• HYATT WAS FOUNDED BY JAY PRITZKER IN 1957 WHEN HE PURCHASED THE HYATT HOUSE MOTEL ADJACENT TO THE LOS ANGELES INTERNATIONAL AIRPORT.

• OVER THE FOLLOWING DECADE, THE FAMILY WORKED TOGETHER AND GREW THE COMPANY INTO A NORTH AMERICAN MANAGEMENT AND HOTEL OWNERSHIP COMPANY.

• IN 1968, HYATT INTERNATIONAL WAS FORMED AND SUBSEQUENTLY BECAME A SEPARATE PUBLIC COMPANY. HYATT CORPORATION AND HYATT INTERNATIONAL CORPORATION WERE TAKEN PRIVATE BY THE PRITZKER FAMILY BUSINESS INTERESTS IN 1979 AND 1982, RESPECTIVELY.

• DECEMBER 31, 2004, SUBSTANTIALLY ALL OF THE HOSPITALITY ASSETS OWNED BY PRITZKER FAMILY BUSINESS INTERESTS, INCLUDING HYATT CORPORATION AND HYATT INTERNATIONAL CORPORATION, WERE CONSOLIDATED UNDER A SINGLE ENTITY, NOW NAMED HYATT HOTELS CORPORATION.

• REVENUE: US $4,184 BILLION

• NET INCOME: US $105 MILLION

• EMPLOYEES: 45.000

• HEADQUARTERS: HYATT CENTER CHICAGO, ILLINOIS UNITED STATES

• PRODUCTS: ROOMS, RESTAURANTS, SWİMMİNG POOL, GYM, TENNIS COURTS, JACUZZI (ALL SERVICES)

CEO: Mark HOPLAMAZIAN

• GLOBAL HOSPITALITY COMPANY (POSITION 17(2012) THE TOP WORLDWIDE HOTEL BRANDS AND 93TH TOP BRANDS OF THE U.S.)

• MISSION IS TO PROVIDE AUTHENTIC HOSPITALITY BY MAKING A DIFFERENCE IN THE LIVES OF THE PEOPLE WE TOUCH EVERY DAY

• THE GOAL IS BECOMING THE MOST PREFERRED BRAND IN EACH SEGMENT

• HOTEL MANAGEMENT; FRANCHISE, OWN AND DEVELOP HYATT BRANDED HOTELS, RESORTS AND RESIDENTIAL AND VACATION OWNERSHIP PROPERTIES AROUND THE WORLD. 

MARKETING STRATEGY IS DESIGNED TO SECURE AND BUILD BRAND VALUE

TARGETED HIGHER CLASS WORLDWIDE WITH EXCELLENT ABILITY TO RETAIN CUSTOMERS

ROOM PRICING CHANGES ON DAILY BASIS & ALWAYS KEEP KEEN LOOK ON COMPETITORS

OFTEN PAYING A HIGHER PRICE MAKES A CUSTOMER MORE SATISFIED

HYATT GOLD PASSPORT MEMBERSHIP PROGRAMME OFFERS; BOOK FOR 2 ROOM NIGHTS AND GET 3RD

PROVIDE SPECIAL RATES INCLUDING ROOM CHARGES, BREAKFAST, INTERNET

CURRENT SITUATION AND TRENDS• HYATT HOTELS CORPORATİON ANNOUNCES WEBCAST OF

INVESTOR MEETING ON MARCH14 

• HYATT PLACE MANATI OPENS IN PUERTO RICO 

• HYATT PLACE LINCOLN/DOWNTOWN-HAYMARKET CELEBRATES GRAND OPENING 

• HYATT ANNOUNCES PLAN FOR THE FIRST ANDAZ RESORT IN BALI 

• ENHANCING GUEST SERVICES GLOBALLY WITH IPAD

• HYATT FIRST LARGE HOTEL CHAIN TO MODERNIZE THE HOTEL TV

PERSONNEL OPINION

• IT IS A CHAIN WITH GREAT IMPORTANCE IN THE WORLD

• WITH THEIR NUMBERS THEY SHOW THE EXPERIENCE AND COMMITMENT

• AS FAR AS I SEE, SATISFACTION AND DESIGNS ARE THE MOST CHARACTERISTIC IMPORTANCES

• BIG PORTFOLIO FOR DIFFERENT MARKETS AND TARGETS

HAKAN BAYGUL

BIBLIOGRAPHY

HTTP://WWW.HYATT.COM/HYATT/INDEX.JSP