Important Application Dates

Event Date

Applications  live  online   Aug.  19  

Involvement  Fair   Aug.  26,  27Alumni  Hall  (HUB)  

Applications  Due   Sept.  4  email  to  happyvalleycomm@gmail.com  

Staff  Interviews Sept.  9,  10

   

July 2013 Summer Newsletter

CONNECT WITH US

Important Dates

Fall 2013 Clients

Client

Spotlight

Application Guidelines

About Our

Firm

2013-2014 Executive Directors: Maddie Brown, Becca Shapiro, Vickie Maseda

Final Spring 2013 all-firm luncheon *not pictured: Danielle Egick

Introducing Our Fall 2013 Clients Happy Valley Communications is eager to work with six clients

during the Fall 2013 semester. Each of our clients has a unique communications objective for their business. Our firm and the staff are looking forward to supporting our clients as they continue to grow their businesses and reach new audiences.

Over the past month, HVC introduced three of our newest clients on twitter. If you didn’t get to follow the #guessthatclient hash tag, then give it a try now! Do you think you can match the client’s logo to the clue?

Client: EcoCar 2

Client: Dogger’s Garage Band

Client: GE Week Penn State

   

July 2013 Summer Newsletter

Clue #3: This client's communications team works to educate future generations and helps build excitement in STEM careers.

Clue #2: This client encourages collaboration between several Penn State organizations to execute its week-long event each fall.

Clue #1: "Daddy. Husband. Storyteller." is how this client describes himself on Twitter.

Answer Key: Clue #1 Dogger’s Garage Band, Clue #2 GE Week Penn State, Client #3 EcoCar2

Follow @happyvalleycomm and #guessthatclient to learn more about the clients we will work with this fall! Additionally, our August newsletter will feature more clients.

Client Spotlight

Dogger’s Garage Band!

Richard Frank, author of Dogger’s Garage Band, is partnering with Happy Valley Communications for the first time this fall. Frank’s story stars four, fun bandmates in a comical tale about friendship and music. This book will entertain kids and parents alike! Frank provides an insider perspective on his vision for Dogger’s Garage Band: “My greatest inspiration for the book is my family. When I began to read books to our first daughter, I was inspired to try and write a story myself that she would love. But I also wanted to try and create something that parents would love to read, too. When you have kids, and they love a book, you end up reading that book hundreds of times. So I really wanted to weave something into the story that made parents smile and made the whole experience of reading to their children even more special. After a few years of creation and pounding the pavement to get a publisher on board, the result is Dogger's Garage Band: Let's Play Together. My ultimate goal with the book is to make the band a brand...publish more books, attract a larger audience, and ultimately move the characters off the page and into television and other various product lines.” Happy Valley Communications will pair a team of hardworking and creative Account Associates to carry the tunes of Dogger’s Garage Band to audiences across the country. Welcome to the Happy Valley Communications team, Richard!

   

July 2013 Summer Newsletter

Application Guidelines Interested in joining our staff? We are always looking for new Penn State professionals to join our firm. An application for all open positions will ne posted on our website August 19th. PDF versions of applications should be emailed to happyvalleycomm@gmail.com by Wednesday, September 4. We welcome students from all majors. Please review the following opening positions outlined below for the fall 2013 semester. Account Associates Are you a team player? Each semester, we look for new Account Associates to join our growing organization. Account Associates are assigned to a account team that services one our clients for one semester and is led by an Account Executive. Responsibilities

• Attending weekly meetings as well as monthly all-firm meetings. • Support Account Executives in delivering high-quality work to clients. • Create, plan and execute a campaign from start to finish. • Write press releases, media alerts, backgrounders, pitches, radio spots, design creative materials, etc. • Interact with local and occasionally national organizations and media outlets.

Qualifications

• Strong interest in public relations, advertising, marketing and other communications fields. • Strong oral and written communications skills • A true team player • Must be able to commit to time commitment of weekly meetings, two all-firm meetings per month as well as client meetings & events.

Graphic Designers Do you have a knack for designing creative materials? Happy Valley Communications needs graphic designers to support all six of our clients. This position allows you to get hands-on experience with a variety of clients across multiple industries.

     

July 2013 Summer Newsletter

Responsibilities

• Create eye-catching materials for clients’ events, social media platforms or traditional advertisements.

• Creative materials • Promotional flyers • Website design • Logos • Brochures • Posters • Infographics

Photographers & Videographers Interested in expanding your portfolio? Happy Valley Communications is currently looking for student photographers and videographers to join our growing organization. Firm photographers will be expected to document every HVC sponsored event that occurs throughout the 2012-2013 academic year. Responsibilities

• Taking high-quality images at firm and client events. • Archiving images for future use and organization. • Work professionally and cooperatively with the staff. • Strong knowledge of digital photography. Completion of any photography or design courses a plus. • Must supply own camera. • Adobe Creative Suite and video editing experience a plus. • Be flexible, enthusiastic and reliable. • Occasional creation of videos for firm use and organization.

     

July 2013 Summer Newsletter

Interested in supporting our firm? Here’s what we do.    

Happy Valley Communications is a student-run communications firm that exists to offer professional communications services to the community of Penn State and national campaigns. Established in 2009, HVC seeks to benefit students, faculty, and the community by strengthening the relationships between the firm’s clients and the general public. Happy Valley Communications (HVC) is a student organization that works to increase the experience of participating students. These students are expected to act in a professional manner and maintain professional standards when working with clients in order to create a model business environment.

To ensure that a professional environment exists, a faculty member acts as an advisor to the firm. The Faculty Advisor assists the firm by approving or suggesting changes on all work by its members, and by giving advice on client work and internal affairs.

Services and Clients

Happy Valley Communications offers local businesses and organizations the opportunity to promote their products and services for minimal cost. The services include meeting with the clients to determine their needs and expectations, promoting their company and special events, and producing written materials that are essential for their business’s operations and success.

Our Services

We offer services to local business at zero to minimal cost. Our services include:

     

July 2013 Summer Newsletter

Research - Focus Groups - Surveying - Evaluation Techniques - Campaign Development - Social Media Strategy  Writing - Feature stories - Op-Ed pieces - Editing and Layout - Social Media Coordination  

Campaign Planning - Awareness and branding - Advertising and marketing  

Media Relations - News releases - Press kits - Media pitching - Radio and Television spots  

Event Planning - Promotions - Event management - Media coverage - Creative materials  Creative Materials: Graphic Design and Photography - Logos - Brochures - Posters - Infographics

Social Media - Develop new social media pages - Expand existing social media platforms - Increase follower engagement - Produce consistent marketing messages

Thinking about joining our staff?

Happy Valley Communications is looking for hard-working, eager students in the communications field to contribute to our team! Through

HVC you will have the opportunity to expand your skills, receive hands-on experience and develop pieces for your professional portfolio. Check our

website on August 19th for staff applications!

We have a new office! Our official office will be located in 221 D Hub-Robeson Center University Park, PA 16802

If you have any questions or concerns, please email us at happyvalleycomm@gmail.com

   

June 2013 Summer Newsletter