TECH

THOUGHTSPresented by: Bryan Holt, CCIM, CLS

November 15, 2011

‘TECH GEEK’

A RELATIVE TERM

• Southpace Technology

• Thoughts on the RBN website

• Tips, Tricks and Distractions

SOUTHPACE :

Technology Initiatives

• US Teks: Flat rate, 24-7, local, comprehensive

• Hardware: like-kind equipment is a goal

• Training: akin to 4 yr old t-ball

• New website: December 1, 2011*

• Social Media: Outsourced

• Perception: Half the battle

SOCIAL NETWORKING STRATEGY

Provided by: Buzz 12

Digital

Marketing

Campaign

Research

Blog

writing, conte

nt

management

Broker training

E-newsletter

Reputation

Management

Mgmt.-Twitter

LinkedIn, Face

book

•Full participation is important

•Don’t let it become “social NOTWORKING”

•Training is the key to the whole operation

LINDKEDIN-BRYAN HOLT

SOUTHPACE FACEBOOK

SOUTHPACE BLOG

SOUTHPACE TWITTER

SOUTHPACE E-NEWSLETTER

www.SOUTHPACE.com

www.RETAILBROKERSNETWORK.com

www.RETAILBROKERSNETWORK.comWho goes there?

•Property Level User

•Potential Members

•RBN Members

PROPERTY LEVEL USERS

•Territories- searchable by geography

•Representative list of clients

•References

•Testimonials

•Available Properties

•Councils

POTENTIAL MEMBERS

•Process for application

•Testimonials from member institutions

•References

•Representative list of clients

MEMBER INSTITUTIONSMAKE IT A RESOURCE

•Contact info- Downloadable, Indexed by territory,

client and specialty

•Toolbox - Sales numbers, Templates

(marketing, fliers, packages, brokerage

agreements), Links (ICSC Search, STDB

etc.), podcasts, YouTube channel link

demos, psychographics, thematic

maps, aerials, flood maps,

comprehensive reports

SITE TO DO BUSINESS (STDB)

Site Analysis

CREATE A STUDY AREA• Radius

• Donuts

• Drive Time

• Custom Polygons

REPORTING• Executive Summary

• Psychographics

• Demographics

• Consumer Spending

Top 3 Tapestry Segments

1 Midlife Junction Rustbelt Retirees Rustbelt Retirees

2 Rustbelt Retirees Cozy and Comfortable Cozy and Comfortable

3 Cozy and Comfortable Midlife Junction Modest Income Homes

TRADE AREA COMPARISONSGardendale Gardendale Gardendale Trussville Trussville Trussville

5.0 minutes 7.0 minutes 10.0 minutes 5.0 minutes 7.0 minutes 10.0 minutes

Population

2000 Total Population 5,146 14,983 29,509 5,290 14,284 46,723

2010 Total Population 5,706 16,902 31,980 6,505 16,521 48,335

2015 Total Population 5,787 17,282 32,519 6,691 16,976 48,544

2000 - 2010 Annual Grow th Rate 1.01% 1.18% 0.79% 2.04% 1.43% 0.33%

2010 - 2015 Annual Grow th Rate 0.28% 0.45% 0.33% 0.56% 0.54% 0.09%

Population Density

2010 830.71 799.48 684.13 1,051.94 1,012.86 1,034.45

2015 842.51 817.46 695.66 1,082.02 1,040.76 1,038.92

Households

2010 Households 2,585 7,163 13,046 2,795 6,703 19,305

2015 Households 2,635 7,370 13,358 2,895 6,922 19,461

2010 - 2015 Annual Grow th Rate 0.38% 0.57% 0.47% 0.70% 0.65% 0.16%

2010 Average Household Size 2.20 2.34 2.43 2.28 2.45 2.46

2015 Average Household Size 2.19 2.33 2.41 2.27 2.43 2.46

2010 Housing Units 2,799 7,776 14,655 3,037 7,189 21,641

Ow ner Occupied Housing Units 68.52% 72.60% 68.63% 73.49% 77.16% 69.46%

Renter Occupied Housing Units 23.83% 19.53% 20.39% 18.54% 16.08% 19.74%

Vacant Housing Units 7.65% 7.87% 10.98% 7.97% 6.76% 10.79%

Median Household Income

2010 $47,431 $50,155 $45,378 $55,096 $58,780 $48,056

2015 $49,722 $52,250 $48,310 $55,157 $58,580 $50,467

2010 - 2015 Annual Grow th Rate 0.95% 0.82% 1.26% 0.02% -0.07% 0.98%

Median Home Value

2010 $124,878 $119,976 $111,281 $145,445 $140,464 $113,399

2015 $141,908 $137,093 $128,214 $160,795 $157,186 $130,459

Per Capita Income

2010 $26,644 $25,568 $22,561 $30,440 $29,130 $23,907

2015 $27,218 $26,133 $23,215 $30,710 $29,707 $24,561

2010 - 2015 Annual Grow th Rate 0.43% 0.44% 0.57% 0.18% 0.39% 0.54%

Median Age

2010 43.80 42.70 42.30 43.60 42.90 40.40

2015 44.70 43.50 43.20 43.30 43.40 40.80

MAP FUNCTIONS• Aerial

• Street Map

• Topo Map

• Pictometry (powered by Bing Maps)

MAP FUNCTIONS• ID shopping center by GLA

• Traffic Counts

• Thematic Maps

• Walk Studies

STDB-BUSINESS LIST

APPS & SOFTWARE

ScreenHunter Software

Dropbox AppCaptio App

The Analyst App

Sitewise App

Pandora App

Microsoft Streets & Trips

10BII Calculator App

Adobe Ideas App

Around Me App