ice cream social media
TRANSCRIPT
ICE C
REAM
SOCIAL M
EDIA
THE N
EWS-H
ERA
LD C
OM
MU
NIT
Y
MED
IA L
AB
P RE S E N
TAT I ON
BY C
HE RY L S
AD
L E R |
JU
LY 18 ,
2 0 1 2
WHY
USE
SOCIAL M
EDIA?
• CHEAP
• EASY
• FAR-REACHING
• ROI COMES FROM NOT ONLY INCREASED PAGE VIEWS, BUT ALSO DEVELOPMENT OF RELATIONSHIPS WITH OTHERS USING SOCIAL MEDIA
BRAND YOURSELF
USE A CONSISTENT IMAGE AND NAME ACROSS ALL WEBSITES AND SOCIAL MEDIA ACCOUNTS
THE NEWS-HERALD — NEWSHERALDINOH
T W I T T E R F A C E B O O K
P I N T E R E S T
A search for our username (newsheraldinoh) brings up several of our accounts as the top results
BUILD YO
UR
AUDIENCE
• T E L L YO U R FA M I LY, F R I E N D S , C O L L E A G U E S
• S E E K O U T O T H E R S O N L I N E W H O S H A R E S I M I L A R I N T E R E S T S O R P U B L I S H R E L AT E D C O N T E N T
• H T T P : / / V I S UA L . LY / H O W-B U I L D - S O C I A L - M E D I A -AU D I E N C E
TWIT
TER
Twitter is a real-time information network that connects you to the latest stories, ideas, opinions and news about what you find interesting. Simply find the accounts you find most compelling and follow the conversations.
At the heart of Twitter are small bursts of information called Tweets. Each Tweet is 140 characters long, but don’t let the small size fool you—you can discover a lot in a little space. You can see photos, videos and conversations directly in Tweets to get the whole story at a glance, and all in one place.
—twitter.com/about
TWITTER STREAM
HASHTAGS
AT-REPLIES, RETWEETS, FAVORITES
QUICK AND DIRTY TWITTER TIPSFrom Media Lab blogger Promotional Guru promotionalguru.wordpress.com/2011/08/18/quick-and-dirty-twitter-tips/1. Tweet something useful. Give me a benefit to following you.
2. Link to secondary news sources. Opinions are good (on occasion). Facts are best.
3. Utilize hashtags in tweets. Hashtags provide a common thread between tweeters.
4. Use appropriate language at all times.
5. Don’t spam. Twitter users don’t care to read your every thought. Calm down.
6. Tweet @ other Twitter users, especially if they asked a question or made a comment.
7. Retweet interesting tweets from people you follow.
Facebook's mission is to give people the power to share and make the world more open and connected.
—www.facebook.com/facebook/info
PERSONAL PAGE VS. FAN PAGE
P E R S O N A L P A G E ( T I M E L I N E )
Profiles (timelines) are for personal, non-commercial use only. They represent individuals and must be held under an individual name.
FA N P A G E
Pages are for professional or official use, and allow an organization, business, celebrity or band to maintain a presence on Facebook.
Pages are managed by admins who have personal Facebook profiles (timelines). Pages are not separate Facebook accounts and do not have separate login information from your profile
PERSONAL PAGE VS. FAN PAGE
P E R S O N A L P A G E ( T I M E L I N E )
FA N P A G E
ADMIN PANEL
PAGE INSIGHTS
PINTE
REST
Pinterest lets you organize and share all the beautiful things you find on the web. People use pinboards to plan their weddings, decorate their homes, and organize their favorite recipes.
Best of all, you can browse pinboards created by other people. Browsing pinboards is a fun way to discover new things and get inspiration from people who share your interests.
— pinterest.com/about
BOARDS
PINS
You don’t need a Pinterest account to do this.
http://pinterest.com/source/YOURWEBSITE.COM
CHECK WHAT’S PINNED FROM YOUR SITE
GOOGLE+
Google+ aims to make sharing on the web more like sharing in real life.
— plus.google.com
MY PAGE
BUSINESS PAGE
LINKED IN
Re-connect – Find past and present colleagues and classmates quickly. LinkedIn makes staying in touch simple.
Power your career – Discover inside connections when you're looking for a job or new business opportunity.
Get answers – Your network is full of industry experts willing to share advice. Have a question? Just ask.
— www.linkedin.com/static?key=what_is_linkedin&trk=hb_wh
at
LINKED IN – HOME SCREEN
LINKED IN – PROFILE
QUESTIONS?