analy sys file

7/27/2019 Analy Sys file

1/28

Knowledgeable SalespersonNo.ofRespondents Percentage

Strongly Disagree 0 0%Disagree 0 0%Neither Disagree Nor Agree 0 0%

Agree 86 86%Strongly Agree 14 14%

86% people agreed that the sales persons are knowledgeable and 14%strongly disagreed that the sales persons are knowledgeable.

Employees spent enough timewith you before sales

No. ofRespondents Percentage

Strongly Disagree 0 0%Disagree 0 0%Neither Disagree Nor Agree 0 0%Agree 64 64%Strongly Agree 36 36%

0

1020

30

40

50

60

70

80

90

No. ofRespondents

Percentage

Strongly Disagree

Disagree

Neither Disagree NorAgree

Agree

Strongly Agree


2/28

64% people agreed that the sales persons spent enough time with thembefore the sales and 36% strongly agreed with this.

Employees spent enough timewith you during sales


Strongly Disagree 0 0%Disagree 4 4%Neither Disagree Nor Agree 0 0%Agree 62 62%

Strongly Agree 34 34%

0

10

20

30

40

50

60

70

No. of Respondents

Strongly Disagree

Disagree

Neither DisagreeNor Agree

Agree

Strongly Agree


3/28

62% agreed that sales persons spent enough time with them during the sales ,

while 34% strongly agreed that the sales persons spent enough time with them

during sales and only 4% disagreed with this.

Employees spent enough timewith you after sales



0

10

20

30

40

50

60

70

No. of Respondents

Strongly Disagree

Disagree


Agree

Strongly Agree

0

10

20

30

40

50

60

No. of Respondents

Strongly Disagree

Disagree


Agree

Strongly Agree


4/28

60% agreed that the sales persons spent enough time with them after sales,26% strongly agreed with this and 14% disagreed that the sales persons spentenough time with them after sales.

Display of MerchandizeNo. ofRespondents Percentage


94% agreed that the display of merchandize was attractive and 6% stronglyagreed that the display of merchandize was attractive.

0

20

40

60

80

100

No. of RespondentsPercentage

Strongly Disagree

Disagree


Agree

Strongly Agree


5/28

Availability of the Product

No.Of

Respondents PercentageStrongly Disagree 0 0%Disagree 4 4%Neither Disagree Nor Agree 0 0%Agree 91 91%Strongly Agree 5 5%

91% agreed that the availability of the product was there, 5% strongly agreedthat the availability was there while only 4% said they disagreed with this.

0

20

40

60

80

100

No. of Respondents

Strongly Disagree

Disagree


Agree

Strongly Agree


6/28

Variety/Selection ofMerchandize No.ofRespondents PercentageStrongly Disagree 0 0%Disagree 6 6%Neither Disagree Nor Agree 0 0%Agree 87 87%Strongly Agree 7 7%

87% agreed that there was variety/selection of merchandize whereas 7%strongly agreed that enough variety was there and 6% disagreed with this.

0

10

20

30

40

50

60

7080

90

No. of Respondents

Strongly Disagree

Disagree


Agree

Strongly Agree


7/28

Vehicle in Good Condition

No. of


82% agreed that the vehicle was in good condition when delivered ,16%strongly agreed with this whereas only 2% disagreed with this.

0

10

20

30

40

50

6070

80

90

No. of Respondents

Strongly Disagree

Disagree


Agree

Strongly Agree


8/28

Prices Are Affordable

No. of


64% strongly agreed that the prices are affordable , 21% agreed that theprices are affordable whereas only 15% said that they neither disagreed noragreed with this.

0

10

20

30

40

50

60

No. ofRespondents

Percentage

Strongly Disagree

Disagree


Agree

Strongly Agree


9/28

Attractive Discounts Offered

No. of


55% agreed that the discounts offered are attractive , 34% strongly agreedwith this while 11% disagreed and said that the discounts offered were notattractive.

0

10

20

30

40

50

60

No. of Respondents

Strongly Disagree

Disagree


Agree

Strongly Agree


10/28

Dcor Of The Waiting Area Is

Pleasing

No. of


80%agreed that the dcor of the waiting area was pleasing while 20%strongly agreed that the dcor of the waiting area was pleasing

0

10

20

30

40

5060

70

80

No. ofRespondents

Percentage

Strongly Disagree

Disagree


Agree

Strongly Agree


11/28

Offered A Test DriveNo. ofRespondents Percentage


74%agreed that the test drive was offered to them ,6% strongly agreed thatthe test drive was offered while 20% disagreed with this.

0

20

40

60

80

No. ofRespondents

Percentage

Strongly Disagree

Disagree


Agree

Strongly Agree


12/28

Post Sales Follow Up DoneRegularly



59%agreed that the post sales follow ups are done regularly , 26% sronglyagreed and 15%disagreed with this.

0

10

20

30

40

50

60

No. ofRespondents

Percentage

Strongly Disagree

Disagree


Agree

Strongly Agree


13/28

Responds To complaintsQuickly



64% agreed that the response to complaints is quick ,18% strongly agreed ,12% neither agreed nor disagreed and 6% disagreed with this.

0

10

20

30

40

50

60

70

No. of Respondents

StronglyDisagree

Disagree


Agree

Strongly Agree


14/28

Service At Maruti ServiceStation Is Excellent



82% said that the service at maruti service station is excellent , 14% stronglyagreed while only 4% disagreed with this.

0

10

20

30

40

50

60

70

80

90

No. ofRespondents

Percentage

Strongly Disagree

Disagree


Agree

Strongly Agree


15/28

Careful With PersonalInformation



85% agreed that yes they were careful with personal information, stronglyagreed with this and 8% neither agreed nor disagreed.

0

10

20

30

40

50

60

70

80

90

No. ofRespondents

Percentage

Strongly Disagree

Disagree


Agree

Strongly Agree


16/28

All The Commitments AreFulfilled



94% strongly agreed that all the commitments were fulfilled and 6% agreedwith this.

0

10

20

30

40

50

60

70

8090

No. of Respondents

Strongly Disagree

Disagree


Agree

Strongly Agree


17/28

Value For MoneyNo. ofRespondents Percentage


98% strongly agreed that maruti provides value for money while 2% agreedwith this.

0

20

40

60

80

100

No. of RespondentsPercentage

Strongly Disagree

Disagree


Agree

Strongly Agree


18/28

Are you aware of the following facilities provided by maruti

Maruti insuranceNo. ofRespondents Percentage

Yes 98 98%No 2 2%

98% said yes that they are aware about maruti insurance while only 2% saidthat they were not aware.

Extended warrantyNo. ofRespondents Percentage

Yes 97 97%No 3 3%

0

20

40

60

80

100

No. of Respondents

Yes

No


19/28

97% said they were aware about extended warranty and 3% said that theydid not know about this.

True valueNo. ofRespondents Percentage

Yes 98 98%

No 2 2%

98% said they were aware about true value and 2% said they were notaware.

Maruti financeNo. ofRespondents Percentage

Yes 75 75%No 25 25%

0

20

40

60

80

100

No. of Respondents

Yes

No

0

20

40

60

80

100

No. of Respondents

Yes

No


20/28

75% said that they were aware about maruti finance and 25% said that theywere not aware of it.

AutocardNo. ofRespondents Percentage

Yes 84 84%

No 16 16%

84% said that they were aware about autocard and 16% said that they were

not aware of it.

Genuine AccessoriesNo. ofRespondents Percentage

Yes 85 85%No 15 15%

0

20

40

60

80

No. of Respondents

Yes

No

0

20

40

60

80

100

No. of Respondents

Yes

No


21/28

85% said that they were aware of genuine accessories available and 15%said they were not aware.

What is your overall opinion about Maruti ?

ChoiceNo. ofRespondents Percentage

Very bad 0 0%Bad 0 0%Neither bad nor good 0 0%Good 4 4%Very good 96 96%

0

20

40

60

80

100

No. of Respondents

Yes

No

0

20

40

60

80

100

No. of Respondents

Very bad

Bad

Neither bad norgood

Good

Very good


22/28

96% said that there overall opinion about maruti was that it is ver good while4% said that it is good.

How likely would you recommend maruti?

90% people said they would very likely recommend maruti to other peopleand 10% said they would likely recommend maruti to others.


23/28

CONCLUSION

On an average more than 73% people feel that the prices are affordable

whereas 12% do not agree, 74% believe that attractive discounts areoffered whereas 26% are not satisfied with the discounts offered. 20%

said that the test drives are not offered and 15% said that post salesfollow ups are not done regularly whereas 85% said that they were

done regularly but people feel that it is the peoples car as it is

satisfactory on all other parameters: knowledgeable sales persons ,

employees spent enough time before and during sales, display ofmerchandise is attractive, availability of product, variety ofmerchandize, vehicle in good condition, prices are affordable, attractive

discounts are offered, dcor of the waiting area is pleasing, responds tocomplaints quickly, service at maruti service station is excellent, carefulwith personal information and is value for money . The overall opinion

about maruti is very good.


24/28

SUGGESTIONS

More test drives should be offered. Should be more particular about Post Sales Follow Up as it

shows the concern of the company with the customer.

Should put in more efforts to promote Maruti Finance ,Autocard and Accessories.


25/28

Bibliography:

www.google.com

www.marutiudyog.com

Automobile Magazines

Marketing Management by Philip Kotler

Kothari. C. R, Research Methodology, New Age International(P)Ltd., New Delhi
http://www.google.com/http://www.google.com/http://www.marutiudyog.com/http://www.marutiudyog.com/http://www.marutiudyog.com/http://www.google.com/


26/28


27/28

Being an esteem customer of Maruti Udyog Limited you are requested totake out a few minutes and fill the following questionnaire.

Q.1) How long have you been associated with Maruti?

Q.2.)How would you rate Maruti on the following parameter

Stronglydisagree

Disagree NeitheragreeNordisagree

agree Stronglyagree

Knowledgeable salesperson

Employees spent enoughtime with you: before salesDuring salesAfter sales

Display of merchandise isattractive

Availability of the product

Variety/selection ofmerchandise

Vehicle in good condition

Prices are affordable

Attractive discountsoffered

Dcor of the waiting areais pleasing

Offered a test drive

Post sales follow ups aredone regularly

Responds to complaintsquickly

Service at Maruti service

station is excellentCareful with personalinformation

All the commitments arefulfilled

Value for money


28/28

Q.3)Are you aware of the following facilities provided by maruti

Yes No

Maruti insurance

Extended warrantyTrue value

Maruti finance

Autocard

Genuine accessories

Q.4) What is your overall opinion about Maruti?

Very Bad Neither Bad Good VeryBad Nor Good Good1 2 3 4 5

Q.5) How likely would you recommend Maruti?

Very VeryUnlikely Likely

1 2 3 4 5

Date Sign

Thank You for your prestigious time.

analy sys file

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