leverage drupal to sell better | achieve internet

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Launch with Confidence Leveraging Drupal to Sell Better Presenters: Dagoberto Aceves [Senior Engineer] Ben Schluter [Marketing Manager]

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So you have launched your brand new Drupal website, now what? If you are like most organizations you want to increase awareness and traffic, with the ultimate goal of increasing sales. But how do you leverage your website to sell better? Most of us eventually purchase new applications that bill them selves as tools for: • Attracting visitors • Tracking visitors • Keyword monitoring • Boosting sales • Increasing conversions • All-in-one marketing automation • I could go on for hours… How many applications do you currently have? Are they truly helping you sell better? With so many new applications (there seems to be a new one everyday) is technology really simplifying the lives of your marketing and sales teams? If each one of the multiple applications you use is not seamlessly integrated with your Content Management System (CMS) then technology is only making things more challenging. Our clients are voicing these challenges on a regular basis and we know what works! As solution architects we here at Achieve like to focus on tightly integrated ecosystems leveraging the right third party platforms for the job. These solutions enhance the user’s experience, simplify the lives of the sales staff, and are proven to increases revenue. This webinar will cover: • The issues facing Sales and Marketing Departments in an online marketplace • The challenges with having disparate sources of information on applications not tightly connected to Drupal • How effectively leveraging Drupal and existing third party platforms can increase selling efficiencies at every step of the customer decision journey • The underlying technology used to make the integration work • Simple Object Access Protocol (SOAP) API • Web Services Description Language (WSDL) • Modules Needed • The benefits of a harmonious integration between Drupal and third party platforms

TRANSCRIPT

Page 1: Leverage Drupal to Sell Better | Achieve Internet

Launch with Confidence

Leveraging Drupal to Sell BetterPresenters:

Dagoberto Aceves [Senior Engineer]

Ben Schluter [Marketing Manager]

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Dagoberto Aceves

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Senior Engineer:Achieve Internet

5+ Years of Drupal Development

Platform Integration Expert and API Lucha Libre

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Ben Schluter

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Marketing Manager: Achieve Internet

5+ years of Marketing expertise

Utilize my economic background to increase ROI of marketing campaigns.

I enjoy outdoor adventures with my wife and puppy.

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Agenda

• Getting Ahead of the Pack• 3rd Party Options• The Missing Piece• Closing the Gap with Drupal• Customer Decision Journey

• Immediate Improvements

• Bigger Problems [Case Studies]• Advanstar• Dexcom

• Achieve [more]• Take Aways• Q&A

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Getting Ahead of the Pack

Set your team up for success.

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Abundant Options

Are your applications getting the job done?

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Missing Piece

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Community Platform

Main Website

Microsite

Microsite

Main Website Product

Site

Intranet

Corp-comsite

Integrated Ecosystem

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Effective Technology Solutions

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Awareness

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How do we attract users to our website?

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Consideration

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Agile Marketing

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Conversions and Advocacy

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Engaging your users

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The Right Tool for the Job

9Bigger Problems

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Real World Case Studies

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Advanstar

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85K Attendees Twice a Year

$3.4B Spent Annually

120KCirculation per Month

1.6MHealthcare Professionals Reached

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Miscommunication

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Prima Donnas

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Customer Portal

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85% Savings with a

Drupal Solution

DRASTIC

Reduction in Errors

INCREASE IN SALES

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2013 Medical Website Award Winner

Dexcom

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26M Diabetics in the US

$21.5M Sales Q2 2013

30%More Accurate

then Other Methods

$174BPotential Healthcare Savings from CGMs

#52013 Most Innovative

Healthcare Companies by Fast Company

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Return to Sender

1919

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Dexcom Online Store

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300%Increase in Re-Orders

1 HOURAs Opposed to 3 Weeks to Fulfill Orders

MillionsIT Cost Saving

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Achieve [more]

Pull away from your competition.

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Take Aways

Winning the sales race with Drupal.

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Bridging the Gap with Drupal

2323

How to extend your existing platforms with Drupal

Upcoming Webinar: Q1 2014

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it’s excellence.

it’s not magic,

Ben Schluter Marketing Manager

[email protected] 800.618.8777 o. @SchluterRooter

Dago Aceves Senior Engineer

[email protected] 800.618.8777 o. @Dago_Aceves

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Connect with AchieveIf you have any further questions or would like to get in touch with Achieve you can do so on these various

channels:

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[email protected]

linkedin.com/company/Achieve-Internet

plus.google.com/+AchieveInternet

@AchieveInternet

facebook.com/pages/Achieve-Internet

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Q & A

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Achieve Services

Achieve builds custom enterprise IT management systems to solve the most complex business challenges.

Achieve makes integration easy so you can focus on what is most important to your business – your customers.

Optimize the performance of your web site or application to increase productivity and streamline operations. 

Achieve has vast experience in creating global web solutions that far out perform the competition.  

‘Going Mobile’ is no longer an option. With Achieve you won’t have to compromise design for utility.

Application Development

Platform Integration

Infrastructure Services

Globalization Services

Mobility & End User Services

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Key Clients: Media & Entertainment

clients

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Additional Key Clients

clients

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