ibtm brand guidelines for partners & exhibitors … brand guidelines for partners &...

ibtmbrand guidelinesfor partners & exhibitors

March 2015

ibtm events

Reed Travel Exhibitions

Gateway House

28 The Quadrant

Richmond, Surrey

TW9 1DN

United Kingdom

T: +44 (0)208 910 7839

E: [email protected]

www.ibtm.com/logodownload

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If you are viewing this as a PDF, you can click the logo anytime to return to this Contents page

contents

03 Welcome04 Main logo05 Logo usage08 Logo position09 Logo isolation10 Show logos

18 Show logos position19 Show logos isolation20 Logo errors22 Logo family23 Colour palettes24 Fonts

For any questions regarding the contents of this document please contact Katie Devaney at

[email protected]. The contents of this document are private and all rights are

reserved by ibtm events and Reed Travel Exhibitions.

ibtm brand guidelines

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welcome

Hello, these are the ibtm events brand guidelines.

Please follow these carefully to ensure that all of our brands look and feel just right.

Thank you.


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A

C

B

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01

logo (on white)02

usage

We generally use the Vertical Stack logo, with the ‘connections’ tagline

as our main logo. In cases where the vertical doesn’t work (for example,

among other logos that use a horizontal stack, or where the smaller text

becomes illegible) use the Horizontal stack.

A. Logo | Vertical Stack with url tagline B. Logotype | Horizontal Stack with

url tagline C. Outline | Vertical Stack with ‘connections’ tagline D. Digital |

Horizontal Stack with ‘connections’ tagline

Main logo (Vertical stack) Logo options

ibtm brand guidelines | Main logo

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A

C

B

D

01

logo (on black)

We generally use the Vertical Stack logo, with the ‘connections’ tagline

as our main logo. In cases where the vertical doesn’t work (for example,

among other logos that use a horizontal stack, or where the smaller text

becomes illegible) use the Horizontal stack.

Main logo (Vertical stack)

02

usage

A. Logo | Vertical Stack with url tagline B. Logo | Horizontal Stack with

url tagline C. Logo | Vertical Stack with ‘connections’ tagline D. Logo |

Horizontal Stack with ‘connections’ tagline

Logo options

ibtm brand guidelines | Main logo

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ibtm

ibtm

ibtmibtm A

B

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positioning06

isolation

A. Vertical stacked logo | The vertically stacked logo should either be aligned

to the centre of the page, as shown here, or see isolation for using elsewhere.

B. Horizontal stacked logo | This version can also be used in corners, but

would not be centralised. It is often the best for sitting alongside other logos.

When using the main logo, and not just aligning to the centre of the page,

please always ensure there is at least the empty space of one “ibtm” to the

left and right sides of the logo, as well as to the top and bottom, as shown

below.

Logo positioning Minimum safe area around the logo

| Positioning and isolationibtm brand guidelines

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01

ibtm world02

ibtm arabia

| Show logos

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A

C

B

D

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A. Logo | Vertical Stack on black background B. Logo | Horizontal Stack on

black background C. Logo | Vertical Stack on white background D. Logo |

Horizontal Stack on white background

Show logo options

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C

B

D

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Show logo options


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D

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ibtm america01

ibtm africa

| Show logos

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A

C

B

D

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Show logo options




Show logo options


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A

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B

D

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cibtm china01

ibtm india

| Show logos

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D




Show logo options




Show logo options


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02

aime

The Aime logo has its own guidelines regarding usage;

please consult the Aime brand document for rules on how to use

the logo correctly.

Aime logo

The icomex logo has its own guidelines regarding usage;

please consult the icomex brand document for rules on how to use

the logo correctly.

icomex Logo

01

icomex

| Show logosibtm brand guidelines

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50% A

B

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ibtm

ibtm

ibtmibtm

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show logos - positioning

05

show logos - isolation

A. Vertical stacked logo | The vertically stacked logo should either be aligned

to the centre of the page, as shown here, or see isolation for using elsewhere.

B. Horizontal stacked logo | This version can also be used in corners, but

would not be centralised. It is often the best for sitting alongside other logos.

When using a show logo, and not just aligning to the centre of the page,

please always ensure there is at least the empty space of one “ibtm”s to

the left and right sides of the logo, and one “ibtm” to the top and bottom, as

shown below.

Logo positioning Minimum safe area around the logo

| Show logos positioning and isolationibtm brand guidelines

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®

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A A

C C

B B

D D

03

main logo errors04

show logo errors

A. Dark on Dark | Don’t place the black logo over a black background

B. No colour backgrounds | Only use black or white as your background colours.

C. Distort | Don’t stretch or rotate the logo in any way

D. Separation | The logo symbol should never be separated from the text below it

A. Dark on Dark | Don’t place the black logo over a black background

B. No colour backgrounds | Only use black or white as your background colours.

C. Distort | Don’t stretch or rotate the logo in any way

D. Separation | The logo symbol should never be separated from the text below it

Ensure not to do the following Ensure not to do the following (this applies to all show logos)

| Logo errorsibtm brand guidelines

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02

logo family

When showing all logos as a family, we drop the sub text info on the show

logos, as shown below. This is the only case where we show the sub logos

without their sub text.

When showing all logos as a family, we drop the sub text info on the show

logos, as shown below. This is the only case where we show the sub logos

without their sub text.

Example on whiteExample on black

01

logo family

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| Logo familyibtm brand guidelines

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| Colour palettes

Primary colour | R: 196 G: 33 B: 38 C: 16 M: 99 Y: 99 K: 6#C42126

Primary colour | R: 241 G: 103 B: 57 C: 1 M: 74 Y: 86 K: 0#F16739

Primary colour | R: 211 G: 64 B: 132 C: 13 M: 89 Y: 16 K: 0#D34084

Primary colour | R: 242 G: 174 B: 41 C: 4 M: 34 Y: 96 K: 0 #F2AE29

Primary colour | R: 128 G: 195 B: 66 C: 55 M: 0 Y: 99 K: 0#80c342

Primary colour | R: 34 G: 83 B: 160 C: 94 M: 76 Y: 3 K: 0 #2253A0

Secondary colour | R: 246 G: 226 B: 227 C: 2 M: 12 Y: 5 K: 0 #F6E2E3

Secondary colour | R: 254 G: 235 B: 229 C: 0 M: 8 Y: 6 K: 0#FEEBE5

Secondary colour | R: 248 G: 231 B: 239 C: 1 M: 10 Y: 1 K: 0 #F8E7EF

Secondary colour | R: 253 G: 244 B: 227 C: 1 M: 3 Y: 10 K: 0#FDF4E3

Secondary colour | R: 239 G: 248 B: 231 C: 5 M: 0 Y: 10 K: 0#EFF8E7

Secondary colour | R: 226 G: 233 B: 243 C: 10 M: 5 Y: 1 K: 0#E2E9F3

Highlight/CTA colour | R: 128 G: 1 B: 24 C: 29 M: 100 Y: 96 K: 38#800118

Highlight/CTA colour | R: 226 G: 76 B: 57 C: 7 M: 83 Y: 90 K: 1 #E24C39

Highlight/CTA colour | R: 185 G: 44 B: 100 C: 26 M: 95 Y: 39 K: 4#B92C64

Highlight/CTA colour | R: 224 G: 137 B: 67 C: 11 M: 52 Y: 92 K: 1#E08943

Highlight/CTA colour | R: 94 G: 161 B: 80 C: 67 M: 16 Y: 100 K: 2#5EA150

Highlight/CTA colour | R: 29 G: 67 B: 120 C: 100 M: 84 Y: 24 K: 9 #1D4378

All Sub BrandsTertiary colours | These colours may be used across allsub brands, as tertiary colour schemes

All Sub BrandsTertiary colours | These colours may be used across allsub brands, as tertiary colour schemes

ibtm events portfolio logo | primary colours

Hightlight/CTA colour | R: 239 G: 180 B: 155C: 4 M: 33 Y: 36 K: 0#EFB49B

Lightest Grey | R: 234 G: 234 B: 234 C: 7 M: 5 Y: 5 K: 0 #EAEAEA

Primary colour on whiteR: 0 G: 0 B: 0 C: 75 M: 68 Y: 67 K: 90#000000

C: 0 M: 85 Y: 59 K: 0

C: 74 M: 56 Y: 0 K: 0

C: 43 M: 4 Y: 78 K: 0

C: 0 M: 58 Y: 0 K: 0

C: 64 M: 14 Y: 0 K : 0

C: 1 M: 23 Y: 91 K: 0

C: 50 M : 82 Y: 0 K : 0

C: 75 M: 1 Y: 43 K: 0

C: 0 M: 49 Y: 89 K: 0

Light Grey | R: 164 G: 164 B: 164 C: 38 M: 31 Y: 31 K: 0#A4A4A4

Dark Grey | R: 53 G: 53 B: 53 C: 69 M: 63 Y: 62 K: 57 #353535

Black | R: 0 G: 0 B: 0 C: 75 M: 68 Y: 67 K: 90#000000

Primary colour on blackR: 255 G: 255 B: 255 C: 0 M: 0 Y: 0 K: 0 #FFFFFF

Lightest Grey | R: 234 G: 234 B: 234 C: 7 M: 5 Y: 5 K: 0 #EAEAEA

Medium Grey | R: 97 G: 97 B: 97 C: 61 M: 53 Y: 52 K: 23#616161

White | R: 255 G: 255 B: 255 C: 0 M: 0 Y: 0 K: 0 #FFFFFF

Secondary ColourR: 224 G: 105 B: 55 C: 8 M: 72 Y: 89 K: 1#E06937

Dark Grey | R: 53 G: 53 B: 53 C: 69 M: 63 Y: 62 K: 57 #353535

Medium Grey | R: 97 G: 97 B: 97 C: 61 M: 53 Y: 52 K: 23#616161

Light Grey | R: 164 G: 164 B: 164 C: 38 M: 31 Y: 31 K: 0#A4A4A4

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Raleway Light Raleway Medium

07

fonts

Raleway Regular Raleway Bold

We use Raleway Light only for headers, when the text is to be set large,

We generally use lower case letters only for headers.

We use Raleway Medium for calls to actions and links. Here we combine

mixed case letters (ie. Upper case and lower case.)

We use Raleway Regular for body copy and also for sub headers.

For the sub headers, we generally use lower case letters only.

Our font is Raleway. There are various weights that we use, as shown below.

The only time we don’t use Raleway is when we are tied to system fonts only,

for example in emails. In these cases, our back-up system font is Verdana.

We use Raleway Bold when we want to use emphasis within copy, and also

if we want to show a link within the body copy.

When we use it When we use it

When we use it When we use it

07

fonts

| Fontsibtm brand guidelines

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thank you

ibtm events

Reed Travel Exhibitions

Gateway House

28 The Quadrant

Richmond, Surrey

TW9 1DN

United Kingdom

T: +44 (0)208 910 7839

E: [email protected]

www.ibtmevents.com/logodownload


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ibtm brand guidelines for partners & exhibitors … brand guidelines for partners &...

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