How to create Winning PR Cases

By Priyan DC - PR Professional, Author and Marketing Professional

Preamble

PR is a highly valued craft that is used as a strategic tool by companies

Identifying and Evaluating successful campaigns is a complex task Marketers and PR Agencies need to adequately present their

successful campaigns in an effort to share knowledge Successful campaigns and their creators on their part can enjoy the

recognition that the award forums provide

How to identify Winning Campaigns

Look for campaigns that have ‘Maximum Impact’ over a large audience

Judges look for campaigns that drive ‘Behavioral Change’ Identify cases that can scale easily and gather its own momentum Successful campaigns are typically driven by a very powerful

‘Insight’ that inspires the central idea

Structure of an Entry

Research Situation Analysis Objectives Identifying Publics Identifying Stakeholders Key Messages Strategy

Team Contribution Impact Analysis Tactics Timelines Budgets Measurement/ Outcome Packaging and Presentation

Simple Tips to Success

Read the entry criteria for the awards carefully Use simple and appropriate language Take particular care in packaging your entry Remember that the judges have to scan through hundreds of cases

and decide Identify and highlight hot buttons in your entry like Impact

Generated, Big Idea, The Insight, etc Use visuals and multimedia to keep it interesting

All the Best!