How To Effectively Use Social Media For Lead Generation

And Traffic Generation

Who would like to know how to grow their business at an

unprecedented rate with hardly any work or effort?

Who Benefits From This Information?

•  Global Business Owners •  Local Business Owners •  Network Marketers •  Internet Marketers

What Is Social Media?

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Social Media =

Word of mouth on steroids

(the most powerful form of marketing)

With  over  1.96  billion  users  worldwide…    

1  in  4  people  is  on  social  media  

Where  are  you  at  on  social  media?  

SOCIAL MEDIA EXPERTISE 1 0 0 9 0 8 0 7 0 6 0 5 0 4 0 3 0 2 0 1

TIM

E SP

ENT

ON

SO

CIA

L M

EDIA

1 0 0 9 0 8 0 7 0 6 0 5 0 4 0 3 0 2 0 1

SUCCESS ZONE Low Risk Concious Reach Impecable Reputation High ROI

FRUSTRATION ZONE

High Risk Random Reach Accidental Results Accidental Reputation

GUILTY ZONE Moderate Risk Average Reach Good Reputation Inconsistent Results

DANGER ZONE High Risk Low Reach No Results No Reputation

EVANGELISTS

ACQUAINTANCES

DOUBTERS

DETRACTORS

Social  media  takes  what  you’re  doing  offline,  puts  it  online  and  on  steroids!  

So How Do You Leverage The Power Of Social Media For

Lead Generation And Traffic Generation?

•  They have the highest brand adoption •  Audience size (1.4b on FB – 300M on Twitter) •  They’re an extension of business’s websites •  People now expect you to be on FB or Twitter •  They have become central to business’s

marketing strategies

Optimise Build Monetize Track Automate

Step 1: Optimise your social media presence

•  Bio •  Profile picture •  Branding •  Usernames •  Consistency

Step 1: Optimise your social media presence

Step 1: Optimise your social media presence

Case Study

Step 1: Optimise your social media presence

•  If a customer is worth $500 a year •  You have 200 customers •  50 of them are on social media •  Each customer has on average 140 contacts •  Every customer could potentially bring 2

additional customers from word-of-mouth on social media a year

•  100 new customers a year •  Cost of inaction on social media= $50,000

Step 2: Build your audience

Scheduled Company news – Blog posts – Images – Videos – Promotions Reactive Commentary on announcements, news, events – hashtags Responsive Keyword listening – Responding to questions – Mentions - Conversations

•  Publish quality content consistently

Step 2: Build your audience

Step 2: Build your audience

Step 2: Build your audience

Step 2: Build your audience

•  hashtags (hashtagify.me)

Step 2: Build your audience

•  Host a competition (rafflecopter.com)

Step 2: Build your audience

Biggest mistake of all?

Step 3: Monetize

•  Lead magnets

Step 3: Monetize

•  Branded content (72% of marketers said branded content was more effective than advertising in a magazine)

Step 3: Monetize

•  Snip.ly

Step 3: Monetize

•  Facebook graph search

Step 3: Monetize

•  Twitter advanced search

Step 3: Monetize

•  Sponsored tweets

Step 3: Monetize •  Twilert

Step 3: Monetize

•  Enquiries

Step 3: Monetize

Social media = email account

Step 4: Track

•  Sproutsocial.com •  Buffer.com •  talkwalker.com (for hashtags) – tracks gender

distribution, geographic distribution, sentiment •  Clickmeter.com (create a new campaign and

then creating tracking links)

Step 4: Track

Quality social media marketing = analyzing metrics, knowing when to double up efforts and

when to cut the cord

Step 5: Automate

•  Software (hootsuite/buffer) •  Social media manager

Optimise Build Monetize Track Automate

Who would like to know how to have all this done without

doing any of the legwork?