9 ways to create brand story
DESCRIPTION
How to create your brand Story? There are 9 ways to create your brand story. In this presentation, we are going to talk about how any company or product can create their own brand and what are the things company and brands should think before they go about spending marketing budgets. The key element for any brand is to get mindshare of their respective prospects. Uniqueness and Stickiness are the key.TRANSCRIPT
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BRAND STORY
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“In the factory we make cosmetics; in the drugstore we sell hope”
—Charles Revson, Revlon
Happiest Minds – Confidential
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Focus is non-negotiable
Disruptive Tech + HappinessHappiest Minds – Confidential
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What's in a name?
Happiest Minds – Confidential
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But, majority of top 50 brand names do not describe what the company does
Happiest Minds – Confidential
What's in a name?
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What's in our name?
Happiest Minds – Confidential
Our logo symbolism
=
Our Being
Our Belonging
Our Becoming
++
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Show …. (a higher) Cause!
Happiest Minds – Confidential
Our Being
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Happiest Minds – Confidential
Our Being
Source: Crown Business; December 27, 2011
Correlation between brand’s ability to serve a
higher purpose and its financial
performance
Show …. (a higher) cause!
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Happiness - Our higher cause!
Happiest Minds – Confidential
Our Mission:Happiest People.
Happiest Customers. SMILES
haring
indful
ntegrity
earning
xcellence
ocial Responsibility
Our Values:
Happiness is the meaning and the purpose of lifethe whole aim and end of human existence
- Aristotle
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Happiest Minds – Confidential
Discussion with GPTW even before launch of the Company
Happiness Manifesto
Brand is not lipstick
Practice Areas
Measurement :• Happiness People Pulse• Touchstones
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Happiest Minds – Confidential
TBDTechnologie
s
Analytics
Cloud
Security
UnifiedCommunications
Social Computing
Mobility
BMP & Workflow
Brand is not lipstick
Analytics
Cloud
Security
UnifiedCommunications
Social Computing
MobilityBPM &
Workflow
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Brand rituals
Happiest Minds – Confidential
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Brand rituals
Happiest Minds – Confidential
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Our brand rituals
Happiest Minds – Confidential
Today, I am grateful for……
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Create your brand fuel
Happiest Minds – Confidential
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Happiest Minds – Confidential
Brand fuel
Chobani’s yogurt to
recipes
Oreck flooring styles to cleaning
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Happiest Minds – Confidential
Success Stories
Whitepaper
Articles
BlogsVideos
Our brand fuel
Industry Analysts and Influencers
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Our brand fuel
Happiest Minds – Confidential
Tweet your horn!Gamified
Neural Orbit – Our Thought Leadership program
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Booster shots
Happiest Minds – Confidential
The Book-Burning Campaign That Saved a
Public Library
Branson blog on InMobi's Tewari goes viral
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Be a story teller
Happiest Minds – Confidential
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Thank you !
Happiest Minds – Confidential
The journey
continues…