ibtm global research - aibtm americas industry research report 2012

7/30/2019 IBTM Global Research - AIBTM Americas Industry Research Report 2012

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IBTM Global Meetings Industry Research Americas Region 2012

Number of respondents

Based in the Americas 327

Reported on events in the

Americas

373


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Regions (base) for buyerrespondents

Americas 38.5%

.

GMENA 9.1%

Asia 9.3%

Australasia 11.1%Africa 3.2%


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Buyer respondent types

Americas Global

. .Corporate 20.4% 18.8%

Not for Profit 9.6% 6.0%

Trade/Association/Society 18.8% 9.9%Other 0.6% 2.5%


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93.1%

82.6%

43.9% 42.4% 44.2%36.8%

Buyers event types

25.5%


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327 buyers in Americas

78% in the USA


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Buyers experience inlast twelve months

Volume of events in

LAST 12 months

Americas buyers 52.7% 39.3% 8.0%

Global buyers 52.7% 34.0% 13.3%


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Budget change in this twelve months (2012 vs. 2011)

41.8% 41.6%

Global buyers Americas

22.5% 14.0%

34.7% 44.3%

MoreSame

Less


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85.0%

Americas Buyers regions where events held

40.5%

22.9%

5.7%10.6% 8.8%


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78.0%

Americas Buyers destinations

15.4% 15.0% 14.1% 13.7% 13.2% 11.9% 11.0% 10.6% 10.6%


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Americas Buyers

Mean budget per event in the USA $95,098

80% of buyers in Americas had a budget in excess of $100K


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Americas Buyers

37 out of 51 destinations attracted events with budgets of

more than $100,000

Highest budget per destination for HawaiiFlorida attracted events from highest percentage of

Americas buyers (67%) but not highest volume of events


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Top US destinations Average events per buyer Mean valueBy volume of events

District of Columbia 11 US$97,623

New Jersey 11 US$95,855

Virginia 11 US$77,023

New York 9 US$102,912

Texas 7 US$94,141

California 5 US$108,176

Florida 4 US$96,726

Illinois 4 US$98,937


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Americas (non US) Mean value US$

Brazil 73,352

Values for destinations Americas non US

Canada 75,943

Argentina 60,714

Mexico 79,226


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Top ten industry sectors - Global

Pharmaceutical/medical

Finance/Banking/Insurance Electronics/communications

Training/Education

Automotive Food/Beverage/Tobacco

Government/Administration

Construction/Engineering Manufacturing/Industrial

Oil/Gas


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Apps for providing client/delegate

Electronic RFP products eg Starcite,

Social media to communicate

46.2%

23.6%

82.4%

25.8%

29.0%

38.7%

74.2%

Suppliers Buyers

Holograms

Location aware software eg

Cloud computing

Audience response systems

QR codes (specific matrix barcodes)

3.3%

7.1%

23.6%

36.3%

31.3%

34.1%

3.2%

12.9%

19.4%

19.4%

22.6%


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Most popular RFP product

Cvent

Starcite

Other products mentioned

Meeting Evolution, SignUp4,regonline, iMeet, etouches


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Top ten countries for Americas buyers

For NEXT 12 monthsUnited States France Spain - Canada

Mexico - China United Kingdom Italy Germany - Brazil


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Buyers change predicted

Volume of events in

NEXT 12 months


Global buyers 57.5% 33.1% 9.4%


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Budget in NEXT 12months

More Same Less


Global buyers 43.8% 42.3% 13.9%13.9%13.9%13.9%


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Use of newdestinations in NEXT 12 More Same Less

Americas buyers 58% 36% 6%

Global buyers 65% 30% 5%5%5%5%


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Marketing andpromotional budgets in Increase Same Reduce

Americas buyers 29% 53%53%53%53% 18%18%18%18%

Global buyers 29%29%29%29% 47%47%47%47% 24%24%24%24%


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Suppliers predictions for next twelve months

58% forecast increase in volume of events hosted BUT

28% forecast increase in marketing/promotional budgets

48% forecast increasing use of new destinations


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What would have most impact on increasing yourmeetings and events business?

Buyers most frequently mentioned issues:

- conomy, par cu ar y n an

- Budgets (improved)

- Costs/prices/rates/ value for money

- New destinations


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What would have most impact on increasing yourmeetings and events business? Buyers

-Government travel restrictions (are) affecting travel to conferences

-Registration is at an all time low due to governmental budgets

-Changing the way event professionals are viewed in the USgetting

rid of terms like event planner and starting to require high level

conversations and ethics

-Need to prove value of face to face events and impact on business


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What would have most impact on increasing yourmeetings and events business? Suppliers

-The global economy

-Definitely the economy, particularly in USA & Europe

-Conclusion of Presidential elections

-Stability in politics and economy US, Europe and GMENA

ibtm global research - aibtm americas industry research report 2012

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