how to create a perfect landing page that converts ()
TRANSCRIPT
HOW TO BUILD THE PREFECT LANDING
PAGE? With the highest conversion rate!
www.seo-snake.com There is a huge difference between those who read about working
on the internet, and those who actually work on the internet! Yes I
know that learning and reading about something is really important
and required before getting started, but to reach the results you are
reading about you need to try it with you own hands.
Many of those who work online focus on the important things but
not on the really important things, I mean they are making money
for sure, but at the same time they spend a lot of time and effort.
Check my previous article:
Focus on the lucrative tasks! The best thing I’ve learned
Today we will talk about something really important for anyone who
works online, something that you need to improve all the time in
order to double your profits.
A landing page is a distinct page on your website, it’s the page
where the visitor will decide if what you are selling worth his time
or not, a landing page is designed and written for a business
purpose.
This guide will be the best reference for anyone who wants to create
professional landing pages. Less effort and more profit, landing
pages are highly responsible for doubling your earnings, and I’ll give
you an example to show you the importance of improving your
landing pages right now :
Lets say you have a simple system and it works just fine, you pay
for advertisements, you send visitors to your landing page, this
landing page contains a CPA offer, everyone clicks on the link goes
the offer page and you get your conversion!
Currently, for every 1000 visitors, only 20% click on the link and
go to the offer page, and only 5% ( of the 20%) complete the offer
and gives you a conversion.
If you improve your landing page , 40% will click on the link instead
of the 20%, which means you are doubling your profits.
So as you see this is really important, in face its what makes some
people professionals and other just beginners !
This guide will be divided into two important categories,
How to build the perfect landing page?
A landing page can be an internal page on you site/blog, it doesn’t
need a special design or a particular modification, it’s the purpose
from it that counts.
Sometimes I send traffic to an internal page in my blog, the purpose
is to sell a product, for example I write an article about self-defense
techniques for women, at the end of the article I add a
recommendation for an excellent product related to self-defense!
What I’m trying to say is, you can’t find a landing page that fits all
the markets and all the objectives, , just because a landing page
was successful for me, doesn’t mean it will be successful for you
too, so don’t bother yourself searching for it, you won’t find it.
The design of your landing page is related to the purpose from it,
for example if you want to build a mail-list, then you have to add
an (Option form) to your landing page.
Yes, it’s really helpful to check the strategies and the landing pages
of your competitors, but you need to have your own unique way,
copy their style, not their landing pages or articles, the goal of your
competitor is to win the confidence of the visitor and make him a
permanent client while your goal is to make a conversion, which
one of you will have a better profit and more successful business?
Him of course.
There are lots of ways to set up these landing pages, I will talk
about most of them and divide them into sections to help you
choose the best way that fits your business.
Use your skills
Use unique web tools
Use wordpress plugins
Are you a web designer?
This skill will save you a lot of research and money, it will save you
the time you’ll spend looking for people to design your landing page
as you desire.
If you are a web designer, then it’s all in your hand, I will not tell
you how to build landing page, or the tools you need for it, this is
your game.
Can you hire a web designer?
This is an ideal solution for those who doesn’t have designing skills,
if you need a lot of landing pages and designs and you don’t have
the time for it then hiring a web designer is the best solution for
you, this will save you a lot of time and effort and money! You can
find web designer in ( fiverr-elance-odesk..etc.)
Use WEB TOOLS !
There is a lot of ready to use web tools for creating landing pages,
it’s the magical solution for those who knows the worth of time! You
can create your landing page in less than 3 minutes,
I will mention the best tools, the tools I personally use and I’ll talk
about their positives and negatives.
These tools are paid and not for free, most of them have a monthly
subscription depending on the number of your visitors, now I will
classify them from the finest to the most spectacular once based on
my experience of course .
1- landerapp.com
It also contains a special editor, very easy to use, you can change
anything you like by one-click, the possibility of adding any model
you want and associate it with any auto responder system to
compile you mailing list, and don’t forget the analytics and all what
you want in one single tool.
The price of the first plan is 29$/month for 3000 visitors only.
2 unbounce.com
This tool is really famous, it’s considered from the very best tools,
it helps you build professional landing pages and assure high
conversion rate.
The advantage of this tool is the Drag/drop which facilitate the
construction of the landing page without the need of any
programming or design skills.
It has full linking to all the auto responders in case you want to
build your mailing list, A/B TESTING, excellent analysis, ultimate
templates and easy to use, and the possibility of adding the landing
page to your personal domain, and other great features.
The price for the basic plan is 49$/month for 5000 visitors.
3- www.leadpages.net
The editor is excellent ( drag and drop ), it arranges the elements
by on-click only.
Why this tools isn’t in the top of my list ? because of the large
number of users, it has become so familiar, the landing pages which
are created by this tool are all over the internet, that why their
conversion rate are becoming lower and lower.
Of course it contains all the features you need to build a perfect
landing page or squeeze page, excellent editor, split testing, the
possibility of uploading the landing pages in your own domain, more
than 70 000 ready to use template, mobile friendly ( which is really
important), and of course linking to all the auto responders .
The price of the basic plan is 37$/month for unlimited visitors.
4-www.thrivethemes.com/landingpages
The editor is very special, it contains a (drag and drop) of course,
very fast, you can build your landing page in less than two minutes.
The templates are mobile friendly, A/B Testing, you can add it to
your wordpress website..etc
BUILD-INTEGRATE-DEPLOY-IMPROVE ..4 easy steps to make your
work much easier .
You can try it for free but for 100 visitors/month only, the basic
plan is 29$/month for 5000 visitors.
A new tool in the market, it’s the reason why people are moving
away from leadpages and other tools, this tool have a strange
ability to make a conversion from any targeted visitor.
It has such great features in the editor, you can create anything
that comes to your mind, the editors contains some new tools which
you wont find in other editors , and the most important tools are:
It supports mobile columns, content boxes, buttons, users reviews,
reverse countdown, the possibility of using Google maps, rating
stars, ..and much more!
THE price of this tool is paid ONE-TIME only, no monthly
subscription and its only 59$
IT’s the best tool ! i suggest you sign up now and start making high
converting landing pages
CLICK HERE TO SIGN UP
The most important elements of the landing pages:
Now that you know how to build the perfect landing page, what are
you going to put in it? What are you going to write ? which colors
you’ll use? What are the most important elements of a landing
page?
Previously we have agreed that each page has its own purpose,
there is no landing page that suits everyone and every purpose,
each element you put in your landing page is there cause of that
purpose , its there to give you the conversion you want.
Frankly, I can write numerous lines about this subject and its
importance, but I preferred to show you only one image which I
found in kissmetrics.com.
This picture shows you the most important items that a landing
page should contain, this is my personal opinion, you can have a
different opinion, which is normal because my goals are different
from yours.
Headline and ADCopy:
The largest text in the page, its mission is to attract visitors
attention quickly so he will complete reading all the text, the worse
thing a marketer can do is to create an advertisement which
contains some information, and when the visitor clicks on the AD,
he finds himself in a landing page that contains a completely
different information, like the AD and the landing page aren’t
related, if you do that, you are only wasting your time and money.
Clear headlines:
After you win the visitors attention, you must make him even more
anxious to read the whole thing, how so? You have to mention
something important to him and promise him that the solution is
here, you must convince him that you have the answer he is looking
for.
Good Content and grammar:
To win your visitor confidence, the text must seems as professional
as possible, tell him that you know his problem and that the solution
he is looking for is right here with you, you text must be well
organized with no spelling errors.
Trust indicators:
Its what we call the CUSTOMERS VIEWS or TESTIMONIALS, now
that the visitor trusts you and wants to know the solution you are
offering for his problem, show him how much your product / service
is amazing , show him how your previous customers are happy and
satisfied, put the customers feedbacks !
DON’T TRY TO CHEAT HERE, PUT REAL TESTIMONIALS!
Strong call to action:
One of the biggest mistakes I see in landing pages, the visitor
doesn’t know what to do or where to click! He just keep on reading
and reading… that’s why tell him where to click! Try different CTA’s,
give them a reason to click !
Use buttons:
By nature, when an internet user sees a button he presses it, this
is very helpful in landing pages, don’t make him click on one link,
try different buttons with different colors.
Use mages and videos:
This is really important actually, people are programmed to respond
to visual and audio ads (TV.) so using videos in marketing is really
important.
A lot of landing page elements can be replaced by only one video.
TESTING:
Never assume that this page will bring you profits before you
actually try it, believe me, the actual results will be always different
from your expectations.
I really hope that this guide was good enough for you guys, don’t
forget that this blog belongs to you dear readers, I can’t write a
single article without you encouragement and suggestions, I wrote
this article because of the comments I’ve received about creating
professional landing pages.
For more www.seo-snake.com
How to build the perfect landing page :
http://seo-snake.com/how-to-build-the-prefect-landing-page-with-the-
highest-conversion-rate/
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