landing pages that converts - sam michelson - affilicon fall 2008
TRANSCRIPT
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Landing Pages that Convert!
Sam MichelsonNovember 25, 2008
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Progressing from Affiliate Marketing….
Affiliate Marketing (less control) Value-Added Affiliate (more control) Special Relationship + Added Value = Partner
Marketing Own the process = own the client, make more $ Add Passion as required
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Think of the whole experience end-to-end
Conversion is the process from before the first search until the desired result!
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Looking at each Stage
Search Suggest SERPs (PPC Placement) Reputation Search On Page Optimization (stay on the page) Landing Page Optimization
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An Example: Our original conversion page
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Conversion Rate?
3.2%
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Our Partner’s Redesign of the site….
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Conversion Rate?
0.8%
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Our Solution?
0.8%
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Conversion Rate?
0.8%2.8%
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Landing Page Rules of Thumb
Plan the final conversion as a process that starts before the visitor enters the site
Prevent the visitor from getting off track Reassure the visitor that it’s the right
place to buy Remember buyer’s emotions Test. Test. Test. Keep the scent alive at all times
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Sam Michelson
www.FiveBlocks.com
Thank You!