how to gain sem buy-in: making your utility customers aware of the value proposition
DESCRIPTION
View our educational webinar where we share real-world successes that will help you communicate the value of SEM to your customers in a way that makes sense and results in their desire to implement SEM. NEEA will share their findings of SEM implementation by answering the following questions: • How did you start working with end-users? • How would you engage a variety of people, such as engineers, mid-level managers? • How did you engage Executive-level team members • What advice would you give other utilities? This webinar is a must-view if you’ve decided that offering a Strategic Energy Management (SEM) program is right for your customers or if you are offering such a program and you’re already out there talking with your customers about SEM. Engaging your customers in fruitful discussions about SEM and making them aware of its value proposition can be challenging, but it's worth your effort. Hosts: Virginia Ulrich, Senior Manager and Ian Guerry, Regional Director, Utility Solutions with Ecova Guest: Northwest Energy Efficiency AllianceTRANSCRIPT
How to Gain SEM Buy-In?
July 10, 2013
Presenters: Sharon Peterson, Senior Initiative Manager, NEEAVirginia Ulrich, Senior Manager, EcovaIan Guerry, Regional Director, Client Management, Ecova
Overview
Quick reminder: What is SEM*
How to engage your customers in a discussion about SEM and make them aware of the SEM value proposition
*Strategic Energy Management
What is Strategic Energy Management
Branding and Certification
Strategic Energy ManagementReporting on Progress to
Goal
Executive Commitment
Energy Intensity
Reduction Goal
Plan and Resources
Energy Management
Energy Audits
Capital Projects
Utility Incentives
Employee Engagement
O&M Projects
TrainingLean / Six
SigmaAction Plan
PoliciesGoals
What is Strategic Energy Management
Continuous Improvement + Change Management
Project Management
Change Management
Current Transition Future
What is Strategic Energy Management
Over 100 million kWh from SEM
Over 60 industrial and commercial customers
Annual savings of 2-10% consistently for 7 years running
Customers implement more projects taking the SEM approach
Results
How to Engage your Customers
Determine best entry point into your customer’s organization
Tailor your message for the specific audience
Engineer, mid-level management vs. top management
How to Engage your Customers The story of NEEA and NWFPA
*Northwest Energy Efficiency Alliance*Northwest Food Processors Association
25%energy intensity
reduction in 10 years
You are your own reference partner!
Upcoming Webinars
5 Tips to Alleviate the Pains of Budget Planning & Management– July 18th
Big Data: Energy Trends & Highlights – July 25th
INSIDE ENERGY & SUSTAINABILITY
Questions, comments, suggestions? [email protected]
SMART ENERGY EFFICIENCY
SEM Part 3: How to Implement SEM into your Organization – August 14th
SEM Part 4: SEM Savings & Measurement – September 18th
Q & AIan GuerryRegional Director, Client [email protected]
Sharon PetersonSenior Initiative ManagerNorthwest Energy Efficiency [email protected]
Thank you for attending