimes, manufacturers put a lot of strains just to gain more potency. You may have more potency but the product is not more efficacious.”

Then we have to talk about potency, “how much you can guarantee at expiry date.” In the case of Bio-K+, “it’s a minimum of 50 billion bacteria, whether in capsules or fresh, for 24 months. It’s simply unheard of.”

The raw truthEnvironment, how the product is made, is the fourth essential factor. “In our case,” continues Chevalier, “products are fermented at body temperature (so bacteria are ‘trained’ to perform at body temperature) and they’re ultimately raw, have never been cooked.”

at a glanceBio-K Plus International Inc.Location: Parc scientifique, 495 boul. armand-Frappier,

Laval, Quebec

Phone: 1-800-593-BiOK or 450-978-BiOK


Website: www.biokplus.com

Staff: 85-105

Top Selling Products: extra strength (50 Billion) Probiotic

Capsules, strawberry Dairy Culture Probiotic and Organic

rice Fermented rice Probiotic

The final consideration should be data, what kind of clinical research companies can show to substantiate their claims. Bio-K+ has published its findings in both the Canadian and American Journals of Gastroenterology. It also possesses some very interesting information in regards to the financial impact of using its products. Specifically, as Chevalier points out, “every time a

hospital treats 1,000 patients with Bio-K+, it’s going to save it $2.6 million in overhead costs.”

Bio-K’s reliable data and track record have allowed the company not only to survive in this crowded market, it has actually made it thrive. Its operations started in Quebec in the mid-90s and expanded into Ontario and the U.S. in the late-90s. “It is a family business,” says Chevalier, “that has grown organically, fueled 100 per cent by the profits the company was generating.” The next step? “Gaining good, solid distribution in the pharmacy and supermarket sectors,” he states. “That’s going to propel this business to heights it has never reached before.” There are also internal changes on the horizon: “Now that my sister and I have been promoted co-presidents, we will continue in our father’s footsteps to bring the company to its full potenial. We’re in the middle of that process and that comes with challenges but it’s very, very exciting.”


Ad IHP_BioK_FP_Oct2011 v2.pdf 9/27/11 11:17:57 AM

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cover story

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feature

10 YEAR

ANNIVERSARY!part

3


KEEPING ITFRESH

Loblaw’s recently created Health and Wellness division is launching new initiatives to empower consumers and stay one step ahead.

By Carlos Weigle

Photography by rive Gauche Media

As Canada’s largest food retailer, Loblaw could have very well just stuck to the mainstream grocery business. However, since 1981 – when it opened its first pharmacy in Winnipeg – it has also strived to be one of the market leaders in terms of health and wellness. With nearly 500 pharmacies, over 100 medical clinics, 340 Natural Value departments, approximately 60 GoodLife fitness centres and 100 optical departments, the company has certainly achieved its goal.



cover story

Some bold moves, such as the creation of the PC G.R.E.E.N. and PC Organic lines positioned the company ahead of the curve. A few of those initiatives went on to become massive hits, such as the PC Blue Menu line of healthier products. So much so that “many of our competitors copied it in one form or another, which we take as a compliment,” says Michael Lovsin, Senior Vice President, Health and Wellness.

Yet, as the emphasis on healthier and better choices becomes more and more prevalent in our society, Loblaw had to come up with newer initiatives and programs to ensure its positioning in the market keeps getting stronger. One such initiative is the creation of the Health and Wellness business unit this year.

According to Lovsin, one of the unit’s main objectives is “to empower customers to make healthier choices and to support them through their journey to a healthier lifestyle. ”He also highlights a clear distinction: “You can help consumers and that’s good. Yet empowering is what consumers need to do themselves to make better decisions.”

“Three out of four people who get on a wellness regimen, be it weight management, eating organic or healthier, fall off the path. Only one in four stays on and that’s why dieting is a pretty sizeable industry in itself,” Lovsin says.

Most consumers obviously struggle to stay focused on whatever goals they initially had in mind. Research – and everyday interaction with customers – has shown Loblaw they need to simplify the healthier/better-for-you options. The other important part of the equation is helping consumers reach their health goals.

guiding starsAs for one key element, Loblaw introduced Guiding Stars, a “nutritional navigational system.” Perceived by the company as a natural consequence of its Blue Menu line, “the Guiding Stars system is as simple as one, two, three, because you get either one, two or three stars of a product on the shelves,” explains Lovsin. “It’s based on a 100-calorie patented scientific algorithm that gives you credit for the good nutrients in the food and gives you


feature


10 YEAR

ANNIVERSARY!part

3

debits for the not-so-good ones.” Among the good factors taken into account are more fibre, less salt, less sugar, more omega-3s, less trans and saturated fats. We believe that this has the opportunity to make it easier for consumers at the point of purchase,” points out Lovsin. Which is really important when you consider that 70 per cent of consumer decisions are still made in store.

The system is a new piece of a puzzle where Blue Menu still takes centre stage. In fact, according to Lovsin, “it’s the number one healthy brand in Canada, which still continues to grow significantly, even in recent years.”

Introduced in 2005, the successful Blue Menu line certainly helped position Loblaw as a leader of health and wellness in our country. It’s been a great starting point for other winning initiatives. The renewed emphasis on health and wellness will also change the way Loblaw stores are structured and how consumers navigate them. As Lovsin points out, “we are always evolving as retailers and, in that respect, we are also working on how to crystallize a different shopping experience, especially within and around our drugstores and pharmacies and how that physical plant will change over time. The goal again is helping and making it easier for customers.”

Helping those customers make informed decisions is the result of not one, but several different initiatives. Some customers might

prefer to rely on guidelines such as those proposed by Guiding Stars while others might favour a more personal, one-on-one approach. With those consumers in mind, Loblaw has launched a Dietitians Program, starting with 20 stores in Ontario. Professionals are available to answer questions from customers, reinforcing the company’s strategy of providing them with information they can really use to improve their wellbeing.

“The other important piece when you look at helping customers achieve their health goals is our integrated heath strategy, how we’re linking what we are doing in pharmacy to our dietitians and our cooking schools and back to the pharmacists helping to manage chronic diseases, such as diabetes, cardiovascular disease and obesity.”


cover story


Within such a complex structure, dietitians play a central role. As Lovsin explains it, “the nice thing about personal consultation is that the responsibility of the dietitian is to connect the consumer with all the various health elements in our stores. The big opportunity for us is not only introducing them to the medical doctors in our medical clinics but also to the pharmacists and our pharmacy departments, to the nutritionists and to Natural Value.”

choose your partners wellGetting in-store information is a good strategy. Reaching out to the community is certainly as important, since it not only raises awareness about various health-related issues, potentially improving the community’s quality of life, but it also draws attention to Loblaw’s brands and corporate vision, ultimately bringing those people to the stores.

Key partnerships, such as the one Loblaw recently signed with the Canadian Diabetes Association, are an effective way of getting your message out. One main aspect of that specific partnership is the introduction of the Get Checked Now program which helps undiagnosed people to find out if they have diabetes and, if they do, helps to provide support through the company’s community rooms, cooking schools and group seminars sponsored by the Canadian Diabetes Association. The results are impressive, to say the least: almost 20,000 health risk assessments have been done and approximately 450 information sessions have taken place.


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10 YEAR

ANNIVERSARY!part

3

Another program focusing on prevention is the one Loblaw is doing in association with Anaphylaxis Canada to raise awareness of food allergies and intolerances. The success of that initiative was also in direct relation to the many tools the company has at its disposal, from its Insider’s Report to its community rooms and cooking schools. As Lovsin puts it, “there is no other retailer that has the arsenal of all these assets to be able to connect and make a difference with the consumer.”

Loblaw wanted to make sure this holistic, empowering approach also had an impact on the 136,000 employees who work for the company, across the country. “We know a healthier colleague is a better colleague,” says Lovsin. “They become more engaged, more productive and there are less absentees. Those are all positive things.”

Room for everyoneSome experts say that by the year 2020, supermarkets will be at the centre of healthcare in Canada. Whether you agree with that assessment or not, the truth is that companies such as Loblaw are becoming increasingly more prominent when it comes to natural health. Within that context, is there going to be room for traditional health food stores? Elizabeth Crawley, the company’s Senior Category Director, Grocery Business Unit and in charge of Natural Value believes so: “I think the beauty of independent retailers is that, because they are not a large organization, they have the ability to carry whatever they want to carry and have the space to manage whatever they want to manage, so I do think they can work very independently through service and customer needs.”

Lovsin agrees: “I think it’s a similar situation with pharmacies. There is always going to be a place within communities for independent pharmacists and pharmacies as well as independent natural food store owners. They promote innovation at a very different level. They are niche retailers who bring their personal love for being an entrepreneur to the table, which is phenomenal. If we can help take that to the mainstream, then many of the products that we are carrying, and the host of services we provide bring credibility to what a nutritionist or a dietitian can do in an environment such as a food store. These are all very good things that could be beneficial for all. “

On the other hand, Loblaw can certainly deliver on something that’s almost absent from health foods stores: the fresh food experience. “I think our responsibility – and I think we’re doing a good job at it – is to offer more great-tasting products; we believe eating healthy should taste good,” says Lovsin.

Rules helpMost natural health manufacturers would be thrilled to have their products sold at Loblaw banner stores, given their prominence in the market, yet only a few actually make it to their shelves. How do they get there? Why do some get picked up and many others left behind? In terms of Natural Value, they have to comply with Canadian packaging guidelines (which some companies in the U.S. are not keen on). Then the selection process begins. “The vendor community will present their products to us for consideration, typically during the time we are reviewing the current category assortment. We also work closely with our store colleagues and act upon their feedback for product requests.”

Bilingual labels are important and so is the fact that the products being offered have no artificial colours, flavours or preservatives. “We like to think that we somehow do the work for consumers in terms of ingredients, we want them to feel comfortable when they walk into our department,” adds Crawley.

Speaking of regulations, it is fair to say Health Canada’s stricter rules on natural health products has, in one way or the other, changed our industry. “I think it helps the industry,” says Lovsin. “We are now one of the most disciplined, toughest industries in our country. We, as a company also have a very disciplined, rigorous approach when it comes to product listing.”


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special feature

SBT Seabuckthorn — Super Natural SynergiesWhile there is no doubt that seabuckthorn is extremely effective

for land reclamation and erosion control, it is the breadth and depth

of its bio-active compounds that has stimulated the increased

interest in recent years. As Mark Blumenthal of the American

Botanical Council stated: “If there ever was an herb that could

qualify for the next generation of herbal luminaries, I would

nominate Seabuckthorn (Hippophae rhamnoides).”

It was evident from the beginning that Seabuckthorn was a

natural for a nutritional skincare line but introducing a substantially

unknown botanical to the marketplace was defi nitely a challenge. A

deep respect for the historical traditions and biochemical synergies

of the seabuckthorn plant informed each step in the development

of our business model - from the creation of our vision and mission

statements through the product integrity, pricing, packaging and

marketing. In some respects it was an easy choice. Seabuckthorn

was shouting out “Superfruit nutrition from the inside out!” While

the concept of nutrition and the skin was not yet evident in the

marketplace, we chose to heed this clear guidance and start with

the skin — inside and out.

The skin, our largest organ, protects, regulates, purifi es and

nourishes. In fact, with its own remarkable form of photosynthesis,

SBT Seabuckthorn:The Original Seabuckthorn CompanyA Peachland Company • www.seabuckthorn.com • call: 1 877 767 6101

XXX-XXX.IHR_Seabuckthorn.indd 40 12/19/11 2:13:24 PM


our skin magically converts sunbeams into essential vitamin D. Like

all our organs, the skin receives its nourishment through a network

of blood vessels that carry life giving oxygen and nutrients to all

the cells of the body. Stressors such as environmental conditions,

chemical irritants and illnesses can increase skin dryness and

inhibit the body’s ability to nourish and repair.

“Your skin is the fi ngerprint of what is going on inside the body,

and all skin conditions, from psoriasis to acne to aging, are the

manifestations of the body’s internal needs, including its nutritional

needs” says Georgiana Donadio, PhD, DC, MSc, founder and

director of the National Institute of Whole Health in Boston.

How does SBT Seabuckthorn Work? Classifi ed as a superfruit, seabuckthorn (Hippophae rhamnoides

L). is one of the most powerful natural antioxidant and anti-

infl ammatory botanicals known. Its nutrient density and potential

for disease impact are second to none, which makes seabuckthorn

ideally suited to inside/outside treatment of the skin.

Taken internally or applied topically, seabuckthorn seed and

fruit oils deliver a powerful anti-infl ammatory punch! Seventeen

phytosterols, 41 carotenoids, all the isomers of Vitamin E and

essential Omega 3, 6, 7 and 9 have each been identifi ed as effective

anti-infl ammatories and between them, seabuckthorn seed

and fruit oils contain them all! Applied topically the oils not only

reduce infl ammation but they regenerate cells, ease discomfort,

nourish and soften dry and over-reactive skin and provide a

protective barrier against water loss and infection – supporting

the skin’s natural healing capacity. The leaves are an equally rich

source of important antioxidants including beta carotene, vitamin

E, fl avonoids, catechins, ellagic acid, ferulic acid, folic acid and

signifi cant values of calcium, magnesium and potassium. The

dried leaves also provide an important source of protein at 24%. A

study published in May, 2008 in the Society of Chemical Industry’s

Journal of the Science of Food and Agriculture has found that

extracts from the leaf of seabuckthorn shows signifi cant ability to

protect against liver damage.

It is hardly surprising that SBT Seabuckthorn is showing such

promising results in the treatment of rosacea. An inside out

approach has been most successful at calming and nourishing

infl amed skin through the application of seabuckthorn’s healing

oils; while quenching the internal infl ammation with the potent

mix of anti-infl ammatory compounds from the leaves, seeds and

berries of the seabuckthorn plant. Over time, this intervention

can be expected to stabilize the body’s internal environment and

restore healthy skin and membranes.

SBT Seabuckthorn nutritional skincare has also demonstrated

signifi cant improvement in youth and adult acne, eczema,

dermatitis and psoriasis as well as healing burned or damaged

tissue. Topical application of creams, oils and ointments can work

from the “outside” to inhibit the loss of moisture and lipids while

supporting the “inside” process of renewal.

It is important to note that while the internal and topical products

from our SBT Seabuckthorn line are very successful at treating

damaged and problem skin, they have also gained a reputation as

a natural and effective therapy for maintaining the soft radiance

so characteristic of youthful skin. The pure and natural nutrition

that delivers strength and vitality to the body is the very same

nutrition that brings a fresh and luminous glow to the skin. With

its super abundance of vital nutrients and natural synergies, SBT

Seabuckthorn is an outstanding source of this inside out nutrition.

Supernatural nutrition within and without – the skin’s response to

this kind of care is amazing. Is it any wonder your customers continue

to love our pure and natural SBT Seabuckthorn products!

Susan McLoughlin is the President of SBT Seabuckthorn Peachland, BC Canada.She can be reached at [email protected] or 250 767 6100.

Preparations from the fruit, seeds, leaves and bark of seabuckthorn have demonstrated great promise in the treatment of the mucous membranes including ulcers and gastro-intestinal disorders as well as vaginal problems. Additional studies have shown that seabuckthorn oils and juice have a positive eff ect on the cardiovascular system and have a cholesterol lowering activity. Certain compounds in the bark and leaves are being investigated for anti-carcinogenic and anti-tumoregenic activity.

XXX-XXX.IHR_Seabuckthorn.indd 41 12/19/11 2:13:47 PM

With the aim to continue to do research and to increase our knowledge on our products, Genacol Group Inc. (manufacturer of Genacol®) is proud to announce the results of two scientifi c clinical studies.

The fi rst study was carried out at the Belgium University Medical Centre. Two hundred subjects participated in this great scope study following a protocol, trying to demonstrate that Genacol® could reduce pain in a statistically meaningful way. The results, that will soon be published, are impressive and very promising.

A second study, as conclusive as the previous one, carried out at the Veterans Memorial Hospital in Manila, revealed that Genacol® could help reduce the pain signifi cantly.

Very few natural product enterprises invest in studies to demonstrate the effi ciency of their products scientifi cally. Genacol Group Inc. is a pioneer in the natural health fi eld, making an effort to prove that nature can offer us excellent solutionsfor prevention.

For more information on these clinical trials,visit genacol.com

• Without any preservative agents or fi llers.

• Known adverse reactions: None.

• There are no medical contraindications.

Scientificallyproven

IHR_ad.indd 2 12/19/11 11:29:42 AM

With the aim to continue to do research and to increase our knowledge on our products, Genacol Group Inc. (manufacturer of Genacol®) is proud to announce the results of two scientifi c clinical studies.

The fi rst study was carried out at the Belgium University Medical Centre. Two hundred subjects participated in this great scope study following a protocol, trying to demonstrate that Genacol® could reduce pain in a statistically meaningful way. The results, that will soon be published, are impressive and very promising.

A second study, as conclusive as the previous one, carried out at the Veterans Memorial Hospital in Manila, revealed that Genacol® could help reduce the pain signifi cantly.

Very few natural product enterprises invest in studies to demonstrate the effi ciency of their products scientifi cally. Genacol Group Inc. is a pioneer in the natural health fi eld, making an effort to prove that nature can offer us excellent solutionsfor prevention.

For more information on these clinical trials,visit genacol.com

• Without any preservative agents or fi llers.

• Known adverse reactions: None.

• There are no medical contraindications.

Scientificallyproven

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IHR_ad.indd 3 12/19/11 11:30:16 AM

Genacol® is a hydrolyzed collagen, created by a unique enzymatic process. This process is called:

Genacol Group Inc. provides us the opportunity to get high quality products without any preservative agents or fi llers.

The unique manufacturing procedure, called AminoLock® Sequence Technology, is an exclusive approach developed by the research and development department of Genacol Group Inc. and consists of an enhancement of the amino acids of collagen. Genacol® is manufactured respecting the highest biotechnological standards and complies with all the government requirements.

A collagen matrix is a safe, formulated substance that stimulates the production of different kinds of collagen in the body. The collagen matrix, formulated from pure collagen, produces exceptional results in the human body when used on a regular basis.

Genacol® is a unique protein complex and no other collagen product on the market contains this concentration of specifi c amino acids.

• Genacol® is one of the best-selling natural products in Canada.

• Genacol Group Inc. is an enterprise from Canada and its products are available in more than 40 countries.

• Genacol Group Inc. is the health company that has shown the greatest growth in Canada, according to Profi t 100 from 2004 to 2009.

• Guy Michaud, president of Genacol Group Inc., was named Entrepreneur of the Year 2010 in the health area, according to the Ernst & Young Entrepreneurship Contest.

A uniqueenzymatic process

AminoLock® Sequence Technology

It’s the glue of the body!

Collagen is produced by specialized cells called fi broblasts and is gathered in the conjunctive tissues. The biological role of collagen has a double function. On the one hand, together with elastin and glycoproteins, it is responsible for the cohesion of tissues and organs. On the other hand, collagen gives these tissues and organs hydration, resistance, elasticity and fl exibility properties.

With respect to conjunctive tissues, they form a weft rich in collagen, which is found practically in every part of our body. They mainly serve as support, fi ller, joint, insulation, protection or transport in the case of the blood system. Without this conjunctive tissue matrix rich in collagen that acts as “a sort of glue that keeps our body together,” we would be a puddle.

Collagen is present in allmulti-cellular organs in our body.

Collagen is the fi brous structural protein that makes up the white fi bres (collagen fi bres) of skin, tendons, bones, cartilage, and all other connective tissues. It is also found widespread in the gelatinous substances of the body to provide stiffening properties, such as in the vitreoushumour of the eye. In other words, collagen is the naturalprotein that constitutes most of the body’s structuralsupport and is the primary substance of connective tissue. It isthis fi brous connective tissue that holds our body together.

Collagen gives to different organs and tissues their strength and elastic properties. Twenty-fi ve percent of the protein weight in the human body and seventy-fi ve percent of our skin are made of collagen. Collagen is part of the natural composition of our tendons, ligaments, joints, muscles, hair, skin, and vital organs. When there is a lack of collagen in the body, everything is affected. Weakness, fatigue, aches, pain, and an overall lack of energy are the main symptoms of a lack of collagen. In addition, all these symptoms increase with aging.

Bone

Tendon

Muscle

Collagen fi bers

FasciculeBlood vessel

For more information on our products:1-888-240-3002

IHR_ad.indd 2 12/19/11 11:32:12 AM

Genacol® is a hydrolyzed collagen, created by a unique enzymatic process. This process is called:

Genacol Group Inc. provides us the opportunity to get high quality products without any preservative agents or fi llers.

The unique manufacturing procedure, called AminoLock® Sequence Technology, is an exclusive approach developed by the research and development department of Genacol Group Inc. and consists of an enhancement of the amino acids of collagen. Genacol® is manufactured respecting the highest biotechnological standards and complies with all the government requirements.

A collagen matrix is a safe, formulated substance that stimulates the production of different kinds of collagen in the body. The collagen matrix, formulated from pure collagen, produces exceptional results in the human body when used on a regular basis.

Genacol® is a unique protein complex and no other collagen product on the market contains this concentration of specifi c amino acids.

• Genacol® is one of the best-selling natural products in Canada.

• Genacol Group Inc. is an enterprise from Canada and its products are available in more than 40 countries.

• Genacol Group Inc. is the health company that has shown the greatest growth in Canada, according to Profi t 100 from 2004 to 2009.

• Guy Michaud, president of Genacol Group Inc., was named Entrepreneur of the Year 2010 in the health area, according to the Ernst & Young Entrepreneurship Contest.

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Collagen is produced by specialized cells called fi broblasts and is gathered in the conjunctive tissues. The biological role of collagen has a double function. On the one hand, together with elastin and glycoproteins, it is responsible for the cohesion of tissues and organs. On the other hand, collagen gives these tissues and organs hydration, resistance, elasticity and fl exibility properties.

With respect to conjunctive tissues, they form a weft rich in collagen, which is found practically in every part of our body. They mainly serve as support, fi ller, joint, insulation, protection or transport in the case of the blood system. Without this conjunctive tissue matrix rich in collagen that acts as “a sort of glue that keeps our body together,” we would be a puddle.

Collagen is present in allmulti-cellular organs in our body.

Collagen is the fi brous structural protein that makes up the white fi bres (collagen fi bres) of skin, tendons, bones, cartilage, and all other connective tissues. It is also found widespread in the gelatinous substances of the body to provide stiffening properties, such as in the vitreoushumour of the eye. In other words, collagen is the naturalprotein that constitutes most of the body’s structuralsupport and is the primary substance of connective tissue. It isthis fi brous connective tissue that holds our body together.

Collagen gives to different organs and tissues their strength and elastic properties. Twenty-fi ve percent of the protein weight in the human body and seventy-fi ve percent of our skin are made of collagen. Collagen is part of the natural composition of our tendons, ligaments, joints, muscles, hair, skin, and vital organs. When there is a lack of collagen in the body, everything is affected. Weakness, fatigue, aches, pain, and an overall lack of energy are the main symptoms of a lack of collagen. In addition, all these symptoms increase with aging.

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feature

T he brain is the single most important organ in our body, and the one that’s most often taken for granted in terms of personal health care. Although, the Alzheimer Society

of Canada does suggest that physical activity can help boost your body as well as your mind, working out your brain may not be as straightforward as doing cardiovascular activities. As important is understanding the many brain conditions and treatments available today.

The RealityAn alarming portion of Canada’s population (5.5 million, to be exact) currently lives with a neurological condition and, earlier this year, The Globe and Mail reported on government funding of research and called for an increase in treatments for the largely unknown causes and triggers of brain diseases. “One in three Canadians can expect to suffer a brain disease,” says veteran Globe and Mail health reporter and columnist Andre Picard. “Which is close to the numbers [of people] who will have to deal with cardiovascular

disease or cancer.” With these figures, and an annual economic price tag of $60 billion, the immediate necessity for more methods of prevention and treatment have become a “no brainer.”

Research mattersA turning point for brain research came in June 2011 when the Government of Canada made a budget allocation of $100 million to the Canada Brain Research Fund. It was announced that the money will support the very best in Canadian neuroscience and accelerate discoveries to improve the health and quality of life for Canadians who suffer from brain disorders.

“With greater understanding about the impact of brain disorders, including mental illness, concussions, Alzheimer's, multiple sclerosis, Parkinson's, and autism, every Canadian should applaud an increased investment in brain research,” says Brain Canada president Inez Jabalpurwala. “This is an issue that crosses all boundaries and interests."

On theBrainOne in three Canadians can expect to suffer from some sort of brain disease. Natural health can play a key role in terms of prevention.By e.Z. Guler-tuck

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feature

In the last decade, many of the organizations supporting research and treatment for brain diseases have been actively advocating for more funding and increased public awareness in Canada. According to Dr. Michael D. Hill, associate dean of the Faculty of Medicine at the University of Calgary, a mixture of vascular dementia and Alzheimer’s, stroke, migraines, epilepsy, diabetes, ALS (a.k.a. Lou Gehrig’s Disease) and trauma, are some of the most prevalent brain-related conditions that have evolved over the last decade. And, after being diagnosed in many adults, add to that Attention Defi cit Hyperactivity Disorder (ADHD), another condition quite rampant in this category.

Sporting FactsStudies funded by the NHL and NFL have been making headlines recently, along with the launch of widespread campaigns to change the rules of these games. In the interest of protecting the future health of the players, medical research has discovered a link between Alzheimer’s and severe sports-related head injuries in former players. However, these millionaire athletes aren’t the only ones that are being rushed to the emergency room after a trauma. “Concussions are still a big issue in everyday life [especially in Calgary],” notes Dr. Hill. “Winter is a big trauma time when we treat a lot of snowboarders.”

According to the Canadian Institute for Health Information, an estimated 90 per cent of head traumas are preventable, yet they are the leading cause of death for those ages 1 to 44.

Not Just a HeadacheA migraine is an extremely common brain-related condition that usually gets overlooked due to its controllable and temporary nature. � e sheer fact that this condition completely debilitates a person by, “substantially [aff ecting] their quality of life,” says Dr. Hill, sets migraines apart from regular headaches.

Many trauma survivors will develop severe migraines after their head injury. According to the Headache Network of Canada, depending on how these migraines persist, for people with two

to three headaches per month non-steroidal anti-infl ammatory medication is usually all that is required.

Different Strokes� e Heart & Stroke Foundation reports over 50,000 strokes in Canada each year. � at’s one stroke every 10 minutes. As the third leading cause of death in the country, six per cent of deaths in Canada are linked to a stroke. According to the Foundation, out of the 14,000 victims of this condition annually, more women than men die from stroke. Today about 300,000 people suff er from the eff ects of a stroke, with a cost of $3.6 million to the economy.

“With the public, there’s been a gradual evolution of awareness that [a stroke] needs to be treated urgently,” explains Dr. Hill. “� ere has been a slow increase in what stroke awareness is, however, it’s far from optimal.” While stroke is the most common brain condition that aff ects adults, many Canadians are not aware that dementia and stroke are actually closely related. “When you have a stroke, you are more likely to develop dementia,” explains Dr. Hill.

Worth RememberingAlzheimer’s is one of the primary forms of dementia and, according to the Alzheimer Society of Canada, women represent 72 per cent of all cases. At the moment, dementia costs Canadians $15 billion a year and half a million Canadians (approximately 71,000 of them under age 65) have Alzheimer's disease or a related dementia. � at means that 1 in 11 Canadians over the age of 65 currently have Alzheimer's or a related dementia.

“According to the Alzheimer’s Association of Canada, the incidences of Alzheimer’s disease are expected to grow from around 5 million in 2010, to close to 6 million by 2020,” says Dr. Sara Henderson, a resident naturopathic doctor at Jamieson Laboratories. With Canada’s aging population, and the fear of succumbing to Alzheimer’s disease, “We are seeing a lot of attention to this sector,” says Bob Mehr, CEO and President of Bob Mehr Compounding Pharmacies. “A lot of new supplements have been introduced to the market for the enhancement of the brain function.”

Attention to AdultsAttention Defi cit Hyperactivity Disorder (ADHD) is an under-recognized neurobiological disorder and is most commonly diagnosed in children. In recent years, however, a larger number of adults have been diagnosed with this disorder and a range of programs and organizations have begun working toward promoting understanding, dispelling myths and supporting families dealing with ADHD.

An authority on ADHD, Dr. Russell Barkley came to Canada from the U.S. for ADHD Awareness Week in October 2011. When

to three headaches per month non-steroidal anti-infl ammatory to three headaches per month non-steroidal anti-infl ammatory to three headaches per month non-steroidal anti-infl ammatory

� e Heart & Stroke Foundation reports over 50,000 strokes in Canada each year. � at’s one stroke every 10 minutes. As the third

48 IHRMAGAZINE.COM48 IHRMAGAZINE.COM



10 YEAR

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Brain enemiesTrauma It is 90 per cent preventable, yet is the leading cause of

death for people ages 1 to 44. Winter sees the highest rate

of trauma victims in Canada.

Migraines Over three million women in Canada suffer from migraines,

and in 92 per cent of the cases, it affects their quality of life

and debilitates their daily routine.

Stroke There are 50,000 strokes in Canada each year (one every 10

minutes). About 6 per cent of deaths in Canada are linked

to a stroke and there are 300,000 people are suffering from

the effects of a stroke, which costs the Canadian economy

$3.6 million annually.

Alzheimer’s and DementiaWomen represent 72 per cent of all cases of Alzheimer’s

disease. Dementia costs Canadians $15 billion a year. Half

a million Canadians have Alzheimer's disease or a related

dementia. Approximately 71,000 of them are under age

65 (1 in 11 Canadians over the age of 65 have Alzheimer's

disease or a related dementia). Alzheimer’s cases are

expected to grow from 5 million in 2010, to close to 6

million by 2020.

Attention Defi cit Hyperactivity Disorder Four of every fi ve adults with ADHD also have a co-morbid

disorder, or another disorder that accompanies the ADHD.

and B12 could potentially slow brain atrophy and furthermore slow both cognitive and clinical decline.

It’s no surprise that, in Canada, most research and discussions about brain health are centered on the aging population. “Taking care of your brain while you are still healthy is key, and this is defi nitely an area in which people are not willing to wait for something terrible to happen before they take action,” says Dr. Johnson of Webber Naturals. � is is why she and many other NDs (Doctor of Naturopathic Medicine) support the use of natural health products for the prevention and maintenance of healthy brain function.

Dr. Hill of the University of Calgary believes that ultimately, when it comes to maintaining healthy brain function and keeping sharp, nothing beats a healthy combination of natural supplements, 30 minutes of exercise every day and a sensible, low-salt diet.

asked about treatments for ADHD, Dr. Barkley listed a variety of methods to generate awareness and in-depth understanding of this condition in patients, families and their communities. As for treatment options, even though Dr. explained, “we have no evidence of any over-the-counter remedies or health food supplements that work for the disorder,” he also pointed out that “omega 3/6 fi sh oils have some evidence for producing small benefi ts on attention in about 25 per cent of cases.”

New and Improved“When it comes to brain biochemistry and function, we still have much to learn. � is is an area of interest for many researchers, and new fi ndings are published daily,” says Dr. Henderson of Jamieson Laboratories. Recently, to complement the rising number of new studies and research conducted in the brain health fi eld, there have been advances in technology that focus on diagnosis and treatment. “� e evolution of imaging has been really important, especially with CT scans and MRIs,” says Dr. Hill of the University of Calgary. He also remarks on the development of endovascular treatments that help treat artery blockage through the insertion of a catheter; along with three new blood thinners that have been introduced to the market for patients who have previously suff ered a stroke.

Natural Prevention� e naturopathic sector has grown signifi cantly over the years, off ering many Canadians eff ective, government-regulated prevention methods for a variety of health conditions and ailments. According to Frank Lucchetta, executive vice-president of Jamieson Laboratories, a change in public awareness of natural health products began in the early 1990s, after the banning of Tryptophan. “It was the time of ‘smart nutrients’ – natural alternatives to ‘smart drugs’ (Pyrrolidone Derivatives, Piracetam, Aniracitam, Fipexide, Oxiracetam, Pramiracitam, Procaine to name a few) and the ultimate Gerovital or GH3,” he says. “In the late 1990s, one could add St. John’s Wort, Phosphatidyle Serine, 5HTP and, to some degree, Kava Kava to the list of brain health nutrients.”

“We have defi nitely grown from a category that focused mainly on Gingko Biloba for memory. � is category has expanded to include supplements such as Phosphatidylserine, Omega-3, and most recently, Vitamin B12 among others,” says Dr. Joyce Johnson, a naturopathic doctor at Webber Naturals. While there has been positive research linking the eff ects of Vitamin B12 defi ciency to Alzheimer’s, the growing body of research to support the use of Omega-3 for brain support for a variety of health conditions continues to be very strong, she explains.

According to Dr. Henderson of Jamieson Laboratories, recent research published in the International Journal of Geriatric Psychiatry concluded that daily intake of folic acid, Vitamin B6

asked about treatments for ADHD, Dr. Barkley listed a variety of methods to generate awareness and in-depth understanding asked about treatments for ADHD, Dr. Barkley listed a variety

As for treatment options, even though Dr. explained, “we have no evidence of any over-the-counter remedies or health food supplements that work for the disorder,” he also pointed out

asked about treatments for ADHD, Dr. Barkley listed a variety of methods to generate awareness and in-depth understanding of this condition in patients, families and their communities.



feature

Today, more and more Canadians are making their health a top priority. Concerns about aging, poor lifestyle choices and dietary habits are increasingly occupying their minds

and affecting their spending habits. Health Canada reports that, “the number of Canadians who are overweight or obese has increased dramatically over the past 25 years,” and this has brought obesity into the spotlight of many food and health-related discussions.

With 18.1 per cent of the population over 18 – that’s 4.5 million adults – reporting a height and weight index that classifies them as obese or overweight, this health concern continues to grow, along with the waistlines of many Canadians, year after year. Not to mention that obesity might lead to diabetes, high blood pressure and some forms of cancer, while being a risk factor for heart disease and stroke. In turn, this problem has led to an influx of weight-loss products and drugs on the market, and significant developments in the weight management category.

According to Statistics Canada, “Between the ages of 20 to 54, men [are] more likely to be obese than women…[and] the higher their income, the more likely Canadian men are to be overweight.”

While there are differences between the genders when it comes to health spending and eating habits, there are also noteworthy differences in the habits of rural and urban consumers. The Ministry of Agriculture and Agri-Food Canada’s 2010 Market Analysis Report found that, “residents of rural areas are more likely to be obese than urban dwellers. In fact, 58 per cent of rural residents are overweight or obese, compared with 50 per cent of urban Canadians.”

Big spendersWith regards to consumer spending, the same report found that over the decade, per-capita health spending rose by an average of 3.5 per cent and accounted for about 10 per cent of the GDP.

A profile on the Canadian self-care products market, released by Consumer Health Products Canada, reported that from 2003 to 2004, “Categories showing the greatest growth in sales were natural health products (25 per cent) and dietary aids (20 per cent).” According to this report, Canadians spent their hard-earned money on weight management methods over the use of consumer health goods such as antismoking products, herbal remedies, upset stomach remedies and contact lens preparation solutions.

A

MATTERNew technologies and increasing waistlines are moving the

weight loss category forwardBy erin Zeynep



10 YEAR

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10 YEAR

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When it comes to actually losing the weight, a 2010 Heart and Stroke Foundation survey of 2,000 Canadians discovered that, “a large number of Canadians report using dubious ‘quick fix’ strategies: 39 per cent said they followed a diet that restricted certain foods or food groups, 31 per cent used meal replacement bars or shakes, 23 per cent used weight-loss supplements or herbs, and 21 per cent tried fasting. Only one quarter (24 per cent) sought counselling from a dietician or doctor.”

Without the support to help maintain their new slimming figures, and a gap in the industry for methods of weight maintenance, rather than just weight loss, “62 per cent reported intentionally losing five or more pounds over the past five years but failed to keep the weight off. And 70 per cent of those who were overweight or obese regained all or even more pounds after their weight-loss efforts.”

a Dose of RealityWhile the increase in available drugs and natural health products offer Canadian consumers a variety of different options for weight management, these products come with their own health concerns. Those ‘magical pills’ should not be referred to just any customer seeking to drop a few pounds, and Health Canada stresses that many of the “prescription drugs are intended for use under a health care practitioner's supervision, as part of a weight management program that also includes appropriate physical activity and a reduction in the amount of calories consumed.”

Health Canada’s tight regulations on the type of drugs authorized for sale in the country have made it difficult for a large number of weight management products to enter the Canadian market.

Before a weight-loss product is authorized to be sold in Canada, it must jump through some hoops. Health Canada will assess each product individually, along with the scientific evidence provided by the manufacturer, to determine its safety, performance and quality. The rigmarole that drug companies face to make their products available in Canada can pose a concern for retailers wanting to offer their customers with an extensive variety of weight-management alternatives and “the best” there is out there. On the other hand, it can be argued that the strict regulations are also a positive development, since they might weed out all the ‘bad apples,’ allowing for only the safest, most effective and reliable drugs or supplements to prevail in the market.

naturally slimThe president of The Canadian Health Food Association (CHFA), Helen Sherrard notes that, “over 75 per cent of Canadians use natural health products,” and in recent years, there has been a strong push in Canada to promote natural health products for weight management. As much as this reliance on natural methods for health management has led to a boom in NHP sales, these products come with their fair share of obstacles with regards to government regulation. On one hand, Health Canada has achieved a lot since the Natural Health Products Regulations were introduced in 2004, licensing over 36,000 NHPs to-date.

Heavy HittersHere are some of the natural products in the weight loss category that have been driving the market:• Detoxification support

• Greens (nutrient-rich super food supplements)

• Chlorella (a complete protein source)

• Sea kelp (regulates the metabolism)

• Well-balanced whole food multivitamins

• Preservative-free products with fewer ingredients and

less additives


the real solution

corrects the real reason why we gain weight.

Figure 1: Uncontrolled and erratic blood sugar levels of an overweight woman over 24 hours with a poor diet and no physical activity.

22.2

16.7

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0.0

03:00 06:00 09:00 12:00 15:00 18:00 21:00

Glu

cose

– m

mol

/L

Time of Day

Tested before PGX

3.9

10.0

Glu

cose

– m

mol

/L

Time of Day

One month later using PGX22.2

16.7

11.1

5.6

0.0

03:00 06:00 09:00 12:00 15:00 18:00 21:00

3.9

10.0

Figure 2: Controlled and balanced blood sugar levels of the same woman after consum-ing PGX for 6 weeks with an improved diet and experienc ing a healthy weight loss of 2 pounds per week.

Why PGX® WorksPGX® addresses one of the core reasons behind weight gain and unhealthy appetite — blood sugar imbalance. Many overweight people suffer from blood sugar levels that rise and fall rapidly throughout the day. Falling blood sugar levels signal the brain that we need to eat.Unlike many diet products that try to suppress appetite, PGX corrects appetite by normalizing blood sugar levels.

“”

I recommend to my patients that they use the safest and most natural treatments first. That’s why I’m so excited about PGX. It supports healthy blood sugar, controls weight, and lowers cholesterol naturally. Hyla Cass, M.D.

, PGX Daily™, PolyGlycopleX®, and the unique two-toned PGX Daily UltraMatrix Softgel™ capsule are trademarks of InovoBiologic Inc. patent pending.

Learn more at

pgx.comThe PGX support centre is available to answer your questions at:[email protected]

AM000993_IHR-Dec2011-PGX_ECostco Connection

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10 YEAR

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part 3


On the other hand, since Health Canada has not progressed with full enforcement of these regulations, unlicensed products continue to be sold on the market, undermining consumer confidence in this field of consumer health products.

“The demographic has changed, where you see younger people caught up in busy lifestyles, having problems maintaining weight and turning to natural health products… Companies selling these products fine-tune their marketing accordingly, with fleshier messages [saying] that you must incorporate changes in all aspects of your life to maintain healthy weight loss. There really has been a progression from the ‘silver bullet’ approach,” says Don Kashin, Health Brands Manager and seasoned natural health products professional at Michael Theodore Brokerage.

genetically Speaking…While healthy weight loss depends on a variety of factors, such as physical activity, food and beverage intake, sleep, and environment, there has been a shift toward genetics, which have been found to play an important role in overall weight gain and loss.

This past October, FedDev Ontario (a department established by the Government of Canada to strengthen Southern Ontario’s economy) invested in a Vaughan-based company that recently launched an innovative hi-tech weight loss and healthy living program. The company’s programs and products focus on determining a person’s weight loss needs in relation to their DNA. The firm’s line of Health Canada-approved products “combine a synergistic mix of vitamins, minerals, enzymes, herbs and other nutritional natural health products, using the finest ingredients and most rigorous manufacturing practices and procedures,” states the company’s website.

However, this company is not the only one cornering the genetically tailored weight management market. In fact, a Quebec-based firm also uses genetics to help people struggling with excessive weight gain and obesity. “It all comes down to determining the details of a person’s genetic heritage,” says the company’s President Gilles Lapointe.

If weight gain and loss can be attributed to our genes, then tapping into our DNA for solutions may signal an evolution in the adult weight management category, and an imminent free-flow of products focusing solely on gene-based weight loss in the near future.

The weight management category is certainly growing, and fast, with the development of technology driving new methods and products, both pharmaceutical and natural. Don Kashin feels that it is, “Up to health care professionals on the retail level to help introduce secondary products to support healthy lifestyle choices. The onus comes down on the retailer to educate the public and help them make these choices in an educated manner.”

Retailers, however, cannot carry the entire burden of educating the public on weight management strategies, since the responsibility of losing the weight, and keeping it off, ultimately resides in individuals and their ability to complement supplements, weight loss products and programs with healthy lifestyle choices. As long as there is effective and efficient regulation on products and methods in this health category, educated professionals working in the field, and savvy consumers willing to make positive changes in their lives, there will be light at the end of the tunnel.

“The weight management category is certainly growing, and fast, with the development of technology driving new methods and products.”


www.oreganol.com [email protected]

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KILLING THE BUZZA decision made by Health Canada on energy drinks might have a big impact on that industry

By allison tannis, Bsc Msc rHn

feature

XXX-XXX.IHR_feature2.indd 56 12/20/11 10:40:03 AM


10 YEAR

ANNIVERSARY!part

3

KILLING THE BUZZOn October 6, 2011 Health Canada announced

energy drinks will be sold as foods and no longer be regulated under the Natural Health Products

framework. The government hopes to make the transition over the next 18 to 24 months, and plans to minimize any loss or removal of products from shelves. These regulatory changes have been met by surprise, praise and skepticism.

The Label makeover As a food, energy drinks will be required to include a Nutrition Fact panel on their labels. The type of health claims made will be restricted, and limits to vitamin, mineral and caffeine content (maximum 180mg of caffeine in a single-serve product) will be imposed. Rupika Malhotra, MSc, scientific and regulatory affairs associate at Dicentra explains further: “Energy drinks as foods will now be asked to apply for a Temporary Marketing Authorization (TMA) in order to be sold. TMAs will allow Health Canada to study, continuously monitor and gather information with regards to safe use at the suggested levels.” As well, the warnings and cautions typical of an NHP label will be replaced with a mandatory warning “Do not mix with alcohol”, and a caution for use by children, pregnant and breastfeeding women and those sensitive to caffeine. Of note, energy shots will continue to be regulated under the Natural Products framework.

a Jolt of energyIt’s a booming market. From 2001 to 2008 alone estimates of energy drink use in adolescent to middle-age populations ranged from 24 to 56 per cent, with new products emerging on shelves every year. “There is a large customer demand for these products,” says Tammy Smitham, spokesperson for Shoppers Drug Mart.


Energy drinks contain caffeine, sugar and a combination of other ingredients: taurine, sucrose, guarana, ginseng, niacin, pyridoxine and cyanocobalamin. The amount of guarana, ginseng and taurine found in popular energy drinks are below amounts expected to deliver therapeutic benefits or adverse effects – unlike the amount of caffeine and sugar they contain. Hence, caffeine has emerged as the hot topic surrounding the debate on the safety of energy drinks.

Totalling 4 per cent of the soft drink market in 2008, and even more today, energy drinks have found a home beside sports drinks in retail beverage fridges. However, these very different drinks are commonly confused. Sports drinks offer hydration, electrolyte and carbohydrate balance. This is very different than the stimulant effect of caffeine and sugar found in energy drinks.

Energy drinks contain greater amounts of carbohydrates (sugars) and contain caffeine. Caffeine is a diuretic – resulting in the opposite effect of a sports drink. When combined with alcohol, caffeine’s dehydrating effects can become dangerous and could cause digestive distress, according to researchers. In addition, “These drinks can displace other nutritious foods and beverages in the diet,” says caffeine researcher Dr. Danielle Battram of Brescia University College. The potential for confusion at the retail shelf level and concerns about safety and nutritional impact are issues surrounding the new energy drink labelling regulations.

Drugs or food?The move to change energy drink regulations to the food framework came as a surprise to many after an expert panel on the matter

recommended that Health Canada move to regulate energy drinks as drugs, amidst safety and health concerns. The panel felt energy drinks are a rapidly growing category that is high risk to the public, and should be regulated and labelled accordingly.

The expert panel’s advice is based on safety concerns raised in scientific studies on the use of high caffeine consumption beverages. A review of scientific literature published in the Archives of Pediatrics and Adolescents (2010), noted that youth who consume these beverages risk potential health risks, including caffeine toxicity and overdose. Caffeine is best known for its ability to increase alertness, but it also has potential adverse effects including anxiety, heart rate changes, irritability, bone density loss and muscle tremors. In particular, large concerns surround the ingestion of high amounts of caffeine, particularly in combination with alcohol – a popular drink combination among 25 to 40 per cent of adolescents

The cautious opinion of the expert panel is not shared by all. Moderate caffeine consumption is considered safe. It is used as a food ingredient and has been approved, with certain limits, by many regulatory agencies around the world. Caffeine has performance benefits including physical endurance, reduction of fatigue, and enhancing mental alertness. It may also hold some promise in the field of weight loss and metabolic syndrome. “The amount of caffeine in many energy drinks is similar to a large cup of coffee”, according to the Canadian Beverage Association’s released statement on September 21, 2011 in response to the expert panel’s recommendations. In this statement, the Association argues that the panel’s recommendations to regulate energy drinks as drugs are “completely unsubstantiated in science.”

Fizzy Buzz➔ From 2001 to 2008 alone

estimates of energy drink use in

adolescent to middle-age populations

ranged from 24 to 56 per cent.

➔ Energy drinks totalled 4 per cent

of the soft drink market (even more

so today).

➔ Caffeine and sugar are the main

ingredients in energy drinks, yet they

usually also contain taurine, sucrose,

guarana, ginseng, niacin, pyridoxine

and cyanocobalamin.

➔ According to a study, children

between the ages of eight and

twelve are consuming double the

amount of caffeine recommended by

Canadian pediatric guidelines.

58 IHRmagazIne.com • 10 yEAr AnnivErsAry PArt 3


The Retail EffectThe regulatory changes for energy drinks are proposed to occur over the next two years. Retailers do not feel these regulatory changes will greatly affect energy drink sales. “Health Canada is the governing body in this area and they have the best expertise. We will abide by the new regulations and make changes as needed,” says Smitham. “We will continue to make these products available.”

Caffeine ranks as one of the top most-commonly consumed dietary ingredients throughout the world. Caffeine is a natural ingredient found in the seeds, leaves and fruit of a number of plants (e.g., cocoa, tea, kola, yerba mate).

A cup of coffee contains 120 to 180mg of caffeine. Canadian adults get an estimated 60 per cent of their caffeine from coffee, and according to Health Canada are not at risk for potential adverse effects from caffeine if they limit their caffeine intake to 400mg per day (about 2 cups of coffee). Children get most of their caffeine from cola drinks, tea and chocolate. Health Canada recommends a maximum daily caffeine intake of no more than 2.5mg/kg of body weight for children 12 and under (about 85mg or two cans of cola for children age 10 to12).

Energy drinks vary between 70 to 200mg. “It’s possible that children, youth or adolescents who consume these drinks could be getting more than their recommended levels and therefore are at risk of health effects,” says Dr. Battram.

Researchers in Omaha recently assessed the daily caffeine consumption of children. Their results, reported in the Journal of Pediatrics in 2011, found that three-quarters of the children regularly consumed caffeine – about 52mg in children age five to seven years, and 109mg in children eight to 12 years. The older age group is consuming the equivalent of three 12-ounce cans of soda, which is twice the amount recommended by Canadian pediatric guidelines, and in excess of the amount shown to create physiological effects in adults. Health Canada’s new energy drink regulations include a maximum concentration of 100mg of caffeine per 250ml, not to exceed 180mg.

Informed decisionsIt boils down to the public’s use of these beverages. According to Health Canada’s official website, “Health Canada used the

advise and information provided by the Expert Panel convened on energy drinks as one of the critical elements to support the assessment of these products and the update of its management approach.”

Canada’s current regulatory framework has three arms: drugs, natural products and foods. Food labelling regulations appear to have offered what Health Canada thinks is the best way to inform consumers about energy drinks. “I firmly believe it is up to individuals as well as parents to make their own decisions when it comes to what they eat and what they drink. That's why our focus is on giving people the information they need to make good, informed decisions." commented the Health Minister Leona Aglukkaq to media on October 6, 2011.

Around the worldFirst introduced in Austria in 1987, Red Bull is an example of an energy drink sold around the world. Regulations of energy drinks vary widely from country to country, some requiring warning labels, and others none. The United States has the most lax of

all regulatory frameworks for energy drinks. Europe, Australia and New Zealand regulate energy drinks as foods. Canada was the only country to regulate energy drinks as a natural health product (of note, not all countries have a natural health product arm to their regulatory framework).

The Last MouthfulThe growing success of the energy drink market in Canada has attracted the attention of Health Canada and prompted regulatory labelling changes to these products. Industry experts do not expect this to affect product sales in Canada. Health experts have concerns about the caffeine content of these products. However, they hope to reduce the risk by placing warnings and restrictions on caffeine content and has begun a nutritional education program to inform the public more about energy drinks.

“The move to change energy drink regulations to the food framework came as a surprise to many after an expert panel on the matter recommended that Health Canada move to regulate energy drinks as drugs.”

10 year anniversary Part 3 • IHRMAgAzInE.coM 59

10 YEAR

ANNIVERSARY!part

3


Best selling diet product from the UK coming to

Canada!

XXX.IHR_Zolite.indd 10 12/19/11 2:17:54 PM

Zolite, as it will be known in Canada, is a market leading diet product in the UK and the only natural product to have published

scientific studies showing results of effective weight loss.

Natures Remedies Ltd, the company behind Zolite, was founded in

the UK in 1999 by directors Dr Trevor Jarman (CEO and specialist

biochemist in the commercialization of novel technologies) and

Dr Lasse Hessel (Medical Director, and creator of Femidom and

Biotap).

Committed to offering consumers the means to achieve healthy,

attractive weight loss using only natural ingredients, they first

launched Zolite onto the market in 2000, after years of extensive

research.

The Only Natural Diet Pill with Published Clinical EvidenceTo date, Zolite has successfully been used by 10 million consumers

worldwide and undergone 8 successful clinical trials to test the

credibility of its ingredients.

During these trials, Zolite was discovered to produce on average a:

3 Weight loss of 11.3 lbs in 45 days *

3 Gastric emptying time of 58 minutes – 20 minutes more than

placebo subjects *

3 Waist reduction of 4.3cm in as little as 4 weeks **

* Published: Journal of Human Nutrition and Dietetics, 2001

** Published: Nutrition and Food Science, 2005

Zolite is the only non-medical proven weight loss product on the market

to be confirmed as a “weight loss aid with sound scientific proof.“

Zolite – the most effective weight loss product on the market?Zolite has been compared to the competition and shown to be

a superior product. BBC’s TV doctor and diet expert Professor

Regan calls Zolite cost effective, 100% natural and a superior

dietary supplement when compared to other products on the

market, many of which do not provide sound evidence of actual

weight loss.

Following analysis into the cost per pounds lost thesis, Zolite was found to be cheaper per pound than two leading supplements, whilst also providing consumers with faster, more sustainable weight loss results.

Zolite: During a 45 day study, participants lost on average

11lbs more than those on the placebo, producing costs of

£4.50 per pound of weight loss whilst experiencing no

negative side effects.

Leading fibre product: Taken over an 84 day period,

participants lost 4lbs more than those on the placebo,

whilst producing costs of £37 per pound of weight lost.

Leading appetite product: Taken over an 84 day period,

participants lost 8 pounds more than those on the placebo,

producing costs of £54 per lb of weight loss.

In Professor Regan’s own assessment of Zolite, she stated that

Zolite’s research showed a “clear link to weight loss” with the

“difference in weight loss between the group taking Zolite and the

group taking the placebo was significantly different.”

Zolite works without introducing any changes to their dietary habits or lifestyle. Participants were effectively able to

reduce their meal sizes, feel fuller faster and experience increases

of satiety and energy levels.

Zolite is reaching the Canadian shelves in November 2011 and will

be promoted in print media from December. IHR will feature Zolite

in the upcoming issues also with update on when and where Zolite

will be available. Initially Zolite will be available only for a select

few retailers.

For more information about Zolite,

please visit www.zolite.ca or call us at 514 839 4804.

XXX.IHR_Zolite.indd 11 12/19/11 2:17:58 PM


ADHD or Attention Deficit Hyperactive Disorder is a childhood disorder that often continues into adulthood. Its symptoms include hyperactivity, inability to pay

attention and poor behavioural control. The cause of ADHD is not completely understood; however, it is believed that genetics may play a role. The question debated vigorously today is which approach provides the best solutions: naturopathic or allopathic?

From an allopathic standpoint, ADHD is considered to be a chronic, long-term affliction that is managed through drug intervention. It cannot be cured, however.

Historically, physicians have prescribed amphetamines to control the symptoms: brand names such as Ritalin, Aderall XR, Conserta and Folkalyn XR. For individuals with ADHD, stimulants tend to have a calming effect by increasing the dopamine levels in the nucleus accumbens or striatum area of the brain.

The ramifications of long-term use of an amphetamine are profound, and the side effects are numerous: loss of appetite, nausea, vomiting, abdominal pain, headaches, dry mouth, increased blood pressure, dizziness, insomnia and even death. There is a 1 in 1,000 chance of becoming manic and developing psychiatric problems. Increasing dopamine levels in the brain

through stimulant drugs may also lead to a sense of euphoria; thereby contributing to the addictive aspect of these drugs.

According to the NIMH (National Institute of Mental Health), in the Preschoolers with ADHD Treatment Study, it was found that preschoolers were more sensitive to the effects of stimulants and exhibited a slower growth rate.

More recently, the brand name drug Strattera (atomoxetine) has been prescribed as an option, as it is not a stimulant. Atomoxetine primarily “stimulates” norepinephrine and is a selective norepinephrine reuptake inhibitor. It also appears to indirectly affect dopamine levels as well; however, only in a specific area of the brain – the prefrontal cortex. This area of the brain is associated with memory and inhibits impulsivity.

The down sideInitially, this pharmaceutical alternative appeared to be a welcome relief for frustrated and distressed parents. Now Strattera is also associated with its own range of reccurring, negative side effects. The PUB MED Health website cites more than 35 different possible side effects, including death. A specific side effect to atomoxetine is suicidal thoughts, particularly in adolescents and teenagers.

ADHD:Pharmaceutical vs. naturopathic solutionsNatural solutions may be better suited to long-term management of this neurological disorder By Marva Ward, CnP

feature

XXX-XXX.IHR_specialfeature1.indd 62 12/20/11 9:07:17 AM


Further to this, on October 24, 2011, Health Canada in conjunction with the pharmaceutical company Eli Lilly Canada Inc. published and posted a public safety advisory regarding the use of Strattera. In part, the Health Canada warning notice says:• “Atomoxetineshouldnotbeusedinpatientswithsevereheart-

related disorders.• “Atomoxetine should beusedwith caution inpatientswhose

underlying medical conditions could be worsened by increases in blood pressure or heart rate, such as patients with high blood pressure, a faster than normal heart rate, or other problems relating to the heart or blood vessels to the brain.

• “PatientsortheircaregiversshouldtelltheirdoctoriftheyortheirchildwithADHDhaveanyheartproblems,heartdefects,high blood pressure, or a family history of these problems.

• “PatientsortheircaregiversshouldcalltheirdoctorrightawayiftheyortheirchildwithADHDhaveanysignsofheartproblemssuch as chest pain, irregular heart rate, palpitations, shortness ofbreath,dizziness,orfaintingwhiletakingatomoxetine.”

The naturopathic routeFromanaturopathicstandpoint,ADHD, likemostphysicalandmental conditions, may be resolved and eliminated through nutrition, supplementation, counseling and lifestyle changes.

Aside fromhomeopathic remedies that have been shown to beeffectiveindouble-blindedstudies,thereareseveralveryeffectivesupplements and combinations that are also known to assist in controllingthesymptomsofADHD,andinmanycasesaddressingthe root causes in children, teenagers and adults.

From a naturopathic perspective, the body and all its components are considered a whole and not compartmentally separate (as per the allopathic medical module). Consequently, disease and maladies tend to be treated and looked upon in their entirety. The same methodology applies to the brain and its function. If you look upon the brain as a highly intricate ecosystem, organized into micro and macro systems of neurons and neurotransmitters, both interconnected and interdependent, then formulating a protocol based on this theory may support the probability of successinmanagingneurologicaldisorderssuchasADHD.

no quick fixThe challenge with the naturopathic approach to controlling the symptoms of ADHD is not the harmful side effects ofthe medication, but the meticulous, individualized approach that must be taken to ensure efficacy. It is not a quick fix. The nutritional needs of each individual are different. Thus, the road back to wellness often requires trial and error, and careful, long-termobservationsfromthepractitioner,theparentsandtheADHDsufferer.

Ultimately, it’s your decision whether you choose an allopathic or naturopathicsolutiontoADHD.

n L-Tyrosine: Precursor to L-DOPa, which is a

precursor to dopamine and then norepiniphrine.

Minimal amounts per day may support the production

of these vital neurotransmitters.

n glutamate: excitatory neurotransmitter mediating

numerous chemical actions.

n gaBa: inhibitory neurotransmitter. Formed from glutamate,

glucose and glutamine. GaBa receptors regulate anxiety,

excitability, panic and stress.

n 5HTP: synthesized by the amino acid L-tryptophan,

5HtP raises serotonin levels. serotonin has 17 different

types and subtypes of receptors. serotonin is also found in

the gastrointestinal tract, which is involved in a host of func-

tions, from mood to sleep (as a precursor to melatonin), food

cravings and digestion.

n Valerian Root: thought to have an affinity for GaBa recep-

tors in the brain.

n Tmg: trimethylglycine addresses the methylation needs

of children for detoxification. Methylation is involved in the

function of neurotransmitters, in controlling inflammation,

in detoxifying the body and in the antioxidant system.

some studies have shown that methylation support is effec-

tive for some children with aDHD. Conversion of tMG to a

methyl group requires adequate amounts of folate and B12.

n zinc: Deficiency leads to threats to BBB (blood brain

barrier) integrity. according to the Linus Pauling institute,

deficiencies in zinc may contribute to pathogenic malfunc-

tions of the brain.

n B6: essential in the production of serotonin and the

successful use of GaBa. Common deficiency.

n B complex: apart from its role in the synthesis of

carbohydrate to glucose—fuel needed for the brain to

function properly—the B complex group of vitamins is vital

in the function of the nervous system by promoting the

development of dopamine, norepinephrine and serotonin.

n omega 3: Omega-3 fatty acids are dietary essentials, and are

critical to brain development and function. numerous studies

support the hypothesis that a relative lack of omega-3 may

contribute to many psychiatric and neurodevelopmental

disorders such as aDHD.

10 YEAR

ANNIVERSARY!part

3SuPPLemenT oPTIonS foR aDHD

XXX-XXX.IHR_specialfeature1.indd 63 12/19/11 1:38:25 PM

Ken VannucciColumnist

Merchandise manager for London Drugs and a social media advocate.


I’m probably sounding quite dated with that title, kind of off Roberta Flack’s song, “Killing Me Softly (With His Song)”.

There is no one incident that is compelling me to write this (outside of the fact that once again I am at 35,000 feet with an iPad, Bose Headphones, awesome tunes, and four hours to kill). Maybe it was in the passing of Steve Jobs and the admiration I had for him as a business visionary – and the fact that I struggle to find someone new to replace him with, someone I would aspire to be like.

Maybe there are way too many incidents that are assisting the writing of this article, a a mood or attitude that seems to be so prevalent within the industry at this time. I am not too sure how to pinpoint it – Is it indifference? Is it complacency? Fear? Inexperience? Is it lack of vision? Or is it all of the above wrapped up in a beautiful package that will spell out the impending failure and doom for many companies?

Killingcompanies

ourand

industrysoftly

It's time to fight fear, stand up for what we feel is right and stop being just “yes” people.

xxx-xxx.IHR_KensKool.indd 64 12/20/11 12:10:53 PM


10 YEAR

ANNIVERSARY!part

3

The stench of fearI sit through so many meetings with companies and their representatives and I do wonder how long they can go on with the approach to business they have. I read so many articles in trade and business magazines that match what I see…It’s the overpowering stench of fear, fear employees have with respect to standing up and out, to respectfully challenging those within their own companies who they feel may not be going in the right direction. It’s the fear of retribution if they choose to suggest not conforming to what everyone else wants. It’s the fear to ask a question that may “offend” someone’s ego. The move to be a “yes person” seems to be more the norm than ever. Have we lost our nerve and guts to stand up for what we feel is right or stand up and say what we feel is wrong? Do we just follow blindly?

Maybe it’s because times are tougher than they have ever been, especially for my generation, and I am pretty sure tougher to the

generations behind me and ahead of me. Has job “insecurity” become so ominous that we have decided to stop asking questions that may challenge anyone and anything? We are just not going to cause any waves, no rocking the boat here. No matter how much we know, or don’t know, it’s best to sit back and shut up rather than pitch in and speak up and have an opinion or admit that we need clarification on an idea.

Sort of rightIt seems we want to make sure we don’t change things, unless we know for sure the change will work or will be accepted by all – like that situation ever presents itself in the real world! Life is a gamble – when is anything a real sure bet, outside of death and taxes?

Is that we have just done such a great job in North America of downsizing companies? We have been stellar at shipping out our manufacturing and ingenuity anywhere, as long as it was not here.


10 YEAR

ANNIVERSARY!

part 3

We have treated “human capital” as if it were just that, some number on an income statement. We have tried, and succeeded, in getting long-term employees out of our systems as quickly as possible because experience “costs” us too much. We all do more with less. Less hours in a day without interruptions, less people to help out, less people to learn from, less qualified people in the right spots and so on. Have we cut so much fat out of the system that we are now cutting into bone? Does any of the above ring true to you?

Is it the fact that many just don’t stay with anything long enough to really own anything, or really become experts in their jobs and duties? Is it more important to churn through employees as quickly as possible to keep costs in check? Is it more important to go through tasks and projects as quickly as possible in order to maintain the perception of business? Is it better to get it at least sort of right with sort of the right people?

In our company, at 21 years of employment with LD, I am not the anomaly, I am the norm. Most of us in the merchandising, accounting and distribution centre have been around for 20, 30, and 40 years! Many of our senior store management are also in the same years of employment as me. Maybe London Drugs is just an oddball in the world of business and its employees as odd as the company itself. Maybe this is indicative of my generation, but what about the one behind us and the one behind them? Is 21 years in one place going to be a reality? Is employment and job security a “treat” and something that is a memory of days gone by?

We have taught ourselves, and are teaching our peers, our families, and anyone around us, that it is better not to take on any responsibilities and just float through. If you’re not close to anything, nothing is really your fault. You have no responsibilities, therefore you are for sure not accountable for failures or any other issues around you. How could you be, you haven’t done anything!

Pretty heavy stuff goes through your head when you sit in an aluminum can at 7 miles above sea level!

Time for changeWhat do we do? How do we change things? Do we have what it takes to change things? Seriously, I don’t know. I am pretty sure no one really knows. The only thing I do know is that I can work on me and my attitude, and I can work on what I can control and/or influence at work and at home.

If I speak about the industry that I participate in, as an active player in the retail and CPG world, then there are things that I can do that can and will change things.

For example, I can have a positive or negative effect on people’s health and the environments’ health in the product selections that I make. I can try and list products that maybe have a little less packaging or processing involved in their creation, realizing they may not be the best sellers at the beginning, remembering that I work for profits and I do work for consumers that want certain products. Yet I can at least offer choices maybe next to the market leaders so as to offer some variety and selection. It’s a small step, granted, but a step nonetheless. Some will work and many will fail, but at least you try…

I can have a positive or negative effect on a colleague’s personal or professional development, based on my interactions with them. Do I act as a dictator when it comes to my categories or do I include ideas from other buyers, assistants, stores etc? When I consider directional changes within areas of my responsibilities, do I respectfully acknowledge contributions (whether I use them or not)? The final decision will be mine, as I am responsible and accountable for my actions and for the profitability, or lack thereof, of my categories, but can I allow my ego to move over at times, to allow others some input. If things go well, can I make sure I share the accolades, while shielding the blame if things go sideways, as I must remember that the final decision was mine and therefore I own that outcome? It may take a little more time and it kind of sucks to make mistakes and own them, but are there rewards there? I think so.

Those are just two small examples is what I see lacking in many businesses that I come in contact with. I truly feel that this is a huge problem in our industry and changes need to come about for the long term viability of many companies.

We have to get back to being responsible and accountable for our actions and decisions and we have to try and make change happens, no matter how hard the change is. We have to speak up and be heard, we cannot be cut down for an opinion that is different; fear for that kind of reprisal will never allow for change to happen. Be respectful and follow the decisions that are made, but never follow blindly and without having aired your concerns and thoughts.

It’s all easy when you are just writing a column, I know. However, hopefully I can inspire by practicing what I preach and doing my best to provoke change and to make a difference, by changing the way I interact with product and people. By staying true to me without disrespecting others. It’s up to me.

How will you inspire and make a difference?



For

deta

ils, w

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#118

on

Free

Info

Pag

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age

73.

IHR_ad.indd 1 12/19/11 11:53:58 AM


UnderWeatherthe

Does winter have your customers complaining about dry, cracked or irritable skin? Or, a dull, lifeless complexion that has lost its youthful glow? To help you better understand

this skin-challenging season, here are some guidelines that will help you help your customers achieve healthy, radiant skin during this time of year.

The winter season consists of cold, crisp air and more exposure to wind causing skin to become dry and cracked. The heated air in homes, cars and workplaces consequently also dehydrates skin. Furthermore, even oily skin can become sluggish as sebum begins to harden in the pores, making breakouts heal more slowly. Whether your customers are suffering from dry, dehydrated winter skin or blemish-prone oily skin, all skin types need a slightly modified skin care routine to survive and thrive during winter.

Dry, dull and devitalizedWhen there the weather is cold, dry skin is the most common skin affliction. Several factors contribute to dry winter skin. The drying air (from winter weather conditions and heaters) causes moisture from skin to evaporate into the air. Also, the outer layer of the skin is often shed abnormally when skin is dry. Under normal circumstances, single dead skin cells are shed from the outer layer of the skin, but in dry skin conditions, clumps of tightly bound cells are shed, disrupting the natural barrier (that protects and prevents dehydration of the skin) allowing even more moisture to be lost. The natural oils and water on the surface of the skin help to preserve this natural barrier and keep moisture in the skin. Additionally, if we are not drinking enough water (we often forget to keep ourselves hydrated in the winter), the body pulls water reserves from the skin, dehydrating skin from the inside.

Harsh conditions can put skin to the test. Fight back with the right products.By Dr. Linda Miles L. ac., D.O.M.



10 YEAR

ANNIVERSARY!part

3

a brave face for winter• For dry, dehydrated skin, recommend heavier, oil-based moisturizers rich in natural, nourishing oils such as jojoba, safflower and

vitamin E.

• If skin becomes severely cracked and painful, look for formulas that contain clove oil, bay leaf oil, aloe vera and arnica.

• When dry winter, weathered skin contributes to the visible signs of aging, recommend products with hyaluronic acid.

• Offer customers gentle, natural pH balanced cleansers that won’t further strip skin oils.

• Carry exfoliants that utilize papaya, apricot seed powder, alpha hydroxy acids, volcanic sand, dead sea salt, chamomile and aloe

for a renewing yet soothing exfoliation process that will help keep skin healthy and vibrant.

Dry skin can be very uncomfortable. Dryness makes the skin itchy, scaly and sometimes even raw and sore, and can also predispose the skin to broken capillaries. Dry skin may appear rough, dull and devitalized, with very little natural sheen.

Helpful oils and a magnetic acidIt is essential to choose skin care products for winter carefully because if they are not the right formula they may also contribute to dry skin. Using a moisturizer that does not sufficiently hydrate the surface of the skin will cause dryness to continue. To ensure your customers find products that replenish the moisture lost in dry air, look for heavier crèmes and lotions rich in natural moisturizing and nourishing oils such as jojoba, safflower and vitamin E.

For severely dry, cracked or chapped skin, products that contain clove oil, bay leaf oil, aloe vera and arnica can help relieve skin discomfort and encourage healing. During this time of year, dry hands and feet can also benefit from a once or twice weekly application of heavy moisturizer (ideally at bedtime while wearing cotton gloves and socks so that the crème can penetrate deeply with the assistance of body heat).

Because showering also removes many of our natural oils that are the skin’s natural protection from the elements, suggest to your customers that afterwards it would be beneficial to apply oils such as vitamin E oil or a nourishing body lotion to help seal in moisture and prevent dehydration.

Dry skin also has a tendency to accentuate fine lines and wrinkles making the skin appear old before its time. If your customer complaints are more focused on dry facial skin that is contributing to the signs of aging, and a rough, dull complexion, then skin care products rich in hyaluronic acid are best.

Nicknamed “Nature’s Sponge” or “Moisture Magnet,” hyaluronic acid hydrates skin in a way that no other ingredient can. This remarkable ingredient has the ability to attract and bind water molecules, keeping collagen hydrated and healthy, and softening and smoothing skin. Daily application will restore needed moisture while helping to reduce the visible signs of aging for a youthful, radiant glow.

Keep it gentleDuring winter, because the hours of sunshine are less, skin oil production slows which can leave skin dull, lifeless and vulnerable. Using harsh soaps or cleansers (especially those containing drying alcohols or those that are not pH balanced) can strip away the natural oils further, depleting the skin’s natural production of sebum, and damaging the natural barrier of the skin, leaving it defenseless against the cold and drying air.

In order to ensure your customers avoid stripping away the important skin oils that are produced and help them bring their dull, lifeless complexion back to life, offer gentle yet effective cleansers and exfoliators. Look for cleansers that are pH balanced and utilize nourishing antioxidants, vitamins and minerals. Offer exfoliants that contain a well-balanced combination of natural ingredients such as papaya, apricot seed powder, alpha hydroxy acids, volcanic sand, dead sea salt, chamomile and aloe to not only buff away dull, aging cells but to also soothe skin.

add layersEven if your customer’s skin tends to be oily, this does not mean that winter doesn’t take its toll. The drying air can cause sebum to harden in the pores, prolonging the duration of blemishes and breakouts. A very crucial step in a skin care routine for oily skin, not only during winter but all year long, is moisturizing. A product that balances skin oils and replenishes nutrients is essential. Breakouts do not occur because of excess moisture supplied to the skin through a facial moisturizer, they are a result of skin that is not balanced. Offer moisturizers that utilize gentle yet effective natural ingredients shown to fight blemishes such as tea tree, willow bark, rosewood, lavender and chamomile. Exfoliating once or twice a week will also help prevent build-up of skin cells and stimulate new cell growth. Cellular turnover is essential for healthy, balanced and clear skin.

To keep skin healthy, we must modify our skin care routine to fit the season: do not treat skin the same way that it is treated during the summer. Winter calls for more clothing and also for more layers of skin protection. With a little adjustment and special attention, your customers can keep their skin looking great, no matter what the weather.



Possible link between sleep duration and bone mineral densityshort sleep duration is related to several

endocrine and metabolic dysfunctions,

yet evidence of the association between

insufficient sleep and bone health is

limited. the current study examined the relationship between sleep

duration and bone mineral density (BMD). subjects included 602

Chinese women aged 18 to 80 years. sleep duration was collapsed

to form categories of five hours or less, six hours, seven hours,

eight hours and nine hours or more. total and regional BMD were

measured using dual-energy X-ray absorptiometry. Women with

a short sleeping duration were more likely to have lower total and

all body regional BMD after adjusting for potential covariates (all p

values < 0.05). Compared to those who slept eight hours, individuals

who slept five hours or less and six hours had significantly lower

total and regional BMD (all p < 0.05). Upon dividing women into

18 to 44 years old and 45 years or older groups and repeating the

regression models, the significant associations between BMD and

sleep duration were only observed in the 45 years or older group.

these findings may lead to the development of better preventive

approaches to osteoporosis. (Bone. 2011 aug 12. PMiD: 21864732)

SLEEP

High maternal trans fatty acid intake increases fetal growth the current study was conducted

to examine the association

between maternal trans fatty acid

intake during pregnancy and fetal

growth. a prospective cohort

of pregnant women and their

offspring were studied, including

1,369 mother-child pairs. trans

fatty acid consumption was assessed using a validated semi-

quantitative food-frequency questionnaire in each of the first and

second trimesters of pregnancy. no associations between first-

trimester trans fatty acid consumption and fetal growth were

observed. total trans fatty acid consumption during the second

trimester, on the other hand, was positively associated with fetal

growth. the authors concluded that a higher maternal intake of

trans fatty acids during the second trimester of pregnancy was

associated with greater fetal growth. (am J Clin nutr. 2011 sep

14. PMiD: 21918217)

PREGNANCY

Breast cancer risk reduced with dietary folate and vitamin B6the objective of the current study was

to examine the associations between

dietary folate, vitamin B6, vitamin B12

and methionine intake and the risk of

breast cancer by estrogen receptor

(er) and progesterone receptor (Pr) status among Chinese

women. a hospital-based case–control study was conducted

from June 2007 to august 2008, with 438 cases and 438 age

(five-year interval)- and residence (rural/urban)-matched controls.

Dietary intake information was assessed using a validated food

frequency questionnaire administered through an interview.

a significant inverse association was found between dietary folate

and vitamin B6 intake and breast cancer risk. no associations were

observed for vitamin B12 and methionine intake. a significant

inverse association between dietary folate intake and breast

cancer risk was observed in all subtypes of er and Pr status.

these findings suggest that dietary folate and vitamin B6 intakes

were inversely associated with breast cancer risk yet this inverse

association did not differ by er and/or Pr status. (Br J nutr. 2011

sep;106(6):936-43. PMiD: 21736840)

BREAST CANCER

Smoking increases risk of middle ear disease a systematic review and meta-analysis

was conducted of studies investigating

the association between secondhand

tobacco smoke (sHts) and middle ear

disease (MeD) in children. MeDLine,

eMBase and CaB abstracts (through

December 2010) and reference lists were

searched. sixty-one epidemiological studies of children assessing

the effect of sHts on outcomes of MeD were included. articles

were reviewed and the data were extracted and synthesized by two

researchers. Living with a smoker was associated with an increased

risk of MeD in children by an odds ratio (Or) of 1.62 for maternal

postnatal smoking and by 1.37 for any household member smoking.

Prenatal maternal smoking and paternal smoking were associated

with a nonsignificant increase in the risk of MeD. the strongest effect

was on the risk of surgery for MeD, where maternal postnatal smoking

increased the risk by an Or of 1.86 and paternal smoking by 1.83. the

authors concluded that exposure to sHts, particularly to smoking by

the mother, significantly increases the risk of MeD in childhood. (arch

Pediatr adolesc Med. 2011 sep 5. PMiD: 21893640)

SMOKING

research news

XXX-XXX.IHR_ResearchNews.indd 70 12/19/11 2:45:03 PM


Dried plum linked to improving bone mineral density Dried plum is effective in both

preventing and reversing bone

loss. this study was conducted

to examine the extent to which

dried plum reverses bone loss

in osteopenic postmenopausal

women. subjects included 160

women who were 1 to 10 years postmenopausal and were not on

hormone replacement therapy or any other prescribed medication

known to influence bone metabolism. subjects were randomly

assigned to receive either dried plum or dried apple (comparative

control) and they also received 500 mg calcium plus 400 iU vitamin

D daily. Bone mineral density (BMD) of lumbar spine, forearm,

hip and whole body was assessed at baseline and at the end of

the study using dual-energy X-ray absorptiometry. Blood samples

were collected at baseline, 3, 6 and 12 months to assess bone

biomarkers. Dried plum significantly increased BMD of ulna and

spine compared to dried apple and compared to corresponding

baseline values, only dried plum significantly decreased serum

levels of bone turnover markers, including bone-specific alkaline

phosphatase and tartrate-resistant acid phosphatase-5b. these

findings confirm the ability of dried plum to improve BMD in

postmenopausal women in part due to suppressing the rate of bone

turnover. (Br J nutr. 2011 sep;106(6):923-30. PMiD: 21736808)

BONE LOSSβ-glucan intake decreases blood cholesterol levels a meta-analysis was performed

on epidemiologic studies to

assess the relationship between

β-glucan consumption from oats

and barley on blood cholesterol

level, triglyceride/triacylglycerol

(tGL/taG) level and blood

glucose level (BGL) in humans.

thirty research articles evaluated

the effect of different exposure

levels of β-glucan on blood

cholesterol and BGL, yielding 126

clinical studies. a significant inverse relation in total cholesterol

(tC), low-density lipoprotein (LDL), and tGL/taG was found

after consumption of β-glucan. in contrast, an increase in high-

density lipoprotein cholesterol (HDL) was noted with a random-

effect model. the analysis also showed a significant change

in BGL; however, since there was high heterogeneity among

studies, the authors concluded that the effect of β-glucan on BGL

is still inconclusive. a fixed-effect model showed a significant

change in tC, LDL and BGL yet no significant changes in HDL

and tGL/taG. the dose–response model showed that a 3g/day

dose of oat or barley β-glucan was sufficient to decrease tC.

(nutrition. 2011 Oct;27(10):1008-16. PMiD: 21470820)

CHOLESTEROL

TESTOSTERONEHigh testosterone is associated with reduced risk of cardiovascular eventsLow serum testosterone is associated with increased adiposity, an adverse metabolic risk

profile, and atherosclerosis while polymorphisms in the sex hormone–binding globulin (sHBG)

gene are associated with the risk of type 2 diabetes. However, few studies have addressed

whether endogenous testosterone or sHBG are predictors of cardiovascular (Cv) events.

in this prospective population-based swedish study (2,416 men; aged 69 to 81 years), gas

chromatography/mass spectrometry was used to analyze baseline levels of testosterone and

sHBG was measured by immunoradiometric assay. During a median five-year follow-up, 485

Cv events occurred. Both total testosterone and sHBG levels were inversely associated with

the risk of Cv events. Men in the highest quartile of testosterone had a lower risk of Cv events

compared with men in the three lower quartiles (hazard ratio: 0.70; 95% Ci: 0.56-0.88). this

association remained after adjustment for traditional Cv risk factors and was not changed in

the analyses excluding men with known Cv disease at baseline. the authors concluded that

high serum testosterone predicted a reduced five-year risk of Cv events in elderly men. (J am

Coll Cardiol. 2011 Oct 11; 58(16):1674-81. PMiD: 21982312)

10 YEAR

ANNIVERSARY!part

2

XXX-XXX.IHR_ResearchNews.indd 71 12/19/11 2:45:11 PM

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xxx-xxx.IHR_Faxback.indd 73 12/19/11 3:17:14 PM

CANADIAN REGULATORY SERVICES• Preparation of compliant Canadian label text for food products,

supplements, skin care and drugs

• Preparation of Drug Identification Number (DIN) andNatural Health Product (NHP) Number submissions

• Preparation and management of GMP, SOP and Quality Controlprograms within the guidelines of the Natural Health Products

Directorate

• Formulating and contract packaging availablefor Canada and the U.S.A

• Warehousing services and order fulfil lment

SERVING THE NATURALPRODUCTS INDUSTRY SINCE 1981

MMP ENTERPRISES LTD.,130 Industry St., Units 31-34

Toronto, Ontaro, Canada M6M 5G3Phone (416) 604-7604 Fax (416) 604-7605

NEW FAX!(905) 861-2627

HIRING DEMO STAFFPuresource Naturals is currently hiring parttime demo staff for Ontario, specifically,SW, GTA, and Niagara Region. A fun andfantastic opportunity to subsidize yourincome! Must have education in nutrition,naturopathic, or similar alternativebackground. Please forward resumes to:[email protected] qualified candidates will be contacted.

ihr MARKETPLACE

If You’re Reading It,You Know It Works!

To Advertise inMarketplace

Call:(416) 203-7900 ext. 6126

We are considering applications for the followingManagement position at various locations in

Ontario, Quebec and Atlantic stores

Natural Value/ Nature’s Treasure Department Manager

Interested candidates must be available to work varied shifts,including weekdays, weeknights and weekends on a regular basis.

The successful candidate will be responsible to oversee theoperations of the Natural Value department including:

• Ordering • Ensuring budgets are met• Merchandising • Inventory control and selection• Labour scheduling • Motivation and development of

the department teamThe ideal candidate will have:• Retail experience and/or education in Alternative Medicine,Herbology, Vitamins & Minerals, as well as an interest andknowledge of Food and Nutrition;• The ability to work in a fast paced environment and the abil-ity to multitask and prioritize;• Excellent communication skills and exemplary customerservice skills.

If you are interested in this opportunity, please submit adetailed resume and cover letter to:

Senior Category Merchandising Manager

Thank you for your interest, however only those selected foran interview will be contacted.

071.IHR_MARKETPL.qxd:Layout 1 6/29/11 10:25 AM Page 81

HEAD OFFICE 1135-13560 Maycrest Way

Richmond BC V6V 2W9 PHONE: 604.288.0017 - TOLL FREE: 1.800.668.3008

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Regional Sales Managers

John Tivadar - West 403.620.6950 or [email protected]

Gary Davis - East

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Anne Hume-Smith - BC Interior 250.499.9589 or [email protected]

Mandi Zolkowski - AB & Prairies/Van Island


Owen Simms - BC Mainland 604.263.7140 or [email protected]

Brian Asttaria - BC Mainland

778.938.5361or [email protected]

Melissa Russo—Greater Toronto Area 647.382.1252 or [email protected]

Vik Saini - South Western Ontario

519.267.2191or [email protected]

Helene Huot - Ottawa/W Que/Maritimes 613.224.4983 or [email protected]

Marjolaine Martel - Quebec


Andrea Leduc- Quebec 514.743.6213 or [email protected]

MICHAEL THEODOR CHFA HALL OF FAME

AWARD WINNER

CANADIAN REGULATORY SERVICES• Preparation of compliant Canadian label text for food products,

supplements, skin care and drugs

• Preparation of Drug Identification Number (DIN) andNatural Health Product (NHP) Number submissions

• Preparation and management of GMP, SOP and Quality Controlprograms within the guidelines of the Natural Health Products

Directorate

• Formulating and contract packaging availablefor Canada and the U.S.A

• Warehousing services and order fulfil lment

SERVING THE NATURALPRODUCTS INDUSTRY SINCE 1981

MMP ENTERPRISES LTD.,130 Industry St., Units 31-34

Toronto, Ontaro, Canada M6M 5G3Phone (416) 604-7604 Fax (416) 604-7605

NEW FAX!(905) 861-2627

HIRING DEMO STAFFPuresource Naturals is currently hiring parttime demo staff for Ontario, specifically,SW, GTA, and Niagara Region. A fun andfantastic opportunity to subsidize yourincome! Must have education in nutrition,naturopathic, or similar alternativebackground. Please forward resumes to:[email protected] qualified candidates will be contacted.

ihr MARKETPLACE

If You’re Reading It,You Know It Works!

To Advertise inMarketplace

Call:(416) 203-7900 ext. 6126

We are considering applications for the followingManagement position at various locations in

Ontario, Quebec and Atlantic stores

Natural Value/ Nature’s Treasure Department Manager

Interested candidates must be available to work varied shifts,including weekdays, weeknights and weekends on a regular basis.

The successful candidate will be responsible to oversee theoperations of the Natural Value department including:

• Ordering • Ensuring budgets are met• Merchandising • Inventory control and selection• Labour scheduling • Motivation and development of

the department teamThe ideal candidate will have:• Retail experience and/or education in Alternative Medicine,Herbology, Vitamins & Minerals, as well as an interest andknowledge of Food and Nutrition;• The ability to work in a fast paced environment and the abil-ity to multitask and prioritize;• Excellent communication skills and exemplary customerservice skills.

If you are interested in this opportunity, please submit adetailed resume and cover letter to:

Senior Category Merchandising Manager

Thank you for your interest, however only those selected foran interview will be contacted.

071.IHR_MARKETPL.qxd:Layout 1 6/29/11 10:25 AM Page 81

SaleS repreSentativeLand Art is a leader in the field of liquid dietary supplements. Our unique, multidisciplinary team develops and manufactures its own products.Covering the GTA, the sales representative will have the following responsibilities:• Develop new accounts (mostly key health food stores) and make sale calls with regular customers.• Develop and maintain relationships amongst the naturopath members (CCNM, etc.).• Responsible of all product trainings. • Manage coop activities according to annual budget and Attending any promotional events within your territory and as per Company’s direction• Attend health food and consumer shows.

Skills and qualifications :• Naturopathic background is an important asset• Min 3 years of selling experience ideally in the natural health product industry,• Proven track records,• Familiar with windows environments (word, excel, powerpoint)• Strong interpersonal and communication skills• Bilingualism is not mandatory but is an asset

Conditions• Base salary & commissions• Mileage allowance

requirementMust have its own car and a valid driver’s license.

Please send your resume with cover letter to [email protected]

We thank all those who apply but will only contact

candidates chosen for a preliminary interview.

xxx.IHR_MarketPlace.indd 6 12/19/11 2:22:39 PM

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ihr magazine - november/december 2011

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