how to gain leadership buy-in for your training program
TRANSCRIPT
How to Gain Leadership
Buy-In for Your Training
Program
THE ROAD TO
Presenter:
Shannon Kluczny
Vice President of Client Success
@skluczny13.
Host:
Jessica Petry
Sr. Marketing Specialist
@JessLPetry
Follow along and participate on Twitter: #BIZWEBINAR @BizLibrary
Client Successat BizLibrary
Learning, motivating my team and my clients are three
things that make my career drive forward. I love working in
an organization whose mission revolves around learning and
making a difference in the lives of the employees in the
hundreds of organizations I work with.
SHANNON KLUCZNY
Leadership & Management
Employee Training & Development
Strategy
LinkedIn:https://www.linkedin.com/in/shannonkluczny
Twitter@skluczny13
Email:[email protected]
Poll Question:
What is your objective?
a. I don’t have buy-in and need to learn how to get it.
b. I want to learn why buy-in is important.
c. I have buy-in and want to keep it.
What is Client
Success?
Client Success | To BizLibrary
"helping people and organizations
reach their full potential"
Client Success | To Our Clients
“100% focus"
Transitioning the Organization
Sales
Content Production
Marketing
Development
Client Success | Focuses
NPSNet Promoter Score
Client Health
Feedback
Client Scoring Model
Cost Per Course
Goals And Metrics
Leadership Engagement
Marketing and Communication
Program Management
Strategic and Overall
Communication
Utilization
Client Scoring Model | Utilization
Client Scoring Model | Utilization
Performance
Review Planning
Client Scoring Model | Utilization
Compliance
Course Due
Client Scoring Model | Utilization
Wellness Initiative
Client Scoring Model | Utilization
Company
Meeting
Client Scoring Model | Utilization
Follow-up
Departmental
Meetings
#
#
#
#
#
#
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Implementation
Client Scoring Model | Communication
Program Support
Day-to-Day
Program Review
Curriculum Support
Day-to-Day
Department Initiatives
Strategic Implementation
BizLibrary Updates
Annual Utilization and Planning
Day-to-Day
#
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Strategic Meetings
Monthly Communication
Client Scoring Model | Key Measures
Goals And Metrics
Leadership Engagement
Marketing and
Communication
Program Management
Client Communications
HELP! S.O.S
Daily, Weekly and
Monthly Measures
Strategic Planning
How We Use It
What it’s taught us….
leadership buy-in is the
key to success
Established Goals and Metrics
Strategic Marketing Programs
Increased Communication
Higher Course Completions
Higher Client Score
Established Goals
and Metrics
93%
Strategic Marketing
Programs
91%
Increased
Communication
3836Higher Course
Completions
433
159%Higher Course
Completions
63.52
Higher Client
Score
Poll Question:
I believe leadership buy-in is the
key to success…
a. Yes
b. Maybe
c. No
7 Key Factors for Learning
Program Success
1. Top level management support
2. Effective communication and marketing
3. Managing change through program management
4. Aligning program and business objectives
5. Defining key objectives and benefits
6. Setting vision and goals
7. Building alliances and partnerships
The What
and Why
C-Level
Executives
Mid-Level Managers and
Supervisors
Employees
What is leadership buy-in?
C-Level
Executives
Agreement on objectives
Alignment with strategy
Access to resources
Informed decision making
Established trust
Change management
Shared outcomes
What is leadership buy-in?
Mid-Level Managers and
Supervisors
What is leadership buy-in?
Defining responsibilities
Why is leadership buy-in
important?70%
of strategic failure comes from poor execution – not the
actual idea – having well defined processes and
leadership buy-in will be the difference between
success and failure SOURCE: Ram Charan, author of Execution: The Discipline of Getting Things Done
Maturity
Model
REGROUP
Confused
Why are we doing this
I don’t see the value
We don’t have time
I thought this initiative was dead
Leadership Buy-In
Maturity Model
REGROUP
SELL
Tell me more about it
Does it support our strategy
What if we looked at it this way
I see the possible benefits
Leadership Buy-In
Maturity Model
Interested
REGROUP
SELL
SOCIALIZE
What can we think about to move things
Can you provide me with more details
The justification seems appropriate
Leadership Buy-In
Maturity Model
Willing
REGROUP
COMMIT
SELL
SOCIALIZE
I will work to engage my team
Let’s answer my remaining questions
I’ll do my part to ensure quick approval
Leadership Buy-In
Maturity Model
Supportive
REGROUP
COMMIT
SELL
SOCIALIZE
EXECUTE
Leadership Buy-In
Maturity Model
I can provide resources
Let’s manage cultural change
Can we accelerate the timeline
This is good for the company
Convinced
Poll Question:
What stage of maturity is your
organization’s Leadership?
a. Confused
b. Interested
c. Willing
d. Supportive
e. Convinced
10 Steps to
Get Buy-In
Road to Success
10 Steps to Get Buy-In
1. Know your leader
2. Identify above or
bottom line
indicators
3. Connect
to business
strategy
4. Clarify
problems
5. Make time to show
the solution
6. Demonstrate thought
behind the scenes
7. Show collaborative effort
8. Build an accountability plan
9. Know timing
10. Be invested
Know your leader
Or bottom line
indicators.
Identify above the
line…Sales
Revenue
Client Retention
Employee Turnover
Productivity
Process
Improvement
Connect to
business strategy
Identify the
strategy
Ask questions
Observe
Survey
Build Relationships
Types of Strategies
Employee
Retention
New Manager
and Leadership
Employee
EngagementSkill Gaps
Multi-
GenerationalCompliance
Competitive
AdvantageSuccession
Planning
Dispersed
Workforce
Agility
Sales Growth
New Product
LaunchProductivity
Employee
Retention
New Manager
and Leadership
Employee
EngagementSkill Gaps
Multi-
Generational
Clarify problems with
detail
Make time to
show the solution
Demonstrate
thought behind
the scenes
Show collaborative
effort
Build an accountability plan
Knowing timing
Be invested
Keep it Going
AlignTo strategies and business objectives
Leadership Buy-In
Maintaining
CommunicateMarket and sell
Promote positive change
PlanSocialize the initiative
Show progress
Pushback on unrealistic expectations
Communicating how leadership can be supportive?
Ensure buy in exists.
Learn from mistakes and move forward.
Constant communication.
Provide ideas.
Reward success.
Continued alignment to business.
How to manage change or interruptions?
Awareness
Planning.
Communication.
Business alignment.
Alternative leadership.
Continued commitment to success.
Leadership Buy-In
Best Practices
Establish Trust
Drive Change
Get Started
Manage Change
Communicate
Effectively
Framework for Execution
Short Video Series
1. Framework for Execution:
The Failure to Execute
2. Framework for Execution:
Reasons for Poor
Execution
3. Framework for Execution:
The Current Situation
4. The Framework
Human Resources: Insights and Strategies
HR Insights and
Strategies
Video Series
1. HR Strategy and Management
2. HR Dashboard of Metrics and
Analytics
3. Managing Recruitment
Effectively
4. Implementing Successful
Training
5. Reward and Remuneration
6. Performance Appraisals
7. Confidentiality Obligations of
HR
8. The Induction Promise
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Vice President of Client Success
SHANNON KLUCZNY
LinkedIn:
https://www.linkedin.com/in/shannonkluczny
@skluczny13
Email:
Phone:
636.449.3018
