how to get your product noticed
TRANSCRIPT
How To Get Your
Product Noticed
In a noisy and busy world where the average person is exposed to as many as 5000 marketing messages a day it can be an extremely difficult task to cut through the clutter and get your product noticed, especially considering we don’t process or even notice we are being exposed to most of these visual attacks a day.
(CBS News, Cutting Through Advertising Clutter) These marketing messages range from logos on clothing, packaging, TV and radio advertisements, billboards, buses, buildings, social media campaigns, the list goes on! Here are three ways you can get your product noticed in both the digital and real world.
1. Create Hype Hype is all about being in the moment, creating
excitement and conversation that people can’t ignore.
Creating a buzz around your brand is the best way to get people talking and spreading word to their family, friends and social circles about your brand. Creating hype can be done through creative advertising and marketing campaigns, brand activations, product launches, roadshows, experiential events, live marketing and in store events, just to name a few.
2. Get social Work with the technological evolution and get
social. Social networking sites like Facebook, Instagram, YouTube and Twitter places you on the same platform as your customers. YouTube has become the worlds’ second largest Search Engine bigger than Bing, Yahoo, Ask & AOL combined. (Hub Spot, Marketing Statistics)
It has been reported that the top 5 reasons people follow brands on social media is for Promotions & Discounts, Product information, Customer service, Entertaining content and the ability to offer feedback (Marketing Tech Blog, 2014 Statistics And Trends For Businesses On Social Media). If that’s not enough reason to make your brand social, then I don’t know what is!
3. Take it to the Field Getting your product noticed gets no more
direct than this. Take your product to the streets, on the road, inside shopping centers and placed directly in the hands of your customers through super-savvy Field Marketing initiatives. Field Marketing enables you to educate your customers face-to-face influencing purchasing decisions in both the short and long term.
