How to use LinkedInEverything you have to know for a excellent B2B communication

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Agenda Introduction

Pimp up your profile

Show your skills

Social Media Rules

Post like a hero

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Increase your connections

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Worldwide 347 millions LinkedIn user

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LinkedIn for Business and Professionals

source: http://tinyurl.com/kys3da3

Mem

ber c

ount

in

mill

ions

0

100

200

300

400

2009 2010 2011 2012 2013 2014

347277

202145

9055

Number of users worlwide

Top 3 107 million USA28 million India19 million Brazil

2003 launchend 200 countries 20 languages

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Overview about hard facts

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3

2

Best day and time to post on LinkedInfor engagement.

Tuestday, 10-11am ET

Amount of posts it takes to reach 60%of your LinkedIn audience.

20 post per month

Number of LinkedIn User in UK.17 million

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6

5

Best time to post on LinkedIn for shares.

10am & 2pm ET

Percentage of LinkedIn visits via mobile.

47%

Percentage of LinkedIn users that don´t havea Facebook account.

13%

User Technographics - description

Connect in social networks like MySpace and Facebook

Joiners

Organize content for themselves or others using RSS feeds, tags, and voting sites like digg.com

Collectors

Respond to content from others. They post reviews, comment on blogs, participate in forums, and edit wiki articles.

Critics

Make the social content consumed by others. They write blogs or upload video, music and text.

Creators

Neither create nor consumer social content of any kind

Inactives

Consumer social content including blogs, user-generated video, podcasts, forums, or reviews

Spectators

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7

Social Technographics in general

8%

24%

25%

37%

Inactives

Creators

Collectors

Critics

75%

76%

Joiners

Spectators

User-Technographics, USA versus Germany8

% o

f Lin

kedI

n us

er

0

20

40

60

80

Inactives Spectators Joiners Collector Critics Creators

52

38

21

412

2618

73

51

21

37

24

USA Germany

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Conclusion

Quite different positioning in the social media marketing

US target group: Offer content do collect and provide entertainment

German target group: Offer suggestions through interactive campaigns and provide added value to collectors

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Pimp up your profile

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Use a professional picture

How?

Click on -> Profile -> Edit profile -> Change picture

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Use a background image for more personality

How?

Click on -> Profile -> Edit profile -> Add a background image

(JPG, PNG, GIF under 8MG)

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Use a URL naming for your profile

How?

Click on -> Profile -> Edit profile -> Edit URL

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Use a profile badge for website or email signature

How?

Click here and choose the one you prefer https://www.linkedin.com/profile/profile-badges?goback=

Best size: 1400 x 425 pixels

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Fill in your links on your profile

How?

Click on -> Profile -> Edit profile -> Contact info

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Use Branded. me for a personal website

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Set up your profile in several languages

How?

Click on -> Profile -> Edit profile -> Create profile in another language

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Complete your summary

How?

Click on -> Profile -> Edit profile -> Scroll down -> Add the section „Summary“

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Complete additional info

How?

Click on -> Profile -> Edit profile -> Scroll down -> Add the section „Additional Info“

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Complete publications if needed

How?

Click on -> Profile -> Edit profile -> Scroll down -> Add the section „publications“

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Publish your blog article on LinkedIn

How?

Click on -> Profile -> Your updates-> Published -> Publish a post

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Show your skills

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…what you´re standing for

Click on

-> Profile -> Edit profile -> Scroll down-> Skills & Endorsements

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Post like a Hero

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Social Media Rules of Thirds

⅓ of your social content promotes your business, converts readers, and generates profit.

⅓ of your social content should surface and share ideas and stories from thought leaders in your industry or like-minded businesses.

⅓ of your social content should be based on personal interactions and build your personal brand.

1 2 3

Why is sharing outsider content by other businesses or thought leaders so important? It shows your audience that you know the industry like the back of your hand. You know the market. It also doubles your exposure by connecting your content to their audience or online community.

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Ways to launch your update

01020304

Status

Link

Photo

Video

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Keep your title under 70 characters

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Keep link descriptions under 250 characters

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@mentions in your status updates

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Share your update automatically on Twitter

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Conect your LinkedIn with you Twitter account

Click on

-> Account & Settings-> Privacy Settings-> Manage your Twitter

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Be members in group you fit

Click on

-> Search for groups inprimary navigation

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Increase your connections

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Use the advance search options

Click on

-> Advanced search in the primary navigation -> Search for your target group

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Send an invitation

Click on

-> Profil of the user -> Connect

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Appearance of an invitation

1. Make it personal 2. Tell them how you know them 3. Find something in common 4. Reference their profile 5. Call to action 6. Thanks in advance

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Invitation examples

1. “Hey, Mike! I saw on your profile that you attended XYZ University. I have a great friend who went there and have heard great things about it. I’d love the opportunity to connect with you. Thanks! Have a great day.”

2. “It was nice meeting you at the ____ event. In enjoyed talking to you about ____. Let’s be sure to stay in touch.”

3. “I am a fellow member of the ____ LinkedIn group and I saw your comments about ____. Id love to stay in touch so we can talk more

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Connect with influencer in your topic landscape

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Thank YouMaryam Danesh-Kajouri Online Marketing Manager

Twitter:@mdaneshkajouriLinkedIn:https://de.linkedin.com/in/mdaneshkajouriPersonal website: maryam-danesh-kajouri.branded.me