hummingbird an overview
DESCRIPTION
Hummingbird is an opportunity for the Webmasters to improve upon the entrance page contents to give the end user a better experience.TRANSCRIPT
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Google Hummingbird
- An Overview Of Search Pattern & Keywords
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Hummingbird: An Introduction
• Google Hummingbird is a search algorithm used by Google. September 27, 2013 was Google's official birthday, made Google 15 years old. To celebrate their 15th birthday, Google launched a new "Hummingbird" algorithm, claiming that Google search can be a more human way to interact with users and provide a more direct answer.
• Why it’s named as such? – Being precise & Fast.
• Focus shifted to “Conversational search”.• For e.g. “What’s the closest place to buy the iPhone 5s
to my home?” A traditional search engine might focus on finding matches for words — finding a page that says “buy” and “iPhone 5s,”.
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Understanding Keyword Relations
SKISKI
Athletic Equipment
Athletic EquipmentSkiingSkiing
BindingsBindings
K2 SkiK2 Ski
Athletic Equipment Company
Athletic Equipment CompanySportsSports
Strong Relationship
Closely Related
Distantly Related
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Keyword Relations
• One Word can modify our search results:
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How is Google Calculating Knowledge item relationship
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So What Should Be The Focus Now!!
Focus more on user search queries or knowledge items as Keywords.
Devise content as to answer the FAQ’s related to your service
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What Actually Google Knowledge Graph is??
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Key Takeaways :
Recommendations:Keyword Research: It should be done more like a visual map of word relationships as opposed to list of keywords and query volumes.Link Building:
* Getting links from related content which are semantic to query or Knowledge units of end users.
* Exact anchor text is OUT- related anchor text is IN.Entrance Page Contents: Expanding the number of entrance pages that answer the queries being posted in your niche.Long-tail Keywords are more important.
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References
• http://www.entrepreneur.com/article/229926
• http://searchengineland.com/google-hummingbird-172816
• http://en.wikipedia.org/wiki/Semantic_search
• http://www.google.com/insidesearch/howsearchworks/thestory/
• http://searchengineland.com/5-ways-to-unlock-the-benefits-of-semantic-search-hummingbird-175634
• http://mashable.com/2012/03/22/google-semantic-search-seo/
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