THE ANATOMY OF A PERFECT LANDING PAGE

A WEBINAR BY FORMSTACK (FEATURING DOUG KARR & JEFF BLETTNER)

ABOUT FORMSTACK

Flexible online form building platform. Quickly capture responses with branded web forms.

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Join the conversation on Twitter!@formstack #formchatThis webinar is being recorded and will be emailed to registrants

Douglas Karr Jeff BlettnerJeff is a Conversion

Optimization Specialist and Web Designer at Formstack.

Douglas Karr is the founder of The Marketing

Technology Blog.

TODAY’S PRESENTERS

TODAY’S WEBINAR AGENDA

About The Infographic -viewed over 650,000 times -shared 7,000+ times on Twitter -featured in Smashing Magazine, Visual Website Optimizer and more

1. Page Headlines & Ad Copy: Contently

Page Headlines & Ad Copy: Pinterest

2. Clear & Concise Headlines: Sqwiggle

3. Impeccable Grammar: Avoid This!

4. Trust Indicators: Help Scout

Trust Indicators: Avoid This!

Trust Indicators: Avoid This!

5. Call to Action: Square

Call to Action: Avoid This!

6. Buttons: Groupon

Buttons: Form Conversion Report

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Submit Application

Submit Registration5.33%

1.34%

7.78%

3.01%

7.75%

10.66%

18.72%

16.66%

15.67%

15.47%

10.66%

12.4%

Most Popular Highest Conversions

7. Lose the Links: The Franklin Mint

8. Visuals (product images): Budget Dumpster

Visuals: Avoid This

Visuals (testimonials): Cookie Dough Fundraising

9. Above the Fold: Cheezburger

Best practices for A/B testing 1. Start with your copy first 2. Set it, check it, and forget it... 3. Get a solid sample size (at least 100 conversions)

10. Always Be Testing

A/B testing tools for newbies 1. Optimizely: $19-$399/month 2. Unbounce $49-$199/month 3. Google Analytics: Free

21% of webinar signups came from mobile or tablet devices

Bonus Tip: Ensure Mobile Responsiveness 

AND NOW … YOUR EXAMPLES!

AND NOW … YOUR EXAMPLES!

Digicom Electronics | @digicomEMS

Balmoral Hall School | @balmoralhall

From Leah Thompson | @LeahRhene

QUESTIONS?

@formstack #formchat

THANKS FOR JOINING US!