hwang earl streaming success with social video-13a

PowerPoint Presentation

BEYOND THE VIDEO VIEWEarl Hwang/Social Media Supervisor/PMG

#SocialPro #13A@earlhwangAlthough this is a template, all of the slides have been created as examples to show you whats possible within the template. PLEASE DELETE ALL EXAMPLE SLIDES AND NOTES BEFORE CREATING OR IMPORTING YOUR OWN DECK.

This template works best if you use it to create a presentation from scratch. However, this blank layout offers you flexibility to insert your own slides above the SOCIAL PROP footer. You must use this footer at minimum on almost all of your slides. If a screenshot overlaps the footer on occasion, thats fine but do your best to crop appropriately!

Before you do anything else, replace #XXa in the footer with your sessions specific hashtag. In PowerPoint, Select VIEW>SLIDE MASTER to edit and include it on all slides of your presentation. Also add your @twitterhandle (or @companyhandle if you prefer).

You can find your session specific hashtag next to its title on the online agenda: http://marketinglandevents.com/socialpro/agenda/ (click through to your session to see the hashtag).

This template is high-resolution 16:9. DO NOT change it to 4:3. Also note that if you import a 4:3 presentation into 16:9 you may encounter display issues.

The template uses Arial & Arial black as default fonts. Verdana is a secondary font that may appear. Note that older versions of PowerPoint do not have this as an option; change to Arial or other standard sans-serif-font.

When inserting text, please use only standard fonts. If explicit fonts are important, you may provide a PDF to the event organizers to present your live presentation from on site, and to be used in the version SOCIALPRO CONFERENCE will upload to Slideshare.

WE CANNOT ACCEPT any PPT Decks with specialty fonts used or embedded, nor can we install fonts on conference presentation machines. NO EXCEPTIONS. You must use PDF option if you require special fonts.

Powerpoints with animations may not translate well to pdf/slideshare format you may also submit a 2nd version / scrubbed deck more appropriate for that medium.

Not a guru

With PMG for 4 years

Focused on marrying data + content strategy

LET ME INTRODUCE MYSELF

#SocialPro #13A@earlhwangDELETE THIS SLIDE IF YOU DO NOT USE.

#SocialPro #13A@earlhwangThis blank layout offers you flexibility to insert your own standard slides above the SOCIAL PRO footer

YOU MUST USE THIS FOOTER AT MINIMUM ON ALMOST ALL OF YOUR SLIDES.

If a screenshot overlaps the footer on occasion, thats fine but do your best to crop appropriately.

If explicit fonts are important, you may provide a PDF to the event organizers to present your deck live on site, and to be used in the version SOCIALPRO CONFERENCE will upload to Slideshare.

WE CANNOT ACCEPT any PPT Decks with specialty fonts used or embedded, nor can we install fonts on conference presentation machines. NO EXCEPTIONS. You *MUST* use thePDF option if you require special fonts.

DELETE THIS SLIDE IF YOU DO NOT USE.

3

Drive video viewsHijack Super Bowl conversationCreate sequential content opportunities

THE GOALS


Drive video viewsHijack Super Bowl conversationCreate sequential message opportunities

THE GOALS


Carefully planned platform roles with video content

Aggressively accrued views for hero moments

Whitelisted talent to gain additional video views DRIVING VIEWS

#SocialPro #13A@earlhwang


Drive video viewsHijack Super Bowl conversationCreate sequential message opportunitiesTHE GOALS


Keyword targeting

PR is your best friend

3rd party tracking across hashtags and conversationsHIJACKING THE SB CONVO



Drive video viewsHijack Super Bowl conversationCreate sequential content opportunities

THE GOALS


RETARGETINGA common tactic in Direct Response campaigns

Use audiences to retarget already engaged users with units that drive traffic

Keep the conversation going





BIG WINSClick traffic increased by 33%

100k+ mentions on TW 3x the mentions that Bose was able to accrue w/ the new TW conversational unit.

Nearly 80% completion across both videos for all users viewed

Retargeting brought overall CPVs to nearly $0.02 (total)



BEST PRACTICESDo not to whittle down your audience size by altering age demographics

The success of your retargeting efforts lies in the scale that you can provide early on in the campaign

For additional brand content, provide exclusive content per platform (Try whitelisting talent)



THANK YOU!

SEE YOU AT THE NEXT MARKETING LAND EVENT!
