hummingbird update easily explained

The Hummingbird Update and Semantic Search

Topics Covered

How Google Has Changed

How Search is Different

What Does This Mean for Keywords?

From Keywords to Entities

617 . 206 . 3040 www.brafton.com

Your Brain Knowledge Graph Google Wants To Work Like Your Brain

Deep neural connections of

ideas, memories, places and things are

stimulated and recalled by the world

around us and all catalogued by words.

Deep learning algorithm with

higher order entity recognition able to

act like artificial intelligence to

understand meaing and predict answers.

http://engage.synecoretech.com/marketing-technology-for-growth/bid/186703/From-Strings-to-Things-A-Quick-Primer-on-Semantic-Search

http://www.facebook.com/Brafton

http://www.brafton.com/

http://www.youtube.com/user/fuelyourbrand


http://www.linkedin.com/company/brafton-inc.

https://plus.google.com/u/0/b/114039629718111030960/114039629718111030960/posts

http://www.twitter.com/Brafton

How Google Crawls and Indexes SERPs

How Google Crawls Results Is Different.


Google Then (1998) Google (2013)

Only Desktop

Search via keyboard

Many internet-ready

devices and mobile web, Voice search.









Google (Then) Google (Now)

Ranking based upon authoritative literal match keywords with links to websites.

Semantic search system rankings consider

various points including:

Context of search

Location

Intent

Variation of words

Synonyms

Generalized and specialized queries

Concept matching and natural language query








What Does This Mean for Keywords?



Finds literal relationships between exact match keywords based on logical rules:

Here, the search would query only documents where both exact keywords poverty AND crime were mentioned

Thinks of places, things, objects as “entities” and is looking for meaning in relationships to the words to each other in an entire sentence

This is all plotted together on a graph (The Knowledge Graph) that highlight unambiguous connections between concepts and ideas.








http://www.google.com/insidesearch/features/search/knowledge.html



Original literal keyword content which is linked to.

Semantic keyword content which is useful and shared.









In Summation

• Google is looking to deliver not just websites in search rankings, but conversations, social websites, review websites, authors and other contextually meaningful results • Google has morphed from a “fact engine” into a “meaning engine.” • Keywords and their literal importance has diminished and will continue to diminish in importance over time. Useful content that is engaged with and shared delivers better and more personalized results, which will keep users loyal to Google as opposed to it’s competitors.








Google Today and Beyond…

Google Glass and Google Contact Lenses are keyboard-less wearable hardware that will interpret your eye movements and facial expressions and predict search results for you intuitively.

You can see why Google is thinking less about keywords and more about the user! You should too!


Resources for Semantic

Search and the Knowledge

Graph

Ten New Question on Semantic Search Answered

Hummingbird is Not Just for Christmas

Adapting Strategies for 2014

Understanding Entity Search

Schema.org








http://davidamerland.com/seo-tips/930-ten-new-questions-on-semantic-search-answered.html

http://davidamerland.com/seo-tips/930-ten-new-questions-on-semantic-search-answered.html

http://www.wordtracker.com/blog/a-hummingbird-is-not-just-for-christmas



http://www.business2community.com/seo/adapting-seo-strategies-google-hummingbird-2014-0720732?utm_content=bufferc5f95&utm_source=buffer&utm_medium=facebook&utm_campaign=Buffer

http://searchengineland.com/future-seo-understanding-entity-search-172997

hummingbird update easily explained

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