HOW TO CREATE AND MARKET YOUR BRAND

   

NAMING YOUR BRAND

Brand Identification: Communicating to your customer the vision

that you have for your product

Imagination: How your customer would imagine the use of your

product

Who is your customer: How they would relate to your product

Make your brand name memorable

Consideration to the font (typeface) and tag lines

LOGOS

Communicates your image to the customer

Symbolizes the vision of your product

Relates to your brand name

Projects and inspires emotion (how it makes the customer feel)

PACKAGING  (Labeling - Hangtags - Bellybands - Wraps - Boxes)

Tells the story of your product

Makes brand promises

Stands out among competitors

How it will appear in the store

Cost considerations  -  Preparation of mock-ups

PRICING YOUR BRAND

Brand values  -  Promotional -  Full price  -  Luxury

Competitive considerations

Demographic study

TRADEMARKS

Legal  search

Protection

Credibility

Application Process   -   Name - Slogans – Logo

Cost considerations  (legalzoom.com)

   

CONSISTENCY & CONTINUITY

ADVERTISING & PROMOTION

PRODUCT DEVELOPMENT

WEB PRESENCE

SERVICE & TRAINING

MEASURE

SPEND WISELY – INVEST IN MARKETING

HIRE PROS – YOUR TIME IS MORE VALUABLE

COMMUNITY INVOLVEMENT

PRO BONO – “THIS IS YOUR BRAIN ON DRUGS”

Q&A

   

Thank you for attending!

Santa Barbara SCORE, in conjunction with the Small Business Administration, helps small businesses and startups by offering free mentoring/counseling relationships in all fields of business with the assistance of individuals possessing deep experience in those fields.

We utilize personal client contact and online tools provided by SCORE’s national organization exclusively for our clients. SB SCORE alone provides completely objective, confidential, free mentoring throughout our relationship.

If you are interested in Free Local Mentoring:1. Go to our site:  www.sbscore.org2. Click in the green box:  “Request a Meeting”3. Fill in the information requested, being as possible4. Click “Submit”5. You’re done.  You’ve registered to receive mentoring services.If you are interested in discussing becoming a SCORE Counselor, go to:http://santabarbara.score.org/volunteer