how to sell new media on the internet?
DESCRIPTION
Stephan Pire, Libook.beStephan Pire will talk about his eBook publishing company and the hard work to shift reader consumers to the Internet.TRANSCRIPT
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Sales Pitch
• (Because someone has to pay for this)
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Selling eBooks online3
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Part 1-Growing
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open and...
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...they won’t come
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the hardest thing
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use marketing inspiration
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Content is king
• they say but...
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Distribution is queen
• Ooops, you missed a spot!
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what you’ll learn from the bests
• Be remarkable
• meaning be worth making a remark about it
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be heard in your field
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pushing your brand?
• Raising amplification for a Brand is harder
• Ultimately, the Brand audience will be lifted by its working individuals
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find the influents
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if you ping
E R
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make sure you pong
E R
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Measuring the progress
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If the price is right
• Soft spot for eBooks, films and music album lies between 4.99 & 7.99€
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Part 2: croppingCome’n mate, you’ve got 15 minutes left
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Do social audience mean business?
• In B2C space, our passion for brands like Starbucks, Old Spice, Coca-Cola and Ford have been reignited by creative Social Media campaigns.
• But what about B2B?
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What about B2B?
• Even though the target audience of a B2B sellers is limited, it lies on the Social Networks
• LinkedIn and Twitter have been the perfect tools to reach out to the Purchase Manager
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Social in B2B
• Facebook & OpenID as Login
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Display tweetwalls
• Tweet Walls at the office (near the kitchen, the bathroom) will help your colleagues to monitor what’s being said about the brands
• Gamification can increase customer loyalty
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understanding the funnel
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Nurture differently
• Traditional Sales-Related email campaigns will kill the sale with the Social Media buyer
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Revenue generation has to be a top priority of
social media strategies
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Not impressed?
• Let’s compare our conversion rates....
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referrals implies high conversion
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Thank You!
• T: @stephanpire