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How to Catch and Keep Volunteers Noni McMillian, FIRSTLINK How to Catch and Keep Volunteers

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Page 1: How to Catch and Keep Volunteers Noni McMillian, FIRSTLINK How to Catch and Keep Volunteers

How to Catch and Keep VolunteersNoni McMillian, FIRSTLINK

How to Catch and Keep Volunteers

Page 2: How to Catch and Keep Volunteers Noni McMillian, FIRSTLINK How to Catch and Keep Volunteers

How to Catch and Keep VolunteersNoni McMillian, FIRSTLINK

We make a living by what we get, but we make a life by what we give.  ~

Winston Churchill

Volunteer Basics

Today’s Volunteer

Volunteer Retention

Volunteer Recruitment

Volunteer Recognition

How to Catch and Keep Volunteers

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How to Catch and Keep VolunteersNoni McMillian, FIRSTLINK

Volunteer Toolbox

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How to Catch and Keep VolunteersNoni McMillian, FIRSTLINK

$19.51 per hour

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How to Catch and Keep VolunteersNoni McMillian, FIRSTLINK

How volunteers Can Benefit an Agency

• Create community involvement

• Increase your organization’s visibility

• Get more accomplished

• Sustain or expand number of people you serve

• Control or reduce your costs

• Respond quickly to changing needs or a crisis

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How to Catch and Keep VolunteersNoni McMillian, FIRSTLINK

Volunteer Stats

• 44 percent of adults volunteer

• 109 million Americans volunteer

• Rate of volunteering increases with level of education and household income

• Women are more likely to volunteer then men

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How to Catch and Keep VolunteersNoni McMillian, FIRSTLINK

Why do people volunteer?

GuiltTo escape

To gain statusTo give back

Personal growthTo gain experience

To be an advocateTo get out of the house

Because someone asked To become an agent of chang

To gain services for themselves

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How to Catch and Keep VolunteersNoni McMillian, FIRSTLINK

2 Way Relationship

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How to Catch and Keep VolunteersNoni McMillian, FIRSTLINK

Volunteer Trends

Volunteers Want

• A meaningful/challenging opportunity

• Issue based opportunities

• A Professional environment

• A fast response

• Shorter volunteer assignments

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How to Catch and Keep VolunteersNoni McMillian, FIRSTLINK

Volunteer Basics

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How to Catch and Keep VolunteersNoni McMillian, FIRSTLINK

First Things First

1. Conduct a needs assessment

2. Make a list of possible volunteer positions

3. Gather support from others in your agency

4. Identify strengths and weaknesses (staff,facility,equipment)

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How to Catch and Keep VolunteersNoni McMillian, FIRSTLINK

First Things First

Create a Job DescriptionJob Title

Position OverviewQualifications

ResponsibilitiesBenefits

Training RequirementsContact Person

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How to Catch and Keep VolunteersNoni McMillian, FIRSTLINK

Title 2-1-1 FOODLINK Volunteer

Reports to FOODLINK Manager Location FIRSTLINK

195 N Grant Ave Columbus, Ohio 43215

Position Overview Provide direct assistance to callers through the FOODLINK phone line by connecting households with a three day emergency supply of food. Training is Provided.

Responsibilities Answer incoming phone calls to provide information and referral service activities including intake, assessment and referral

Provides advocacy for consumers when needed by interacting with consumers and agencies in resolving problems and providing information

Gathers all pertinent information and records all calls in the computer using appropriate documentation

Conduct follow-up surveys with callers

Qualifications Excellent oral and written communication skills

Must be a good listener Strong computer skills Ability to work independently Must have exceptional attention to

detail Benefits Ongoing training opportunities

Complimentary registration to FIRSTLINK Professional Development Series (restrictions apply, ask for details)

Opportunities to network with other professionals

Ability to make an immediate impact in the community

Time Commitment A minimum 6 week commitment and at least 4 hours per week

Volunteer Hours FOODLINK is open the following hours:

Monday,Wednesday,Friday: 7a.m.-4p.m. Tuesday,Thursday: 7a.m. – 8 p.m.

Contact Person Noni McMillian 614.221.6766 ext 150 614.224.6866 Fax [email protected] www.firstlink.org

SAMPLE VOLUNTEER JOB

DESCRIPTION

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How to Catch and Keep VolunteersNoni McMillian, FIRSTLINK

First Things First

Develop a Policies and Procedures ManualVolunteer Rights and Responsibilities

Emergency Procedures/ContactsService Delivery ProceduresStandards of work and dressTraining/ Probationary Period

Corrective actionReasons for Dismissal

Timesheets

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How to Catch and Keep VolunteersNoni McMillian, FIRSTLINK

Example

VOLUNTEER RIGHTS AND RESPONSIBILITIES

Volunteers Have the Right to:1. Be extended the right to be given meaningful

assignments2. Be treated as an equal3. Appropriate training and supervision4. Be recognized for a job well done 5. Be kept informed through trainings,

memorandums and volunteer meetings

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How to Catch and Keep VolunteersNoni McMillian, FIRSTLINK

Volunteer ToolboxSample Volunteer Policy and procedure manual, sample volunteer job description

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How to Catch and Keep VolunteersNoni McMillian, FIRSTLINK

Today’s Volunteer

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How to Catch and Keep VolunteersNoni McMillian, FIRSTLINK

Generation Y

• Optimistic, positive and friendly

• Active learners

• Multi taskers

• Technology is expected

• Always connected(Adapted from Billings and Kiwalski,2004;Johnson & Romanell,2005)

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Generation X

• Tech savvy

• Media savvy

• Self reliant

• Adapt well to change

• Try and attain multiple goals at once

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Baby Boomers

•Driven and dedicated

•Equate work with self worth

•Want open communication

•Want educational opportunities

(BOOMNET: Capturing the Baby Boomer Volunteers – A Research Project)

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Silent Generation

• Strong regard of law, order, religion

• By the book• People who went

along and got along• Value safety and

security

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Volunteer Toolbox

Research Demographics of your community

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Volunteer Motivators

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How to Catch and Keep VolunteersNoni McMillian, FIRSTLINK

Social Motivators

AffiliationInfluence

Achievement

McClelland’s Social Motivators

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Affiliation

• Opportunities for making friends

• Likes to be popular• Enjoys and wants

interaction• Desires harmony• Likes to help others

Holds a high belief in goals or ideals of the organization“Understanding Volunteers” Points of Light Foundation

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Achievement

• Seeks Opportunities for increased responsibility

• Wants Clearly stated goals

• Seeks Opportunities for advancement

• Goal Oriented• Strong need for feedback

Concerned with Setting and Meeting Personal Goals

“Understanding Volunteers” Pints of Light Foundation

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Influence/Power

• Likes to lead• Wants interaction with

top management• Desires opportunity to

train/teach others• Wants opportunity for

increased responsibility and authority

Desire to influence or lead people and activities

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How to Catch and Keep VolunteersNoni McMillian, FIRSTLINK

Volunteer Recruitment

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Volunteer Recruitment

1. Set Goals and Objectives

2. Set your plan in motion

3. Monitor and Track

4. Re-direct/Re-design

5. Be Patient

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Recruitment Message

Need: What is the problem?

Solution: How can the problem be solved?

Fears: Will I be capable of helping?

Benefits: What’s in it for me?

Contact: How do I get involved?

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Need: What is the problem?

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Fears: Will I be capable of helping?

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Contact: How do I get involved?

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Creating Your Message

WII-FM

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How to Catch and Keep VolunteersNoni McMillian, FIRSTLINK

Recruitment: Motivational MessagesHelping Others

Gaining work experience/learn new skills

Stay active and involved

Meet new people

Make professional contacts

Gain academic credit

Build self confidence

Use your gifts and talents

Improve the community

Influence/Empower Others

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Helping You Achieve Your Goals

Personal/Professional Rewards

Addressing the needs of the community

Areas of training are listed

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Golden Rules of Recruitment

1. Ask2. Be flexible3. Sell the benefits4. Volunteers have options5. Be specific6. Recruit for diversity7. Be Ready8. Quality over quantity

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Volunteer Recruitment

Trends in Action:

Recruitment Strategy

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Trend 1: Issue Based

(www.americorp.gov)

AmeriCorp Vista

Thirty-seven million Americans live in poverty. Through AmeriCorp VISTA, you can make a tangible difference. And, you’ll find the fulfillment that comes

from using your knowledge and skills to help those in disadvantaged circumstances turn their dreams into

reality

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Trend 2:Meaningful/Challenging Work

Volunteer for Children's Hunger AllianceAs a volunteer, you can help bridge gaps between diverse populations, build lasting relationships, offer hope, create healthier

families and healthier communities and have fun too! Whether you want to make a long-term or short-term commitment, there are volunteer

opportunities for everyone (Childrens Hunger Alliance,www.childrenshungeralliance.org)

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Trend 3:Shorter Assignments

Tax preparation volunteers are needed during tax season, January 15 to April 15, to help low-income families claim the tax credits they're entitled to for the 2007 tax

year. You can help boost a family's annual income by up to 50%! Exact dates and times vary by site based on volunteer

availability. United Way of Ventura County

(http://www.volunteerventuracounty.org)

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Volunteer Toolbox

Sample marketing/recruitment materials

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How to Catch and Keep VolunteersNoni McMillian, FIRSTLINK

Volunteer RecruitmentDelivering Your Recruitment Message

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Getting the Word Out

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Media• Press release• Media contacts

• Send email alerts on a regular basis

• Become an expert or go-to person in your community

• Develop a relationship with your local media

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Existing Volunteers

A satisfied volunteer is the best recruiter!

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Power in Partnerships

Colleges or UniversitiesHigh Schools

Workforce Development ProgramsVocational Rehabilitation Programs

Job and Family Services-TANF RecipientsWorkers Compensation

VISTASService Organizations-Kiwanis

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Volunteer Match sites

Volunteer Match

Idealist.org

Points of Light Foundation

Local United Way

1-800-VOLUNTEER.org

CharityAmerica.com

Craig’s List

Guide Star

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Internet

• Website• Volunteer Match sites• College

internship/career sites• Social media

• More comfortable form of recruitment for people

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Website

• Strategically place volunteer opportunities

• Online volunteer application

• Update frequently• Make it easy to use

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Social Media

“The future of communication”

Shift in how people communicate

Shift in where we get our information

Real time response

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Social Media

Types

Blogs

Social Networks

Video/Photo Sharing

Pod casts

Groups

Message Boards

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Twitter

• Quick bits of news “tweets”

• Select people to “follow”

• 4-5 million users• 5,000-10,000 new

accounts are opened each day

• 200,000 active users per week

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Emergency Preparednesshttp://twitter.com/#search?q=firstlink

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You Tube

• Allows people to upload videos

• You can share or comment on the videos

• Every minute, ten hours of video is uploaded

• 51% of users visit the site on a weekly basis

(www.youtube.com)

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Using Social Media Effectively

1. Count the Costs

2. Build what you can manage

3. Find the best platform

4. Have a plan of action

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Volunteer ToolboxCompile Media Contact List, Register volunteer/internship match websites,

create database of names for networking opportunities

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How to Catch and Keep VolunteersNoni McMillian, FIRSTLINK

Volunteer RecruitmentRecruiting Today’s Volunteer

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Gen Y: Volunteer Design

• Provide opportunities for leadership/development

• Design work that is team based• Environment must be fun and interactive• Highlight the benefit of gaining

experience/pathway to employment• Likes a high level of freedom• Want an immediate response to learning

needs

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Gen Y: Recruitment Tactics

Target religious youth groups

Guidance counselors

Advertise at malls/recreation centers

Use the internet,radio,social media

Peer to peer recruitment

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Example

http://www.dosomething.org/Clubs

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Gen X:Volunteer Design

• Provide flexibility

• Tech centered tasks

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Gen X: Recruitment Tactics

Internet

Social Media

Text Messages

Promote Work/Life Balance

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Baby Boomers: Volunteer Design

• Create opportunities for mentorship

• Design and manage like paid positions

• Consider skill set and experience

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Baby Boomers: Recruitment Tactics

High profile Media

Established Organizations

New skill development

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Silent Generation: Volunteer Design

• Focus on skills and experience

• Create opportunities for mentorship and leadership

• Provide variety

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Silent Generation: Volunteer Recruitment

• Use established networks

• Traditional media outlets

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Recruitment Principles

Ask

Be flexible

Sell the benefits

It’s not All about you

Be specific

Recruit for diversity

Be prepared

Seek quality over quantity

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Barriers for Volunteers

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Barriers for Volunteers

Lack of Confidence

They Don’t know you need Help

Bureaucracy

Disabilities/Special Needs

They’re not Buying It

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Troubleshooting

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Volunteer ToolboxBegin researching characteristics of demographic groups in your

community

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Volunteer RetentionKeeping VolunteerS

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StructureIdentity

PlacementTrainingSupport

MotivationReward

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Provide Structure

• Volunteer job description

• Have a plan

• Written guidelines/expectations

• Be ready

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Identity

• Idea of Belonging provide validation

• Create a supportive atmosphere between staff and volunteers

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Volunteer Placement

1. Have a plan for the intake and processing of volunteer applications

• Forms and applications• Response time• Follow-up procedure• Database/Record Keeping

2. Interviewing the volunteer• Helps gain insight• Have a standardized interviewing process• Determine which KSAs that are needed design

questions around them

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Orientations

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The Orientation Should

• Make Volunteer feel welcome and at ease

• Give a good first impression

• Confirms the volunteer’s decision

• Reduce training time

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Volunteer Placement: Orientation

• Develop your orientation

• Be prepared when they arrive

• Begin building a relationship

• Make them feel like partners

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Sample Orientation Agenda

• Welcome• Mission, Goals of

organization• Organization History• Tour• Staff Introductions w/

overview of each department

• Organizational Culture-Policy and procedure manual

• Upcoming Events

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Orientation Packet

• Organizational literature

• 2-1-1 information• Organizational chart• Map of building• Department phone list• Volunteer handbook

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Volunteer Placement: Training

Anatomy of a Good Training Program

1. Build on Participant’s experience

2. Make training interactive

3. Communicate a variety of ways

4. Apply learning

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Trainings Volunteers Want

How to Manage time and energy effectively

Improving skills for current role

New skills for new challenges

How to recruit and prepare future volunteers

How to work as a team with paid staff

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Support

• Provide feedback

• Make time to talk

• Ask for their opinions

• Recognize burnout

• Keep in touch

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Staff and Volunteers Working Together

Staff and volunteers are partners. Partners work together for a common purpose

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Motivation

Must Understand what’s motivating the volunteer!

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Keeping Them Engaged: Affiliation

Public relation activities

Volunteer coordinators

Support activities done in groups

Orientation of organization

Mentoring new volunteers

Social director

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Keeping Them Engaged: Achievement

Public speaking

Fund raising

Program planning

Policy committees

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Keeping Them Engaged: Influence

• Advocacy opportunities

• Place on board of directors

• Job assignments that allow them to teach

• Job assignment that allows them to persuade others

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Reward

Volunteers want to be rewarded

Volunteers want to be recognized

Make sure the Thank You fits

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If you want my loyalty, interests, and best efforts, remember that I

need….

A sense of belonging

A sense of sharing

To feel a sense of purpose

To know what is expected of me

To see progress

The Effective Management of Volunteer Programs. J. Donald Philips, Hillsdale College, Hillsdale, Michigan.

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Volunteer ToolboxSample Interview Form, sample volunteer application, sample training

agenda

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Volunteer RecognitionCelebrating Your Volunteers

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Recognition

• Must be Genuine

• Should be meaningful

• Not a one size fits all

• Have a clear process for recognition

• Get everyone involved

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Make it Count

Meaningful recognition = increased satisfaction

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Volunteer Recognition

•Intrinsic vs. Extrinsic

•Informal Recognition

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Formal RecognitionPrograms

1. Focus should be on volunteers

2. Individual recognizing the volunteer should know him/her

3. Provide volunteer an opportunity to share their story

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How to Catch and Keep VolunteersNoni McMillian, FIRSTLINK

Celebrating Volunteers

• Saying thank you• Social events• Gifts• Be a real person• Greet them when they

arrive• Give additional

responsibilities

• Surprise with coffee and donuts

• Volunteer of the month

• Celebrate NVW• Provide scholarships • Make them feel

valued

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Recognition: Power

• Nomination in area, state or national recognition program

• Appreciates titles

• Special perks

• Represent the agency

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Recogintion:Affiliation

• Name in newsletter/website

• Personal notes from supervisors

• Acknowledgement in public setting

• Recognition events

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Recoginition:Achievement

• Note from supervisor

• Awards/Certificates of accomplishment

• Story in newsletter that tells about their specific achievements

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Volunteer ToolboxWholesaler or store that offers volunteer recognition items, assortment of

greeting cards, Software or tracking system for volunteers hours

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Indicators of Successful Programs

Attraction and recruitment of new volunteers

Retention of current volunteersIncrease in volunteer productivityWord-of-mouth referrals to potential

volunteersReduced workload for regular staff

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Thank You!