Beyond theory: Trials & tribulations in becoming a successful social business

Lessons learned from real organisations

about becoming a social business

Introduction

What worked, what didn´t

´BOTTOM – UP’ IS BETTER THAN ‘ TOP-DOWN’

True or false?

• Alignment• Strategy• Resources (Budget &

Time)

• No coordination• “Islands”• No long term strategy

• “IT party”• No engagement• Resistence

• Engagement• Natural Champions• Passion

Bottom-up Top-down

Adoption curve

Rogers innovation theory (Diffusion of Innovations) Gabriel Tarde, Everett Rogers.

´WHY’ IS MORE IMPORTANT THAN ‘WHAT’

True or false?

The golden circle

The golden circle

The golden circle

The cone

Mission – Vision / Values - Strategy

MissionWhy we exist

MissionWhy we exist

StrategyWhat we must do

StrategyWhat we must do

Vision ValuesWhere we want to go What we believe in

´WHO KNOWS BEST: USERS OR MANAGEMENT?’

Maslow’s ROI Hierarchy for Enterprise 2.0

Organizational

agility

Innovation culture

Cross-org collaboration

Employee satisfaction

Customer satisfaction

Revenu generation

Cost-savings

IMPA

CT

ON

OR

GA

NIZ

ATIO

N S

UC

CES

SM

EASU

RA

BILITY O

F BEN

EFITS

SOFT

HARD

REQUIREMENTS

Must

haves

Shouldhaves

Couldhaves

Won'thaves

(or wouldhaves)

Specific

Measurable

Achievable

Relevant

Time-bound

Requirement MoSCoW

x# of Status updates M

File sharing of xGB M

IM chat x Nr of transcripts S

… …

Traditional requirements

Hard requirements…

SOFT

Soft requirements…

´ENTICING PEOPLE ONTO THE PLATFORM OR ZERO OTHER OPTIONS?’

Which is better?

AvoidenceBack doors

ZERO-OTHER OPTIONS

Confusion Dispersion

TOO MANY OPTIONS

Recognition & Reward

Phased implementation

Adoption & Communication

Migration

Adoption & Communication

Personas(Groups, Teams or Project)

Daily work activities

Tools Invent new ways of working

Adoption curve

Rogers innovation theory (Diffusion of Innovations) Gabriel Tarde, Everett Rogers.

Scenario building blocks

Need for change

Why are we doing this

scenario? What problem will

it solve?

Knowledge /

behavior

Agreements?

Skills

How can I use

the tools?

Knowledge

Where can I

find more

information?

Behavior

How will it help

me in my daily

work?

who will help me with my questions?

´BIG BANG IMPLEMENTATION OR SOCIAL EVOLUTION?’

Feeling of being held back…Irritation

Can’t see the forest for the trees…Confusion

Vision / Strategy

THREE YEARS / THREE MONTHSD

eliv

erab

le1

Del

iver

able

2

Del

iver

able

3

Del

iver

able

4

Del

iver

able

5

……

……

……

……

……

……

……

First steps to Social Business

Activity Q3 2014 Q4 2014 Q1 2015 Q2 2015

Smarter meetings MT

Smarter meetings Credit dep.

Paperless Meetings Board

PR Commission

Sharing Information Finance / HR

Client information (soft)

Internal newsletter

Co-creation MT documents

Education (Academy)

Ed

uca

tio

n

(Aca

de

my

)M

ee

tin

gs

So

ft

Info

rma

tio

n

Co

-

cre

ati

on

Directors Meeting

Client information (soft)

TINY HABITS

Practice new behavior

BJ Fogg Behaviour model

What is Tiny Habits?

Behaviour that …you do daily

takes little timetakes little effort

Behaviour that …you do daily

takes little timetakes little effort

Keep it SIMPLEKeep it SIMPLE Celebrate successCelebrate success

AFTER I [ANCHOR], I WILL [TINY HABIT]

State your Tiny Habit

´FREEDOM OR CONTROL?’

Which is better?

7 Habits for Social Business

Habit

1. Be pro-active By listening being able to participate and intervene

2. Begin with the end in mind Work step by step towards a result

3. Make priorities Enhance productivity by not doing some things

4. Respect interests of others Collaborate for positive result

5. Think win-win Get to know colleagues’ true opinion

6. Gain from differences Search for synergy in opposite types

7. Take sufficient care and rest Work hard, play hard

The 8th Habit: finding your own voice

Your TALENT

Your INCOME Your PASSION

Your CAREER

Coordinated change

I want … I need …I like …

I want … I need …I like …

Create a common social voice and approach

Metrics and Measurement

Community management

Reputation and Risk Management

´TRAINING IS NOT ADOPTION’

True or false?

Personal learning preferences

Jung’s personality types

Targeted training

Completeness, quality

Harmony & collaboration

Innovation and a podium

Action and progress

Targeted trainingCreative workshopsCo-creation

Testing playgroundThorough paperCBTExtensive manual

Best PracticesThorough paperOver the shouldersupport

Open minded sessionsForumCBT

Innovators

Early adoptersEarly majority

Early majorityLate majority

Late majority

WorX coaches

´IS THIS THE END?’