hyatt talk: how big companies can be more like startups (without the 'going out of...
TRANSCRIPT
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How Big Companies Can Be More Like Startups(Except without the going out of business part)
@ZacharyCohn Wonful Consulting
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Rock.. Paper.. War!
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What is a startup?
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“A startup is an organization formed to search for
a repeatable and scalable business model.”
-Steve Blank
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What is a corporation?
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“A corporation is an organization that has found, and is executing,
a repeatable and scalable business model.”
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What are the implications of executing on a working model?
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Company policies are the white blood cells
of anti-innovation
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Start Small.
What do you already have the power to do?
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The Top 3.5 Things You MUST Learn From Startups
(you won’t believe #1.5!)
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1: Talk To Customers
1.5: Everyone talks to customers!
2: Experimentation
3: Creativity
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1: Talk To Customers
1.5 Everyone talks to Customers
2: Experimentation
3: Creativity
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1: Talk To Customers
1.5: Everyone talks to customers!
2: Experimentation3: Creativity
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4 Customer Interview Rules
Pull, Don’t PushActual Self vs Ideal SelfPast Behavior Future BehaviorStories are better than Statements
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Customer Interview Techniques
The Five Why’s
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Customer Interview Techniques
The Five Why’s“Tell me more…”
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Practice Time!
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5 Customer Interview Techniques
The Five Why’s“Tell me more…”“Tell me about the last time…”
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5 Customer Interview Techniques
The Five Why’s“Tell me more…”“Tell me about the last time…”“What do you mean by…?”
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5 Customer Interview Techniques
The Five Why’s“Tell me more…”“Tell me about the last time…”“What do you mean by…?”What are they doing today?
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Recommendation!
Every single person at a company should interact with at least one customer every
two weeks.
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1: Talk To Customers
1.5: Everyone talks to customers!
2: Experimentation
3: Creativity
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“Fail Fast”
Glorification of Failure
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“Don’t glorify failure. But if it’s going to
happen, make it fast.”
Glorification of Experimentation
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“Business plans rarely survive first contact with
customers.”
– Steve Blank
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1: Talk To Customers
1.5: Everyone talks to customers!
2: Experimentation
3: Creativity
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“Creativity is just Terrible Ideas +
Iteration”
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Creativity is best with:
ConstraintsNo Judgment
Fast Cycles, Many Iterations
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Half Baked
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@ZacharyCohnWonful.co