SOURCE:Yamamoto S, Humle T, Tanaka M (2013) Basis for Cumulative Cultural Evolution in Chimpanzees: Social Learning of a More Efficient Tool-Use Technique. PLoS ONE 8(1): e55768. doi:10.1371/journal.pone.0055768

Ayumu & Pal!

Rise of social media

# MAU Dec 2012http://mashable.com/2010/02/20/farmville-80-million-users/

Ideating & Collaborating

M-PMV’s (an AIDS causing virus) enzyme structure was explained in just 10 days, eluded scientists > 15 yrs.#

# http://www.huffingtonpost.com/2011/09/19/aids-protein-decoded-gamers_n_970113.html

Transformational Breakthrough

Closer home…

“Confluence”- (noun \ˈkän-ˌflü-ən(t)s, kən-ˈ\)

-Smiths Medical internal proprietary data(2013)

Behavioral Shift & Sustainability

New ‘Social Leadership’ Traits

Source: Six social-media skills every leader needs McKinsey Quarterly February 2013; Roland Deiser and Sylvain Newton (A studied reference to GE) .

http://www.microsoft.com/en-us/news/download/presskits/enterprisesocial/docs/ESCResearchSumBased on an online survey by Microsoft on March25, 2013; N= 9908, 32 Countries

Concerns with Social Media!

? Sensitive information

? Workplace distractions

? Loss of productivityhttp://www.microsoft.com/en-us/news/download/presskits/enterprisesocial/docs/ESCResearchSum

Leaders Speak…

“Concerns around use of social media in organizations might have been

blown-out-of-proportions…there is need for checks and balances within

organization’s framework but the issue should never come in the way of

organization reaping high dividends through collaborations, innovation

and organization-wide learning…”

K G Ananathakrishnan Managing Director, Merck (MSD) India

Source: Excerpts from my interview with KGA interview - June’13

Leaders Speak…

“HUL has always been ahead of the curve and to be so in this VUCA

world we have embarked on a massive project within HUL…We have

already trained close to 4000 marketers and marketing personnel on

various social business aspects with the help from the likes of Google

and Facebook…”

Nitin Paranjpe MD & CEO- Hindustan Unilever Limited

VUCA- Volatility, Uncertainty, Complexity & Ambiguity

Source: Based on a keynote speech at IBD, INSEAD at Mumbai, 20 Apr’13

Bringing Executives on Board..

Engage & Educate

Create ‘Champion’

Integrate with Mainstream L&D

Start Small, Scale-Up!

Showcase Early Wins!

Reflect on these…

With millennials and GenY joining work-force, social learning technologies to gain momentum- embrace change!

Social learning plays catalyst for enterprise-wide collaboration, innovation and promote organizational learning- Facilitate!

Employees in India and China view social tools to impact productivity greatly- leverage them!

‘System’ will deal with and mitigate the ‘concerns’ involving social tools at workplace- educate not regulate!

Learning leaders should build conversation, educate leaders and showcase early gains for getting executives on board- engage!

Leadership Buy-in for Driving Social-learning in Organizations

ASTD/Booz Allen Hamilton/i4cp Transforming Learning Through Web 2.0 Technologies (2009)Web2.0 Technologies included Social media, Podcasts, Web-based communities, Blogs etc.

Intended Use of Web 2.0 inNext 3 Years

Spend on Social Learning

0%

5%

10%

15%

20%

25%

30%

35%

40%

Overall Spend on Training Spend on Social Learning (Web 2.0)

The Corporate Learning Factbook® 2012 © BERSIN & ASSOCIATES RESEARCH REPORT | V.1.0