ibm big data & analy/cs - amazon web servicespredictive maintenance quality early warning...
TRANSCRIPT
© 2015 IBM Corporation
IBMBigData&Analy/csDanRicci,GlobalAutomo/veLeader
FISITASummit2015
© 2015 IBM Corporation 2
Tabula/on
1900- 1950- 2011-
Programma/cCompu/ng
Cogni/veSystems
Tradi/onalIT
• Structureddata(local)• Determinis/cApplica/ons• SearchOriented• SmallData• MachineLanguage• Systemsofrecords
EmergingIT
• Structured&unstructured(global)• Probabilis/cApplica/ons• DiscoveryOriented• SmallandBigData• NaturalLanguage• Systemsofengagement
Industry Solutions
Business Analytics
Big Data
Watson
Weseeaneweraofcompu/ngrapidlyemerging
© 2015 IBM Corporation 5
HowareBigData&Analy/csBeingUsedintheAutomo/veIndustry?
§ V2V, V2C, V2I, V2X § ADAS / Autonomous Driving § Geospatial Analytics § Connected Car Services § Customer 360 § Condition Based Monitoring § Security § Cognitive Vehicle § Warranty, Quality & Safety Analytics
§ Fraud Analytics § Regulatory Analytics § Social Media Analytics § Customer 360 § Next Best Action § Security § Warranty, Quality & Safety
Analytics
Marketing & Sales
§ Warranty, Quality & Safety Analytics § Social Media Analytics § Text & Video Analytics § Quality Analytics § Cognitive Vehicle
Engineering & Product Development
§ Warranty, Quality & Safety Analytics
§ Predictive Maintenance § Quality Early Warning § Operational Efficiency § Supply Chain Analytics § Industry 4.0
Manufacturing § Social Media Analytics § Text & Video Analytics § Customer 360 § Actionable Customer Insight § Retail Transformation
Connected Vehicle After Sales
© 2015 IBM Corporation 6
IBMAutomo/ve2025Study–ConnectedVehicleswillbeself-enabled
© 2015 IBM Corporation 7
VehicleSafety&Recalls
© 2015 IBM Corporation 8
VehicleSafety&Recalls
© 2015 IBM Corporation 9
BigDataenablesEnhancedCustomerInsights
Chat
Voice Email
Social media
Interactive Voice Response
Mobile apps
Short Message Service
Web
Big DataIBM Predictive
Customer Intelligence Enterprise MarketingMulti-channel
Customer Interactions
HOW?Interaction data• Email & chat transcriptions• Call center notes• Web clickstreams• In-person dialogues
WHY?Attitudinal data• Opinions• Preferences• Needs and desires
WHO?Descriptive data• Attributes• Characteristics• Self-declared information• Geographic demographics
WHAT?Behavioral data• Orders• Transactions• Payment history• Usage history
Acquisition models
Campaign response models
Churn models
Customer lifetime value
Market basket analysis
Price sensitivity
Product affinity models
Segmentation models
Sentiment models
Up-sell / Cross-sell models
Predictive Customer Intelligence available both inbound (real-time) and outbound (batch)
Campaigns
Offers
Messaging
Lead Management
Cross-channel Campaign Mgmt
Real-time Marketing
Marketing Event Detection
Digital Marketing
German Auto OEM identifies up to 2500 new leads per month using social media.
Global Auto OEM saves $20M/yr in Goodwill expenditures
Global Auto OEM: • Save 10% on
promotion programs • 4x increase in
promotions • 150% ROI in 1 year • 20% revenue gain in
targeted zones in 1st year
• Improved volume and lead quality
© 2015 IBM Corporation 12
For more information: ibm.com/bigdata
#ibmbigdata