hummingbird explained
TRANSCRIPT
Google Hummingbird
Explained
Hummingbird Explained
- Hummingbird is Google's latest search algorithm- It will change the world of search forever
Why Hummingbird?
-Hummingbirds are:- Precise and fast
What is Hummingbird?
- Hummingbird is not an algorithm update- It is a whole new algorithm
What About Past Updates?
- Hummingbird incorporates Penguin and Panda- There are more than 200 ranking factors in the algorithm
Why Such a Big Update?
- Google wanted to change search from keyword to concepts- Hummingbird doesn't find the best match for the keyword, it finds the best answer to the question
What Does this Mean for SEO?
- Links, PageRank and duplicate content factors still matter- But content is king (and Google really means that this time)
Where is Google Going Next?
- Expect Google to focus on semantic metadata and knowledge graphs- As well as mobile optimisation
Hummingbird is Live Now
- But quality sites should not expect to notice any drops in traffic- Hummingbird won't be penalising sites with good content
What Now?
- Focus on tutorials, how-to guides, reviews and other answers.- Leave keyword stuffing to the spammers. It doesn't work.
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