http:// kinder cereals
TRANSCRIPT
http://www.youtube.com/watch?v=UptwNzjG8JY
KINDER CEREALS
WHAT PRODUCT IS ADVERTISED?
The product which is advertised is «Kinder Cereals»
WHICH OF OUR NEEDS DOES THE COMMERCIAL WANT TO TOUCH?
Mothers need to have a break to enjoy «Kinder Cereals»
WHAT FUNCTION DOES THE MUSICAL BACKGROUND HAVE IN THE COMMERCIAL?
The music which accompanies the commercial relaxes the audience and associates the break to a moment when one can relax
WHO IS THE COMMERCIAL ADDRESSED TO?
The commercial draws the attention on all people, but, in particular, on mothers who need a break during the day
HOW IS THE ATTENTION OF THE AUDIENCE CAUGHT?
The attention of the audience is caught by the music in the background and by the happy situation of daily life which can be copied by everyone
WHAT SCENES ARE USED?We can see a happy mother who is going to take her children to school
WHERE IS THE COMMERCIAL INSERTED?
This commercial has been inserted between the news and a reality show
AT WHAT TIME IS THE COMMERCIAL BROADCAST?
The commercial is broadcast on Channel 5 at 8.30 pm, during dinner time
IS THIS PRODUCT HEALTHY?
This product is healthy because it is made of milk, cereals and cocoa, but unfortunately it has some presevatives
PIZZA RISTORANTE
http://www.youtube.com/watch?v=JWUNF25uwXU
WHAT PRODUCT IS ADVERTISED?
Frozen pizza Buitoni
WHICH OF OUR NEEDS DOES THE COMMERCIAL WANT TO TOUCH?
You might need it if you want to eat something different
WHAT FUNCTION DOES THE MUSICAL BACKGROUND HAVE IN THE COMMERCIAL?
It’s used to emphasize the product: it almost looks like a non-frozen pizza
WHO IS THE COMMERCIAL ADDRESSED TO?
Young people (max 35)
HOW IS THE ATTENTION OF THE AUDIENCE CAUGHT?
They are attracted by the music, the young couple and the pizza
WHAT SCENES ARE USED?
It is vehicled by the young couple
WHERE IS THE COMMERCIAL INSERTED?
In a break between master chef
AT WHAT TIME IS THE COMMERCIAL BROADCAST?
The commercial is broadcast at 20.15.
IS THIS PRODUCT HEALTHY?
Absolutely not
JAGERMEISTER
http://www.youtube.com/watch?v=MwL5eA3O63M
WHAT PRODUCT IS ADVERTISED?
Jagermeister
WHICH OF OUR NEEDS DOES THE COMMERCIAL WANT TO TOUCH?
The need to have fun
WHAT FUNCTION DOES THE MUSICAL BACKGROUND HAVE IN THE
COMMERCIAL?To give a festive atmosphere
WHO IS THE COMMERCIAL ADDRESSED TO?
To = >18 people
HOW IS THE ATTENTION OF THE AUDIENCE CAUGHT?
With the music and the localation
WHAT SCENES ARE USED?
A group of people that are having a party
WHERE IS THE COMMERCIAL INSERTED?
In a party
AT WHAT TIME IS THE COMMERCIAL BROADCAST?
At half past nine
IS THIS PRODUCT HEALTHY?
Absolutely not
COCA COLA
http://www.youtube.com/watch?v=gjdreMARNYg
WHAT PRODUCT IS ADVERTISED?
The product which is advertised is «Coca Cola’».
WHICH OF OUR NEEDS DOES THE COMMERCIAL WANT TO TOUCH?
It levels on the needs of happiness and union.
WHAT FUNCTION DOES THE MUSICAL BACKGROUND HAVE IN THE
COMMERCIAL?
The music which accompanies the commercial is used to involve the public to buy Coca Cola.
WHO IS THE COMMERCIAL ADDRESSED TO?
The spot is for all people
HOW IS THE ATTENTION OF THE AUDIENCE CAUGHT?
The attention of the audience is captured by the music in the background and by the black&white effect
WHAT SCENES ARE USED?
It is conveyed with the image of a happy family and also happy people
WHERE IS THE COMMERCIAL INSERTED?
This commercial has been inserted between cartoons
AT WHAT TIME IS THE COMMERCIAL BROADCAST?
The commercial is broadcast on Channel 5 at 2.30 PM
IS THIS PRODUCT HEALTHY?This product is not on-line with correct alimentation