how to: create an effective content calendar | rbm
DESCRIPTION
An effective social media content strategy involves ample planning. Creating a structured content calendar allows marketers to be more agile with client asks while remaining organized with their outbound copy. This presentation will cover how and why marketers should craft a social media content calendar.TRANSCRIPT
How to:
Create an Effective Content
Calendar
October 2013
Caitlin Pangares | Social Media & Content Coordinator
What is a content calendar?
A content calendar is a way for brands,
businesses or individuals to document and
organize their outbound social copy.
Who does your content target?
As you are creating your copy, it is crucial to
keep your target audience in mind.
When are you posting?
Certain times of
day perform better
than others on
each social
channel, so
schedule
accordingly.
This could be in the morning (8-10 am),
when your target audience is
commuting
Mid-day, to catch the lunch
crowd
(12-1pm)
Or, in the evenings, when your audience is no
longer at work and is checking in on social
media for fun. (7-9 pm)
multiple times/day on
a particular channel.
Be sure to leave time between
posts when you’re posting
Where does your target audience “live”
online?
Perform some basic social listening around
where your target audience is most active on
social media.
You can then adjust your post frequency to
match the data and favor those channels.
Why should you
create a content
calendar?
- Winston Churchill
“He who fails to plan is planning to
fail.”
Crafting content in advance gives you flexibility
to handle time-sensitive requests or respond to
unexpected events
Here’s one way you could structure your
simple content calendar:
Day Channel Message Target
URL
Status
10/31/2013 Facebook Happy Halloween! bit.ly/boo Scheduled for 10am
Twitter #Boo! #HappyHalloween
Tumblr <Instagram pic of pumpkins>
LinkedIn Wearing a costume to work? See
these office-appropriate options
Visit http://www.redbricksmedia.com/letstalk/ if you’d like to receive your own content
calendar template.
Want more help?
Here are some additional resources and templates:
● From Google Docs
● From HubSpot
● From Sprout Content
● From Content Marketing Institute
